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First Professional Esports Organisation in the Isle of Man Receives Government Sponsorship

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The Isle of Man Government announces its sponsorship of the Island’s first professional esports organisation, underlining its long-term commitment to the industry.

Digital Isle of Man, part of the Government’s Department for Enterprise, has sponsored X7, a new team, with a roster in League of Legends at present and plans to enter further titles. The team was founded on the Isle of Man in December 2020.

The sponsorship follows growing interest in the Isle of Man esports scene at all levels, with Gilly Tho, an Island-based content creator, recently signing for LDN UTD and significant investment and education at the grassroots level.

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X7 Esports plans to make an impact in the UK and global esports industry. Focussed on attracting and supporting exceptional talent from across the world, X7 will recognise, nurture and introduce some of the best competitive players to both the UK and European scene.

X7 made its debut during the League of Legends United Kingdom Esports League (UKEL) Summer Open Qualifiers, where they produced a flawless set of results with 10 wins and 0 losses, setting the standard for future Isle of Man Orgs.

Commenting on the sponsorship and sector more broadly, Chris Kissack, Digital Isle of Man’s Head of esports, said:

‘Esports is a fast-growing industry on the Isle of Man, and we are delighted to be able to support X7 on their journey. As the Island’s first professional esports Org competing in a recognised tournament within the industry. It is a very exciting opportunity and demonstrates that the Isle of Man is well-placed to support other such initiatives looking to grow and develop.

‘We continue to show and prove our authenticity and passion for growing esports on the Isle of Man and powering X7 to help them on their journey to compete at the highest level is another example of this. We hope they are the first of many Orgs with Isle of Man connections, whether that’s recruiting future Isle of Man stars or basing themselves here, and we will support them every step of the way.’

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Josh Kingett, Founder of X7 Esports commented:

‘I am thankful to Digital Isle of Man for assisting X7 Esports in achieving our goals for the upcoming UKEL Summer 2021 split. All players and staff are excited to work with Digital Isle of Man during our debut professional performance and I feel this will be a strong and valued partnership for the organisation moving forward.

The Isle of Man has a lot to offer in terms of supportive structures and security, and they have already proven this with traditional sports and local companies. Getting involved with esports at such a pivotal time is a good move for the Isle of Man. It’s also great to see the Island continuing to support grassroot initiatives and those wanting to make a name for themselves in this space.

I trust that X7 Esports will be able to help put the Island on the map in this rapidly growing industry, and I look forward to seeing how the Isle of Man continues to support esports into the future.’

In addition to lead sponsorship from Digital Isle of Man, Amber Gaming have also partnered with X7 and are supporting them to scale their brand through the provision of consultancy and professional services, including corporate and accountancy services delivered through their group of companies.

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Jade Zorab, Managing Director, Amber Gaming added: ‘The team at Amber Gaming have long been invested in the esports space. As this arena evolves, the growth of professional esports Org owners like X7 is going to be stratospheric so it is important that time is taken now to ensure that they have a robust structure and governance framework in place and are planning with protection, scalability and security in mind.

We are excited to work closely with Digital Isle of Man once again and extremely pleased to see they are supporting and promoting key organisations such as X7 at such a critical point in their journey. Esports has the makings to be a significant industry for the Island going forward and the time is now to get involved to help the sector and its participants reach its full potential.’

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Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach

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Sportradar and Oddin.gg, an award-winning B2B betting-solutions provider for esports, today announced they have entered into a multi-year strategic partnership to offer audiovisual streaming of Oddin’s exclusive esports content to Sportradar’s betting operator clients around the world.

The deal will support Oddin.gg’s growth ambitions in the expanding global esports market, whose betting turnover was estimated to be €83 billion in 2023. It will extend the reach of Oddin.gg’s official competition content by leveraging Sportradar’s market leading position as an AV betting provider.

Sportradar’s global network of 900+ betting operator clients will benefit from the opportunity to offer greater volume and a wider variety of live streamed esports events to their customers, increasing opportunities for engagement with existing and new betting markets. The partnership also paves the way for future collaboration in other areas.

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Oddin.gg holds the official rights to high-profile competitions including the newly released Counter Strike 2 (CS2) which Sportradar will distribute to sportsbooks through the company’s integrated streaming product, providing access to prominent competitions globally and enabling operators to offer exciting new content to their customers.

