Central Europe

BETFAN with strongman-Pudzian in the “Go Poland!” campaign

Published

5 years ago

June 10, 2021

Reading Time: 3 minutes

BETFAN, a legal Polish bookmaker, is launching a new marketing campaign under the slogan “Go Poland!” (Polska Guuurom!), in which Mariusz Pudzianowski, a famous MMA fighter and a world-famous strongman, is involved. From June 10, the campaign video on the Internet and on TV will promote the BETFAN offer. The promotional campaign is multi-stage and includes cooperation with youtubers, influencers and activities on own social media channels. The campaign will end with the “Fly on holiday with BETFAN” promo.

“Go Poland!” (Polska Guuurom!) is the next edition of the advertising cooperation between the bookmaker and Mariusz Pudzianowski, a titled competitor of mixed martial arts and a multiple world champion in strongmen competitions. The BETFAN’s campaign promotes a new betting offer related to matches of the European Championships on betfan.pl. Also, new users will receive a PLN 600 cashback return and PLN 50 as a free bet.

The video promoting the BETFAN offer with the participation of Pudzian and the “BETFAN horseman” will be shown on Polsat TV and on many websites and Internet channels well as on Facebook and Instagram. The popular Polish sports journalist, Maja Strzelczyk, was cast as the voice for the campaign spot.

BETFAN also invited popular youtubers to cooperate in the campaign – Koza Sport, Mietczyński and Footbreak, who host programs on the bookmaker’s channel on YT. The campaign is also supported by sports journalists, such as the aforementioned Maja Strzelczyk and Tomasz Włodarczyk. BETFAN is also to have a its own reporters, who will be at the first group match of the Polish national team with Slovakia.

The BETFAN channel on YouTube will also feature video materials with “Pudzian”, where he will take part in quizzes involving fans. One of them will be a program in which Mariusz Pudzianowski asks the audience real or absurd questions about the Polish football team. The most active fans will receive rewards and bonuses to be used on betfan.pl. As part of the campaign, the bookmaker also plans many other activities on its social media profiles.

Jakub Świsłowski, marketing director at BETFAN, says: “The coming weeks are a real high season for bookmakers and players, which is why we have prepared many new special offers, including proposals that are completely innovative on the Polish bookmaking market. All this to engage fans and raise the emotions accompanying the football festival, in which the Polish team also participates. We all keep our fingers crossed for Poles, because, according to our analysts, the team has a good chance of leaving the group, which is also in line with our slogan “Go Poland!” (Polska Guuurom!). However, although we are for “ours” at heart, according to analyzes, the French will most likely win the trophy.

Promotional activities around the offer will be carried out in June and July, and their final part will be the “Fly on holiday with BETFAN” competition, in which the main prize for activity during Euro 2020 will be a holiday flight with an additional amount for holiday expenses.

According to BETFAN analyzes, England and France have the best chances of entering the Euro 2020 finals, and it is the French that will be the winner of the tournament. Poland has a 72% chance of leaving the group, but with each successive stage its chances of winning decrease. The team led by Paulo Sousa has a 37.5% chance of reaching the quarter-finals. According to the bookmaker, Poland will defeat Slovakia in the next matches, lose with Spain, and the match with Sweden will end in a draw. For every PLN 100 bet at BETFAN for a victory with Slovakia, one can get PLN 180 – provided that a scenario that is positive for Polish fans comes true, PLN 630 in case Poland wins with Spain and PLN 287 with Sweden. France’s triumph in European Championship is a win of PLN 550 with a 100-zloty bet.

The “Go Poland!” (Polska Guuurom!) campaign was created and implemented by the BETFAN marketing department.

Central Europe

Gaming Laboratories International Named Best Testing Laboratory in the GamingTECH CEE Awards 2026

Published

13 minutes ago

March 30, 2026

Wladimir P.

gaming-laboratories-international-named-best-testing-laboratory-in-the-gamingtech-cee-awards-2026

Gaming Laboratories International (GLI) has been named “Best Testing Laboratory in CEE” in the GamingTECH CEE Awards 2026. The awards were presented during the Hipther Prague Gaming & TECH Summit. GLI has won this award multiple times in a row.

“We are thrilled to be honored by the industry in this way. At GLI, we have been fully committed to the gaming industry across Central and Eastern Europe for decades, working with suppliers, regulators, and operators to provide the insights and technical expertise that help the industry move forward safely and securely. Being recognized for our efforts is humbling and gratifying,” said GLI Managing Director EMEIA James Boje.

According to organisers, the GamingTECH Awards celebrate the standout companies, teams and individuals shaping the future of gaming, compliance, payments and innovation across Central & Eastern Europe.

The post Gaming Laboratories International Named Best Testing Laboratory in the GamingTECH CEE Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Austria

Wazdan strengthens European foothold with Austrian market entry via win2day

Published

3 days ago

March 27, 2026

Wladimir P.

wazdan-strengthens-european-foothold-with-austrian-market-entry-via-win2day

Wazdan has continued its European growth strategy by entering the Austrian iGaming market through a new partnership with win2day, the country’s only licensed online casino operator. The move represents a significant milestone for the developer as it strengthens its footprint in regulated markets across the region.

