Central Europe
BETFAN with strongman-Pudzian in the “Go Poland!” campaign
BETFAN, a legal Polish bookmaker, is launching a new marketing campaign under the slogan “Go Poland!” (Polska Guuurom!), in which Mariusz Pudzianowski, a famous MMA fighter and a world-famous strongman, is involved. From June 10, the campaign video on the Internet and on TV will promote the BETFAN offer. The promotional campaign is multi-stage and includes cooperation with youtubers, influencers and activities on own social media channels. The campaign will end with the “Fly on holiday with BETFAN” promo.
“Go Poland!” (Polska Guuurom!) is the next edition of the advertising cooperation between the bookmaker and Mariusz Pudzianowski, a titled competitor of mixed martial arts and a multiple world champion in strongmen competitions. The BETFAN’s campaign promotes a new betting offer related to matches of the European Championships on betfan.pl. Also, new users will receive a PLN 600 cashback return and PLN 50 as a free bet.
The video promoting the BETFAN offer with the participation of Pudzian and the “BETFAN horseman” will be shown on Polsat TV and on many websites and Internet channels well as on Facebook and Instagram. The popular Polish sports journalist, Maja Strzelczyk, was cast as the voice for the campaign spot.
BETFAN also invited popular youtubers to cooperate in the campaign – Koza Sport, Mietczyński and Footbreak, who host programs on the bookmaker’s channel on YT. The campaign is also supported by sports journalists, such as the aforementioned Maja Strzelczyk and Tomasz Włodarczyk. BETFAN is also to have a its own reporters, who will be at the first group match of the Polish national team with Slovakia.
The BETFAN channel on YouTube will also feature video materials with “Pudzian”, where he will take part in quizzes involving fans. One of them will be a program in which Mariusz Pudzianowski asks the audience real or absurd questions about the Polish football team. The most active fans will receive rewards and bonuses to be used on betfan.pl. As part of the campaign, the bookmaker also plans many other activities on its social media profiles.
Jakub Świsłowski, marketing director at BETFAN, says: “The coming weeks are a real high season for bookmakers and players, which is why we have prepared many new special offers, including proposals that are completely innovative on the Polish bookmaking market. All this to engage fans and raise the emotions accompanying the football festival, in which the Polish team also participates. We all keep our fingers crossed for Poles, because, according to our analysts, the team has a good chance of leaving the group, which is also in line with our slogan “Go Poland!” (Polska Guuurom!). However, although we are for “ours” at heart, according to analyzes, the French will most likely win the trophy.
Promotional activities around the offer will be carried out in June and July, and their final part will be the “Fly on holiday with BETFAN” competition, in which the main prize for activity during Euro 2020 will be a holiday flight with an additional amount for holiday expenses.
According to BETFAN analyzes, England and France have the best chances of entering the Euro 2020 finals, and it is the French that will be the winner of the tournament. Poland has a 72% chance of leaving the group, but with each successive stage its chances of winning decrease. The team led by Paulo Sousa has a 37.5% chance of reaching the quarter-finals. According to the bookmaker, Poland will defeat Slovakia in the next matches, lose with Spain, and the match with Sweden will end in a draw. For every PLN 100 bet at BETFAN for a victory with Slovakia, one can get PLN 180 – provided that a scenario that is positive for Polish fans comes true, PLN 630 in case Poland wins with Spain and PLN 287 with Sweden. France’s triumph in European Championship is a win of PLN 550 with a 100-zloty bet.
The “Go Poland!” (Polska Guuurom!) campaign was created and implemented by the BETFAN marketing department.
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Central Europe
GGL Study Says Regulated Online Offerings Make Up the Majority of the Market
The Joint Gambling Authority of the German Federal States (GGL) has published the results of the study “Investigation of the Black Market and Channeling of Online Gambling Based on a Survey of Gamblers”. The study was commissioned by the GGL and conducted by Blockchain Research Lab gGmbH.
The study concludes that the market volume of illegal and unregulated online gambling is 22.97%. This results in a channeling rate of 77.03%, meaning that legal or regulated offerings account for more than three-quarters of the online gambling market.
