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SOFTSWISS is Rebranding
SOFTSWISS is eager to announce its rebranding which will reflect the brand’s current position on the market and its vision to be the leading global iGaming software provider. The change in the brand visual identity marks yet another chapter in the SOFTSWISS brand evolution.
The creation of the SOFTSWISS brand identity was based on the values and experience the brand acquired in over a decade on the market. The brand logo has been updated to a fresher, more contemporary look, correlating with the brand expansion and evolution over the years.
The SOFTSWISS logo text will now be spelled in caps, as will be the brand name appearing in the company’s official press releases and marketing materials. The new look and feel will adhere to the brand values and positioning as an innovative iGaming market leader striving to deliver the most secure and reliable solutions to its clients. SOFTSWISS will commence using the upgraded visual identity starting from July 1st, 2021.
During the brand image development stage, SOFTSWISS incorporated its most important lessons from the past and combined them with the main secret of the brand’s success – its team. Launched in 2009, SOFTSWISS grew from a small software development startup of just several employees to a leading international iGaming brand that now employs more than 700 top-quality experts, with offices in Belarus, Malta and Poland.
The business has since expanded its product portfolio to include not just an Online Casino Platform, but also a Sportsbook Platform, Game Aggregator, Crypto Casino Solution, Affilka (Affiliate Management Platform) and Managed Services.
Ivan Montik, Founder of SOFTSWISS, comments on the event: “Looking back, it’s astonishing to realise how much we’ve grown. We started over 10 years ago with a very small team, which has now become the size of a small village! The SOFTSWISS brand-new look will reflect our constant desire for innovation and development every step of the way. Through the new visual pattern and overall unified image, we will be able to communicate the brand positioning much clearer to our current and potential clients. The slight logo change is also paying tribute to SOFTSWISS origins – we’re fast evolving as a brand, yet we are staying loyal to our roots and where we come from. So, this way we reflect more where we are now as a business”.
About SOFTSWISS
SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
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BGaming donates to Brazilian art institute in support of creative children’s projects
Popular iGaming content provider BGaming has bolstered its ongoing commitment to grassroots arts by making donations to the A7MA Galeria Institute in Sao Paulo, Brazil, which supports children’s creative development.
As part of its ‘When Art Meets Gaming’ project, BGaming has collaborated with several local artists to create murals for industry events over the last year. For SiGMA Americas in April, the studio also chose to give back to the host city by funding art projects for children.
BGaming made a donation to support three charity initiatives. A portion was donated to coordinate a visit to the A7MA Gallery, where children from the Felicidarte Project took a tour of popular tourist attraction ‘Batman’s Alley’ and learnt about the art. Later, A7MA funded an activity where children were invited to transform the facades of their homes into colourful murals.
Another part of the donation was allocated to renovations for Felicidarte Project’s warehouse space, to revamp the area so it can invite school groups each week and distribute food to the underprivileged areas.
The significant charitable push follows a successful SiGMA Americas in Sao Paulo from 23rd to 26th April, where BGaming collaborated with artistic duo, Clandestinos Art, to reinterpret BGaming’s iconic game heroes, and create a limited edition merchandise collection, branded gifts and their stand design.
Marina Ostrovtsova, CEO at BGaming, said: “At BGaming, it brings us so much joy to see our donations promoting art among the young people of Sao Paulo.
“As we have proven over the past year with our ‘Art Meets Gaming’ project, creativity unites us all and we were delighted to hear how much the children enjoyed the activities provided. We can’t wait to hear about these budding artist’s creations in the future.”
Marcos Ramos Enivo, Artist and Counsellor at A7MA Galeria Institute, said: “We are grateful to BGaming for their support of our work at A7MA. The activities exceeded our expectations, with 47 artists present and 46 facades revitalised by the children.
“It was an absolute success. People in the favelas who are sometimes invisible to the government can now feel seen, recognised and valued.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
The post BGaming donates to Brazilian art institute in support of creative children’s projects appeared first on European Gaming Industry News.
eSports
Revolut unveiled as presenting partner for the BLAST Premier Spring Final at London’s OVO Arena Wembley
Esport entertainment company BLAST has revealed the global financial technology company Revolut as presenting partner for the BLAST Premier Spring Final, ahead of Counter-Strike’s long-awaited return to the United Kingdom in the summer.
The partnership with BLAST is Revolut’s first foray into esports – an industry known for its next-level global entertainment and world-class experiences. It is part of the fintech’s strategy to provide unique experiences to a global audience of tech-savvy gamers.
With more than 40 million customers worldwide in 38 countries, Revolut’s popular online banking platform aims to revolutionise the way people spend, send, save and interact with money.
