Canada

PlayNJ.com: Sports betting slows, online casinos thrive in July

Published

4 years ago

August 17, 2021

The NBA Finals and the Olympics could not help New Jersey’s sportsbooks to counter a national trend that has typically made July the slowest month of sports betting. But with relatively strong sports-betting revenue, another monthly record for online gambling, and strong results from Atlantic City’s retail casinos, New Jersey’s gaming outlets set a fresh record for total gaming revenue in a month with $450.6 million in July, according to PlayNJ, which tracks the state’s regulated online gaming and sports betting market.

“Atlantic City benefits from a boost in summer tourism, but July is a time when summer travel and busy schedules put online sports betting in the backseat, particularly for locals,” said David Danzis, lead analyst for PlayNJ.com. “In the end, online casino gaming, retail casinos, and online and retail sports betting work as a three-legged stool, and together they are helping the New Jersey gaming industry outperform most every market in the U.S.”

Online and retail sportsbooks accepted $578.7 million in bets in July, down 24.5% from $766.9 million in June, according to official data released Monday. July 2021 was up 83.7% from $315.1 million in July 2020, a month with the relaunch of baseball and the beginning of the NBA bubble.

July’s wagering was far less than February’s $743 million handle, previously the low point of the year. That echoes 2019, when July’s $251.4 million handle was the lowest monthly tally of that year.

At 7.8%, the hold percentage remained high in July for New Jersey’s sportsbooks, yielding $55.0 million in gross gaming revenue. That was down 22.9% from $71.3 million in June and up 86.0% from $29.6 million in July 2021. In the end, sports betting produced $8.3 million in state and local taxes in July.

Baseball was the top sport in July with $195.4 million in wagering over the course of the month, up from $169.3 million in June. With the NBA Finals in July, basketball was second with $74.8 million, down from $190.9 million in June. Sports listed as “other,” which would include the Olympics, fell to $180.4 million from $234.8 million in June.

“The Olympics didn’t cause a spike in volume, which was held down even more by the significant difference in time zones,” said Eric Ramsey, analyst for the PlayUSA.com Network, which includes PlayNJ.com. “The NBA Finals helped the state’s sportsbooks avoid a steeper decline, and the Olympics did offer sportsbooks a chance to reach new customers, which can be valuable down the road.

Online operators generated $529.4 million in wagers in July, or 91.5% of July’s statewide handle. FanDuel Sportsbook/PointsBet once again topped online operators with $29.5 million in gross revenue, down from $38.1 million in May.

FanDuel was followed in revenue by:

Resorts Digital/DraftKings/Fox Bet ($10.6 million, down from $13.0 million in June)
BetMGM/Borgata ($5.9 million, up from $5.6 million)
Monmouth/William Hill/SugarHouse/TheScore ($2.0 million, even with June)
Ocean Casino/William Hill/Tipico ($1.5 million, down from $2.3 million)
Hard Rock/Bet365/Unibet ($925,775, up from $642,297)
Caesars Sportsbook/888sport/WynnBet ($193,331, down from $243,981)
Golden Nugget/BetAmerica ($79,223, down from $80,615)
Tropicana/William Hill ($36,490, up from $92,388)

Retail sportsbooks continued in their recovery, tallying $49.3 million in wagers in July, down from $83.9 million in June. Meadowlands/FanDuel topped all retail sportsbooks in July with $2.2 million in revenue.

“Casual sports bettors engage with sportsbooks less frequently in the heart of the summer,” Danzis said. “But the good news for sportsbooks is that sports betting will soon start to gain momentum as casual bettors return home from summer vacations and begin to turn their focus to football.”

Online casinos and poker

Online casinos and poker rooms continue to side-step any summer slowdown, generating a record $118.7 million in gross gaming revenue in July. That is up 35.7% from $87.5 million in July 2020 and up 10.9% from $107.1 million in May. July shattered the previous revenue high of $113.7 million set in March.

