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PlayNJ.com: Sports betting slows, online casinos thrive in July

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The NBA Finals and the Olympics could not help New Jersey’s sportsbooks to counter a national trend that has typically made July the slowest month of sports betting. But with relatively strong sports-betting revenue, another monthly record for online gambling, and strong results from Atlantic City’s retail casinos, New Jersey’s gaming outlets set a fresh record for total gaming revenue in a month with $450.6 million in July, according to PlayNJ, which tracks the state’s regulated online gaming and sports betting market.

“Atlantic City benefits from a boost in summer tourism, but July is a time when summer travel and busy schedules put online sports betting in the backseat, particularly for locals,” said David Danzis, lead analyst for PlayNJ.com. “In the end, online casino gaming, retail casinos, and online and retail sports betting work as a three-legged stool, and together they are helping the New Jersey gaming industry outperform most every market in the U.S.”

Online and retail sportsbooks accepted $578.7 million in bets in July, down 24.5% from $766.9 million in June, according to official data released Monday. July 2021 was up 83.7% from $315.1 million in July 2020, a month with the relaunch of baseball and the beginning of the NBA bubble.

July’s wagering was far less than February’s $743 million handle, previously the low point of the year. That echoes 2019, when July’s $251.4 million handle was the lowest monthly tally of that year.

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At 7.8%, the hold percentage remained high in July for New Jersey’s sportsbooks, yielding $55.0 million in gross gaming revenue. That was down 22.9% from $71.3 million in June and up 86.0% from $29.6 million in July 2021. In the end, sports betting produced $8.3 million in state and local taxes in July.

Baseball was the top sport in July with $195.4 million in wagering over the course of the month, up from $169.3 million in June. With the NBA Finals in July, basketball was second with $74.8 million, down from $190.9 million in June. Sports listed as “other,” which would include the Olympics, fell to $180.4 million from $234.8 million in June.

“The Olympics didn’t cause a spike in volume, which was held down even more by the significant difference in time zones,” said Eric Ramsey, analyst for the PlayUSA.com Network, which includes PlayNJ.com. “The NBA Finals helped the state’s sportsbooks avoid a steeper decline, and the Olympics did offer sportsbooks a chance to reach new customers, which can be valuable down the road.

Online operators generated $529.4 million in wagers in July, or 91.5% of July’s statewide handle. FanDuel Sportsbook/PointsBet once again topped online operators with $29.5 million in gross revenue, down from $38.1 million in May.

FanDuel was followed in revenue by:

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  • Resorts Digital/DraftKings/Fox Bet ($10.6 million, down from $13.0 million in June)
  • BetMGM/Borgata ($5.9 million, up from $5.6 million)
  • Monmouth/William Hill/SugarHouse/TheScore ($2.0 million, even with June)
  • Ocean Casino/William Hill/Tipico ($1.5 million, down from $2.3 million)
  • Hard Rock/Bet365/Unibet ($925,775, up from $642,297)
  • Caesars Sportsbook/888sport/WynnBet ($193,331, down from $243,981)
  • Golden Nugget/BetAmerica ($79,223, down from $80,615)
  • Tropicana/William Hill ($36,490, up from $92,388)

Retail sportsbooks continued in their recovery, tallying $49.3 million in wagers in July, down from $83.9 million in June. Meadowlands/FanDuel topped all retail sportsbooks in July with $2.2 million in revenue.

“Casual sports bettors engage with sportsbooks less frequently in the heart of the summer,” Danzis said. “But the good news for sportsbooks is that sports betting will soon start to gain momentum as casual bettors return home from summer vacations and begin to turn their focus to football.”

Online casinos and poker

Online casinos and poker rooms continue to side-step any summer slowdown, generating a record $118.7 million in gross gaming revenue in July. That is up 35.7% from $87.5 million in July 2020 and up 10.9% from $107.1 million in May. July shattered the previous revenue high of $113.7 million set in March.

Online casino games alone generated $115.6 million in July, pushing lifetime revenue to $3.0 billion since online gambling launched in November 2013. And growth has been consistent from the beginning. Through seven months of 2021, online casino games and poker have generated $752.9 million in revenue, up 47.6% from $510.2 million through the same period in 2020.

“The bounce back in Atlantic City hasn’t slowed online casinos a bit,” Ramsey said. “Any worry that the return of casino visitation would come at the expense of online revenue should be alleviated now.”

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Other highlights from July’s report:

  • Borgata/BetMGM led the state with $36.5 million in casino and poker revenue, a record for any licensee over a single month. That topped rival Golden Nugget’s $33.5 million in revenue. Resorts Digital was third with $23.3 million in revenue.
  • The revenue from online casinos and poker rooms injected $20.8 million into state and local coffers.
  • Online casinos and poker generated $3.8 million in revenue per day over the 31 days in July, up from $3.6 million per day over the 30 days of June.
  • Online poker generated $3.1 million in revenue, down 36.2% from $4.8 million in July 2020.

For more information and analysis on regulated sports betting and online gaming, visit PlayNJ.com/news.

About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches produce original daily reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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Bombee Global Entertainment Ltd

ESE Entertainment Completes Acquisition of Gaming Production Company, Bombee Americas

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ESE Entertainment Inc., a gaming company that provides a range of services to leading video game developers and publishers, has announced that it has acquired Bombee Global Entertainment Ltd. (Bombee Americas), the North American arm of Bombee Event Production AB, (Bombee), a global production company specialized in live production, special effects, broadcast, and event management for the gaming sector.

