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Manchester United the most popular Premier League club on the planet, new research reveals

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  • Manchester United is the most popular Premier League club in the world.
  • Red Devils get top billing in 37.2% of all nations, 6.46% more than their closest rivals Liverpool.
  • One of the Red Devils (93), or Reds (87), account for being the most popular in 72% of all countries.
  • Collective efforts of Chelsa, Arsenal, Manchester City and Tottenham can account for just 39.78% of United’s global popularity.

Manchester United will begin the 30th Premier League season as the most popular Premier League club in the world, new research has confirmed.

While the Old Trafford club may have fallen away from challenging for trophies in recent years, they have maintained their grip as the Premier League’s most popular export, headlining in 93 of the 250 countries worldwide.

Hot on their heels, though, and closing fast is Merseyside outfit Liverpool, fuelled by their successes in 2019 and 2020, where they won both the Champions League and Premier League, the latter their first title triumph in 30 years. These on-field triumphs appear to have made all the difference, with the Anfield side now trailing by just 6.46%, or six countries to be precise!

The Liverpool-Manchester megalopolis – the two cities some 35 miles apart – is famed for its historic rivalry in sporting and other senses, and the pair lay unanimous claim to the lionshare of attention from a combined 180 nations, a colossal 72% of the planet.

For context, the combined global clout of Chelsea (19), Manchester City (9), Arsenal (8) and Tottenham (1) only musters 39.78% of Manchester United’s geographical wins on the international stage.

The True Colours of Football study, conducted by William Hill, crunched a range of search volume data for each top-flight club in hundreds of key towns and cities across the UK, as well as accurately mapping online popularity in almost every country across the globe.

Indicative of the beautiful game’s gravitas in Africa is Uganda, South Sudan and Kenya leading the way in interest in the Premier League’s elite, the UK, home to the game’s origins, fourth – just above Sierra Leone.

Big numbers in China and India spend their time following the travails of Ole Gunnar Solskjær’s United side, but it is a much more closely-fought affair in the U.S. and Canada, where they narrowly edge out Liverpool.

Liverpool red, though, washes over much of Europe, the Middle East and Russia, with unparalleled dominance in the northernmost region of the African continent, claiming four of the seven countries. And while West Africa appears to be very much a Chelsea stronghold, United enjoy the freedom of the continent’s south, dominating swathes of territory from Tanzania’s capital Dodoma to Cape Town in South Africa.

Six different clubs add colour to the vibrant palette of football that is South America, with the footballing powerhouses of Mexico and Brazil most compelled to follow Jurgen Klopp’s Liverpool side, while the EPL’s only Mexican player Raúl Jiménez elevates Wolverhampton into second spot in that particular nation, the Midlands club outscoring the likes of Manchester United, Chelsea and Manchester City.The of Columbian poster boy James Rodriguez instantly elevated Everton to El Maximo – the biggest thing there is, Miguel Almirón ensures Newcastle enjoys plenty of Paraguayan affection and Marcelo Bielsa, the enigmatic Argentine who ended Leeds’ 16-year wait for Premier League football, has won the hearts and minds of his countrymen and women back home.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia

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Partnership sees leading branded content and popular Jackpot Royale™ integrated into Delaware North’s Betly online casino in the Mountain State

 White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.

The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.

Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted™, The Goonies™, and the award-winning 7s Fire Blitz™ series.

Also included in the rollout are the popular Jackpot Royale™ and Jackpot Royale Express™ progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.

Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.

White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.

The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.

“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale™, we’re confident we’ll make an immediate impact for Betly and its players.”

Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”

The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.

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