BetBuilder
DraftKings and Genius Sports Sign Transformative NFL, Official Sports Data, Single-Game Parlay, and Fan Engagement Agreement
- Genius Sports and DraftKings strike multi-year sports data supplier agreement
- DraftKings will gain access to Genius Sports’ full portfolio of global sports data and content, including official NFL data and content
- Genius Sports’ data-driven advertising tech to be used by DraftKings for customer acquisition and retention
Genius Sports Limited announced a new supplier agreement with DraftKings Inc., a leading sports betting and gaming operator in the U.S., to provide its full range of official sportsbook data and content and fan engagement solutions, including a complete suite of NFL-related products.
The agreement with DraftKings signifies the international adoption of official sports data across the sports ecosystem. As part of the agreement, DraftKings will leverage Genius Sports’ unique technology to help power immersive and personalized live experiences for millions of fans. DraftKings will also gain access to Genius Sports’ proprietary, official data and live video feeds from over 170,000 events per year, including its official NFL data products, dynamic content and player acquisition and retention solutions.
In April 2021, DraftKings was selected as one of the NFL’s tri-exclusive official sports betting partners. In the same period, Genius Sports became the league’s exclusive distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and official sports betting data feed. DraftKings will also become one of the first betting operators to implement a full Genius Sports NFL offering, including NGS, that powers the full player lifecycle, from new acquisition to pre-and in-game engagement, as well as long-term retention.
With this collaboration, DraftKings will expand its official sports data portfolio, allowing customers access to secure, authorized, and official data from top-tier leagues beyond the NFL such as the English Premier League, Liga MX and NASCAR. Through these official live streams, DraftKings users will be able to wager on hundreds of new competitions, including Argentine and Colombian soccer, and the American Hockey League, further reinforcing the business’ position as a provider of world-leading live betting products.
As part of this partnership, DraftKings will also deploy BetBuilder, Genius Sports and Sportcast’s fully automated single-game parlay solution for the NFL, NBA, NHL, MLB and major soccer competitions.
“Our customers are at the forefront of all we do and we are always working to better their experience and our products,” said Ezra Kucharz, Chief Business Officer, DraftKings. “The mutually beneficial terms of this agreement allow us to leverage Genius’ technology for years to come. We are excited to expand on the capabilities of our products and provide new and exciting features for our customers like single-game parlays, while having confidence in the integrity of the data we utilize to fuel our offerings.”
“Being selected by DraftKings, one of the most prolific sportsbook brands in the U.S., is another historic achievement for Genius Sports,” said Mark Locke, CEO at Genius Sports. “This partnership reinforces our commitment to official sports data and demonstrates its intrinsic value in helping our sportsbook partners stand out from the competition. Our data, trading, streaming and marketing services deliver a complete set of sportsbook solutions that are backed by the largest leagues in world sports, including the NFL.”
“We have invested heavily to ensure that our official data is the fastest, richest and most accurate available, and are committed to continued innovation,” said Christopher Halpin, NFL Chief Strategy & Growth Officer. “With Genius, DraftKings and the NFL working together on official sports data, we will help create a highly engaging, secure and sustainable sports betting environment for fans to enjoy.”
Powered by WPeMatico
Sporting Risk has expanded its relationship with Entain under a new agreement covering Entain’s Nordics and Central Europe operations, the companies said on Tuesday 30 June 2026.
Under the deal, Sporting Risk will supply its BetBuilder Suite across selected Entain brands in the region, including Optibet, Klondaika, Laimz and Bwin. The package includes Self-Build BetBuilder, which lets customers combine pre-match and in-play markets within the same event, and Pre-Canned BetBuilder, which offers curated one-click combinations.
Sporting Risk said its technology calculates correlated odds across same-event selections by running large-scale simulations of each fixture, with coverage across football, basketball and ice hockey.
Andy Phillips, CBDO at Sporting Risk, commented: “Entain is one of the world’s leading betting and gaming groups, and we’re delighted to be expanding our relationship in the Nordics and Central Europe. BetBuilder has become a core part of the modern sportsbook experience, and our focus is on helping operators deliver more engaging, accurate and flexible products across both pre-match and in-play.”