Online casino games alone generated $115.6 million in July, pushing lifetime revenue to $3.0 billion since online gambling launched in November 2013. And growth has been consistent from the beginning. Through seven months of 2021, online casino games and poker have generated $752.9 million in revenue, up 47.6% from $510.2 million through the same period in 2020.

“The bounce back in Atlantic City hasn’t slowed online casinos a bit,” Ramsey said. “Any worry that the return of casino visitation would come at the expense of online revenue should be alleviated now.”

Other highlights from July’s report:

Borgata/BetMGM led the state with $36.5 million in casino and poker revenue, a record for any licensee over a single month. That topped rival Golden Nugget’s $33.5 million in revenue. Resorts Digital was third with $23.3 million in revenue.
The revenue from online casinos and poker rooms injected $20.8 million into state and local coffers.
Online casinos and poker generated $3.8 million in revenue per day over the 31 days in July, up from $3.6 million per day over the 30 days of June.
Online poker generated $3.1 million in revenue, down 36.2% from $4.8 million in July 2020.

For more information and analysis on regulated sports betting and online gaming, visit PlayNJ.com/news.

About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches produce original daily reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

Canada

Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack

Published

2 weeks ago

November 12, 2025

GamingAmericas.com

group-from-ts’elxweyeqw-tribe-and-great-canadian-entertainment-announce-agreement-for-the-acquisition-of-elements-casino-chilliwack

Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.

The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.

Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.

The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.

“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.

“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.

McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.

The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.

BetVictor

Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market

Published

2 months ago

October 9, 2025

Zoltan Tundik

canadian-igaming-growth-trends-2025:-data,-strategy,-and-the-brands-defining-the-market

Reading Time: 2 minutes

The Canadian iGaming market has evolved from an emerging opportunity into one of the most competitive and innovative digital gaming arenas worldwide. Ontario’s regulated framework has paved the way for rapid expansion, attracting established international operators alongside ambitious newcomers that are carving out share through brand differentiation and data-driven acquisition.

Methodology: How Growth Was Measured

To understand which casino brands are gaining momentum and why, the award-winning Mr. Gamble Casino Trends Meter—a proprietary performance index powered by Semrush, Ahrefs, in-house click tracking, market benchmarks, and predictive analytics—analyzed year-over-year (YoY) performance from January–June 2024 versus January–June 2025. The results point to a vibrant, fiercely competitive landscape where execution, trust, and experience are the real drivers of sustained growth.

Brands Showing Standout Growth in 2025

Strong outperformance highlights different paths to scale

Wild Tokyo posted an extraordinary +134% YoY, showing how bold branding, a distinctive identity, and targeted acquisition can resonate with players seeking unique experiences. Clean yet edgy design, paired with robust SEO execution and engagement programs, helped the brand cut through a crowded market.

LuckyDays delivered +110% YoY by striking a balance between simplicity and substance. A minimalistic UX, a vast game library, and strong affiliate relationships have positioned it as a trusted destination for Canadian players.

BetVictor, a legacy operator with deep roots, recorded +107% YoY. Its evolution from traditional bookmaker to diversified iGaming powerhouse underscores how credibility and adaptability can translate into modern growth.

Agile mid-tier brands are also accelerating: SlotsMagic at +94% and Betibet at +88% demonstrate how focused SEO, analytics-led decision making, and smart promotional strategy can punch above weight.

Crypto-forward momentum and broader market depth

The joint rise of BetFury and SmokAce—both at +74%—signals growing acceptance of crypto and blockchain-based gaming among Canadian users, driven by transparency, fast payments, and a tech-forward ethos.

Meanwhile, Paripesa, Mond, and ComeOn maintained robust double-digit YoY growth, underscoring the market’s depth and diversity beyond a handful of headline names.

