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Admix, Gamestream, Gamebake and PlayLa.bZ Appoint Raptor PR as Agency of Record

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Raptor PR, the virtual-first digital PR agency for video games, media and tech brands, today emerges from soft launch into full communications agency mode having secured four retained accounts since January 2021. The quartet includes Admix, a $12M funded in-game advertising platform that is leading the ‘In-Play’ movement, Gamestream, the leading B2B whitelabeled cloud gaming solution, GameBake, the pioneering video games distribution solution, and PlayLa.bZ, the award-winning multi-dimensional motion arts research institute at Ravensbourne University London.

Founded in May 2019 by twenty-year tech PR veteran Rana Rahman, Raptor PR has transitioned from single freelancer status to a fully formed PR agency, offering a laser-focussed set of services designed to help emerging tech, games and media companies cut through the noise. Coinciding with the launch, its new website and gamified branding goes live today. Today Raptor PR is also proud to announce it is now a member of UKIE, the trade association for the UK’s games and interactive entertainment industry.

For its new clients, Raptor PR will be developing their entire global communications architecture, designed to scale-up their reach to meet new, untapped audiences. This includes global corporate messaging, earned and paid media strategy, social media strategy and community management, audio and podcasting, analyst and influencer relations, data analytics, market research, events, branding, web build, content marketing, and advanced copywriting services, powered by a team of veteran freelance journalists and communications professionals.

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Rana Rahman, Founder and CEO of Raptor PR, commented:

“With COVID-19 bringing my long freelance consulting career to a halt last year, I had the opportunity to develop a virtual-first model for Raptor PR. There’s a new breed of tech entrepreneur which desires a hyper-agile agency model to mould around their evolving business needs. One which can truly adapt to suit an ever-changing environment. Our virtual model enables us to deliver best-in-class local services with global reach, unshackled by location, time-zone and resource. The goal for Raptor PR is to perfect a diverse, data-driven, virtual agency model that’s capable of adapting to rapidly changing client needs and variable economic conditions”.

Sam Huber, CEO and Co-Founder of Admix, says of Raptor PR:

“As a company with large ambition in the gaming space, it was very important for us to find a PR partner who understands our mission, and is equally as passionate about our industry. Rana and his team have a combination of experience and out-of-the-box thinking necessary to break through the noise and deliver real results.”

Mike Hudson, CEO & co-founder of GameBake, added:

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“Gaming is the passion that drives GameBake, and finding a PR partner that has that same passion and drive to not just understand our mission, but to become a true part of the team has really helped unlock the creativity of the whole team to drive our PR machine.”

James Edward Marks, PlayLabZ Co-Founder, SEEDS Mentor, Artivist, Emerging Film Technologies Guest Lecturer, added:

“Raptor’s playful passion to mix shareable stories with byte & its knack for blurring boundaries within the arts, culture & emerging tech for social good third-space, feels like a natural synchronicity with our own. As PlayLa.bZ & GenieMo now look to expand minds and massage the mainstream with our Multi-dimensional Motion Arts innovations at Ravensbourne University London, and explore the rapidly evolving shape of DIY spatial social-cast communication & experiences to come.”

The core team is led by Founder and CEO Rana Rahman, and PR Account Director and audio specialist Rosie Lumley. Content is driven by Simon Judges and Thomas Huxter, AR by Angela May, HR by Utterclub founder Lorraine Barker. Industry partners include Mobidictum, the leading mobile gaming news platform in Turkey, broadcast PR specialist Hound Global, and US-based Briz Media Group. Over the past two decades, Rana has consulted for an eclectic mix of award-winning global PR agencies like JIN (UK, FR and DE), WITH PR, April Six, Borkowski.DO, Bubble Agency, Shine Communications, MSL UK, H+K, 3 Monkeys, Braben, Propeller Group PR. Rana’s previous brand experience includes the likes of PlayStation, Rovio, Philips, Microsoft, IONITY, SafeToNet, Fujifilm, AppLovin, Tappx, EMAP, Buena Vista International, MediaCom and Carat.

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BetRivers

Rush Street Interactive Launches Industry’s First Integrated Payments Debit Solution at BetRivers, in partnership with Sightline Payments

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Sightline Payments® and Rush Street Interactive announced the launch of the gaming industry’s first integrated debit payments solution, debuting on the RSI’s BetRivers® platform.

Rush Street Interactive (RSI) partnered with Sightline to design and launch a groundbreaking program that enhances the way BetRivers customers interact with its proprietary online gaming platform. The collaboration with Sightline underscores RSI’s commitment to putting players first by introducing a first-of-its-kind functionality that delivers secure, seamless, and convenient access to player account balances, setting a new standard for user experience in the gaming industry. Branded as BetRivers Debit, this white-labeled version of Sightline Debit transforms how customers access and use their funds. With this frictionless and customer-centric solution, BetRivers customers gain instant access to their available wagering balance anytime, anywhere and anyway, eliminating the need to repeatedly withdraw and redeposit. RSI anticipates the innovation will help reduce churn and the high payment costs that accompany it.

Beyond convenience, BetRivers Debit includes enhanced protections for patrons: FDIC insurance coverage, advanced fraud security features, and tools that support responsible gaming by promoting financial transparency and sustainable play.

“Rush Street Interactive is an industry leader that strives to be first-to-market with innovations. That’s why it makes so much sense for us to launch our revolutionary integrated payments solution, Sightline Debit, with BetRivers,” said Omer Sattar, Co-Founder & CEO of Sightline Payments. “Backed by our partnerships with Cross River Bank, this solution gives customers freedom and flexibility to use their funds when they want, where they want, all while dramatically reducing the cost of payments.”

