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EPIC Risk Management launch new holistic Gambling Harm Education Programme

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With an ever-increasing spotlight on addiction and mental health issues shining on the UK’s schools as they return for the new term, a leading gambling harm minimisation consultancy is teaming up with new partners for a self-funded independent programme to reinforce the importance of education, awareness, and prevention surrounding gambling-related harm.

In a first-of-its-kind development, EPIC Risk Management have teamed up with addiction and mental health practitioners WHYSUP and one of the UK’s most respected independent providers of mental health training, Teen Tips, to create the holistic, fully evaluated, Gambling Harm Education Programme, which will be delivered to students aged 15 to 18 at 200 secondary schools and colleges during the 2021/22 academic year.

Around 500,000 children aged 11 to 16 are thought to gamble every week in this country and 87% of young people in the UK play online games every day, highlighting the importance of bringing a sensitive and often secret topic into open discussion. This is especially pertinent as a topic of concern for the new academic year in light of reports suggesting that the ongoing Covid-19 pandemic has increased levels of participation in online gambling and gaming, as well as creating a marked rise in mental health concerns among children.

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Also catering to parents and teachers, this new programme will involve a combination of online webinars and video content alongside face-to-face delivery. It fuses the delivery of lived experience stories, in partnership with WHYSUP, for students in school years 10 to 13, Teen Tips online webinars for parents and teachers, online resources and information packs for all secondary school aged children, and access to the EPIC information app.

The impactful, market-leading sessions will be offered to state schools, with the aim of increasing awareness around gambling harm in order to identify and mitigate the risks that problem gambling can create. It will cover subject areas such as industry practice including advertising, differing product risk profiles, pathways of support and how to identify the signs of harm in yourself and your classmates.

EPIC will continue to also work with independent schools on a privately funded basis.

The sessions will be continuously adapted to incorporate the ever-changing nature of potential threats to young people, including live developments in esports, cryptocurrency trading and gaming issues, such as skins and loot boxes.

The worrying statistics about addiction and mental health among young people are a matter of huge concern to EPIC’s Director of UK and Rest of the World, Patrick Foster, who explains:

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“The workshops we deliver to this sector are crucial in educating young people on the damage that gambling and gaming can cause because despite being a vulnerable demographic, most are oblivious to the potential consequences of their actions.

“Our work with young people continues to be the most important work that we do, and always will be.

“Bringing in the expertise of WHYSUP, who have lived the desperation of gambling harm and other addictions first-hand, and Teen Tips, who are already working in a high number of UK schools and having a positive impact on the mental health and wellbeing of young people, is a powerful combination. We know that bringing them in to enhance the crucial message around gambling harm minimisation that we already deliver at EPIC is going to prevent an immeasurable number of people from falling into the same difficulties as so many before them.”

Founder and CEO of EPIC Risk Management Paul Buck continues:

“The education of our next generation is crucial and EPIC have now worked directly with over 100,000 children aged 14+ directly since 2018. Sharing lived experience, in a professional and engaging manner, is the best way to raise awareness to the next generation of the potential harms of gambling, gaming and new threats such as cryptocurrency and esports. The same as drugs, alcohol, stranger danger and sex, we must educate our next generation around the risks they will encounter growing up.

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“There is an undisputed link between mental health and addiction, so it makes perfect sense for us to provide a rounded offering explaining how the various elements affect one another. We are proud to partner with WHYSUP and Teen Tips to ensure that our education is holistic, covers a wider curriculum and raises awareness of the dangers rather than place all the responsibility at the individual’s door. Our programme will be fully, and independently, evaluated.

“By involving the care providers too – parents, guardians and teachers – we’re helping everyone to recognise the tell-tale signs of addiction or a mental health issue that could lead to problems down the line, allowing treatment or mental health services to be sourced before serious problems arise.

“We will be working hand in hand with the school wellbeing and safeguarding officers and we believe that this programme will prevent many families and individuals from being harmed in the future if they’re alerted to why this is such a vital temptation to avoid.”

Thoughts from our programme partners…

“We are extremely pleased to have been able to be part of the development of this ground-breaking education programme.

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“Building on our existing relationship with EPIC and working in collaboration with Teen Tips allows us to utilise expertise and experience, which adds value to the programme.