Hendrik Ahuna, Director of Sportsbook – North and Central Europe, Entain NCE, added: “We are pleased to be working with Sporting Risk on the continued development of our BetBuilder offering across the region. Their modelling expertise and product flexibility make them a strong partner as we continue to improve the depth and quality of the betting experiences available to our customers.”
The post Sporting Risk expands Entain deal to cover Nordics and Central Europe appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Andy Phillips SportingRisk.com CBDO
Sporting Risk Rolls Out In-Play Pre-Canned Multis for Personalized BetBuilder Options
The post Sporting Risk Rolls Out In-Play Pre-Canned Multis for Personalized BetBuilder Options appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetBuilder
2024 Predictions: A Deep Dive with Jonathan Power, MD of Voxbet, into the Future of Tech and Gaming
In an ever-evolving digital landscape, 2024 stands on the brink of groundbreaking advancements. Join us as we explore the future through the insightful lens of Jonathan Power, Managing Director of Voxbet, who brings a wealth of knowledge and foresight into the emerging trends and technologies set to redefine the tech and gaming industries. This exclusive interview delves into Power’s predictions for 2024, offering a glimpse into what’s next in this dynamic sector.
Voice betting and navigation for sportsbooks
2024 will be the year the penny drops that sportsbooks need to be as easy to use as everything else. A sportsbook now has as many things to bet on as the internet had websites back when Google first showed everyone how much easier it would be to just type what you want, rather than navigate Yahoo’s menus. “Why wasn’t it always this easy,” will be the question asked in gambling’s own lane of ecommerce before 2024 ends.
Then, with a bet-mic potentially on every sportsbook, what will happen subsequently with the real estate this frees up? Everything. We will finally see differentiation in our industry as operators put their creative talents to work in using this space in a way that best engages their audience. Finally, my sportsbook and your sportsbook will be as different as my Spotify is from your Spotify. At Voxbet, we can’t wait to see the results, as we help accelerate this near-future for the sector.
Legitimate machine-learning techniques and AI advance
Voice does one thing for the customer: it simplifies their journey. However, it does something more profound for the operator: it frees space for personalisation. How that space is filled will be determined through the use of AI. They’ve had the data for over a decade. They’ve had the tools for almost as long. They’ve only lacked the space. A Google-style sportsbook interface creates this space and AI will populate it with tailored UI which truly recognises and understands your customer from the log-in, with an ensuing frictionless personalised journey is now an attainable reality.
BetBuilder & multiples (including in-play) in the ascendant
Single-game parlays (SGPs), or BetBuilders as we know them on this side of the pond, have quickly manifested their presence in the US already where margins have almost doubled. There’s a clue to the gap in the market with them, though – hardly any are in-play. As an operator’s most profitable product, more must be invested in making them easier to place. Then this rising tide will also lift all the in-play boats.
BetBuilders are the fun bet of a generation. And this generation already use voice technology every day. Voice can take the BetBuilder and request-a-bet model to another level of convenience and popularity. Accordingly, speaking a BetBuilder will be the breakthrough product of 2024.
-
AGCO7 days agoAGCO Fines Great Canadian Entertainment $120,000 for Using Unauthorised Gaming System Software at Four Casinos
-
Affiliate Industry6 days ago
Hub Affiliations Triumphs at the iGB Affiliate Awards 2026: Winner of Programme/Network Campaign of the Year
-
Canada7 days ago
St8 extends Octoplay partnership into Ontario and the UK
-
Asia7 days ago
The UAE Lottery joins SAGIP outreach with Philippine Consulate and Infinite Communities
-
Latest News6 days ago
N1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation
-
Latest News7 days ago
LEON announces LEON.bet Masters, a new CS2 tournament in Portugal
-
0007 days ago
Booming Games launches Booming Buffalo Hold and Win Extreme 25,000
-
Austria6 days ago
Austrian Brand Value Study: NOVOMATIC Defends Top Ranking
