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Ultimate Battle launches Battlegrounds Mobile India on its platform

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Ultimate Battle (UB), India’s first-ever one-stop online esports platform, is geared up to host exciting tournaments for the recently-launched game Battlegrounds Mobile India (BGMI) on their platform. With an aim to boost the esports and gaming ecosystem in the country, Ultimate Battle has launched this exclusive Indian game on its platform. While the whole focus of esports is shifted to online with the absence of local area network (LAN) events due to the ongoing Covid-19 pandemic, the tournaments will help the esports athletes and their roster to start their grind and prepare for national and international events.

The country’s most popular esports platform UB, which has been a destination for playing many action-packed games with high-end graphics and has successfully integrated more than 10 esports title games to the platform, with BGMI, this exclusively designed game will fuel the growth of mobile gaming in India and the game will leverage the power of the mobile-first gaming ecosystem of the country. With the participation of both professionals and casual gamers, it also has the ranking system in place as part of the automated leader board based on the performances of the players and the winners will be awarded exciting prize money.

Exciting Features for BGMI players:

Tournaments: BR events will be hosted every hour so players can enjoy competitive gameplay at any time.

Leaderboards: Play daily and rake up your Ranking to get rewards.

Redeem Shop: Players will be able to get in-game items and more by collecting UB Coins by playing games on UB.

“At Ultimate Battle we are very excited to launch BGMI on our platform which is an exclusive Indian game as we strive to provide the esports community with the gaming events, content, and more through our online esports platform which caters to more than 3,00,000 registered gamers. The pre-registration phase has already marked a great success with 40 million Indian gamers which will continue to grow. We will host multiple online tournaments as it’s the favourite game among the Indian gamers which is making a much-awaited coming back. We’ll also be looking into adding BGMI to our flagship tournament All India Esports league (AIEL), which will be launched this month,” said Mr. Tarun Gupta, Founder, Ultimate Battle.

Currently, the platform has garnered a player base of more than 3,00,000 and has been growing every day. With over 54,000 monthly active users, gamers get an active community to interact with and compete against each other. The platform is now available on Google PlayStore for Android users and till now it has seen over 63,000 downloads already. The freshly launched app of the platform will facilitate easier connectivity and accessibility for its users and leverage the power of the mobile-first ecosystem of the country.

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Awards

Slotsoo Awards 2026 Celebrate the Best Casinos and Game Providers

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Slotsoo is proud to announce the winners of the Slotsoo Awards 2026, recognising the online casinos and game providers that have delivered the best player experiences over the past year. Now firmly established as an annual celebration of excellence, the awards continue to recognise the companies setting new standards for quality and innovation across the iGaming industry.

Spotlighting the Best Game Providers of 2026

Following last year’s successful debut, the Slotsoo Game Provider Awards returned for a second year to recognise the studios pushing online slots forward through original ideas, engaging gameplay, and consistently high-quality releases. This year’s winners are:

  • The Machine MVP – Pragmatic Play
  • Bonus Buyer – Eurasian Gaming
  • Volatility Virtuoso – 1spin4win
  • Jackpot Jumbo – Platipus Gaming
  • Symphony Spinner – Peter & Sons
  • Reel Renegade – TaDa Gaming
  • Promising Prodigy – EXCO Game Studio

Pragmatic Play retained the prestigious Machine MVP award for a second consecutive year, while every other category crowned a new winner, highlighting the emergence of fresh talent and new ideas among game providers.

Casino Awards Return for a Fourth Year

Since their debut in 2023, the Slotsoo Casino Awards have celebrated the operators raising the standard for online casino experiences. This year’s winners continue that tradition, earning recognition for excellence across bonuses, withdrawals, gamification, and overall quality. The seven winners for 2026 are:

  • The Gambling GOAT – Lunar Spins
  • The Bonus Buff – Go4Casino
  • The Loyalty Lord – Valhalla Wins
  • The Withdrawal Wizard – Taste Vegas
  • The Gamification Guru – Lucky Fuel
  • The Payout Professor – Stupid Casino
  • The Noisy Newcomer – Kudos Bet

While the Game Provider Awards saw several first-time winners, the Casino Awards reflected the continued strength of a few established operators. C24 Partners enjoyed a particularly successful year, with four awards going to brands from its portfolio, including the main trophy The Gambling GOAT.

