Central Europe

BETFAN with strongman-Pudzian in the “Go Poland!” campaign

Published

5 years ago

June 10, 2021

Reading Time: 3 minutes

BETFAN, a legal Polish bookmaker, is launching a new marketing campaign under the slogan “Go Poland!” (Polska Guuurom!), in which Mariusz Pudzianowski, a famous MMA fighter and a world-famous strongman, is involved. From June 10, the campaign video on the Internet and on TV will promote the BETFAN offer. The promotional campaign is multi-stage and includes cooperation with youtubers, influencers and activities on own social media channels. The campaign will end with the “Fly on holiday with BETFAN” promo.

“Go Poland!” (Polska Guuurom!) is the next edition of the advertising cooperation between the bookmaker and Mariusz Pudzianowski, a titled competitor of mixed martial arts and a multiple world champion in strongmen competitions. The BETFAN’s campaign promotes a new betting offer related to matches of the European Championships on betfan.pl. Also, new users will receive a PLN 600 cashback return and PLN 50 as a free bet.

The video promoting the BETFAN offer with the participation of Pudzian and the “BETFAN horseman” will be shown on Polsat TV and on many websites and Internet channels well as on Facebook and Instagram. The popular Polish sports journalist, Maja Strzelczyk, was cast as the voice for the campaign spot.

BETFAN also invited popular youtubers to cooperate in the campaign – Koza Sport, Mietczyński and Footbreak, who host programs on the bookmaker’s channel on YT. The campaign is also supported by sports journalists, such as the aforementioned Maja Strzelczyk and Tomasz Włodarczyk. BETFAN is also to have a its own reporters, who will be at the first group match of the Polish national team with Slovakia.

The BETFAN channel on YouTube will also feature video materials with “Pudzian”, where he will take part in quizzes involving fans. One of them will be a program in which Mariusz Pudzianowski asks the audience real or absurd questions about the Polish football team. The most active fans will receive rewards and bonuses to be used on betfan.pl. As part of the campaign, the bookmaker also plans many other activities on its social media profiles.

Jakub Świsłowski, marketing director at BETFAN, says: “The coming weeks are a real high season for bookmakers and players, which is why we have prepared many new special offers, including proposals that are completely innovative on the Polish bookmaking market. All this to engage fans and raise the emotions accompanying the football festival, in which the Polish team also participates. We all keep our fingers crossed for Poles, because, according to our analysts, the team has a good chance of leaving the group, which is also in line with our slogan “Go Poland!” (Polska Guuurom!). However, although we are for “ours” at heart, according to analyzes, the French will most likely win the trophy.

Promotional activities around the offer will be carried out in June and July, and their final part will be the “Fly on holiday with BETFAN” competition, in which the main prize for activity during Euro 2020 will be a holiday flight with an additional amount for holiday expenses.

According to BETFAN analyzes, England and France have the best chances of entering the Euro 2020 finals, and it is the French that will be the winner of the tournament. Poland has a 72% chance of leaving the group, but with each successive stage its chances of winning decrease. The team led by Paulo Sousa has a 37.5% chance of reaching the quarter-finals. According to the bookmaker, Poland will defeat Slovakia in the next matches, lose with Spain, and the match with Sweden will end in a draw. For every PLN 100 bet at BETFAN for a victory with Slovakia, one can get PLN 180 – provided that a scenario that is positive for Polish fans comes true, PLN 630 in case Poland wins with Spain and PLN 287 with Sweden. France’s triumph in European Championship is a win of PLN 550 with a 100-zloty bet.

The “Go Poland!” (Polska Guuurom!) campaign was created and implemented by the BETFAN marketing department.

Barbie Nerz Head of Online Games at Staatliche Toto-Lotto GmbH Baden-Württemberg

Peter & Sons Partners with Staatliche Toto-Lotto GmbH Baden-Württemberg for German Market Entry

Published

3 days ago

March 24, 2026

Wladimir P.

peter-&-sons-partners-with-staatliche-toto-lotto-gmbh-baden-wurttemberg-for-german-market-entry

The innovative iGaming studio Peter & Sons, based in Barcelona, has enhanced its presence in Europe by entering a new partnership with erwin, the virtual slot platform of Staatliche Toto-Lotto GmbH Baden-Württemberg, a prominent and well-established gaming operator in Germany.

Established in 1948, Staatliche Toto-Lotto GmbH Baden-Württemberg has earned a solid reputation for dependability, integrity, and creativity in Germany’s regulated gaming industry. The operator is key to the nation’s lottery landscape and is enhancing its digital entertainment services with authorized online gaming products. Since 2023, Staatliche Toto-Lotto GmbH Baden-Württemberg provides virtual slot games at www.lotto-bw.de/erwin. Here, you can explore a diverse range of fun and appealing slots that are refreshed frequently.

Additionally, Staatliche Toto-Lotto GmbH Baden-Württemberg seeks to provide gambling products in its range that cater to the changing requirements of its customers. By doing so, the organization emphasizes trust and safety. Ensuring adherence to measures for the protection of youth and players is consequently a foremost concern.

Famous for its collection of art-focused games, unique characters, and captivating game environments, Peter & Sons has gained global acclaim for advancing the limits of creativity in slot design.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “We are delighted to partner with Lotto Baden-Württemberg, an operator that has earned enormous trust within the German gaming community. Germany represents an important regulated market for us, and working with such a respected partner allows us to introduce our games to a broad audience of players who appreciate high-quality entertainment and distinctive design.”