Market Maturity: Compliance, Trust, and UX Win

As more provinces explore regulated frameworks modeled on Ontario, competition is intensifying. The brands pulling ahead are those investing in compliance, transparency, and player satisfaction—prioritizing product quality and retention over short-term promotions.

“Players are becoming more selective, more informed, and more focused on trust,” says Paul Puolakka, CMO at Mr. Gamble. “We’re seeing a clear shift toward quality brands that prioritize experience, safety, and innovation—the ones achieving real, sustained growth.”

Puolakka adds: “Data doesn’t just tell us who’s growing—it shows us why. The operators succeeding in Canada are those that deeply understand their audience, use insights effectively, and build long-term value instead of chasing short-term hype.”

Trends Shaping the Next Phase of iGaming in Canada

Branding + data-led acquisition let emerging brands challenge incumbents more effectively than ever.
Crypto-friendly casinos are moving from niche to mainstream consideration for Canadian users.
SEO, content strategy, and affiliate partnerships remain reliable, capital-efficient growth levers.
Compliance, transparency, and UX are central to sustainable market share gains.

Looking Ahead

The fastest-growing casino brands capture more than impressive statistics—they reflect a market in transformation. With Wild Tokyo setting creative benchmarks and veterans like BetVictor and ComeOn proving that brand equity still matters, Canada’s iGaming sector is entering a phase defined by intelligent growth, regulatory maturity, and player empowerment.

As the industry continues to evolve, the Mr. Gamble Casino Trends Meter remains a useful compass for players, affiliates, and operators navigating this fast-changing landscape.

The post Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market appeared first on European Gaming Industry News.

Canada

Ezugi partners with PokerStars to further extend live casino game choice for players

Published

2 months ago

September 29, 2025

George Miller

ezugi-partners-with-pokerstars-to-further-extend-live-casino-game-choice-for-players

Reading Time: 2 minutes

Ezugi, an innovative live dealer casino supplier known for pushing the boundaries of live gaming, retention, and distribution solutions, is proud to announce a new partnership with PokerStars, the world’s largest online poker site.

Through this partnership, PokerStars’ players in the UK and Ontario will gain access to Ezugi’s standout portfolio, including Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7 online casino games.

PokerStars, launched in 2001, is one of the world’s leading online poker and casino brands and operates as part of Flutter Entertainment. It has grown to become the largest poker site globally, offering the widest selection of online games and hosting prestigious live tournaments.

Formed in 2012, Ezugi is a global live casino provider with a focus on meeting operator and player needs with best-of-breed localised content. The Ezugi games portfolio includes a wide range of live dealer games, many of which are unique. Ezugi became part of Evolution in 2018 and continues to build on its reputation for providing unique and innovative games and solutions for online casino and retail betting shop operators.

Gilad Ben-Ami, Chief Executive Officer at Ezugi, said: “PokerStars’ players already enjoy a wide range of live casino and online slot games from Evolution brands such as Evolution, NetEnt, Red Tiger and Big Time Gaming. Now Ezugi is delighted and honoured to add even more choice for PokerStars’ players with our own innovative games.”

Ben-Ami continued: “The release of Ezugi games to PokerStars clearly demonstrates the rich variety and innovative features of the Ezugi games portfolio. Ultimate Roulette is a unique multiplier Roulette that blends circus-themed fun and TV game show excitement; Revolution Roulette puts a unique spin on classic Roulette by adding special multiplier pockets to the wheel; Unlimited Blackjack allows an unlimited number of players to play at the table, while also featuring Auto-Split functionality and a choice of four side bets – Perfect Pairs, 21+3, Perfect 11 and Ten20; and Lucky 7 is a very popular game with its origins in the Indian subcontinent – a fast-paced, simple and exciting Hi-Lo card game.”

Ben-Ami concluded: “We are confident that PokerStars’ players will love playing these games and we look forward to adding more Ezugi titles for them in the future.”

The post Ezugi partners with PokerStars to further extend live casino game choice for players appeared first on European Gaming Industry News.