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Manchester United the most popular Premier League club on the planet, new research reveals
- Manchester United is the most popular Premier League club in the world.
- Red Devils get top billing in 37.2% of all nations, 6.46% more than their closest rivals Liverpool.
- One of the Red Devils (93), or Reds (87), account for being the most popular in 72% of all countries.
- Collective efforts of Chelsa, Arsenal, Manchester City and Tottenham can account for just 39.78% of United’s global popularity.
Manchester United will begin the 30th Premier League season as the most popular Premier League club in the world, new research has confirmed.
While the Old Trafford club may have fallen away from challenging for trophies in recent years, they have maintained their grip as the Premier League’s most popular export, headlining in 93 of the 250 countries worldwide.
Hot on their heels, though, and closing fast is Merseyside outfit Liverpool, fuelled by their successes in 2019 and 2020, where they won both the Champions League and Premier League, the latter their first title triumph in 30 years. These on-field triumphs appear to have made all the difference, with the Anfield side now trailing by just 6.46%, or six countries to be precise!
The Liverpool-Manchester megalopolis – the two cities some 35 miles apart – is famed for its historic rivalry in sporting and other senses, and the pair lay unanimous claim to the lionshare of attention from a combined 180 nations, a colossal 72% of the planet.
For context, the combined global clout of Chelsea (19), Manchester City (9), Arsenal (8) and Tottenham (1) only musters 39.78% of Manchester United’s geographical wins on the international stage.
The True Colours of Football study, conducted by William Hill, crunched a range of search volume data for each top-flight club in hundreds of key towns and cities across the UK, as well as accurately mapping online popularity in almost every country across the globe.
Indicative of the beautiful game’s gravitas in Africa is Uganda, South Sudan and Kenya leading the way in interest in the Premier League’s elite, the UK, home to the game’s origins, fourth – just above Sierra Leone.
Big numbers in China and India spend their time following the travails of Ole Gunnar Solskjær’s United side, but it is a much more closely-fought affair in the U.S. and Canada, where they narrowly edge out Liverpool.
Liverpool red, though, washes over much of Europe, the Middle East and Russia, with unparalleled dominance in the northernmost region of the African continent, claiming four of the seven countries. And while West Africa appears to be very much a Chelsea stronghold, United enjoy the freedom of the continent’s south, dominating swathes of territory from Tanzania’s capital Dodoma to Cape Town in South Africa.
Six different clubs add colour to the vibrant palette of football that is South America, with the footballing powerhouses of Mexico and Brazil most compelled to follow Jurgen Klopp’s Liverpool side, while the EPL’s only Mexican player Raúl Jiménez elevates Wolverhampton into second spot in that particular nation, the Midlands club outscoring the likes of Manchester United, Chelsea and Manchester City.The of Columbian poster boy James Rodriguez instantly elevated Everton to El Maximo – the biggest thing there is, Miguel Almirón ensures Newcastle enjoys plenty of Paraguayan affection and Marcelo Bielsa, the enigmatic Argentine who ended Leeds’ 16-year wait for Premier League football, has won the hearts and minds of his countrymen and women back home.
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BetConstruct AI
BetConstruct AI Set to Transform the African iGaming Frontier at SiGMA Africa 2026
BetConstruct AI is proud to announce its participation in SiGMA Africa 2026, demonstrating its commitment to technological innovation and operator empowerment across the rapidly growing African iGaming market.
Visitors to Stand N 062 will experience BetConstruct AI’s full suite of AI-driven solutions, designed to optimize player engagement, automate operations, and deliver high-performance platforms tailored to Africa’s diverse regulatory and market requirements.
AI-Powered Platform Solutions
The showcase features BetConstruct AI’s industry-leading Sportsbook and Casino Platforms, engineered to handle high-volume traffic while maintaining stability and scalability for the continent’s expanding player base.
In addition to core betting infrastructure, BetConstruct AI provides tools for operator autonomy and efficiency:
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CMS Pro – A centralized content management hub streamlining business operations.
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SpringBuilder X – A mobile-first, SEO-driven drag-and-drop website builder with AI-assisted optimization for speed and simplicity.
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BetChain AI – Revolutionary AI-assisted design for iGaming websites, enabling partners to build and manage digital identities quickly and efficiently.
BetConstruct AI Suite: Enhancing Operator Performance
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CRM AI – Advanced behavioral analytics to boost player retention and loyalty.
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Umbrella AI – Real-time risk management and automated player protection.
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AI Game Recommendation System – Personalized content delivery to increase engagement across demographics.
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Betting Mate – AI companion providing real-time stats and insights to enhance the player experience.
The Choice to Grow Program
Operators can participate in “The Choice to Grow”, a performance-based initiative offering a 51% invoice discount every third month for achieving a 16.67% GGR increase per quarter across products including Sportsbook, Virtual Sports, and partner brands such as PopOK Gaming and CreedRoomz. Premium service benefits are included.
Harmony Dinner: Networking & Collaboration
On March 4, BetConstruct AI will host the Harmony Dinner at Cabo Beach, Cape Town, an exclusive event fostering collaboration among industry leaders, operators, and visionaries to discuss the future of gaming and shared growth opportunities.
