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Admix, Gamestream, Gamebake and PlayLa.bZ Appoint Raptor PR as Agency of Record

Raptor PR, the virtual-first digital PR agency for video games, media and tech brands, today emerges from soft launch into full communications agency mode having secured four retained accounts since January 2021. The quartet includes Admix, a $12M funded in-game advertising platform that is leading the ‘In-Play’ movement, Gamestream, the leading B2B whitelabeled cloud gaming solution, GameBake, the pioneering video games distribution solution, and PlayLa.bZ, the award-winning multi-dimensional motion arts research institute at Ravensbourne University London.
Founded in May 2019 by twenty-year tech PR veteran Rana Rahman, Raptor PR has transitioned from single freelancer status to a fully formed PR agency, offering a laser-focussed set of services designed to help emerging tech, games and media companies cut through the noise. Coinciding with the launch, its new website and gamified branding goes live today. Today Raptor PR is also proud to announce it is now a member of UKIE, the trade association for the UK’s games and interactive entertainment industry.
For its new clients, Raptor PR will be developing their entire global communications architecture, designed to scale-up their reach to meet new, untapped audiences. This includes global corporate messaging, earned and paid media strategy, social media strategy and community management, audio and podcasting, analyst and influencer relations, data analytics, market research, events, branding, web build, content marketing, and advanced copywriting services, powered by a team of veteran freelance journalists and communications professionals.
Rana Rahman, Founder and CEO of Raptor PR, commented:
“With COVID-19 bringing my long freelance consulting career to a halt last year, I had the opportunity to develop a virtual-first model for Raptor PR. There’s a new breed of tech entrepreneur which desires a hyper-agile agency model to mould around their evolving business needs. One which can truly adapt to suit an ever-changing environment. Our virtual model enables us to deliver best-in-class local services with global reach, unshackled by location, time-zone and resource. The goal for Raptor PR is to perfect a diverse, data-driven, virtual agency model that’s capable of adapting to rapidly changing client needs and variable economic conditions”.
Sam Huber, CEO and Co-Founder of Admix, says of Raptor PR:
“As a company with large ambition in the gaming space, it was very important for us to find a PR partner who understands our mission, and is equally as passionate about our industry. Rana and his team have a combination of experience and out-of-the-box thinking necessary to break through the noise and deliver real results.”
Mike Hudson, CEO & co-founder of GameBake, added:
“Gaming is the passion that drives GameBake, and finding a PR partner that has that same passion and drive to not just understand our mission, but to become a true part of the team has really helped unlock the creativity of the whole team to drive our PR machine.”
James Edward Marks, PlayLabZ Co-Founder, SEEDS Mentor, Artivist, Emerging Film Technologies Guest Lecturer, added:
“Raptor’s playful passion to mix shareable stories with byte & its knack for blurring boundaries within the arts, culture & emerging tech for social good third-space, feels like a natural synchronicity with our own. As PlayLa.bZ & GenieMo now look to expand minds and massage the mainstream with our Multi-dimensional Motion Arts innovations at Ravensbourne University London, and explore the rapidly evolving shape of DIY spatial social-cast communication & experiences to come.”
The core team is led by Founder and CEO Rana Rahman, and PR Account Director and audio specialist Rosie Lumley. Content is driven by Simon Judges and Thomas Huxter, AR by Angela May, HR by Utterclub founder Lorraine Barker. Industry partners include Mobidictum, the leading mobile gaming news platform in Turkey, broadcast PR specialist Hound Global, and US-based Briz Media Group. Over the past two decades, Rana has consulted for an eclectic mix of award-winning global PR agencies like JIN (UK, FR and DE), WITH PR, April Six, Borkowski.DO, Bubble Agency, Shine Communications, MSL UK, H+K, 3 Monkeys, Braben, Propeller Group PR. Rana’s previous brand experience includes the likes of PlayStation, Rovio, Philips, Microsoft, IONITY, SafeToNet, Fujifilm, AppLovin, Tappx, EMAP, Buena Vista International, MediaCom and Carat.
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Playson casts its lucky charm in 4 Pots Riches: Hold and Win

