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Ezugi unveils its new brand identity – contemporary, fresh, and competitive

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After almost 10 years in the live casino space, Ezugi has today unveiled its new brand identity. Kfir Kugler, Ezugi CEO, comments on what this means for the company moving forward, and the importance of data and innovation in remaining competitive in the market.

Ezugi has been introducing significant changes and is now ready to reveal its new brand identity. The first step focuses on its visual identity, generating a new logo and slogan to be synonymous with Ezugi’s company values. Ezugi is part of the Evolution Group and was acquired back in 2018. It has increased Evolution’s geographic footprint and helped to accelerate its growth in key markets. For Ezugi, it has meant that streaming quality, speed, and user experience have all been enhanced to the next level.

Known for its bold and agile approach to live gaming, the rebrand is in recognition of the need to always stay contemporary and competitive in the present gambling market. Ezugi’s aim is to highlight its sharpness of vision when it comes to launching fresh ideas – the new slogan ‘Smart Move’ reflects Ezugi’s product portfolio and ethos of providing innovative localised content. It is never about ‘one size fits all’ at Ezugi, but rather about creating sophisticated content with a ‘first-to-market’ mentality.

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As a live casino solutions provider, Ezugi has used cutting-edge innovation to become a unique and dominant influence in the market. Since its establishment in 2012, the company has forged a reputation as a significant force in creating best-in-breed localised content. Now operating 12 studios with over 20 different game types and partnering with more than 200 operators spanning the globe, Ezugi understands the needs of clients wishing to enter new territories. It provides key understandings of cultural differences and tailors products to bring a local flavour and ensure success for its operators.

When establishing new territories, Ezugi is committed to compliance and expanding its presence in regulated markets. Its systems have been built to support safe gaming standards and these processes are constantly reviewed to ensure they comply with all regulatory measures. Live gaming is about trust and Ezugi understands that to build a foundation for a successful business and long-lasting partnerships, integrity is key. After pioneering in some regulated markets such as New Jersey and South Africa, as well as a wide footprint in EU regulations like Romania, Belgium, Hungary and Bulgaria as well as Curaçao – Ezugi has also secured several new certifications in the last 18 months including; Italy, Spain, Lithuania, Latvia, Estonia, IoM, Bulgaria, Colombia, Argentina and MGA (Recognition Notice).

“We have come a long way from where we were almost 10 years ago, when the company was founded. Today, we offer an extensive suite of live casino games and numerous innovative solutions. Our visual identity should reflect all those changes and all the hard work of our creative minds. We have a new ‘smart’ look, but our mission will always remain the same – to give our customers an advantage over the competition through data and innovation,” said Kfir Kugler, CEO of Ezugi.

With its new logo design, Ezugi has capitalised on its always live mentality – 24/7 open tables, 24/7 support, and 24/7 gaming opportunities. Operators will have noticed the addition of a distinctive red streaming live dot. The second and final step of the corporate rebranding will feature a brand-new website and user-orientated customer portal.

“It has always been in Ezugi’s DNA to provide the best service to its customers and their players,” Kugler continues. “With the second-stage branding introduction of a new website and portal, Ezugi clients will benefit hugely from the user-friendly structure and our efforts to create a modern client area to meet their needs,”

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More information will be announced as the rebranding efforts continue.

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Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania

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Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.

The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.

The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.

Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.

“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”

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Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”

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Blockchain

JuicyBet Launches Its Innovative GambleFi Platform

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 JuicyBet, a Web3 startup, announced the launch of its GambleFi platform. This platform combines finance technology and gambling via blockchain to create unique opportunities and experiences for users. The company strives to revolutionize the principles of the online betting industry and the interaction between platforms and users in this market.

What is GambleFi?

GambleFi uses blockchain technology to ensure the fairness and transparency of games and betting outcomes and for players to get their share of the platform’s earnings and participate in its governance and day-to-day by holding its tokens.

How JuicyBet works

JuicyBet fully utilizes blockchain technology to establish a new ecosystem that has never been seen in the gambling industry. It is centered around user participation and transparency while providing gambling thrills and quality entertainment.

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All game records on the platform are kept in a public blockchain, while a set of smart contracts automates gaming outcomes and payouts and provides for the platform governance via the DAO model. This reduces fraud risks and operational costs, making JuicyBet a more efficient platform.

However, the platform’s main feature is the unprecedented level of user engagement via the platform’s native tokens.

  • First, the tokens provide access to betting.
  • Second, token holders get their share of the platform’s profit.
  • Third, token holders can vote on key decisions on the platform’s development in JuicyBet DAO.
  • And finally, DAO participants can also perform the role of oracles for bets and earn rewards.

In other words, JuicyBet doesn’t try to be just another gambling platform. It establishes a new ecosystem where users are in control of the platform and bets and are the beneficiaries of the platform.