“The scientifically calculated channeling rate confirms our previous assumptions about the size of the black market. The results support the fact-based regulatory approach within the framework of the 2021 Interstate Treaty on Gambling,” said Ronald Benter, CEO of GGL.
The study also confirms the methodological approach of the GGL.
The investigation also confirms the GGL’s methodological approach to analysing the black market. The study’s findings are essentially consistent with the agency’s existing knowledge.
In particular, the method of reference value-based analysis, which has been used by the countries so far and adopted by the GGL, has been scientifically assessed as suitable for estimating the size of the illegal gambling market on the Internet.
Contribution to the evaluation process of the State Treaty on Gambling
The study has already been presented to the state gambling authorities. The results will be incorporated into the ongoing evaluation process of the 2021 Interstate Treaty on Gambling.
“We are in discussions with the states regarding the extent to which the results of this study may necessitate adjustments to the legal requirements. Furthermore, we are awaiting the results of the currently ongoing study on online player protection,” said Benter.
Consistent fight against illegal online gambling
The GGL’s aim is to further reduce the share of illegal online gambling offerings. The authority pursues a holistic approach, addressing the entire value chain of illegal online gambling, from game developers and providers to payment service providers and marketing and platform structures.
“Our measures will also be reflected in market shares in the medium term. However, the fight against illegal online gambling is a marathon, not a sprint,” explains Benter.
Networking and coordinated approaches are crucial here. A key component of the strategy is therefore cooperation with legal providers and other European regulatory authorities to limit the reach of illegal operators. The GGL reiterates its appeal to legal providers to make greater use of their options to curb illegal services.
In order to be able to observe developments over time, the GGL plans to continue the survey in a suitable form.
“A reliable database is crucial for effective regulation of the gambling market. Therefore, we will continue to systematically incorporate scientific findings into our work,” said Benter.
The post GGL Study Says Regulated Online Offerings Make Up the Majority of the Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Central Europe
Endorphina Club Returns to Host the GamingTECH CEE Awards Ceremony & Party at HIPTHER Prague Summit 2026
HIPTHER proudly announces the return of the Endorphina Club Awards Party & Ceremony, the official celebration of the GamingTECH CEE Awards 2026, taking place on 24 March 2026 at 20:00 at the iconic Buddha Bar Prague.
Organised by Endorphina, the Awards & Party Sponsor of the HIPTHER Prague Summit 2026, the evening marks one of the most anticipated moments of the summit’s 10th anniversary edition, bringing together industry leaders, innovators, and decision-makers to celebrate excellence across the Central and Eastern European gaming and technology ecosystem.
This year’s edition continues the successful partnership between HIPTHER and Endorphina, which began in 2023, with the Endorphina Events Team once again curating an unforgettable awards celebration concept and selecting one of Prague’s most elegant venues for the occasion.
A Celebration of Innovation, Community, and Excellence
The GamingTECH CEE Awards shine a spotlight on the companies, products, teams, and individuals shaping the future of gaming and technology across the region.
As part of the HIPTHER Prague Summit 2026, the awards recognise outstanding contributions across a wide spectrum of categories spanning iGaming innovation, compliance leadership, technological advancement, and industry growth.
The Endorphina Club Awards Party elevates the awards ceremony into a full evening experience, where the community gathers to celebrate achievements in a relaxed and vibrant atmosphere.
Guests can expect an exclusive evening where sophistication meets the spirit of Asia, featuring premium drinks, vibrant entertainment, and the unmistakable energy of one of Prague’s most iconic venues.
RSVP Required for Summit Participants
All HIPTHER Prague Summit 2026 participants who wish to attend the Awards Party are invited to confirm their participation in advance.
To secure a place on the official Endorphina Club guest list, attendees should contact the organiser to RSVP, at:
Due to the exclusive nature of the venue and limited capacity, online RSVP is mandatory.
Celebrating a Continued Partnership
The ongoing collaboration between HIPTHER and Endorphina has become a cherished tradition within the Prague Summit experience, with each edition introducing new creative concepts and memorable venues for the industry’s celebration night.