Recognition That Goes Beyond Popularity

Unlike many industry awards, the Slotsoo Awards are not decided by public voting. Winners are selected by the Slotsoo team after evaluating casino operators and game providers throughout the year. Each nominee is assessed on factors such as player value and innovation.

This approach ensures that both established industry leaders and ambitious newcomers have an equal opportunity to be recognised. Whether it’s a casino redefining loyalty rewards or a game studio introducing fresh mechanics, the awards highlight companies that genuinely move the industry forward.

Other News from Slotsoo.com This Summer

The Slotsoo Awards weren’t the only milestone for the company this summer. In June, the team attended the HIPTHER Baltics & Nordics Gaming Conference in Tallinn, connecting with industry professionals, exploring the latest developments in iGaming, and returning home with plenty of inspiration.

July marked the publication of Slotsoo’s first book, The Casino Player’s ABC, written by Markus Björk, Head of Content. This tongue-in-cheek ABC book for adults takes a humorous look at the ups and downs in slot gaming. Markus Björk comments:

“The awards and the book may seem like very different projects, but they share the same goal. Both are about celebrating what makes this industry unique and helping players navigate it with a sense of humour.”

With another successful awards season, the publication of their first book, and an active presence at industry events, 2026 has been one of Slotsoo’s busiest and most exciting years to date.

The post Slotsoo Awards 2026 Celebrate the Best Casinos and Game Providers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Endorphina

Endorphina releases Zalatar online slot with Hold and Win jackpots

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Endorphina has launched Zalatar, a new myths-and-legends themed online slot, expanding its recent run of fantasy-leaning releases.

The supplier said Zalatar is a 5-reel, 3-row game with 25 fixed paylines, 96.03% RTP and high volatility.

Feature-wise, Endorphina said the title includes a Mystery Pick ‘Em feature, three Hold And Win Bonus Games, and Scatter and Wild mechanics. During Hold And Win, the company said “colorful orbs” can award Collector and Multiplier functions, plus Min, Mid, Max, and Ultra Jackpots.

The game also includes Endorphina’s Risk Game, where the company said players can double wins up to 10 times by beating the dealer’s card.

Endorphina said Zalatar is available across mobile, tablet and desktop. The Prague-based supplier also reiterated that its portfolio includes “210+” slots and partnerships with “6,000+” operators worldwide.

The post Endorphina releases Zalatar online slot with Hold and Win jackpots appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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DuelBits says its Justin Gaethje UFC campaign drove 122m verified views

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DuelBits says its JUSTIN2026 campaign with UFC fighter Justin Gaethje generated more than 122 million verified clip views and contributed to “one of DuelBits’ strongest UFC betting events in recent memory.” The operator said the campaign exceeded its KPI target of 100 million impressions and was distributed through a network of more than 140 creators.

The campaign was framed by DuelBits as a challenge to the industry’s common approach to athlete and influencer partnerships, arguing that many operators wait until an athlete’s commercial value peaks.

Jasper Hoekert, Chief Marketing Officer at DuelBits, said: “Too many operators approach ambassador partnerships as sponsorship deals. They wait until someone has already become one of the biggest names in sport before trying to work with them. At that point, everyone is competing for the same audience, the same inventory and the same headlines.”

Hoekert added: “The real opportunity is identifying athletes who perfectly align with your audience before they’re the obvious choice. If you genuinely believe in someone, you can build something together rather than simply renting their reputation once they’ve already made it.”

DuelBits said the JUSTIN2026 activation was built around a “premium hero film” supported by six short-form edits, behind-the-scenes videos and photography, with creator-led distribution across social media and MMA communities. The operator also said the flagship content was integrated into Gaethje’s “Art of Violence” YouTube series to extend the campaign beyond a single event window.

The company positioned distribution strategy as a key lever alongside content production. Hoekert said: “A brilliant piece of creative means very little if nobody sees it. We’ve reached a point where distribution deserves just as much strategic attention as the content itself. Working with creators, community pages, and trusted media partners allows campaigns to travel much further than relying on your own social channels alone.”

DuelBits also argued that modern KOL and ambassador campaigns should be assessed beyond top-line reach. “Views are an important benchmark because they show you’ve earned attention, but attention isn’t the finish line,” Hoekert said. “What matters is whether that attention drives action. In our case, we saw strong promotional code engagement alongside one of our best-performing UFC betting nights. That’s when you know the creative has delivered genuine business value rather than just impressive headline numbers.”

The post DuelBits says its Justin Gaethje UFC campaign drove 122m verified views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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