In addition, JuicyBet offers additional earning opportunities, such as Double Farming and staking for token holders.

JuicyBet has already been noticed by users and investors – the platform’s 3-month turnover has exceeded $1,5 million, according to on-chain data available via Dune, and multiple centralized exchanges and launchpads have listed it.

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Rivalry Announces 2023 Annual Letter to Shareholders and Filing of 2023 Annual Financial Statements

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Rivalry Corp. (the “Company” or “Rivalry”) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), the leading sportsbook and iGaming operator for Gen Z, is pleased to announce its 2023 annual letter to shareholders and the filing of its financial results for the three (3) and 12-month period ended December 31, 2023. All dollar figures are quoted in Canadian dollars.

2023 Annual Letter to Shareholders

To our Shareholders,

This time last year I spoke about Rivalry’s evolution from a market leader in esports to a diversified Company setting the standard for Gen Z betting entertainment broadly.

Today, we have a business with revenue distribution across casino, sports, and esports betting, growing market share in new geographies, with increased velocity in core regions, and the strongest customer KPIs in Rivalry’s history.

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In 2023, Rivalry recorded $423.2 million in betting handle1, up 82% from the previous year. Similarly, gross gaming revenue2 and net revenue both saw 34% and 66% respective increases, while the introduction of higher margin products released in H2 such as Same Game Combos and Quick Combos are continuing to improve overall sportsbook hold and guide Rivalry closer to profitability.

Our deepened product suite now includes fantasy, additional sports coverage, and new proprietary casino games. All of which are uniquely driving growth among a targeted customer segment and widening our opportunity set in 2024 and beyond – from a 60% increase in traditional sports betting to a burgeoning B2B game vertical. The potential for how far our brand can go is just beginning to unfold.

The year ahead is rife with new, innovative product releases arriving in Q2 and continuing throughout 2024. We are doubling down on core growth opportunities in sports that resonate with our audience, such as basketball and soccer. Further, we are building on a successful casino segment which already represents 50% of our business, enhancing variety, depth, and accessibility, as well as developing new original games which blur the lines between betting and entertainment. We are in the process of additional geographic expansion, and pursuing new licenses to broaden our total addressable market, positioning Rivalry to own the Gen Z gambling opportunity globally.

While Rivalry’s operations have expanded into new high-growth verticals, our north star has remained the same: to define the future of online gambling for a generation born on the internet.

Online gambling in 2024 is radically different than it was just six years ago when Rivalry launched. In that time we’ve seen gaming and internet culture reshape how consumers engage with technology. That shift is broadening the definition of gambling, where product design is influenced by video games, or it exists fully embedded within social apps like Telegram, where content creators are the new affiliates, and much more.

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Over the same period, the rise of cryptocurrency and blockchain technology has introduced a new level of speed, access, and security to web-based consumer experiences. Industry estimates now put crypto wagers at up to one quarter of global betting handle3, with 30% year-over-year growth in 20244, and showing no signs of slowing down.

The development of this ecosystem has commercially unlocked online gambling unlike anything since its first transition from land to online many years ago. It has brought in a new global audience, and enriched the customer experience from end-to-end.

Alongside the growth of this technology has emerged new methods of gambling, taking wallet share from more traditional forms at an accelerated rate. The shift in consumer behavior and the signal from our users is clear – interactive, volatile, and crypto-infused product experiences will set the precedent for how the next generation gambles online.

Rivalry, with a brand steeped in internet culture and living at the intersection of this digital economic renaissance, is well-positioned to access this growth opportunity. There is high overlap between Gen Z, gamers, gamblers, and a fast-growing audience of over 420 million crypto users worldwide5 organically aligned with our audience and brand. And we believe that more than half of this audience globally is already wagering with crypto.

It will be Rivalry’s ability to understand, implement, and adapt to this shift more rapidly than our peers that we expect to create first-mover advantages for us. It is for that reason that our vision is now bolder than ever for what’s possible in the online gambling category.

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Soon, we will reveal plans for a crypto-enabled product set to enhance alignment between Rivalry and its users, increase network effects, and generally deliver a consumer experience that lives on the internet of 2024.

To that effect, the success of our first-party games and their ability to acquire and engage a captive audience of Gen Z bettors online has validated our original game development strategy amongst industry peers. This has unlocked a new commercial opportunity for Rivalry to license its IP, opening up another line of revenue for the business that has great potential for global scale.

The year ahead is poised to be one of our most ground-breaking, with a myriad of innovative product releases across all of Rivalry’s verticals, adding more dimension to our business, operations, and addressable audience, and building on our competitive moat as the market leader in Gen Z betting entertainment.

We look forward to sharing more details about these upcoming initiatives, the opportunities they will unlock for our Company, and delivering on our promise to create long-term shareholder value and reach profitability. Thank you all for your continued support.

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