Revolut comes on board as the Official Finance and Payments Partner of the BLAST Premier Spring Final, which is due to take place at London’s OVO Arena Wembley from 12-16 June. Revolut will feature heavily across the event, with both digital broadcast integration across BLAST.tv, Twitch and YouTube, with dedicated Revolut broadcast segments and physical branding and activations at the arena.
The Spring Final 2024 will be the biggest Counter-Strike event to take place in the United Kingdom since the London Major 2018, which took place in the OVO Arena Wembley and saw Danish organisation Astralis crowned champions.
Fans online will enjoy an economy focussed broadcast segment as well as a bespoke giveaway with fantastic prizes. Revolut will be kicking off the Spring Final action with an opening party on Friday, 14th June. A Revolut booth on-site will allow fans to sign up to exclusive discounts for Revolut customers and exclusive perks including queue skip for meet and greets with professional esports players.
Alexander Lewin, SVP, Commercial Revenue at BLAST said: “We’re thrilled to mark the historic return of CS arena events to the UK with a groundbreaking presenting partnership. Revolut has been at the forefront of digital banking and financial innovation for nearly a decade, and shares BLAST’s dedication to creating fantastic experiences for fans and customers. As presenting partner, Revolut will feature prominently across our entire broadcast and arena experience, and we look forward to incorporating their innovative digital-first approach. This partnership is testament to the value esports can bring to a leading global brand, and we are delighted Revolut has chosen BLAST for their first entry into competitive gaming.”
Deborah Wajsbrot, Head of Growth – Strategic Partnerships & Sponsorships at Revolut, said: “We’re delighted to be able to unveil Revolut’s marketing partnership with BLAST – our first in esports. BLAST is a world-class esports tournament and an iconic event for the gaming community. Just like Revolut, the gaming industry is at the forefront of innovation worldwide. This partnership is the beginning of our efforts to bring unique and unforgettable experiences to Revolut customers and gaming fans – not just at Wembley, but worldwide.”
The BLAST Premier Spring Final gets underway on Wednesday, 12th June, with eight of Counter-Strike’s best teams descending on the UK’s capital to battle for a total prize pool of $425,000. The winning team will qualify for the BLAST Premier World Final later this year.
Participating teams: Astralis, FaZe Clan, G2 Esports, Natus Vincere, SAW, Virtus.pro, Team Spirit and Team Vitality.
The post Revolut unveiled as presenting partner for the BLAST Premier Spring Final at London’s OVO Arena Wembley appeared first on European Gaming Industry News.
Latest News
Golden Whale forms strategic sales partnership with SCCG management
Golden Whale Productions, the pioneering data science company that specialises in AI and machine learning-powered solutions for the iGaming industry, has announced that it has formed a new strategic partnership with advisory firm, SCCG Management.
While the industry expertise brought by the firm will undoubtedly bring myriad benefits to Golden Whale’s operations, the major goal of the collaboration will be to promote awareness of the company’s products and services across the Americas and beyond over the coming months.
Founded by Stephen A. Crystal – a seasoned veteran in the global gaming industry with over 30 years of experience under his belt – SCCG Management has an established track record of delivering expert solutions for strategic success in areas such as iGaming and casino technology.
With a global network of clients and offices in Europe, Africa, Asia, South America and Latin America, SCCG is well-known for connecting companies with the right strategic partners for global-scale growth, which is exactly what Golden Whale is looking for as it enters its next phase.
Having already made a major impression across Europe – where its innovative data-driven solutions and pioneering products for the Gaming industry such as Foundation – scalable optimization modules for high-leverage decision making or the iterative machine learning system, LOOPs, have already been short-listed for a number of industry awards – Golden Whale its understandably keen to expand its outreach and the new partnership will give it the foothold to do precisely that.
As such, both parties are looking forward to the collaboration and the business opportunities SCCG will create for Golden Whale in the near future, with the former’s industry know-how and far-reaching network combining with the latter’s trailblazing technology to hopefully great effect.
Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “While Golden Whale has enjoyed an incredible year of growth during which the company quadrupled its revenue without the help of an external investor, our partnership with SCCG is definitely the next big step.
“By teaming up with an industry expert like Stephen, we’ll be able to broaden our horizons, expand our reach and really start pushing our game-changing products across the Americas and beyond. We’re really looking forward to collaboration and are hugely optimistic about the business opportunities it’ll bring as Golden Whale enters the next exciting stage of its evolution.”
Stephen Crystal, Founder and CEO of SCCG Management, expressed his enthusiasm for the partnership: “Golden Whale Productions brings a wealth of expertise and a proven track record in data science to the gaming industry. By combining their state-of-the-art technology with our global reach and extensive industry relationships, we are well-positioned to deliver unparalleled value to gaming operators worldwide. This partnership will empower companies to maximize their data potential and achieve new levels of success.”
The post Golden Whale forms strategic sales partnership with SCCG management appeared first on European Gaming Industry News.
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