eSports
Guild Esports partners with IET’s Difference Makers campaign to create net-zero Fortnite tournament
The esports organisation’s top players will compete to inspire youth audiences to be active in sustainable living
Guild Esports today announces a new partnership with the Institution of Engineering and Technology’s Difference Makers campaign, to create a sustainable and environmentally neutral Fortnite esports tournament.
The closed tournament will combine Guild’s top Fortnite talent, content creators and ambitious students who are part of Guild’s world-first esport Academy, in a competition that aims to spotlight the importance of a sustainable culture.
Competing in a normal PVP match with a twist, competitors will be encouraged to chop down as many trees as possible. With a ‘tree-o-meter’ to track their score, every tree felled in-game will be replaced with the planting of a real world one by Difference Makers. Furthermore, the estimated carbon footprint of the tournament, resulting from PC gaming and streaming, will be offset to ensure a net zero environmental impact.
Guild’s championship winning stars Hen and Anas will be joined by content creators Gee Nelly and TN25, to take part in this once in a lifetime event, which will be streamed on Guild’s Twitch channel on 27th August at 5pm. Within the tournament, participants will also discuss transferable skills and how a love of gaming can be a gateway into the world of STEM.
Guild’s Director of Partnerships Michelle Tierney said “By working together with Difference Makers, we’re ensuring that sustainability is at the heart of this tournament. The Difference Makers campaign not only demonstrates that gaming can be green, it also shows us how the visionaries of the world can be found in unexpected places.
As an esports organisation, co-owned by David Beckham, we understand the importance of an academy structure and the educational benefits for young people as they’re developing. We’re proud to be educating the next generation with the skills to understand the critical importance of sustainability for our future”.
IET President Professor Danielle George MBE said “The future scientists, technicians, engineers, and geeks who might one day save the world are likely to be found today – in front of their consoles. With STEM and sustainability so integral to modern life, we’re proud to be creating the world’s first Fortnite tournament where players are fighting for more than just the win; they’re also fighting to make a positive impact on the world around them.”
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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
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