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Betway become Associate Sponsor of the South African national rugby team

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Today, leading global online betting and gaming brand Betway, who are owned by Super Group, have announced a partnership with the current rugby world champions, South Africa.

The three-year agreement will see the Betway have a presence in stadium with branding at all Springbok home matches including at the world-famous Ellis Park, as well as appearing on the back of the players shorts for the full term.

The deal will be in place for this weekend’s Rugby Championship fixture against Argentina and the team have readied themselves for the tournament with a historic 2-1 success over the British and Irish Lions.

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This further demonstrates the brand’s commitment to supporting the biggest teams and events in world sport.

Anthony Werkman, Betway CEO said: “It’s a great honour to be a sponsor of the South African National Rugby team.

“The Springboks are painted in history and with rugby being a popular sport around the globe, we’re proud to take a step into international rugby sponsorship.

“It’s very exciting that we’ve partnered with the current world champions, which highlight’s Betway’s appetite to support the biggest names in sport.

“The team have been in great form of late and we look forward to seeing our logo around the stadium and on the players kit, starting against Argentina this weekend.”

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Jurie Roux, South Africa Rugby Union CEO said: “This new partnership will enable us to work together in bringing our passionate fans even closer to the game.

“We are excited to be partnering with Betway as this will stretch beyond the four white lines of a rugby field – Betway has some exciting new initiatives that will be announced in due course as part of the new partnership, and we are excited to see what the future holds.”

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Africa

NowNow Gaming partners with Hinterzimmer to deliver content across Africa

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NowNow Gaming, a newly founded gaming studio from South Africa and one of the first to emerge from the region in recent years, has entered into a strategic licensing agreement with Hinterzimmer to utilise their advanced RGS (Remote Game Server) platform. This partnership will allow NowNow Gaming to deliver a dynamic mix of localised and internationally positioned content to the rapidly expanding online casino market across Africa.

While the Hinterzimmer RGS enables studios to tap into a globally distributed network, NowNow’s primary focus will be on using this cutting-edge platform to deliver tailored content to operators in South Africa. However, with an eye on broader growth, the content produced will blend local cultural elements with internationally recognised game mechanics, ensuring that the games are not only relevant to the African market but also appealing to players in global markets.

The collaboration marks a pivotal milestone for both companies, as they seek to make a significant impact in a rapidly evolving market.

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Robert Lenzhofer, CEO & Co-Founder Hölle Games, said: “Working with NowNow has been an absolutely delight so far. The team have extensive iGaming-experience and deep, local expertise with regards to the South African market which should give this cooperation a very good kick-start in the beginning! Very excited to be helping out NowNow with our range of RGS-services!”

Sandro Borelli, the CEO & Founder of NowNow Gaming said: “I’m incredibly excited about our partnership with Hinterzimmer. Their innovative RGS platform provides us with the tools and flexibility to deliver the engaging, localized content we’ve always envisioned, while also opening doors to global markets. Our first roll-out of games will be within South Africa, which is home for us, and where we believe we can offer significant value to operators. With our strong relationships in the country, we’re optimistic about the opportunity to build a solid presence and grow alongside the market.”

The post NowNow Gaming partners with Hinterzimmer to deliver content across Africa appeared first on European Gaming Industry News.

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Africa

Tom Horn Gaming partners with Aardvark Technologies to expand into South Africa

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Tom Horn Gaming, a leading iGaming software supplier, has announced its latest partnership with Aardvark Technologies, a gambling and betting software platform provider.

With South Africa’s regulated market rapidly expanding, this collaboration marks a strategic step in Tom Horn Gaming’s global growth journey. By joining forces with Aardvark Technologies, the supplier reinforces its presence in regulated markets and extends its reach to new audiences –  operators and players alike.

Ondrej Lapides, CEO of Tom Horn Gaming, said: South Africa is a vibrant market with immense potential, and we’re excited to introduce our content to players in the region. Aardvark Technologies is a brand renowned for its excellent platform solutions, and this partnership allows operators to enhance their offerings effortlessly with our high-quality games. We look forward to growing together and building lasting relationships with local partners who share our vision for excellence.

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Arijus DenisovasCommercial Director at Aardvark Technologies, added: We’re thrilled to bring Tom Horn Gaming’s engaging content to our platform and introduce it to the South African market. Their diverse portfolio aligns perfectly with local player preferences, and we’re confident it will add significant value to operators. This partnership underscores our commitment to offering cutting-edge solutions and delivering top-tier gaming experiences in the region.

Through Aardvark Technologies’ platform, South African operators can now access Tom Horn Gaming’s diverse portfolio, including the blockbuster 243 Crystal Fruits series and The Secret of Ba.

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Africa

Delasport Enters the South African Market

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After successfully complying with Brazil’s brand-new regulations, Delasport’s sportsbook is now officially certified for the South African market as well.

Gaming Laboratories International (GLI) issued an Affirmative Statement of Compliance to the global B2B supplier, making their expansion possible in numerous SA jurisdictions: Gauteng, Mpumalanga, KwaZulu-Natal, Western Cape, Eastern Cape, Northern Cape, Free State, North West, and Limpopo.

This functional certificate opens the door to cutting-edge sports betting features for the South African audience. Advanced personalization through My Sportsbook, My Event Builder, and My Combo makes Delasport’s solution a critically acclaimed product.

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South Africa and Africa in general are becoming more and more important points on the global iGaming map, since they have a rising population of more than 1.5 billion people according to the United Nations Economic Commission for Africa. Nearly 60% of the population are aged 25 or below. This contributes to the fact Africa is the fastest-growing mobile market with a ‘leapfrogging phenomenon’ – millions of people’s first experience of the internet is via their mobile devices.

‘We are excited to enter such a promising regulated market like South Africa and show what real localization looks like,’ Delasport’s CEO Oren Cohen Shwartz comments. ‘At Delasport, we believe in being both global and local – always thinking about the big picture while not losing sight of the smallest details. For us, entering the South African market doesn’t simply mean translating the interface, but tailoring the experience according to their habits, local providers, regional content, and much more.’

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