Bombee has successfully collaborated with ESE to bring its premier event production services and world class customer service to North America and beyond. The North American arm of Bombee, Bombee Americas, will continue to grow and scale in this new organizational structure under ESE, while maintaining its entire team and global support.

Konrad Wasiela, CEO of ESE, said: “Today marks the next stage of ESE—a 2.0 version of our company. With the acquisition of Bombee Americas, we are not only solidifying our presence in North America but also paving the way for growth and innovation in the gaming industry. This is a major step, positioning us to deliver even greater value to our partners and elevate the gaming experience for our clients globally. We’re thrilled about the opportunities ahead and the exceptional talent joining our team.”

Transaction Terms

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The Acquisition was completed by way of a share purchase agreement (the SPA) among the Company, Bombee Americas, and the shareholders of Bombee Americas (the Vendors). Pursuant to the SPA, ESE acquired all of the outstanding shares of Bombee Americas in exchange for: (i) $750,000 in cash paid on closing, (ii) $375,000 in cash to be paid six (6) months following closing, subject to customary adjustments based on the working capital of Bombee Americas on closing, (iii) $375,000 in cash to be paid twelve (12) months following closing, and (iv) 30,000,000 common shares of ESE (the Consideration Shares), issued at a deemed issue price of $0.10 per share.

In connection with the Acquisition, the founders of Bombee Americas have signed three-year service agreements and will continue to run the business following the closing, along with the rest of the personnel of Bombee Americas who will remain in place, ensuring a smooth transition of operations. As part of the Acquisition, the Company has acquired the liabilities of Bombee Americas, mainly consisting of customary current obligations incurred in the ordinary course of business for Bombee Americas, which are not expected to have a material impact on the Company’s operations or financial position.

No finder’s fees were paid or payable in conjunction with the Acquisition.

The Acquisition was an arm’s length transaction within the meaning of the policies of the TSX Venture Exchange (the Exchange) and constituted an “Expedited Acquisition” in accordance with Exchange Policy 5.3 – Acquisitions and Dispositions of Non-Cash Assets. The Acquisition remains subject to the final approval of the Exchange.

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Canada

Suspected Digital Fraud Coming from Canada Up Nearly 11% Since H1 2023, Reveals New TransUnion Analysis

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In the first half (H1) of 2024, Canada saw a significant increase in suspected Digital Fraud attempts, with nearly 5.74% of all attempted digital transactions where the consumer was located in Canada involving suspected Digital Fraud, revealed a new TransUnion® (NYSE: TRU) analysis. This is nearly an 11% year-over-year (YoY) rate increase from H1 2023, and TransUnion also documented an 11% increase in the volume of suspected Digital Fraud from Canada during this period, despite a less than a one percent (0.7%) YoY increase in the volume of transactions.

According to a recent TransUnion survey,1 more than half (54%) of Canadians said they were recently targeted by email, phone call or text message fraud attempts. Phishing was the most common scheme type (45%), followed by smishing (42%) and vishing (39%).

The increasing use of digital transactions, combined with rising suspected Digital Fraud attempts are also impacting businesses as they potentially face revenue losses and increased operational costs due to fraud. According to a TransUnion business survey for the H2 2024 Update to the State of Omnichannel Fraud report, 200 Canadian business leaders said their companies lost approximately 6% of equivalent revenue – representing $78 billion – over the past year due to fraud. The most prominent causes of fraud loss cited by them were:

  • Scam/Authorized fraud (31%): Dishonest scheme intended to trick a person into giving up something of value (e.g., account access, money, information)
  • Account takeover (19%): Unauthorized individuals taking over someone’s online account (e.g., bank, social media, email) without their permission
  • Synthetic identity fraud (18%): Use of a combination of personal information to fabricate a person or entity to commit a dishonest act for financial or personal gain

TransUnion also found that suspected Digital Fraud attempts – where the consumer was transacting in Canada and targeted businesses globally – increased on average by 10.5% YoY in H1 2024 compared to H1 2023 and impacted all industries.

Top Three Industries Globally with Highest Rate of Suspected Digital Fraud Attempts Coming from Canada in H1 2024

  1. Gambling (online sports betting, poker, etc.) – 9.6%
  2. Retail – 9.2%
  3. Government – 7.7%

Top Three Industries Globally with Highest YoY Increase (H1 2024 vs H1 2023) in the Rate of Suspected Digital Fraud Attempts Coming from Canada

  1. Logistics – 172.9%
  2. Gambling – 79.3%
  3. Video gaming – 67.8%

“Protecting customers and their businesses from fraud is essential to enabling safe and tailored consumer experiences. These findings reveal that despite the good-faith efforts that are being undertaken by companies to identify and prevent fraud to date, fraudsters continue to evolve and it’s vital that fraud prevention methods keep up with the changing times,” said Patrick Boudreau, head of identity management and fraud solutions at TransUnion Canada.

“Businesses that aren’t already doing so should ensure that they are taking advantage of fraud prevention technologies such as identity verification, IP intelligence, device reputation and synthetic identity detection as critical components of their fraud prevention programs,” he added.

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