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“We remain deeply committed to putting our players first, and the launch of the online gaming industry’s first integrated debit payments solution marks a major step forward in enhancing the BetRivers experience,” said Richard Schwartz, CEO of RSI. “We’re proud that our team helped shape this innovative payment solution in close collaboration with Sightline, further underscoring RSI’s leadership in delivering cutting-edge technologies that elevate the player experience. Our collaboration with Sightline Debit demonstrates our commitment to integrity, innovation, and delivering exceptional player experiences. Being first-to-market with revolutionary new technologies benefits the entire RSI operation – from our team to our players to our investors.”

BetRiver’s initial rollout in New York marks the first step in a broader expansion. Sightline and RSI look forward to bringing this innovative solution to additional jurisdictions across the U.S. in the coming months.

The post Rush Street Interactive Launches Industry’s First Integrated Payments Debit Solution at BetRivers, in partnership with Sightline Payments appeared first on Gaming and Gambling Industry in the Americas.

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Betway

Super Group Raises Full-Year 2025 Group Revenue and Adjusted EBITDA Guidance

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Super Group (SGHC) Limited, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, today announced that the Group anticipates delivering another quarter of strong financial and operational performance in Q3 2025, outperforming prior expectations despite what is usually a softer seasonal period. Continued momentum in sports betting, supported by optimized pricing and more efficient trading, was complemented by consistent engagement in casino and improving operational leverage across the Group’s core international markets.

This continued momentum reinforces confidence in the full-year outlook, and as a result, Super Group is raising its full-year Ex-U.S. revenue and Ex-U.S. Adjusted EBITDA guidance, which underscores the Group’s belief in the scalability of the business and the strength of the Group’s brand-led, data-driven model.

  • Group revenue is now expected to be between $2.125 billion and $2.200 billion vs. prior guidance of greater than $2.04 billion
  • Group Adjusted EBITDA is now expected to be between $550 million – $560 million vs. prior guidance of $470 million – 480 million

Neal Menashe, Chief Executive Officer, commented, “Our performance through the third quarter continues to demonstrate the resilience of our model and the strength of our execution. We’re seeing strong contributions from both sports and casino, deeper customer engagement, and continued margin improvement across key markets. As a result, we’re pleased to raise our full-year outlook and remain confident in our ability to deliver for our shareholders.”

Alinda van Wyk, Chief Financial Officer, noted, “The consistency of our financial performance this quarter gives us confidence in our ability to drive both top-line and margin expansion. With cost ratios improving and our product-led strategy gaining traction, we remain focused on disciplined execution and long-term value creation.”

As previously announced, Super Group will host its Investor Day beginning at 8:00am EST/1:00pm UK on September 18th, 2025. The full agenda and live stream of presentations can be found on the Super Group Investor Relations website and dedicated Investor Day website. A replay will be available after the event concludes.

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eSports

Esports Charts and GG.BET have presented an interactive map with data on tournaments around the world

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Esports Charts, an analytical service that analyzes esports viewership, has partnered up with betting brand GG.BET, to present Esports Map, an interactive map with data on the most popular esports tournaments in 110 different countries. Each tournament also comes with historical moments when favorites and outsiders unexpectedly switched places in the bracket.

The analytical service Esports Charts has added a new interactive tool to its website, the Esports Map. It features the most popular tournaments by country, as well as data on peak viewership, winners, and prize pools. It also contains information on the most popular games in each country. There are also separate analytics dedicated to the United States, with information available for each of the 50 states. Data has been collected for a period spanning from 2017 up to right now, and is continuously updated.

GG.BET, who partnered with the project, supplemented the tournament information with interesting facts about participating teams. The insights include historical breakthroughs by underdogs and unexpected losses by tournament favorites. The information is provided using past outright betting data.

Esports Map allows users to track the esports industry’s development in various parts of the world. For instance, although League of Legends remains the most popular game and the League of Legends World Championship has kept its spot as the top esports tournament for many years, Mobile Legends: Bang Bang (MLBB) is visibly closing the gap between the two games. Worlds 2024 in London had 6,856,769 peak viewers, breaking the world record among all esports games since 2017. However, MPL Indonesia’s Season 15 of MLBB has kept its place in the top spot for 2025, with 4,132,224 peak viewers. Today, MLBB remains the only mobile game capable of attracting such a massive audience, and its fan base is growing, especially in Southeast Asia. Analysts are looking forward to Worlds 2025 in China, which will allow them to update the available data and compare how different games are developing.

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“Esports Map is a new project from Esports Charts, which we’ve launched alongside GG.BET as our first partner. We aimed to create a tool that would be interesting and useful to both fans and industry professionals. At its core lies Esports Charts’ analytics, supplemented by betting insights from GG.BET—covering everything from peak viewership and prize pools to discipline trends and stories of unexpected victories.. When combined, this data turns into a live snapshot of esports that can be tracked by country and region,” said Esports Charts’ press office.

“GG.BET regularly supports projects that help people understand esports at a greater depth. Esports Map provides an easy-to-understand visual representation of the industry’s progress in individual countries around the world and displays the breakdown of games by region. It will be of interest to fans and will prove useful to professionals who are developing the industry,” added GG.BET’s press office.

Esports Charts and GG.BET have previously worked together on an analytical project dedicated to the BLAST Premier 2024 season. That project displayed data on views, unique statistics about both the game and bets placed, an analytical breakdown of the season, and exclusive infographics on teams and players.

 

The post Esports Charts and GG.BET have presented an interactive map with data on tournaments around the world appeared first on Gaming and Gambling Industry in the Americas.

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