eSports
7 state ministers unveil franchise teams for Esports Premier League 2021, the final leg of ESPL to kickstart on August 16
India’s first-ever franchise-based Esports league, the Esports Premier League (ESPL) has finalised the top eight teams as the ultimate face off in the inaugural edition of the nation-wide Esports league is set to begin on August 16. State ministers from seven regions launched their respective franchise team names, logos, and jerseys.
While the Esports industry has been in quest to gain legitimacy and recognition from the government, involvement and acceptance from the government at this level to the tournament is a giant stride for Esports industry in India.
“To have the best gamers from across the country representing final eight franchise teams as well as their team’s official jersey being unveiled by the state ministers is a matter of absolute honor and pride. Even in its inaugural edition, ESPL has received exceptional response from the Esports community, the players and the audience,” said Mr. Vishwalok Nath, Director, ESPL.
Here is the complete list of Ministers and personalities that unveiled teams representing their respective states:
- Mr. V. Srinivas Goud
Hon’ble Minister of Sports & Youth Services
Govt. Of Telangana
- Mr. Sunil Chhatrapal Kedar
Hon’ble Minister of Sports and Youth Welfare
Govt. of Maharashtra
- Mr. Manish Sisodia
Deputy Chief Minister
Govt. of Delhi
- Mr. Manoj Tiwary
Hon’ble Minister of Department of Youth Services and Sports
Govt. Of West Bengal
- Mr. K.C. Narayana Gowda
Hon’ble Minister of Department of Youth Empowerment and Sports Department of Planning
Govt. of Karnataka
- Mr. Ashok Chandna
Hon’ble Minister of Sports & Youth Affairs (Independent charge)
Govt. of Rajasthan
- Mr. Rana Gurmeet Singh Sodhi
Hon’ble Minister of Sports and Youth Affairs
Govt. of Punjab
- RJ Balaji
Radio jockey, director, sports broadcaster, and writer based out of Chennai
The final eight franchises teams and the players were chosen through a draft process. And the teams that are qualified through various stages of the competition for the draft process include BADGE99, Total Gaming, 4 UNKNOWN, TSM FTX, No Chance, AFF Esports, Head Hunters, and TWO SIDE GAMERS. Each of these teams were picked to represent a city team and in the final stage during the draft, popular influencers and Esports gamers were roped in to conduct the process.
The eight franchise teams are Punjab Paladins, Chennai Celestials, Delhi Dukes, Hyderabad Hydras, Kolkata Kaijus, Rajasthan Reapers, Mumbai Marshals, and Bangalore Ballistics. Below is the complete list of players of all these teams who will represent the respective state teams:
BADGEE99 will represent Kolkata Kaijus
Ø Hriteek Ranjan Ø Muhammed Faizal. N Ø Prahast Garg Ø Azmal Akhtar Choudhury Ø Yogesh Buchale
|
Total Gaming will represent Hyderabad Hydras
Ø Ajay Sharma Ø Vora Hetkumar Ø Daksh Garg Ø Narai Yadav Ø Anshul Rawat |
4 UNKNOWN will represent Rajasthan Reapers
Ø Swastik Madhukar Dushing Ø Anand Madhukar Dushing Ø Radhe Thakor Ø Vadehr Anil Devashibhai Ø Mohd Zuber
|
AFF Esports will represent Delhi Dukes
Ø Owais Bhati Ø Kanishk Verma Ø Rahil Katoch Ø Pavan Adwani Ø Arpit Tyagi
|
TWO SIDE GAMERS will represent Bengaluru Ballistics
Ø Ritik Jain Ø Ojasvi Kamra Ø Vihan Datta Ø Bhavesh Lakhwani |
No Chance will represent Chennai Celestials
Ø Priyansh Ø Devesh Chauhan Ø Aritra Adak Ø Priyanshu Kumar Ø Soumya Sundar
|
TSM FTX will represent Mumbai Marshals
Ø Sagar Patel Ø Indranil Saha Ø Jayesh Yadav Ø Naitik Khosto Ø Asjad Khateeb
|
Head Hunters will represent Punjab Paladins
Ø Satyam Thakur Ø Md. Abdul Moghni Ø Aasim Usama Ø Jatin Taneja Ø Priyanshu Halder Saha |
ESPL 2021, which began on June 16, will see the athletes competing in the popular battle royale game Free Fire as the winners will have INR 25 lacs prize money to win.
This final phase has lot more in store and a spectacle series of matches and exciting live-action will be streamed on Disney+ Hotstar, Free Fire official streaming platform Booyah and Malayalam OTT platform Koode alongside official YouTube and Facebook channels of India Today and Aaj Tak and its websites.