A number of prestigious competitions are featured in the partnership, including:

• PGL Copenhagen Major 2024, the first Major for the newly released Counter Strike 2;
• Dacha DOTA2 Qualifiers and Main Events;
• Dacha Counter Strike 2 Qualifiers and Main Events;
• Tipsport MCR 2024.

Patrick Mostboeck, SVP Fan Engagement, Sportradar said: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting. Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”

Vlastimil Venclik, CEO and co-founder of Oddin.gg shared: “As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution. This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights. This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.”

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The post Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach appeared first on European Gaming Industry News.

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SIS launches market-leading esports product in Kentucky with bet365

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SIS Content Services, part of the SIS Group (Sports Information Services), the leading global multi-content supplier of 24/7 live betting services, has made its market entry in Kentucky with ebasketball from its esports product suite now live with long-term operator partner bet365.

This launch in the Bluegrass State enhances SIS’ reputation as a leading supplier in the esports betting space, widening the audience that can engage with its competitive gaming content across the US. It follows on from successful launches of its esports products in New Jersey and Colorado.

Developed specifically for betting, SIS’ H2H Global Gaming League ™ hosts over 150,000 events per year. The Competitive Gaming content is produced entirely in-house from SIS’ self-contained gaming studios in Milton Keynes, United Kingdom. It has ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement.

SIS’ short-form, event-based esports product provides a full end-to-end solution with integrity at its core and is proven to deliver superior margins around the clock, adding as much as 10% in value to sportsbooks.

Since legalized sports betting launched in Kentucky in September, it has generated $447.8 million in handle across retail and mobile, providing SIS with the opportunity to expand its US offering.

Michele Fischer, Vice President, SIS Content Services, said: “As Kentucky is a basketball state, we are confident that our ebasketball product will provide an elevated experience for the bettors on the bet365 platform. Our offices are located in Louisville, so it is meaningful to be part of the sports betting infrastructure in our home state.”

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Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “To grow our esports content across the US has been an aim of ours for some time, and to be able to expand our competitive gaming product into a third US state showcases how we are well-placed to deliver engaging wagering experiences to bettors.”

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Sony Group Becomes Founding Partner of Esports World Cup

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Multi-year collaboration will produce the Anthem and original documentary series of Esports World Cup 2024

The Esports World Cup Foundation (“EWCF”) and Sony Group Corporation (“Sony”) have signed a multi-year partnership agreement to collaborate on initiatives for the Esports World Cup. The collaboration leverages Sony’s acclaimed gaming products and entertainment expertise alongside the EWC’s vision to unite the global gaming and esports communities across the most popular games, and underscores a shared ambition to broaden the appeal of gaming and esports to players and fans worldwide. The inaugural Esports World Cup 2024 is slated to take place this summer in Riyadh, Saudi Arabia.

As part of this agreement, Sony Pictures Entertainment will create a behind-the-scenes documentary series showcasing the players and games of the Esports World Cup. Sony, together with Sony Interactive Entertainment, will also look to exploring additional opportunities to support promising creators and talent in the region. Sony Music Entertainment will produce the music Anthem of the Esports World Cup 2024

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“Sony is the perfect partner for the Esports World Cup,” said Ralf Reichert, CEO, Esports World Cup Foundation. “Our goal is to establish a global platform for esports and gaming that sets new standards for live esports events. Sony’s experience in creating stunning visuals, engaging music, compelling storytelling, and state-of-the-art technology will be a game-changer for the Esports World Cup. The EWC aims to take esports to the next level, and we are thrilled to count on Sony’s world class expertise in this endeavor.”

“We’re excited to make the Esports World Cup more fun and engaging for fans globally by harnessing the creativity and technology from across our diverse businesses.” said Toshimoto Mitomo, Executive Deputy President and CSO, Sony Group Corporation. “Sony has been enhancing the esports experience especially with Sony Interactive Entertainment’s initiatives such as PlayStation Tournaments and the annual EVO fighting game series. We look forward to further catering to this growing, global community of players and fans with the Esports World Cup.”

With the Esports World Cup, EWCF has created an unprecedented celebration of competitive gaming and esports fandom. This summer, top esports organizations will face off in Riyadh, to compete in a unique cross-game structure for the largest prize pool in esports history. Recently, the EWC has announced the addition of ten popular titles – Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, Honor of Kings, PUBG, PUBG Mobile, Overwatch, Free Fire, Fortnite and Rainbow Six Siege – as participating games. More games will be announced soon.

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