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Ezugi unveils its new brand identity – contemporary, fresh, and competitive

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After almost 10 years in the live casino space, Ezugi has today unveiled its new brand identity. Kfir Kugler, Ezugi CEO, comments on what this means for the company moving forward, and the importance of data and innovation in remaining competitive in the market.

Ezugi has been introducing significant changes and is now ready to reveal its new brand identity. The first step focuses on its visual identity, generating a new logo and slogan to be synonymous with Ezugi’s company values. Ezugi is part of the Evolution Group and was acquired back in 2018. It has increased Evolution’s geographic footprint and helped to accelerate its growth in key markets. For Ezugi, it has meant that streaming quality, speed, and user experience have all been enhanced to the next level.

Known for its bold and agile approach to live gaming, the rebrand is in recognition of the need to always stay contemporary and competitive in the present gambling market. Ezugi’s aim is to highlight its sharpness of vision when it comes to launching fresh ideas – the new slogan ‘Smart Move’ reflects Ezugi’s product portfolio and ethos of providing innovative localised content. It is never about ‘one size fits all’ at Ezugi, but rather about creating sophisticated content with a ‘first-to-market’ mentality.

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As a live casino solutions provider, Ezugi has used cutting-edge innovation to become a unique and dominant influence in the market. Since its establishment in 2012, the company has forged a reputation as a significant force in creating best-in-breed localised content. Now operating 12 studios with over 20 different game types and partnering with more than 200 operators spanning the globe, Ezugi understands the needs of clients wishing to enter new territories. It provides key understandings of cultural differences and tailors products to bring a local flavour and ensure success for its operators.

When establishing new territories, Ezugi is committed to compliance and expanding its presence in regulated markets. Its systems have been built to support safe gaming standards and these processes are constantly reviewed to ensure they comply with all regulatory measures. Live gaming is about trust and Ezugi understands that to build a foundation for a successful business and long-lasting partnerships, integrity is key. After pioneering in some regulated markets such as New Jersey and South Africa, as well as a wide footprint in EU regulations like Romania, Belgium, Hungary and Bulgaria as well as Curaçao – Ezugi has also secured several new certifications in the last 18 months including; Italy, Spain, Lithuania, Latvia, Estonia, IoM, Bulgaria, Colombia, Argentina and MGA (Recognition Notice).

“We have come a long way from where we were almost 10 years ago, when the company was founded. Today, we offer an extensive suite of live casino games and numerous innovative solutions. Our visual identity should reflect all those changes and all the hard work of our creative minds. We have a new ‘smart’ look, but our mission will always remain the same – to give our customers an advantage over the competition through data and innovation,” said Kfir Kugler, CEO of Ezugi.

With its new logo design, Ezugi has capitalised on its always live mentality – 24/7 open tables, 24/7 support, and 24/7 gaming opportunities. Operators will have noticed the addition of a distinctive red streaming live dot. The second and final step of the corporate rebranding will feature a brand-new website and user-orientated customer portal.

“It has always been in Ezugi’s DNA to provide the best service to its customers and their players,” Kugler continues. “With the second-stage branding introduction of a new website and portal, Ezugi clients will benefit hugely from the user-friendly structure and our efforts to create a modern client area to meet their needs,”

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More information will be announced as the rebranding efforts continue.

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Gaming Corps partners with Slots Temple to power UK operator arm with exciting new content

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Gaming Corps – a publicly-listed game development company based in Sweden, is pleased to announce a new strategic partnership with UK operator and affiliate brand Slots Temple.

This partnership sees Gaming Corps become a key content supplier to Slots Temple’s licensed UK platform, significantly expanding the reach of its growing portfolio in one of Europe’s most mature and regulated markets.

Originally launched as a free-play site, Slots Temple has evolved into a multi-dimensional gaming platform, offering real-money casino play, industry-first tournaments, and a socially engaging player experience. With its UK Gambling Commission (UKGC) licence acquired in 2022, the brand now operates as a fully licensed online casino – while continuing to innovate around responsible play and transparency.

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Through this new deal, Gaming Corps’ diverse and engaging portfolio – including hit titles across its Slots, Plinko and Smash4Cash categories – will be made available to Slots Temple’s growing player base. The agreement also supports Slots Temple’s ambition to lead the next wave of competitive, socially-driven casino experiences, underpinned by trusted, top-tier game content.