Commenting on the partnership, Zoltan Tundik, Co-Founder and Head of Business at HIPTHER, stated: “The GamingTECH CEE Awards have always been about recognising the people and companies who push our industry forward. Over the years, the Endorphina Club celebration has become one of the most anticipated moments of the Prague Summit. It’s a place where competitors turn into collaborators and the community comes together to celebrate innovation, resilience, and creativity. We are thrilled to once again partner with the Endorphina team to host this special evening in one of Prague’s most iconic venues as we mark the summit’s 10-year milestone.”
The Endorphina Club Party for GamingTECH Awards 2026 takes place during the HIPTHER Prague Summit 2026, held on 24–25 March 2026 at OREA Hotel Andel’s Praha, gathering regulators, operators, technology providers, affiliates, fintech innovators, and industry leaders from across Europe and beyond.
“Prague is our home – and as a Czech company, there’s nowhere we’d rather bring the industry together! Hosting The GamingTECH CEE Awards here isn’t just convenient, it’s personal. That’s why our collaboration with HIPTHER means so much to us: together we get to welcome partners, friends, and colleagues from across the industry to the city that made Endorphina what it is today. The Endorphina Club evening is one of those nights we pour our hearts into-because home games are always the best ones.” — Irina Veselkova, Head of Marketing at Endorphina
Under the theme “Decoding the Future: 10 Years of Impact,” the summit explores the intersection of technology, regulation, and innovation through expert panels, workshops, and curated networking opportunities.
HIPTHER and the Endorphina Club Awards Party promises to deliver an unforgettable evening celebrating the achievements, creativity, and spirit of collaboration that define the gaming and tech community.
More information about HIPTHER Prague Summit 2026:
https://hipther.com/events/prague/
The post Endorphina Club Returns to Host the GamingTECH CEE Awards Ceremony & Party at HIPTHER Prague Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Austria
Blueprint Gaming Strengthens European Reach with Austria Debut on win2day
Collaboration allows the UK’s top slot provider to introduce a range of high-performing games to Austria’s sole licensed online gaming platform.
Blueprint Gaming
has reinforced its presence in Europe by launching in the Austrian iGaming sector with win2day.
The significant partnership with Austria’s sole regulated operator will allow win2day players to enjoy a selection of Blueprint Gaming’s renowned titles, with Eye of Horus and Cash Strike making up the initial set of available games.
Blueprint has established a solid reputation for providing feature-rich, localized content for various countries throughout the continent, and its newest market entry marks another phase in its ongoing European growth and greater global focus.
win2day is managed by Austrian Lotteries, established over 50 years ago and is the sole licensed online casino operator in Austria. The brand has developed a strong legacy as a reliable name in the market, taking pride in being one of the most accountable players in the industry.
The partnership is poised to enhance the entertainment experience for Austrian players by merging Blueprint’s esteemed status for creating immersive games with engaging mechanics and win2day’s strong market presence.
Samuel Haggblom, Director of Business Development at Blueprint Gaming
, said: “Entering Austria with win2day represents a significant milestone in our European growth strategy. As the country’s only licensed online casino operator, it sets the standard for quality and responsibility, and we are proud to see our content launch on such a dynamic platform.
“Our portfolio has consistently delivered strong performance across regulated markets, and we look forward to introducing Austrian players to iconic titles, with more high-performing releases set to follow.”
Georg Wawer, Managing Director of win2day, added: “As Austria’s only licensed online gaming operator, win2day is committed to delivering premium, secure and fully compliant entertainment to our players. With Blueprint Gaming, we are adding a well-established and internationally recognised studio to our portfolio, known for its strong brands and high production standards.
“In close cooperation, we ensure that every title is carefully aligned with Austria’s strict regulatory framework and our comprehensive player protection policies. This guarantees that innovation and entertainment always go hand in hand with responsibility and safety. Blueprint Gaming’s portfolio will be a strong and exciting enhancement to the win2day offering.”
The post Blueprint Gaming Strengthens European Reach with Austria Debut on win2day appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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