Canada

MOLOCO Launches the MOLOCO Studio to Design Mobile Ad Creative Optimized for the Programmatic Ecosystem

Published

5 years ago

July 9, 2021

Team of data scientists, graphic designers and campaign strategists design creative based on data insights from MOLOCO’s machine learning algorithms

MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced today the launch of the MOLOCO Studio, an in-house design studio dedicated to helping advertisers and marketers deliver best-in-class ad creative across the programmatic ecosystem. Campaigns designed by the MOLOCO Studio have generated average impression-to-install conversion rates of 3.2 percent — a 20 percent lift over other ads on the MOLOCO platform.

The MOLOCO Studio leverages data-driven insights derived from the company’s proprietary machine learning algorithms to determine which creative assets and campaign strategies will appeal most to an advertiser’s targeted audiences. Composed of a multi-disciplinary team including data scientists, graphic designers, and campaign strategists, the MOLOCO Studio provides end-to-end campaign management — from analysis and concepting to design, measurement and optimization. The studio is headed by Anurag Agrawal, global vice president of product management.

“No company understands the programmatic ecosystem better than MOLOCO, and MOLOCO Studio enables us to apply our knowledge and expertise to create dynamic, engaging experiences that resonate with audiences and help drive our client’s marketing goals,” said Ikkjin Ahn, CEO of MOLOCO. “Our unique approach to optimizing mobile ads combines creativity, technology, and a surplus of data insights to scale campaigns with ease and ensure we outperform even the most demanding performance metrics.”

Serving the Americas, EMEA, and APAC regions, the MOLOCO Studio designs high quality creative for all of the most common mobile ad formats, including static banners, dynamic videos, native ads, interstitials, and playable ads. MOLOCO then delivers the best creative for every impression programmatically to nearly 10 billion global devices across the world’s leading in-app Real-Time Bidding (RTB) exchanges, including AdMob (a Google company), Ironsource, Unity, MoPub (a Twitter company), Fyber, Vungle, AdColony, Chartboost, Tapjoy, LINE and more.

Case study: MOLOCO Studio drives performance for Soomlab

Soomlab (www.soomlab-mask.com), the maker of hyper purifying breathing masks that use a high-tech and specialized nanomaterial called BYONDTEX, partnered with MOLOCO Studio to design ad creative promoting its “Breathable Super-Clean Mask.” MOLOCO Studio designed creative concepts for a variety of ad units and ran the ads across MOLOCO’s advertising partner’s inventory. The creative produced by MOLOCO Studio earned more than twice as much sales revenue as Soomlab’s previous creatives, including more than three times the sales from MOLOCO Studio’s video creatives as Soomlab’s previous video creative.

“The MOLOCO Studio team worked very closely with us to understand our goals and help us devise a data-driven creative strategy to resonate with audiences in ways that would drive campaign performance,” said Seungah Hyun, Executive Director, Soomlab. “We were extremely impressed with the campaign results and thankful to MOLOCO Studio for their partnership.”

Canada

XSOLLA STRENGTHENS COMMITMENT TO ATLANTIC CANADA’S GROWING GAME INDUSTRY WITH EXPANDED EVENT PRESENCE

Published

3 days ago

June 3, 2026

GamingAmericas.com

xsolla-strengthens-commitment-to-atlantic-canada’s-growing-game-industry-with-expanded-event-presence

Global Video Game Commerce Company To Support Industry Growth Through Panels, Workshops, And Community Engagement Across Atlantic Canada

Xsolla, a leading global video game commerce company, today announced its participation in two major gaming industry events taking place across Atlantic Canada from June 3-5, 2026, reinforcing the company’s commitment to supporting regional game development ecosystems and fostering industry collaboration.

Xsolla will participate in both Game Invest East and XP Game Connect Atlantic, joining developers, publishers, investors, and industry leaders for discussions centered on the future of game development, investment, and innovation in the local area.

At Game Invest East, held in partnership with Scaffold, Xsolla will contribute to conversations around funding, growth opportunities, and the evolving business landscape for game studios.

Featured on the panel titled “If You Can Make It Here,” Xsolla’s Manny Hachey, Senior Director of Developer Success, joins Kate Edwards, CEO and Principal Consultant of Geogrify, and Amir Satvat, Business Development Director at Tencent Games, founder of Always Supporting the Games Community (ASGC), and a 2026 GamesBeat Visionary Award honoree, to explore how new regions and new entrants can survive and thrive in disruptive times.

Hachey, a native of Atlantic Canada, was personally requested by Scaffold to represent Xsolla at the event — a homecoming that adds a personal dimension to the panel’s central thesis. Having built her career and made her mark in Germany’s games industry, she returns with a firsthand perspective on what it takes to leave, build something meaningful abroad, and come back with proof of concept.

Xsolla will continue its Atlantic Canada engagement at XP Game Connect Atlantic in Halifax on June 5. John Nguyen, Regional Vice President, Canada at Xsolla, and Ted DiNola, Developer Evangelist at Xsolla, will host a workshop titled ‘Full Picture to Fast Lane: Xsolla Ecosystem Overview & Live SDK 3 Integration’, providing practical insights and actionable strategies for developers navigating today’s rapidly evolving gaming market.

