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Boylesports launch new interactive Racing Post display

Published

5 years ago

July 6, 2021

Reading Time: 2 minutes

Boylesports has taken its first steps in the transition from print-to-digital with the launch of its first digitally-led betting shop in Louth, Ireland. The shop in Drogheda becomes Boylesports first to roll out the new interactive Racing Post Digital Betting Shop Display (BSD). The refit saw the shop expand floor space and install numerous new screens and SSBTs. While, impressively, the store now includes 10 interactive screens showcasing Racing Post horseracing and greyhound data.

The Racing Post BSD has been a mainstay for bookmakers since its launch more than 20 years ago and the new screens showcase the same great content in an interactive format. With the new touchscreens, Boylesports customers are able to compare the detailed form for horses side by side.

Boylesports customers can also avail of Racing Post coverage from South Africa, UAE and Hong Kong, while the screens also showcase full virtual racing cards. For more casual racing customers, the new interactive touchscreens display key Racing Post content, including Verdicts and Spotlights so customers can make informed betting decisions.

At the launch of the digital display, Boylesports, Head of Retail Marketing, Michael Simpkin discussed what a step forward the digital-first shop was for the business.

He said “We’re absolutely delighted with how the shop looks and we’re sure our customers will be just as thrilled when they step in store. This was our very first shop in the Republic of Ireland so it’s rather apt and a proud moment that it is now our very first digital shop in Ireland. We’ve transformed the shop into a digital-led store with a huge advancement in technology throughout. This includes the installation of 10 new 50’’ screens showcasing Racing Post content from around the world”.

Simpkin went on to discuss how important it was that Racing Post was included in the tech transition.“The Racing Post Betting Shop Display has been on every Boylesports wall across Ireland for as long as our shops have been open. It’s a key cog in the horseracing betting decision. We know how vital it is for our customers to see Racing Post content available in our shops and we’re delighted with how it turned out. Their rich content is just as good on the new screens as it is in the paper and of course, even clearer in large-screen format. I’m really looking forward to introducing customers to it over the coming weeks.”

Alan Pepperell, Retail Director of Racing Post, expressed his excitement at the continued roll-out of the Racing Post Digital Betting Shop Display.

“The past few years have seen a shift in focus for the overall retail landscape as more and more stores move to a more tech-led approach. We know the newspaper has wallpapered betting shops across the UK and Ireland for over 20 years but we’re excited about our new interactive screens. Michael and the team at Boylesports have been great and the new store is state of the art, we’re excited for Boylesports customers to avail of Racing Post content in the best way possible.’’

On the advancing tech behind the Racing Post display, he added: “The tech in the displays is second to none and we’re committed to going above and beyond to give customers more content than ever before. Being able to give full form, and verdicts on all UK and Irish racing as well as international racing, greyhound and virtuals in-store, at the touch of a button means punters are armed with the best information to help make their selection.”

AB Trav och Galopp

Richard Woodbridge Elected to ATG Board of Directors

Published

20 minutes ago

May 11, 2026

Wladimir P.

richard-woodbridge-elected-to-atg-board-of-directors

At the Annual General Meeting of AB Trav och Galopp (ATG) on Thursday, May 7, 2026, Richard Woodbridge, CEO of Scandinavian Heritage AB, was elected as a new independent member of ATG’s board. He succeeds Mårten Forste, who left the board at the end of 2025.

“We welcome Richard to ATG’s board. His solid experience from the gaming market will add significant value to the board’s work,” said Peter Norman, chairman of ATG.

“I am pleased and grateful for the trust in me to take a seat on ATG’s board. ATG is a very strong company and brand with an important role in both gaming and horse racing, and I look forward to future collaboration with the rest of the board,” said Richard Woodbridge.

The Nomination Committee’s proposal for re-election of other board members was approved by the meeting.

ATG’s board thus consists of:

• Peter Norman (Chairman, independent)

• Boris Lennerhov (Vice Chairman, trotting representative)

• Katarina G. Bonde (Board member, independent)

• Marie Osberg (Board member, independent)

• Richard Woodbridge (Board member, independent)

• Marie Thelander Dellhag (Board member, trotting representative)

• Anders Lilius (Board member, galloping representative)

Employee representatives on the board:

• Björn Haglund (Board member, employee representative)

• Camilla Hasselström (Board member, employee representative)

• Alternates: Gustav Enström and Leo Wilson, both employee representatives.

The post Richard Woodbridge Elected to ATG Board of Directors appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

affiliate marketing

ReferOn completes management buyout as Alex Bukin becomes CEO

Published

20 minutes ago

May 11, 2026

Wladimir P.

referon-completes-management-buyout-as-alex-bukin-becomes-ceo

ReferOn has completed a management buyout, with former General Manager Alex Bukin acquiring the iGaming affiliate management platform and taking over as Chief Executive Officer.

Bukin said the deal is intended to support longer-term product and market plans: “This is an important moment for ReferOn and the beginning of a new chapter for the business. The management buyout provides us with the long-term focus required to continually advance the platform. We remain committed to product development, strengthening our offerings for partners, and supporting ReferOn’s continued growth across key markets.”

ReferOn reported that in its first 12 months post-launch it recorded 35.7 million clicks, 2.4 million registrations, 18,000 affiliates, and 136,000 active trackers. The company also said it was named “Best Affiliate Platform” in 2025 and 2026 by industry stakeholders.

The company said the ownership change will not affect day-to-day operations and that existing support and partnerships will continue. It also pointed to recent product updates including Refie, described as a built-in interface layer, alongside features such as dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA), and mobile optimization.

As part of the transition, ReferOn said its leadership team remains in place, with Vlad Bondarenko moving from Head of Product to Chief Product Officer and David Harris moving from Operations Lead to Chief Operations Officer.

The post ReferOn completes management buyout as Alex Bukin becomes CEO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

ELA Games

ELA Games’ Joker Winpot shortlisted for Game of the Year at SBC Awards Americas

Published

20 minutes ago

May 11, 2026

Wladimir P.

ela-games’-joker-winpot-shortlisted-for-game-of-the-year-at-sbc-awards-americas

ELA Games said its slot title Joker Winpot has been shortlisted for “Game of the Year” at the 2026 SBC Awards Americas, with winners set to be revealed on June 10, 2026 in Fort Lauderdale, Florida.

The company described Joker Winpot as a consistent performer in its portfolio, combining a dark, character-driven theme with a 1×1 grid format.

ELA Games said the title’s core differentiator is its proprietary Winpot mechanic, a progression-based feature built around player choice. As rewards build inside the Winpot, players can either cash out or keep spinning in pursuit of higher payouts.

The 2026 SBC Awards Americas ceremony will take place at the Broward County Convention Center. Organizers expect around 600 industry professionals, with the awards running alongside SBC Summit Americas from June 9–11.

The post ELA Games’ Joker Winpot shortlisted for Game of the Year at SBC Awards Americas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.