Visit Stand N 062
BetConstruct AI invites industry stakeholders, operators, and media to explore its AI-driven ecosystem, demonstrating how connected technology enables operational efficiency, innovation, and market leadership in Africa.
The post BetConstruct AI Set to Transform the African iGaming Frontier at SiGMA Africa 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
B2Tech
B2Tech to Present at SiGMA Africa 2026 in Cape Town, Showcasing Its Integrated Betting Ecosystem
B2Tech will present at SiGMA Africa 2026, highlighting its omni-channel platform technology and continued growth across regulated African jurisdictions. The company’s participation underscores its focus on delivering a unified framework connecting core platform infrastructure, operator brands, marketing services, and embedded payments.
SiGMA Africa brings together iGaming and digital entertainment stakeholders, including licensed operators, affiliates, regulators, investors, and suppliers. With African regulation evolving rapidly, the summit will explore compliance, licensing, market entry strategies, and financial solutions.
Integrated Platform Solutions
B2Tech designs best-in-class sportsbook and casino platform technology, optimized for mobile-first deployment and regulated markets. The platform includes:
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Localization features: multi-currency support and compliance aligned with market-by-market obligations
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Operational tools: risk management, performance analytics, and regulatory adherence
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Scalable infrastructure: supporting efficient and consistent operations across multiple jurisdictions
B2Tech powers numerous licensed sportsbook and iGaming operations across Africa, combining global technology standards with local operational expertise. The company enables operators to adapt to evolving regulations while maintaining scalable, high-performance systems.
YellowBet: Pan-African Sportsbook & iGaming Brand
Within the B2Tech ecosystem, YellowBet operates as a pan-African sportsbook and iGaming brand powered by B2Tech’s proprietary platform. Centralized control ensures performance, reporting, and regulatory compliance at a group level, while maintaining market-specific flexibility to provide tailored betting experiences. Learn more: yellowbet.com
Africa Bet Partners: Structured Affiliate Program
The Africa Bet Partners program supports affiliate acquisition across regulated African markets with defined commission models, reporting transparency, and localized promotional alignment. This enables affiliates to access regulated markets in a controlled and compliant manner. More info: africabetpartners.com
PayAlo: Embedded Payments Infrastructure
Integrated payments are delivered via PayAlo, embedded in B2Tech’s platform and compatible with API integrations for third-party platforms. PayAlo supports deposits and withdrawals across jurisdictions while ensuring compliance, synchronized reporting, and unified transaction monitoring.
SiGMA Africa 2026 Presence
At Booth 73, attendees can meet B2Tech’s leadership team to discuss platform architecture, market expansion, and ecosystem development, and learn how a centralized, integrated platform model supports regulatory compliance and sustainable operations.
About B2Tech
B2Tech is a technology provider specializing in sportsbook and casino platform solutions for regulated African markets. B2Tech empowers licensed operators with scalable, compliant technology, enabling growth across multiple markets under a single unified management system.
Contact
Norman Itumo Nthiwa
B2Tech Communications
[email protected]
The post B2Tech to Present at SiGMA Africa 2026 in Cape Town, Showcasing Its Integrated Betting Ecosystem appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Atlaslive
Atlaslive Shortlisted in Five Categories at GamingTECH CEE Awards 2026
Atlaslive, a leading B2B iGaming platform provider, has been shortlisted in five categories at the GamingTECH CEE Awards 2026. The awards are part of the HIPTHER Prague Summit, scheduled for March 24–25, 2026, in Prague, Czech Republic.
The company has been nominated in the following categories:
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Best Online Casino Provider in CEE
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Online Casino Innovator of the Year (CEE)
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Best iGaming Platform Provider (PAM) in CEE
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Best Live Casino Provider in CEE
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Best Sports Betting Provider in CEE
These nominations highlight Atlaslive’s presence across platform infrastructure, live casino solutions, sportsbook operations, and product development.
Anastasiia Poltavets, CMO at Atlaslive, said:
“This recognition across five categories reflects the breadth of our platform. We focus on building infrastructure that performs under scale, supports multi-vertical growth, and adapts to evolving regulatory standards. Being shortlisted in both casino and sportsbook categories confirms that our approach delivers measurable impact across the full iGaming ecosystem.”
The GamingTECH CEE Awards spotlight innovation, operational performance, and leadership within the Central and Eastern European gaming and technology sector, recognizing companies contributing to platform development and service quality across regulated markets. Online voting is now open, and industry peers can cast their vote via the official GamingTECH CEE Awards page. Winners will be revealed during the awards ceremony at the HIPTHER Prague Summit in March.
Atlaslive continues to develop scalable, performance-focused iGaming infrastructure for operators across regulated markets.
About Atlaslive
Atlaslive is an iGaming platform provider delivering a dynamic platform for live operations and regulated growth. Casino, Sportsbook, and unified All-in-One solutions are available via White Label, Turnkey, and API integration models, enabling operators to launch faster, scale confidently, and retain full control over their business and growth strategy.
The post Atlaslive Shortlisted in Five Categories at GamingTECH CEE Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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