“The outcome is a project that not only addresses gambling related harm, but also increases awareness around mental health and its impact. The sessions will also include information on warning signs and links to support.

“After the last 18 months, never could the timing of this project be more relevant.

“We feel the inclusion of all key stakeholders adds value and holding student, staff and parent sessions will make a huge impact.”

Mark Murray, Director, WHYSUP Ltd

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“I am so pleased we are able to contribute to this important and timely project because we have seen first-hand, the devastating impact gambling addiction can have on the lives of young people and their families.

“It is a problem which often goes unseen until it is causing significant damage, and we believe young people need to be informed about how they might be unwittingly lured into gambling.

“Whilst educating pupils is vital, it is also important that those supporting them – i.e. parents and schools – know how to empower young people to manage the risks and avoid harm, how to identify those who are involved in problematic gambling and what we can do to help them.

“This is the first harm reduction programme which is truly independent and speaks to all stakeholders and we are extremely proud to be a part of it.”

Alicia Drummond, Founder, Teen Tips Ltd

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Where B2B Marketing Stumbles

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Marketing in B2B is like a midfielder in football: it’s supposed to cover the whole field and only occasionally push forward. Meanwhile, all the glory rightfully goes to the strikers, while our role is to reliably back the team.

Still, remove marketing from any business, and you’ll immediately recall Stewart Britt’s line about winking at a girl in the dark. Working without marketing today means being unarmed and invisible in the sea of offers and background noise that’s only getting harder to cut through.

Today, we’re celebrating Trueplay’s 7th anniversary — and as a small but meaningful gift, our marketing team would like to offer a bit of striptease and self-flagellation by offering fixes for some of the most common mistakes marketing teams make.

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Clear your meeting calendar

Let’s start with a universal pain point for remote-era businesses: weeding through online meetings. Endless regular calls — with or without a clear purpose — fill up the day and ruthlessly devour your time.

Our conclusion: meet only when the issue cannot be solved in writing. Video calls are great for fast, efficient status updates, but become a protracted torture when the only reason is “just to have a call.”

We’re not denying the value of human connection — even through Google Meet — but add this to your calendar: meet only with purpose.

Work together — validate your ideas

Important decisions should always be made collectively, with all relevant perspectives taken into account. To execute any process — especially one that impacts the company’s success — you need a complementary team.

Only in fairytales or propaganda do people unanimously accept top-down decisions. In reality, any idea — especially a creative one — will have both supporters and critics. That’s why you need to build processes where important decisions are validated collectively.

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If you’re launching a new website, building a key campaign, or preparing for a major expo — take the time to gather all the department heads around the (virtual) table, especially Sales. Run the idea by them and give them a heads-up about what’s coming.

One of the most common mistakes marketing teams make is leveraging their authority to impose changes: “This is how we’re doing things now.” But if the rest of the team doesn’t support your idea — at least tacitly — failure is almost guaranteed.

It reminds us of a brilliant example from Ichak Adizes, who once visited a shoe factory. Taking aside a factory worker, he discovered how employees responded to unpopular management decisions. They didn’t argue or complain — they simply packed mismatched shoe sizes into the same box and sent them to stores.

Just imagine: marketers, managers, and strategy consultants working around the clock to design company-wide strategies — and a few disengaged people silently undo it all by refusing to cooperate.

Leave time for execution

Marketers love ideas. But even the best concept can fall apart due to a lack of time, budget, or resources.

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We’ve held pure gold in our hands — ideas that could’ve flown. But when it came to execution, we stalled. You never know where the problem will arise: a legal nuance, a burning deadline, or a system that simply isn’t ready.

So always build in time. Don’t rush. Remember that cycles repeat — if it didn’t work now, you can always return later with stronger preparation.

Test the product

Even if no one expects it from you — use your market knowledge to help improve the product. Talk to clients. Validate hypotheses early. Stay in touch with the market. Share your insights with the product team.

The worst service you can provide is silent acceptance. You’re not paid to promote anything blindly — you’re here to make products and services better.

Watch your costs

Prices always go up. Invoices from contractors, expo fees, event costs — they’ll all increase each year. That means you must constantly monitor the budget and plan for risks.