New Super Pots Bonus Game among thrilling features in highly anticipated sequel
Playson, the accomplished digital entertainment supplier, welcomes the return of its lucky leprechaun in the charming new release, 4 Pots Riches: Hold and Win, with the mischievous figure on hand to elevate wins with a host of enriched features.
The highlight is the Super Pot Bonus Game, which is triggered by the Super Clover Bonus Symbol. It begins with an expanded 5×5 grid, which offers more space for Bonus symbols and Pot Features. This special mode includes one or more Pot Features and gives players the chance to win the Super Jackpot of 10,000x by filling all 25 cells.
During the Hold and Win Bonus Game, players can activate one or more of the following three Pot Features:
Multi Feature – Violet Clover Bonus applies up to three multipliers (x2, x3, x5) to enhance payouts.
Collect Feature – Blue Clover Bonus gathers all visible symbol values and adds them to its own.
Mystery Feature – Red Clover Bonus reveals Mini, Minor, or Major Jackpots, or high-value prizes up to 75x.
In all Bonus Games, players can aim to land 15 Bonus symbols to win the Grand Jackpot (3,000x). The Golden Pot may also appear and transform into an additional Clover Bonus symbol to boost feature potential.
The random appearance of Mini, Minor or Grand Jackpots during bonus play can also trigger one of three corresponding in-game jackpots, whilst the Grand Jackpot stands at 3,000x in the Bonus Game and 10,000x in the Super Pot Bonus.
Through its folklore adventure, Playson underlines its ability to introduce captivating new iterations to its beloved 3 Pots family, blending stimulating audiovisual effects with mechanics that have proven a global success with players.
Tamas Kusztos, CCO at Playson, said: “4 Pots Riches: Hold and Win brings fresh Irish charm to one of our most popular game series, combining player-favourite mechanics with exciting new features like the Super Pot Bonus Game.
“With its vibrant theme and generous modifiers, this release showcases our commitment to evolving gameplay while maintaining the core entertainment that our players love.”
The post Playson casts its lucky charm in 4 Pots Riches: Hold and Win appeared first on European Gaming Industry News.
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Just Slots Brings the Party with New Game Launch, ‘Unholy Mystery’

Just Slots, a Malta based iGaming software developer, has announced the launch of its latest title, ‘Unholy Mystery’, set to release on 7 August. Building on strong momentum, this marks Just Slots’ fifth release since the breakout success of their debut game, Sugar Heaven.
Following the ominous world of their last release, Book of Arcane 100, Unholy Mystery gives the theme a playful twist by blending dark undertones with a party-like atmosphere and a bold visual style that feels like a monster birthday jamboree. Just Slots stays true to its roots with a familiar reelset and fan favourite features like Hotspin and Bonus Buys, both proven hits with players. To make it a standout experience, unique features and mystery symbols have been added to the mix. All the mystery symbols landing on the reels reveal the same symbol, and may include multipliers up to 100x, giving huge winning potential with every spin.
The game features a cast of interesting characters, adding personality to the experience. During the free spins, the background comes alive, bursting with vibrant colours and playful animations that showcase exceptional attention to detail, making every frame a feast for the eyes. The game is brought to life by music compositions that complement the experience, making each spin feel like part of a celebration.
Commenting on the release, Christine Parkhill, CCO at Just Slots said: “Unholy Mystery continues our mission to surprise and delight players with each new title. Despite the dark undertones, this release takes a more playful turn, combining rich visuals, a festive tone and mechanics our players love. With fresh twists like powerful mystery symbols and vibrant art direction, we’ve aimed to create an experience that is entertaining and full of surprise. It’s a celebration of what makes gaming fun, and we can’t wait to see how our players respond.”
Just Slots continues to surprise and reinvent with bold new themes and distinctive game concepts, ranging from the candy coated charm of Sugar Heaven, to the historical fantasy of Shogun Skylord, the futuristic mythology of Cyber Egypt and the mystical allure of Book of Arcane 100. Unholy Mystery will go live on the 7 August and will be playable on leading sites such as Gamdom.com, Stake.com, CasinoDays.com, 500.casino, Bitcasino, Sportsbet.io and more. A playable demo will also be available on Just Slots’ website, inviting players to jump into the party early and get a taste of the fun packed mystery.
The post Just Slots Brings the Party with New Game Launch, ‘Unholy Mystery’ appeared first on European Gaming Industry News.
Central Europe
Interwetten becomes team partner of SK Rapid

Yellow and black meets green and white! Interwetten becomes SK Rapid’s new team partner. The online sports betting pioneer and Austria’s most popular football club are starting the new season together. The combination with Rapid coach Peter Stöger, who has been an Interwetten expert for many years and will also remain on the sidelines, makes the partnership a real success.
With more than 24,000 club members and over 220 official fan clubs, the Austrian record champions boast the largest fan base in the country! And with the Allianz Stadium in Vienna’s West Hütteldorf, the Green-Whites boast a modern home! Interwetten is expanding its extensive football commitment to include a traditional club and will now be present at SK Rapid’s home games on a ball display or 3D carpet in the stadium, as well as on the Hütteldorf club’s digital channels.
“We are very pleased about the new team partnership with SK Rapid. The connection to a club with great charisma and passion is a perfect fit for Interwetten. And the best part: With our long-time expert Peter Stöger, we already have Rapid’s coach on board ,” explains Interwetten Marketing Director Dieter Grück , who promises fans a comprehensive experience in addition to betting.
Grück adds : “We are planning various digital activations throughout the season that will offer our customers and Rapid fans unique experiences. This will certainly include exclusive promotions with Peter Stöger. With this, we want to underline our connection with Austrian football.”
SK Rapid Managing Director Steffen Hofmann warmly welcomes the sports betting provider to the green and white partner family. “This partnership is a strong signal and demonstrates the trust placed in our club. Together, we are planning innovative activations and are convinced that the collaboration will be very successful. I am delighted that Interwetten is now part of the large green and white partner family.”
The post Interwetten becomes team partner of SK Rapid appeared first on European Gaming Industry News.
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