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Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
eSports
R&D rethink needed for sportsbooks to harness esports’ power
Esports betting is still grappling with a perception problem amongst operators. Despite the leaps and bounds in product development made by suppliers – particularly in the last two years – esports hasn’t shaken off the image built in the late 2010s.
Our good friend, Oliver Niner, Head of Sales at PandaScore, has been kind to share the below article with us.
There’s scepticism around esports betting’s value, how well it can actually perform and what’s needed to make it appeal to bettors. A big part of that comes down to perception, which shapes the research and development (R&D) choices made by each operator.
Self-fulfilling prophecy?
Operators who have put the research and development (R&D) resources into esports are seeing excellent growth, while others are still treating it like part of a long tail. The lack of a uniform approach to esports often translates into hesitancy to be bullish and invest in esports.
Whereas in the United States, post-PASPA sports betting has exploded and operators are seeking to capture as much territory and market share as possible because in most cases, you switch the lights on and the money comes in. It’s, of course, good business sense to take opportunities like this – you can apply the same templates used elsewhere on an incredibly lucrative market.
This kind of approach has been attempted for esports and hasn’t found the same success. Granted, the legislation for betting on esports has been somewhat slower than that of sports betting and iGaming.
However, bullish operators have acknowledged the fact that esports hasn’t found the same success in regulated states and asked what can be done differently, while for others, esports has been thrown into the too-hard basket or relegated to the bargain bucket.
For the latter, the fate of the esports vertical becomes a self-fulfilling prophecy – especially if an operator already using a budget esports product that throttles its very growth.
It takes two to tango
When esports is discussed in broader betting circles, you’ll often hear different versions of the same talking point: the problem with esports is no one is doing it well, it doesn’t innovate.
This argument is a case of the pot calling the kettle black. Esports is a driver of innovation, and it is sportsbook R&D that is holding it back.
Multiple suppliers on the market are investing significant resources into R&D, and bullish operators are leveraging these product innovations to acquire new customers and create engagements made for the internet age.
There are understandable reasons why sports betting doesn’t innovate. It’s largely because operators focus on acquisition, entering new territories and spending money on data rights. But the actual R&D on sportsbook products is left lacking, with ever-increasing cost-per-acquisition (CPA) numbers a clear symptom of this.
It means that if an operator does decide to use or acquire an esports specialist supplier but does little to cater its product and attempts to just lay the sports betting template over the top, of course performance will be throttled.
It’s like putting a Ferrari engine in a Prius – no offence to Toyota or Prius owners.
The same problem exists on the platform supplier front. Platforms are understandably focused on compliance and getting customers live, not necessarily improving models or their products.
Even the idea that if you just acquire an innovative company the problem is solved or you have found the solution, doesn’t hold water. In many cases, the company is acquired and plenty of noise is made about it, but there’s little organisational investment in R&D afterwards.
It’s not just in esports
These problems extend to customer acquisition and marketing for most emerging markets, not just esports. There’s a rush to use the same old playbook in newer sectors because it’s easy.
The fantasy vs. house sector in the US is already experiencing an acquisition arms race. As analyst Dustin Gouker points out, deposit match bonuses for new users on fantasy vs house products have jumped from $100 to as high as $500 in some places.
This is the same race that played out in sports betting and despite the costs, there’s little effort from most operators to try something different. There’s less work when you just put the same acquisition template on an emerging sector and call it a day. This seems to be an accepted practice in the industry, for better or for worse.
Esports betting success requires ongoing dialogue
Rather than attempting to wedge esports into hegemonic sportsbook approaches, sportsbooks need to take a completely unique approach.
The fact is the betting sector has barely scratched the surface – communities of esports fans are still dormant. Canadian operator Rivalry has built a successful, esports-first business by embracing the ever-changing internet culture that esports inhabits. French esports organisation Karmine Corp recently sold out a 30,000-person stadium for an event with no prize money up for grabs.
Innovative products developed on the supplier side like microbetting and betbuilders are only half of the equation.
Maximising esports revenues requires institutional investment, ongoing R&D and collaboration between suppliers and operators to create products and experiences. This includes having staff on the operator side that can drive and push the product further, and crucially, rethinking current sportsbook strategies and practices.
Building experiences for betting’s greatest emerging market – one that caters to your future core audience – takes investment, innovation and a willingness to experiment. If the industry wants to make the most of the Millennial and Gen Z audience that will become its primary customers, investment into R&D and close collaboration between suppliers and operators is needed. Many hands makes light work.
eSports
ESIC Announces Establishment of Global Esports Industry Advisory Board
The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues.
The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices.
ESIC has appointed two highly esteemed members to inaugurate this board:
- David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board.
- Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform.
The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs.
“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.”
Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.”
David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance”
The post ESIC Announces Establishment of Global Esports Industry Advisory Board appeared first on European Gaming Industry News.
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