Danielle Calafato, CCO at Gaming Corps, said: “We’re delighted to partner with Slots Temple as they continue their exciting journey from affiliate to operator. Their player-first mindset, commitment to social responsibility, and unique approach to gamification aligns perfectly with our own ambitions. This partnership is another strong step forward for Gaming Corps in the UK, and we’re looking forward to seeing our games reach new audiences through such an innovative platform.”

Fraser Linkleter, CEO of Slots Temple, said: “Our mission has always been to bring something genuinely different to the online casino space, and Gaming Corps fits that vision perfectly. Their content is original, engaging, and ideal for the competitive formats our players love. This partnership will help us deliver even more value to our community as we expand our real-money offerings in the UK market.”

The partnership is now live, with Gaming Corps titles rolling out to Slots Temple players in the coming weeks.

 

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Casino Guru makes finalist list for 2025 Global Regulatory Awards

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Casino Guru has made the finalist list for the upcoming 2025 Global Regulatory Awards, organized by VIXIO, a leading provider of regulatory intelligence solutions.

Casino Guru has earned a place at the final table in the “Outstanding Contribution to Safer Gambling” and is part of a list of 12 companies that have secured a spot before the winner is finally announced during the official ceremony on WednesdayNovember 192025.

Simon Vincze, Head of Sustainable and Safer Gambling, had this to say, commenting on the nomination:

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“Casino Guru has always been dedicated to giving players real choice and agency when selecting their favorite casino.

We believe responsible gambling can and should be at the heart of a successful business, and we’ve built our casino database with great care, using dozens of criteria to ensure players are fully informed.

We have consistently worked to reduce gambling-related harm in the industry, using our influence and reputation as a trusted affiliate to show that meaningful change is both possible and sustainable

This nomination is a recognition of our ongoing mission to make gambling safer and more enjoyable for everyone: a mission that continues to guide us well beyond any single award.”

Casino Guru has launched a number of projects similarly committed to highlighting the importance of sustainable and responsible gambling at the core of everything operators ought to be doing to provide players with a safe and enjoyable experience.

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Through the Online Casino Complaint Resolution Center, Casino Guru has been able to not only mediate in player disputes with operators but to collect actionable data as to why these incidents continue to happen.

As a result, Casino Guru has put forward its unique expertise to provide operators with advice on how to make their offers clearer, fairer, and more transparent.

Apart from this, Casino Guru has launched the Casino Guru Academy, dedicated to training industry professionals about how to adopt safer gambling practices and also recognize gambling-related issues in their jobs.

Notably, Casino Guru has also launched the Casino Guru Awards, an unprecedented awards format, which has brought together 32 gambling and industry experts, combining Casino Guru’s team expertise and actionable knowledge with the expertise of responsible gambling specialists who have dedicated their careers to strengthening the industry’s understanding of gambling-related harm.

Commenting on the reveal of finalists, VIXIO CEO Mike Woolfrey wrapped up: “Congratulations to all of this year’s finalists. Achieving a place on the shortlist is no small feat, especially in our most competitive year yet. The continued growth of the GRAs reflects how seriously the industry takes compliance and the ongoing drive for excellence in this field.”

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EveryMatrix live with Ken Howells in full turnkey Sports and Casino launch

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UK independent bookmaker Ken Howells is live with EveryMatrix’s full turnkey platform, adding to the tier-1 technology provider’s growing list of UK customers.

The long-established brand has migrated from its previous platform provider to the full EveryMatrix tech stack to grow its digital presence and future-proof its operations.

EveryMatrix now powers Ken Howells with a comprehensive sports and casino turnkey solution tailored for the UK, integrating its leading player account management, payments, bonusing, and affiliate platforms.

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By equipping Ken Howells with a bespoke, full turnkey platform, EveryMatrix further strengthens its retail and digital position among traditional UK bookmakers.

Established in Wales, Ken Howells is best known for its trusted betting and telebetting services, with a focus on horse racing, football, and rugby.

This launch is part of EveryMatrix’s growing momentum in the UK, with more operators choosing its turnkey technology and increasing its regulated market footprint.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re excited to welcome Ken Howells as part of our growing roster of UK partners. This is a brand with deep roots in British betting culture, and we’re proud they’ve chosen our proven platform technology to boost their digital presence.”

Grant Howells, Director at Ken Howells, added: “As a third-generation family-run bookmaker established back in 1963, our partnership with EveryMatrix marks a major milestone for us.”

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“With deep roots in Welsh betting culture, we’re proud to take the trusted, personal service our customers know us for into the digital space. The new platform allows us to offer a much wider range of sports and casino products while staying true to the values that have guided our business for more than 60 years.”

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