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Manchester United the most popular Premier League club on the planet, new research reveals
- Manchester United is the most popular Premier League club in the world.
- Red Devils get top billing in 37.2% of all nations, 6.46% more than their closest rivals Liverpool.
- One of the Red Devils (93), or Reds (87), account for being the most popular in 72% of all countries.
- Collective efforts of Chelsa, Arsenal, Manchester City and Tottenham can account for just 39.78% of United’s global popularity.
Manchester United will begin the 30th Premier League season as the most popular Premier League club in the world, new research has confirmed.
While the Old Trafford club may have fallen away from challenging for trophies in recent years, they have maintained their grip as the Premier League’s most popular export, headlining in 93 of the 250 countries worldwide.
Hot on their heels, though, and closing fast is Merseyside outfit Liverpool, fuelled by their successes in 2019 and 2020, where they won both the Champions League and Premier League, the latter their first title triumph in 30 years. These on-field triumphs appear to have made all the difference, with the Anfield side now trailing by just 6.46%, or six countries to be precise!
The Liverpool-Manchester megalopolis – the two cities some 35 miles apart – is famed for its historic rivalry in sporting and other senses, and the pair lay unanimous claim to the lionshare of attention from a combined 180 nations, a colossal 72% of the planet.
For context, the combined global clout of Chelsea (19), Manchester City (9), Arsenal (8) and Tottenham (1) only musters 39.78% of Manchester United’s geographical wins on the international stage.
The True Colours of Football study, conducted by William Hill, crunched a range of search volume data for each top-flight club in hundreds of key towns and cities across the UK, as well as accurately mapping online popularity in almost every country across the globe.
Indicative of the beautiful game’s gravitas in Africa is Uganda, South Sudan and Kenya leading the way in interest in the Premier League’s elite, the UK, home to the game’s origins, fourth – just above Sierra Leone.
Big numbers in China and India spend their time following the travails of Ole Gunnar Solskjær’s United side, but it is a much more closely-fought affair in the U.S. and Canada, where they narrowly edge out Liverpool.
Liverpool red, though, washes over much of Europe, the Middle East and Russia, with unparalleled dominance in the northernmost region of the African continent, claiming four of the seven countries. And while West Africa appears to be very much a Chelsea stronghold, United enjoy the freedom of the continent’s south, dominating swathes of territory from Tanzania’s capital Dodoma to Cape Town in South Africa.
Six different clubs add colour to the vibrant palette of football that is South America, with the footballing powerhouses of Mexico and Brazil most compelled to follow Jurgen Klopp’s Liverpool side, while the EPL’s only Mexican player Raúl Jiménez elevates Wolverhampton into second spot in that particular nation, the Midlands club outscoring the likes of Manchester United, Chelsea and Manchester City.The of Columbian poster boy James Rodriguez instantly elevated Everton to El Maximo – the biggest thing there is, Miguel Almirón ensures Newcastle enjoys plenty of Paraguayan affection and Marcelo Bielsa, the enigmatic Argentine who ended Leeds’ 16-year wait for Premier League football, has won the hearts and minds of his countrymen and women back home.
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Study of 1,752 Big 5 league matches finds a 12-point uptime gap; live World Cup leaderboard to run during the tournament.
Bettormetrics has launched what it calls the first World Cup Trading Performance Benchmark, ranking sportsbooks on in-play market uptime ahead of the 2026 FIFA World Cup. The sports odds intelligence firm said it will publish a live World Cup leaderboard on its website during the tournament to track trading performance.
The benchmark measures operator uptime on the Total Goals market across 1,752 fixtures in the Premier League, Bundesliga, La Liga, Serie A and Ligue 1. Bettormetrics analysed 22 operators and published a Top 10, reporting a gap of more than 12 percentage points between the highest and lowest performers.
Tipico ranked first overall with 95.9% uptime, followed by Fanatics (95.3%) and Betsson (94.9%). Superbet (94.8%) and Betano (94.7%) rounded out the top five. Bettormetrics said Premier League fixtures generally delivered the highest availability across operators, while La Liga was “the key differentiator” and “consistently produced the lowest availability figures across the field.”
The results also highlighted regional shifts. Bettormetrics noted that none of bet365, William Hill, Ladbrokes or Paddy Power made the Top 10, while Fanatics placed second overall as the highest-ranked US operator. It also flagged Pinnacle and SBOBET as ranking poorly on in-play availability in this analysis despite “strong reputations for pregame pricing and market depth.”
Sabin Brooks, CEO of Bettormetrics, said: “The World Cup represents one of the highest-risk and highest-opportunity periods in the sportsbook calendar. Small differences in uptime, trading performance and market availability can have a material impact on turnover, profitability and even reputation.
“The World Cup leaderboard will answer one simple question: which sportsbook performed best when it matters most?”
The post Bettormetrics publishes World Cup trading benchmark; Tipico leads uptime ranking appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GoldenRace will exhibit at Peru Gaming Show 2026 at the Centro de Exposiciones Jockey in Lima on 17-18 June, where it plans to showcase its new V5 mobile solution, according to the supplier.
The company said the V5 delivery focuses on performance and operator control, with a unified UI/UX built around “ultra-fast performance”, “total brand authority” through customisation, and “intuitive navigation”, including a “one-click hybrid toggle” to access markets.
GoldenRace also plans to highlight its Hit&Win games, including Arcade Heist—“recently crowned with the Game Innovation Award at the SiGMA Africa Awards 2026”—and Fortune Fighters, which the company said is built to run on the V5 infrastructure.
Other products listed for the stand include In-shop Mobile, a retail feature that enables customers to bet on their own devices while in-store, plus virtual Greyhound and Horse Racing content.
The supplier said it will also feature products from other group brands at the show: Spinmatic, Novusbet and Xpress Tech. GoldenRace said attendees can meet the team at stands 11-14.
The post GoldenRace to showcase V5 mobile betting solution at Peru Gaming Show 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetOnGames, the instant games vertical of the BETCORE ecosystem, has launched Cricket Strike Crash, a sports-themed crash game, the company said on June 4, 2026.
Cricket Strike Crash uses a real-time multiplier that increases while the round continues, with players choosing when to cash out before the crash. BetOnGames positions the title for fast-cycle play and mobile-first sessions.
The game ships with a stated RTP of 97.5% and medium volatility. BetOnGames also says Cricket Strike Crash uses a “provably fair system” designed to provide transparency on outcomes.
Cricket Strike Crash joins BetOnGames’ wider instant games catalogue within BETCORE, alongside TVBET and ElCasino. The group offers operators access to crash games, instant win games and slots via a single B2B integration, according to the company.
A product video is available here.
The post BetOnGames launches Cricket Strike Crash for its crash games portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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