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To stay ready for tough negotiations — research the market, look for alternatives, check out new vendors. A shark dies if it stops swimming.

Keep your eyes open

Marketing is a 24/7 job. You’re always learning — no matter the field. Every brilliant campaign, viral case, or breakthrough idea is your teacher.

Read the news. Follow innovation and creativity channels. Feed your brain with inspiration. Your superpower is insight, intuition, and ideas. And they can come from anywhere.

Remember your role

Marketing is the company’s radar. Its navigation system. Its sails. You’re always where it’s loud and messy. Your job is to make the company seen, to build the brand. It’s a serious responsibility.

And yes, product creators often get the credit — and that’s fair. But remember: you shape the packaging. And packaging makes things desirable.

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That’s your work.
That’s your win.

The post Where B2B Marketing Stumbles appeared first on European Gaming Industry News.

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BET9JA BACK BOXING WITH BALMORAL GROUP PROMOTIONS SPONSORSHIP

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Bet9ja, Nigeria’s premier sportsbook and gaming platform, today announced a landmark multi-year, multi-fight sponsorship partnership with Balmoral Group Promotions, aimed at elevating Nigerian boxing to new heights both domestically and on the global stage. This strategic alliance underscores Bet9ja’s commitment to fostering Nigerian talent, building the sport’s profile, and creating unforgettable moments of national pride through high-profile events that showcase emerging stars and deliver thrilling action to fans worldwide.

The partnership will kick off with a historic night of boxing titled “Chaos In The Ring” on Nigerian Independence Day, October 1, 2025, at the Mobolaji Johnson Arena in Lagos. Headlined by a highly anticipated cruiserweight clash between American contender Brandon Glanton (20-3, 17 KOs) and former WBA super middleweight champion Rocky Fielding (30-3, 18 KOs) from Liverpool, the event has already captured global attention for its narrative and star power. Glanton, seeking redemption after his loss to British former World Champion Chris Billam-Smith, will face Fielding in what promises to be an explosive main event. The card also features notable bouts including former IBF lightweight champion Richard Commey versus Shiloh Defreitas, and appearances by rising talents like Dan Azeez, further highlighting Nigeria’s growing presence in international boxing.

This inaugural event is presented in collaboration with legendary former world champion Amir Khan and his AK Promotions, alongside support from the National Sports Commission of Nigeria. Broadcast live on DAZN, “Chaos In The Ring” will not only celebrate Nigeria’s independence but also serve as a platform to inspire the next generation of boxers, with a focus on community engagement, talent development, and global storytelling through exclusive content series.

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Building on its recent foray into boxing, Bet9ja draws inspiration from its successful sponsorship of British-Nigerian heavyweight sensation Moses Itauma, announced in August 2025. As part of that deal, Itauma, an unbeaten prospect with 12 professional wins (10 by knockout) and holder of the WBO Intercontinental and WBA International titles, served as a Bet9ja brand ambassador during his high-profile knockout victory over Dillian Whyte in Saudi Arabia. The partnership featured Bet9ja’s branding on Itauma’s training gear, ringside apparel, and exclusive digital content under the “#CatchTheBoom” campaign, amplifying Nigeria’s pride and global visibility. This experience has fueled Bet9ja’s ambition to further invest in boxing, with the Balmoral partnership set to replicate and expand this model to nurture more Nigerian stars and iconic moments.

 

Jennifer Olatunji, Senior Marketing Manager of Bet9ja said: “Bet9ja is proud to back Nigerian boxing through this transformative partnership with Balmoral Group Promotions. Our shared vision is to shine a spotlight on the incredible grit and talent within our nation, building future stars and delivering some of Nigeria’s most proud and publicized sporting nights. Starting with this Independence Day spectacle, we are committed to growing the sport’s ecosystem, creating opportunities for athletes, and engaging fans in ways that resonate both at home and abroad.”

Dr. Ezekiel Adamu, CEO of Balmoral Group Promotions, added: “This multi-year sponsorship from Bet9ja is a game-changer for Nigerian boxing. Together with AK Promotions and Amir Khan, we’re not just hosting fights – we’re building hope, uniting communities, and positioning Nigeria as a powerhouse in the global boxing arena. October 1st will be a night to remember, marking the dawn of a new era for our sport.”