Nguyen will also host a panel titled, ‘What Does the Future of Game Development Look Like in Atlantic Canada?’ where he will be joined by industry experts, including Ryan Filsinger from Iron Fox; Shawn Woods, CEO at Alpha Dog and VP of Interactive Society of Nova Scotia; George Greer, Founder of Besszong; and Jade Yhap, President of Interactive NB. The panel will explore the region’s growing role in the global games industry and the opportunities ahead for studios, talent, and ecosystem partners.

John Nguyen, Regional Vice President, Canada, at Xsolla

“Atlantic Canada continues to emerge as an exciting hub for game development talent and innovation,” said John Nguyen, Regional Vice President, Canada, at Xsolla. “Xsolla is proud to support these events and contribute to conversations that help empower developers, build ecosystems, strengthen industry connections, and accelerate growth across the region.”

Berkley Egenes, Chief Marketing & Growth Officer at Xsolla

“Events like Game Invest East and XP Game Connect Atlantic are critical for building stronger connections across the games industry,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “Atlantic Canada has a growing community of talented developers, creators, and industry leaders, and we’re excited to be part of conversations that help to shape the future of gaming in the region while supporting studios at every stage of growth.”

Through its participation in these events, Xsolla aims to deepen relationships within the Atlantic Canadian game development community while supporting knowledge-sharing, collaboration, and long-term ecosystem growth.

For more information about Xsolla’s participation in these events across Atlantic Canada, visit: xsolla.pro/Atlantic-Canada

The post XSOLLA STRENGTHENS COMMITMENT TO ATLANTIC CANADA’S GROWING GAME INDUSTRY WITH EXPANDED EVENT PRESENCE appeared first on Americas iGaming & Sports Betting News.

Ben Scobie-Trumper Head of Sales at mkodo

GGPoker selects GeoLocs geolocation service for regulated Ontario market

Published

3 days ago

June 3, 2026

Wladimir P.

ggpoker-selects-geolocs-geolocation-service-for-regulated-ontario-market

mkodo’s GeoLocs will handle in-platform location checks for GGPoker players in Ontario, removing the need for a separate verification app.

GGPoker has selected GeoLocs by mkodo as its geolocation service provider for the operator’s regulated Ontario offering.

Under the partnership, GeoLocs will provide in-platform location verification for GGPoker players across Ontario, with the aim of supporting regulatory compliance without requiring an additional app download or separate approval process.

“Our priority is to ensure players have a seamless experience on GGPoker whilst staying fully compliant with regulations. We chose GeoLocs because of their proven expertise, industry and regulatory knowledge and the fact that players don’t need to verify location through a separate app or download.” – Sarne Lightman, Managing Director of GGPoker.

“The partnership with GGPoker is very exciting. We’re proud to support a globally recognised operator in delivering a seamless, compliant player experience in Ontario. With Alberta opening in July, the partnership with GGPoker in Ontario further reinforces GeoLocs’ expansion across the Canadian gaming market.” – Ben Scobie-Trumper, Head of Sales at mkodo.

GeoLocs is a geolocation product built by mkodo for regulated markets, supporting web and mobile location checks for gaming, sports betting, poker and lottery operators, according to the company.

The post GGPoker selects GeoLocs geolocation service for regulated Ontario market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Business Development

Xsolla expands Atlantic Canada event push with Game Invest East and XP Game Connect

Published

3 days ago

June 3, 2026

Wladimir P.

xsolla-expands-atlantic-canada-event-push-with-game-invest-east-and-xp-game-connect

Xsolla will take part in two Atlantic Canada industry events—Game Invest East and XP Game Connect Atlantic—running June 3-5, 2026, as it increases its presence in the region’s game development ecosystem.

The company said it will join discussions with developers, publishers, investors, and other stakeholders focused on game development, investment, and innovation. At Game Invest East, held in partnership with Scaffold, Xsolla will participate in a panel titled “If You Can Make It Here.” Xsolla’s Manny Hachey, Senior Director of Developer Success, will appear alongside Kate Edwards, CEO and Principal Consultant of Geogrify, and Amir Satvat, Business Development Director at Tencent Games, founder of Always Supporting the Games Community (ASGC), and a 2026 GamesBeat Visionary Award honoree.

Xsolla’s Halifax stop comes on June 5 at XP Game Connect Atlantic. John Nguyen, Regional Vice President, Canada at Xsolla, and Ted DiNola, Developer Evangelist at Xsolla, will host a workshop titled “Full Picture to Fast Lane: Xsolla Ecosystem Overview & Live SDK 3 Integration.”

Nguyen will also host a panel, “What Does the Future of Game Development Look Like in Atlantic Canada?”, joined by Ryan Filsinger from Iron Fox; Shawn Woods, CEO at Alpha Dog and VP of Interactive Society of Nova Scotia; George Greer, Founder of Besszong; and Jade Yhap, President of Interactive NB.

“Atlantic Canada continues to emerge as an exciting hub for game development talent and innovation,” said John Nguyen, Regional Vice President, Canada, at Xsolla. “Xsolla is proud to support these events and contribute to conversations that help empower developers, build ecosystems, strengthen industry connections, and accelerate growth across the region.”

The post Xsolla expands Atlantic Canada event push with Game Invest East and XP Game Connect appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.