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Sigma Software Group won at the EGR B2B Awards 2021, the Oscars of the iGaming world

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Swedish-Ukrainian company won at the EGR B2B Award in IT Supplier category for the second year in the row

Sigma Software has been crowned the IT Supplier of the year at the EGR B2B Awards 2021 while also being shortlisted in the Mobile Services Supplier category. The EGR B2B Awards reward and celebrate the best service providers in the online gaming industry, recognising the achievements of suppliers from across all the major iGaming disciplines including betting and gaming software, mobile, payments, recruitment, IT and infrastructure and many more. Overall, 230 unique companies competed with 700 entries in 39 categories. 

According to Nataly Zheltukhina, Head of Growth: Gambling Domain at Sigma Software, such acknowledgement for the second year in a row means that the company’s holding the bar for quality development and is showing a steady growth: “We’re seeing an increased demand for our services due to it and also due to rapid digitalization caused by the pandemics. And while many used to doubt whether it was worth working with service companies, this is no longer the case. Distributed teams with the necessary resources and talent are able to meet any request. So, geography no longer plays a major role.”

Sergey Logvinenko, Account & Delivery Manager for the Gambling Domain at Sigma Software, points out that today a lot of customers come in with interesting, innovative and even ‘crazy’ ideas. “They come to us with something which is not yet on the market. And we’re offering them not just the full cycle of development and services which includes game design, mathematics, animation, testing, support, and so on. We offer them our rich experience and knowledge in product management, thus helping them to build a product and enter markets.”

Sigma Software has been helping clients from all over the world create innovative and tech savvy games for over 15 years. In 2021 the iGaming team started its operations in Poland, Slovenia, Switzerland, and other countries. Today there are more than 150 specialists in the team that are working on 27 projects for 12 customers.

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Buffalo Bonanza Hold & Win

ICONIC21 adds Buffalo Bonanza Hold & Win to its Buffalo slot series

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New release follows Buffalo Wild Collection and includes Hold & Win jackpots and a Bonus Buy option.

ICONIC21 has launched Buffalo Bonanza Hold & Win, a new online slot and the second title in the supplier’s Buffalo series following Buffalo Wild Collection.

The game is set on a prairie-themed backdrop and features up to 1,024 ways to win. ICONIC21 said the Free Spin round removes lower-value symbols from the reels, leaving only higher-value symbols in play.

The slot also includes a Hold & Win mechanic triggered when gold coins land and lock. ICONIC21 said the feature builds multipliers and coin values toward one of four jackpot tiers: Mini, Minor, Major or Grand.

Buffalo Bonanza Hold & Win has a maximum prize of 10,000x stake and includes a Bonus Buy option to access bonus rounds. The release adds to ICONIC21’s slots line-up alongside its live casino, virtual, instant game and RNG table game portfolios.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Buffalo Bonanza Hold & Win is built around a clear idea of stripping everything back to what matters most. The game’s Free Spin round does exactly that, putting the focus on the symbols with the highest potential.

“The Hold & Win feature then adds a second layer of engagement, turning the session into something more rhythmic as multipliers accumulate, and the jackpot tiers come into play. It’s a title with real bite, and we’re confident it will perform strongly for operators seeking to add a high-impact slot to their lobby.”

The post ICONIC21 adds Buffalo Bonanza Hold & Win to its Buffalo slot series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games

Booming Games Secures Strategic Partnership With Casino Portugal to Accelerate Growth in Southern Europe

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Booming Games, a leading provider of premium gaming content, has announced a strategic partnership with Casino Portugal, one of the country’s most established and trusted online gaming platforms. The collaboration marks a significant step in Booming Games’ continued expansion across regulated European markets.

Through this partnership, Booming Games will integrate its portfolio of certified games into Casino Portugal’s platform, making a selection of its top-performing titles available to Portuguese players. The rollout will include popular releases such as Buffalo Hold and Win Extreme 10,000 and Inferno Fortune Power Hit, alongside newer hits like Greedy for Gold Power Hit, Tasty Bonanza 10,000, Trollfufu Bonanza, and Diamond Hits Trio: InstaStrike.

Casino Portugal, operated by the renowned Estoril Sol Group, was the first licensed online casino to launch in Portugal in 2016 and has since established itself as a leader in the market. Known for its premium user experience, strong regulatory compliance, and entertainment-led approach, the brand continues to innovate through exclusive content and omnichannel engagement strategies.

The partnership reflects Booming Games’ commitment to delivering high-quality, compliant content tailored to local markets, while strengthening its footprint in Europe. As demand for engaging, innovative casino content continues to grow in Portugal, the collaboration positions both companies to capitalise on new opportunities and enhance the player experience.

Lucia Baranda, Head of Partnerships at Booming Games, said: “We are delighted to partner with Casino Portugal, a brand that stands out for its strong reputation, premium positioning, and commitment to innovation. This collaboration represents an important milestone in our European growth strategy and allows us to bring our engaging content to a wider audience in Portugal.”

Tiago Sousa, Casino Manager at Casino Portugal, said: “We are excited to welcome Booming Games to our platform. Their portfolio of high-performing and visually engaging titles aligns perfectly with our commitment to delivering premium entertainment experiences to our players. We look forward to a successful partnership that will further enrich our offering.”

The post Booming Games Secures Strategic Partnership With Casino Portugal to Accelerate Growth in Southern Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BETANO

Betano signs sponsorship deal with Argentina national football team

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Kaizen Gaming brand becomes an Official Regional Sponsor as World Cup 2026 approaches, with campaigns planned across digital, TV and OOH.

Betano has signed a new sponsorship agreement with the Argentina National Football Team, joining as an Official Regional Sponsor, the company said on April 29, 2026.

The deal was announced from Athens, Greece and Buenos Aires, Argentina, with the Kaizen Gaming-owned sports betting and gaming brand positioning the partnership ahead of the FIFA World Cup 2026.

According to the company, the sponsorship will include “local 360° campaigns” featuring Betano’s tagline “Confiá” across digital media, television, and out-of-home (OOH) advertising. Betano also said it plans “high-engagement activations” intended to connect fans with the team.

In the release, Kaizen Gaming framed the agreement as part of a broader strategy to invest in top-tier sports partnerships to support international brand growth and “responsible gaming experiences.” Financial terms, territories covered under the “regional” designation, and contract duration were not disclosed.

More relevant data as follows:

The post Betano signs sponsorship deal with Argentina national football team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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