Canada
AIM LAB PARTNERS WITH UBISOFT AS THE OFFICIAL PLAYER DEVELOPMENT PLATFORM FOR RAINBOW SIX SIEGE ESPORTS
Teams and Pro Players Will Use Aim Lab For Player Assessment, Training, and Scouting
Aim Lab and Ubisoft announced to excited esports fans a multi-year partnership that will change the future of competitive play, by combining the world class gaming experience of the Rainbow Six Siege Pro Circuit with the next generation FPS skill training and player development platform, Aim Lab.
As the official player development platform of Rainbow Six Siege Esports, Aim Lab will be at the core of competitive Siege, analyzing player skill and using advanced machine learning to deliver actionable insights to discover the next generation of pro players. Rainbow Six Siege players will have access to the best in scientific training by using Aim Lab to improve their play and utilize this partnership to take themselves from novice to pro.
In year one, Aim Lab will take to the stage as a global partner for the Rainbow Six Siege Pro Circuit, being featured on live broadcasts across regional leagues and international Majors, including the Six Invitational. This will expand in year two with Aim Lab player stats integrated into the live broadcast to create amazing moments for Rainbow Six Esports fans and help teams to maximize their training and achieve the highest level of competitive play. Throughout the partnership, Ubisoft and Aim Lab will continue to explore new player training and development opportunities for the Rainbow Six Siege competitive ecosystem.
“We see Aim Lab as an amazing opportunity to bring innovation to esports, with an interactive training platform to both improve player skill, and provide a snapshot for league broadcast storytelling,” said Che Chou, Senior Director, Esports at Ubisoft. “Whether you’re a Rainbow Six Siege pro player or just aspiring to become one, Aim Lab will give us a baseline for how we celebrate player skill.”
To kick off the partnership, Aim Lab is launching its next Aim Lab Combine specifically tailored for Rainbow Six Siege players that will run from June 16-30, 2021. The Combine will comprise a total of six tasks designed to assess Siege players’ abilities around different scenarios, which helps players train skills in using lean mechanics more efficiently in firefights, gaining entry into heated situations, scanning, trigger control, recoil control, and crosshair placement. Each player will receive a shareable Player Card that will feature four core stats–accuracy, speed, reaction time, and tracking–and an Aim Lab Combine score. The scores will also be featured on an Aim Lab Combine ranking system split into task-specific leaderboards and an overall leaderboard.
Additionally, Aim Lab will have its own exclusive weapon skin inside of Rainbow Six Siege called the Aim Lab 24 KARAT which can be won as a prize for playing the Aim Lab Combine. The skin is available for the AUG A2 weapon, equipped by the operators Wamai and IQ.
“Aim Lab is excited to help the amazing player base of R6 achieve even greater levels of skill by utilizing our analytic systems and training tools to identify and develop new talent and supercharge existing professional players.” said Dr. Wayne Mackey, founder of Aim Lab. “We feel confident that our partnership will ensure that R6 players continue to be seen as some of the best FPS players for years to come.”
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The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
The post Ottawa Black Bears Announce Partnership Deal with PowerPlay appeared first on Gaming and Gambling Industry in the Americas.
Aristocrat Interactive iGaming White-Label
Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario
, Aristocrat’s online Real Money Gaming (RMG) division, proudly announces the expansion of Betiton into the Ontario online market through its iGaming White-Label package. This marks the fourth market Betiton has entered via Aristocrat Interactive iGaming White-Label’s casino platform., with additional content from Wizard Games and Aristocrat Interactive to follow. Operators benefit from access to world-class games, advanced managed services, and a powerful CRM system designed to streamline operations and enhance player retention.
Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.
Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.
Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.
The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.
Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.
“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”
In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.
As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.
More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source
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