Latest News
Parimatch Announces a Major Partnership with Chelsea
Chelsea Football Club, the 2020/21 European champions, signs a three-year contract with the international tech & betting company.
Parimatch Tech, an international product company that promotes the Parimatch brand globally and provides tech and marketing solutions in the betting and entertainment industry, has signed a partnership agreement with one of the world’s most famous football clubs, Chelsea. One of England’s most successful football clubs in the modern era will become Parimatch’s partner for the next three seasons.
Parimatch will use Chelsea’s bold and ambitious brand and will utilise a wide array of digital, social and logistical assets to create mutual branding opportunities.
“Chelsea’s unique style, determination and charisma resonate perfectly with Parimatch’s passion for sport and ambition. Becoming an official partner of 2020/21’s European Champions is a great thrill and responsibility. Luckily, Parimatch is all about conquering new heights and unwinding emotions, and we are so excited for the next three years that this partnership is about to bring! As our two brands are used to winning in style and striving for success, we are very confident that this partnership will bring luck, countless victories and the thrill of the game to our company, to the club, and, in turn, to the millions of football fans across the globe” says Roman Syrotian, со-CEO at Parimatch Tech.
“Both Chelsea and Parimatch strive for greatness. We are bold, ready to innovate and, most importantly, we were both born to win. Last year was immensely successful for Parimatch as they expanded and opened new markets, while launching several game-changing projects. Chelsea also showed its excellence, becoming European champions for the second time in our history! We are excited and proud of this partnership and the opportunities it brings” says Guy Laurence, CEO at Chelsea FC.
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Bucharest
Eeze set for expansive new Bucharest office location
Eeze, the next-generation games provider, is set to move into its brand-new office space in the heart of Bucharest as it further scales the business at a rapid pace.
The 1,200 square metre space in the AFI Floreasca office project will serve as a major hub for both technical teams and live casino tables, making it the third key office for Eeze, alongside its Malta and London spaces.
The new office is situated in a modern business campus, with AFI Floreasca setting the benchmark for ESG compliance and energy efficiency in Bucharest.
The move further highlights the commercial progress the supplier has achieved over the last 12 months, with the Bucharest expansion following a planned major upgrade to Eeze’s Malta hub, which is well underway, and the opening of a fresh office in a landmark Hammersmith location in central London.
Lai Fatt Chiang, CEO at Eeze, said: “The commercial progress we’ve made has been reinvested in our core infrastructure, and we’re delighted to pave the way for us to move into a standout location in the heart of Bucharest’s business district.
“We have made a commitment to our staff to deliver best-in-class office space, and this latest step reinforces that, ensuring our employees can enjoy great places to work across our three hubs.”
The post Eeze set for expansive new Bucharest office location appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BGaming
Land Diamond-Encrusted Prizes in BGaming’s Jewel Boom Super Drop
Popular iGaming content provider BGaming rolls back the years with the release of its new publishing title Jewel Boom Super Drop. The game belongs to the #Classic category of BGaming’s portfolio, combining retro aesthetics with modern mechanics to serve up an exciting slot experience.
The game uses a simple 1×3 EZ-Reel
setup inspired by one-armed bandit slot machines. It utilises a pay-on-line payout mechanic, with players securing wins when they land Coin symbols anywhere on the row.
Jewel Boom Super Drop puts a modern twist on classic gameplay thanks to the Collector symbols. These land on the middle reel and can trigger Super Spins and create multiplier boosts of up to x100. Additional multipliers can also land during the Super Spins.
Five of the game’s biggest prizes await those lucky enough to trigger the Jackpot feature. This may be triggered anytime players land a Diamond symbol. Players can win the Mini, Minor, Major, Mega, and Max Jackpots, which are worth x25, x50, x100, x200, and x1,000, respectively, by matching the same Jackpot symbols on the first and third reels. The game’s maximum win is x3,000.
The slot’s streamlined yet engaging gameplay makes it a perfect addition for operators seeking titles that deliver long sessions with minimal churn. It is rated medium-volatility and has an impressive RTP of 96.50%.
Igor Bondarenko, Product Owner of Publishing at BGaming, said, “Jewel Boom Super Drop is the perfect addition to our ever-growing #Classic gaming world, with the Collector and multiplier mechanics perfectly complementing the slot’s nostalgic vibes.
Like many of our #Classic titles, the game offers a familiar design while providing fresh, engaging features to help it stand out from similarly-themed slots.”
The post Land Diamond-Encrusted Prizes in BGaming’s Jewel Boom Super Drop appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
Gaming in Finland @ICE announces program
With Finland set to re-regulate its iGaming market this year, Gaming in Europe, in close collaboration with local stakeholders, has decided to host a Gaming in Finland Evening Conference at ICE Barcelona 2026.
The event will take place on January 19, 2026, from 18:00 until 22:00, at a location close to the main ICE venue.
Topics and speakers
At present, the following sessions have been confirmed:
Legal & regulatory update: Preparing your entry into the regulated Finnish iGaming market
Pekka Ilmivalta, Head of Finnish Office, Nordic Legal; Morten Ronde, Founding Partner, Nordic Legal
What sets Finland apart: The unique characteristics of the Finnish gambling market
Jari Vähänen, Founding Partner, The Finnish Gambling Consultants
Will the Finnish market be profitable? A scenario: 2027-2031
Mika Kuismanen, CEO, The Finnish Trade Association for Online Gambling
The Finnish iGaming market in numbers
Josh Hodgson, COO, H2 Gambling Capital
Knowns and unknowns of Finnish gambling compliance & how to prepare in the meantime
Niklas Bondestam, CEO, Ubetec; Jessica Maier, Co-Founder, EGARA; Paul Foster, CEO, Crucial Compliance
Gaming in Europe founder Willem van Oort commented: “I am extremely pleased that we managed to bring all these experts together. If you are interested in the Finnish market and would like to personally meet with local stakeholders, the Gaming in Finland Evening Conference @ICE is undoubtedly the place to do it. I think Finland is going to be an exciting market and I am happy that – here, too – Gaming in Europe can play a role in creating important connections between domestic and international stakeholders.”
When & where
The event takes place Monday, January 19, 2026, from 18:00 until 22:00 at the five-star Renaissance Barcelona Hotel – close to the Fira de Barcelona, where the main ICE event is located.
Please note that only those who have received definitive confirmation of their attendance will be allowed access to this event.
Register your interest now
Places at the inaugural Gaming in Finland event are strictly limited. If you are considering attending this event, please register your interest through this link: www.gamingineu/finland. We will let you know as soon as possible whether we have a seat available for you.
At present, 100+ decision makers have already confirmed their attendance!
Join our Gaming in Finland LinkedIn group
In the meantime, feel free to join our Gaming in Finland LinkedIn group, where we will share the latest news and updates on the Finnish market.
Sponsorship opportunities available
Sponsorship and media partnership opportunities are available. Please contact Willem van Oort at [email protected] for more information.
The post Gaming in Finland @ICE announces program appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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