The agreement will see a selection of Wazdan’s most recognisable titles made available to Austrian players, including 9 Coins, Hot Slot: 777 Cash Out, and Mighty Wild: Panther. These initial releases mark the beginning of a broader rollout strategy aimed at steadily expanding the studio’s presence on the platform.

Gradual Rollout Strategy

Following the initial launch, Wazdan plans to introduce one new title each month to the win2day portfolio. This phased approach allows the operator to continuously refresh its offering while ensuring each addition aligns with player preferences and market demand.

By focusing on quality over volume, the partnership is designed to enhance player engagement through carefully selected content that combines strong visual appeal with innovative gameplay mechanics.

Bringing Signature Features to Austria

In addition to its established titles, Wazdan will introduce Austrian players to its suite of proprietary features that have become central to its brand identity. These include Hold the Jackpot, Cash Infinity, Collect to Infinity, Sticky to Infinity, and Cash Out.

These mechanics are designed to increase player interaction and extend gameplay sessions by adding dynamic elements and customizable experiences. As operators increasingly seek differentiated content, such features play a key role in enhancing retention and overall player satisfaction.

Partnering with a Trusted Operator

win2day is operated by Austrian Lotteries, a long-established organization with more than four decades of experience in the market. As the sole licensed online casino operator in Austria, win2day holds a unique position, combining strict regulatory compliance with a strong reputation for responsible gaming.

The collaboration brings together Wazdan’s expertise in game development with win2day’s established market presence, creating a partnership focused on delivering high-quality and secure entertainment to players.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said:

“Entering the Austrian market with win2day is a significant milestone for Wazdan and a rewarding step in our continued European expansion. Partnering with a trusted, long-established operator allows us to deliver the quality user experience we are known for to a new audience.”

Georg Wawer, Managing Director of win2day, added:

“As Austria’s only licensed online gaming operator, we are committed to offering a carefully curated portfolio of high-quality games. Partnering with Wazdan allows us to combine engaging gameplay with the highest levels of safety and responsibility.”

Strengthening Regulated Market Presence

As the European iGaming landscape continues to evolve, expansion into regulated jurisdictions remains a key priority for leading developers. Wazdan’s entry into Austria highlights its commitment to sustainable growth through strategic partnerships and compliance-driven market entry.

By aligning with a trusted operator and delivering proven content alongside innovative features, Wazdan is well-positioned to establish a strong presence in the Austrian market.

The post Wazdan strengthens European foothold with Austrian market entry via win2day appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Barbie Nerz Head of Online Games at Staatliche Toto-Lotto GmbH Baden-Württemberg

Peter & Sons Partners with Staatliche Toto-Lotto GmbH Baden-Württemberg for German Market Entry

Published

6 days ago

March 24, 2026

Wladimir P.

peter-&-sons-partners-with-staatliche-toto-lotto-gmbh-baden-wurttemberg-for-german-market-entry

The innovative iGaming studio Peter & Sons, based in Barcelona, has enhanced its presence in Europe by entering a new partnership with erwin, the virtual slot platform of Staatliche Toto-Lotto GmbH Baden-Württemberg, a prominent and well-established gaming operator in Germany.

Established in 1948, Staatliche Toto-Lotto GmbH Baden-Württemberg has earned a solid reputation for dependability, integrity, and creativity in Germany’s regulated gaming industry. The operator is key to the nation’s lottery landscape and is enhancing its digital entertainment services with authorized online gaming products. Since 2023, Staatliche Toto-Lotto GmbH Baden-Württemberg provides virtual slot games at www.lotto-bw.de/erwin. Here, you can explore a diverse range of fun and appealing slots that are refreshed frequently.

Additionally, Staatliche Toto-Lotto GmbH Baden-Württemberg seeks to provide gambling products in its range that cater to the changing requirements of its customers. By doing so, the organization emphasizes trust and safety. Ensuring adherence to measures for the protection of youth and players is consequently a foremost concern.

Famous for its collection of art-focused games, unique characters, and captivating game environments, Peter & Sons has gained global acclaim for advancing the limits of creativity in slot design.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “We are delighted to partner with Lotto Baden-Württemberg, an operator that has earned enormous trust within the German gaming community. Germany represents an important regulated market for us, and working with such a respected partner allows us to introduce our games to a broad audience of players who appreciate high-quality entertainment and distinctive design.”

Barbie Nerz, Head of Online Games at Staatliche Toto-Lotto GmbH Baden-Württemberg: “Peter & Sons has developed a reputation for producing visually striking and highly engaging games, and we are excited to welcome their portfolio to our platform. Our goal is always to provide players with diverse, high-quality content, and this partnership represents another step forward in expanding the entertainment experiences we offer.”

The post Peter & Sons Partners with Staatliche Toto-Lotto GmbH Baden-Württemberg for German Market Entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.