Compliance Updates
BETIXON LANDS MILESTONE DEAL WITH NOVIBET TO LAUNCH GAMES IN NEW GREEK MARKET
The deal marks the debut of Betixon content in the new Greek licensing regime.
Mobile gaming specialist Betixon has sealed a landmark deal with leading sports betting operator Novibet that will see Betixon’s games appear for the first time in the new regulation regime in Greece.
In October 2019, the Greek parliament passed new laws to reform and regulate the online gambling market. The Hellenic Gaming Commission began issuing new licenses this year.
Novibet is a leading operator in both the UK and the new Greek market. The sports betting specialist has built a diverse casino platform, and the new deal represents its commitment to offering best-in-class casino products.
Under the terms of the deal, Novibet will have access to Betixon’s full portfolio of multiplatform casino games, fully tailored for the Greek market. These include top titles such as Boots of Luck, Wild Wolf and Age of Halvar, and the wildly popular Fortune Breakers series.
For Betixon, the deal represents its commitment to supporting newly regulated online gaming jurisdictions and to increasing its footprint across legal markets globally. The young company has built a network of strategic partnerships that have helped to increase distribution of its striking and innovative portfolio of games.
Lior Cohen, Co-founder and CTO of Betixon said: “This is a major milestone for us. We’re thrilled to be able to provide our games to the Greek market and it’s great that we can do it with Novibet, one of the leading operators. We want to be among the first to enter new markets as they regulate, and we think Greece is an exciting prospect with plenty of growth potential.
“We’re happy to work closely with the brand to ensure they will get premium exclusive and branded content on top of our growing top performing portfolio.”
Dimitris Argyriou, Business Development Manager at Novibet said: “Betixon are doing some of the most imaginative things in the gaming arena right now and their games achieve the high level of quality and engagement we want for our Greek customers. At Novibet we stay focused on providing the most personalised gaming experience to our members, which starts with offering them the most appealing content. I strongly believe that we will achieve great things together in this exciting market.”
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Compliance Updates
KSA Files Over 4600 Reports Targeting Illegal Gambling Ads on Meta Platforms
In April, the Dutch Gaming Authority (KSA) has filed over 4600 reports with Meta regarding illegal advertisements. Combating illegal gambling offerings is one of the KSA’s priorities. Special attention is paid by the KSA to the marketing practices of the gambling companies, which frequently advertise on social media such as Facebook and Instagram. Therefore, the KSA monitors the volume of illegal advertisements.
Illegal practices
Illegal gambling providers place many advertisements on social media. In doing so, they use names and logos of well-known Dutch athletes and major brands to enhance their credibility. It is often difficult for consumers to determine whether a gambling provider holds a license. To protect consumers, the KSA therefore makes a strong effort to combat online advertising by illegal providers. The KSA does this, among other measures, by filing reports with major media companies more frequently.
Cooperation in alliance
To tackle illegal providers on social media, the KSA works closely with various companies and organisations. During a recent meeting of the alliance, current knowledge, trends and insights were shared. Advertising on social media was a key topic, as these platforms reach a large number of people.
The working group also discussed how companies can protect their trademarks and held a brainstorming session on what else is needed to tackle illegal providers on social media. The KSA will use the outcomes of the meeting in the coming period to take even better action.
Frustrating infrastructure
In the Netherlands, online gambling is only permitted with licensed providers. The KSA’s approach to illegal offerings ranges from imposing fines to disrupting the infrastructure used by illegal providers. The online world, and social media in particular, plays a major role within this infrastructure.
The post KSA Files Over 4600 Reports Targeting Illegal Gambling Ads on Meta Platforms appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Gaming Corps wins conditional Alberta iGaming supplier licence
Gaming Corps has secured a conditional iGaming supplier licence from the Alberta Gaming, Liquor & Cannabis (AGLC), clearing the company to manufacture and supply gaming software in the province ahead of Alberta’s regulated market launch on 13 July 2026.
The licence was granted through Gaming Corps’ subsidiary, Gaming Corps Malta Ltd. The company said the approval positions it to enter Alberta’s regulated iGaming market from day one.
Alex Lorimer, COO at Gaming Corps said: “Securing our Alberta licence marks another important step in Gaming Corps’ regulated market expansion strategy. Canada continues to represent a key growth region for us, and we’re excited to bring our expanding portfolio of games and unique mechanics to operators and players in Alberta.”
Alberta is set to become Canada’s second regulated open iGaming market after Ontario, with the AGLC overseeing licensing and compliance requirements for operators and suppliers.
The post Gaming Corps wins conditional Alberta iGaming supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
IBJR: Crackdown on Illegal Betting Critical to Success of Desenrola 2.0
The Brazilian Institute for Responsible Gaming (IBJR) has warned that the effectiveness of the financial protection measures included in Desenrola 2.0 fundamentally depends on a strict crackdown on the illegal betting market.
In 2025, bets placed on licensed platforms accounted for only 0.46% of household consumption in the country — an extremely small share of the average Brazilian family budget — according to data from a study conducted by LCA Consultoria. This reinforces that the main driver of household indebtedness in Brazil continues to be the high cost of credit.
The IBJR emphasized that restricting access to the regulated sector may encourage users to migrate to illegal platforms, which already handle around R$40 billion per year and operate without any oversight or consumer protection mechanisms.
Combating the illegal market is the most urgent step to prevent unlicensed operators — often linked to organized crime — from taking advantage of restriction windows to attract vulnerable consumers. This concern is heightened by the proximity of the FIFA World Cup, a period that naturally increases the volume of sports betting activity, as well as by the potential loss of R$10.8 billion in tax revenue if consumption shifts to the underground market.
IBJR reiterates that real consumer protection and the integrity of Desenrola 2.0 depend on coordinated action between the government and the private sector. The organization advocates for public policies that combine financial education, the strengthening of responsible gaming practices, and a strategic offensive against illegal websites, ensuring that entertainment takes place exclusively within a safe, transparent, and properly regulated ecosystem.
The post IBJR: Crackdown on Illegal Betting Critical to Success of Desenrola 2.0 appeared first on Americas iGaming & Sports Betting News.
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