Amir Khan, CEO of AK Promotions and former unified light-welterweight world champion, said: “I’m thrilled to partner with Balmoral Group Promotions and now Bet9ja to bring world-class boxing to Nigeria. This event on Independence Day will showcase incredible talent and draw eyes from around the world, helping to develop the stars of tomorrow and create lasting legacies for the country.”

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As part of the sponsorship, Bet9ja will provide branding visibility across events, exclusive digital content, fan engagement initiatives, and support for grassroots boxing programs to nurture young talent. This collaboration builds on Bet9ja’s growing involvement in combat sports, following its recent ambassadorship with rising heavyweight star Moses Itauma.

The post BET9JA BACK BOXING WITH BALMORAL GROUP PROMOTIONS SPONSORSHIP appeared first on European Gaming Industry News.

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Vixio Releases 2025 Gaming Supplier Survey Highlighting Increasing Regulatory Scrutiny

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Vixio, a leading provider of regulatory intelligence solutions, has released the findings of its 2025 Gaming Supplier Survey, analysing the views of leading executives with gambling suppliers on topics such as artificial intelligence (AI), responsible gaming and technical compliance.

Findings of the Vixio survey are being released today ahead of the Global Gaming Suppliers Seminar being hosted later today in Las Vegas by Vixio and the Association of Gaming Equipment Manufacturers (AGEM), the leading international trade association representing the interests of gaming equipment suppliers.

The Vixio Gaming Supplier Survey reveals that suppliers expect to face increased scrutiny from regulators who are becoming more knowledgeable about suppliers’ impact on the global online gambling ecosystem. This heightened awareness underscores the need for suppliers to implement robust, technology-enabled solutions and establish clear internal frameworks and company policies for compliance.

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James Kilsby, Chief Analyst for Vixio, said: “The Gaming Supplier Survey underscores the increased regulatory burdens falling on online gambling suppliers as more European jurisdictions introduce specific B2B licensing regimes and regulators scrutinise how illegal, offshore sites are being supported. In addition, regulation of iGaming is spreading to new parts of the world and suppliers are grappling with an increasingly diverse set of technical compliance rules and other regulatory restrictions, as they seek to capitalise on these exciting growth opportunities.”

The compliance pressure is not just coming from the regulators: 75% of suppliers surveyed agree that operators are increasingly pressuring suppliers to remain compliant as well.

Suppliers Facing Choice Between Regulated and Grey Markets

Industry executives believe that within the next five years, online gambling suppliers will need to make more definitive choices between serving exclusively licensed and regulated markets or those with a more ambiguous legal status.

Latin America and North America were identified as regions poised to offer the most significant commercial growth opportunities for suppliers in the coming years. Additionally, the Africa/Middle-East region, particularly the United Arab Emirates, presents a substantial yet uncertain opportunity.

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Technical Compliance Requirements Becoming Increasingly Diverse 

Technical compliance challenges were also highlighted through the survey,  with 90% of respondents agreeing that technical or product compliance requirements are becoming increasingly diverse across regulated markets, and this trend is only likely to accelerate over the next five years. To address these challenges, Vixio has launched a dedicated Technical Compliance Tool, the online gambling industry’s first one-stop solution for navigating technical compliance requirements. It consolidates full coverage of all technical compliance requirements across multiple jurisdictions and covers a comprehensive set of modules for suppliers.

AI Poses an Opportunity, But Not a Magic Bullet

The survey also highlights the transformative potential of AI in the online gambling industry, including potential applications in game design, personalized RG tools and financial reporting.

However, 58% of surveyed executives say the adoption and benefits of AI are expected to be limited by the pace at which regulators and lawmakers understand and address the technology over the next three to five years.

To learn more about Vixio’s supplier research, visit https://www.vixio.com/blog/rising-regulatory-pressure-on-gambling-suppliers-why-technical-compliance-is-becoming-a-hurdle or https://www.vixio.com/research/rising-tide-the-increasing-regulation-of-online-gambling-suppliers

Responses were collected from over 100 executives with leading gambling suppliers worldwide from April to July 2025.

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The post Vixio Releases 2025 Gaming Supplier Survey Highlighting Increasing Regulatory Scrutiny appeared first on European Gaming Industry News.

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