Barbie Nerz, Head of Online Games at Staatliche Toto-Lotto GmbH Baden-Württemberg: “Peter & Sons has developed a reputation for producing visually striking and highly engaging games, and we are excited to welcome their portfolio to our platform. Our goal is always to provide players with diverse, high-quality content, and this partnership represents another step forward in expanding the entertainment experiences we offer.”

The post Peter & Sons Partners with Staatliche Toto-Lotto GmbH Baden-Württemberg for German Market Entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Central Europe

Sportradar Extends its Data and Audiovisual Betting Rights Agreement with Deutscher Fussball-Bund

Published

4 days ago

March 23, 2026

Wladimir P.

sportradar-extends-its-data-and-audiovisual-betting-rights-agreement-with-deutscher-fussball-bund

Sportradar Group AG announced a multi-year extension of its data and audiovisual (AV) betting rights agreement with Deutscher Fussball-Bund (DFB), the German Football Association. The rights were originally secured as part of the company’s acquisition of IMG ARENA in 2025.

Under the renewed agreement, Sportradar acquires exclusive data and streaming betting rights for Germany’s prestigious cup competition, DFB-Pokal, worldwide outside of the DACH region, in addition to non-exclusive global media data rights. For the first time in this competition, skeletal data will be introduced to fuel fan engagement products in the same way Sportradar provides for partners including UEFA, Bundesliga and the NBA.

The deal represents the first direct agreement between the parties relating to DFB’s premium cup competition. The new agreement begins at the start of 2026/2027 c and Sportradar will cover all 63 DFB-Pokal matches per season. Sportradar and DFB have previously enjoyed a longstanding partnership including content production and editorial services.

With global Gross Gaming Revenue in soccer betting expected to increase by approximately 50% over the next four years, Sportradar is uniquely positioned to support its clients capture further market share through next generation, hyper-personalized, hyper-immersive experiences.

Sportradar continues to innovate in soccer, combining deep data with proprietary AI technology to create new dynamic betting products such as micro markets and live player markets, which its sportsbook operator clients can leverage to engage customers and generate more revenue.

Moritz Gloeckler, EVP of Rights and Strategic Projects at Sportradar, said: “Our extension of the agreement with DFB is a key addition to our already strong portfolio of global soccer rights. With more than five billion soccer fans worldwide, there’s massive appetite for content. Through partnerships with FIFA, UEFA, AFC, Bundesliga, CONMEBOL and more, Sportradar is well positioned to create the next generation of tech driven products and services for clients to use to engage fans, reach new audiences and open fresh revenue opportunities.”

Kay Dammholz, Director Media Rights at DFB GmbH & Co. KG, said: “With this agreement, we are further advancing the international media rights distribution of the DFB-Pokal. Together with Sportradar, we are ensuring a professional and safe global distribution of our betting streaming rights outside the DACH region, while upholding the highest standards of integrity and unlocking additional commercial potential for our premium cup competition.”

The post Sportradar Extends its Data and Audiovisual Betting Rights Agreement with Deutscher Fussball-Bund appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Central Europe

Casino Interlaken teams up with Wazdan to bolster Swiss market presence

Published

4 days ago

March 23, 2026

Wladimir P.

casino-interlaken-teams-up-with-wazdan-to-bolster-swiss-market-presence

Wazdan, the results-oriented developer, has further grown its notable European presence through a partnership with Casino Interlaken, a top operator in Switzerland.

The collaboration offers players at Casino Interlaken’s StarVegas.ch online platform access to Wazdan’s dynamic slot collection, showcasing its best-selling Coins and Hot Slot series, which emphasize engaging gameplay mechanics and consistently achieve high retention rates for compliant operator partners throughout Europe.

Inaugurated in 2020 by the renowned land-based Casino Interlaken, StarVegas.ch has emerged as a prominent online provider of engaging slot games, with its collection enhanced by numerous feature-rich titles from top global suppliers.

In addition to Wazdan’s launches, players at StarVegas.ch will be presented with the studio’s engagement-enhancing features, such as Hold the Jackpot, Cash Infinity, Collect to Infinity, Sticky to Infinity and Cash Out, which consistently enhance the slot experience with innovative improvements to gameplay.

Wazdan’s newest partnership strengthens its dedication to collaborating with reputable brands in regulated markets across the globe. Players throughout Switzerland are poised to gain from an enhanced content selection by merging its top-notch portfolio with StarVegas.ch’s standing for outstanding entertainment and technical proficiency.

Radka Bacheva, Head of Sales at Wazdan, said: “StarVegas has built a strong reputation for premium entertainment, making it a fantastic platform for our vast range of titles and engagement tools. Combining the company’s strong market positioning with our rewarding experiences ensures we can deliver measurable growth and rewarding entertainment for players nationwide.”

Mayke Wolf, Chief Operating Officer at StarVegas, said: “As one of the first licensed Swiss online casinos, StarVegas offers a wide selection of games from leading international providers. Players can access the full portfolio via Starvegas.ch as well as through the StarVegas mobile apps, which are among the most popular casino apps in Switzerland. With the addition of Wazdan’s content, StarVegas further expands its portfolio with innovative titles and new gaming highlights. This step underlines StarVegas’ commitment to continuously developing its offering and providing Swiss players with a diverse and high-quality online gaming experience.”

Oliver Grimm, Chief Executive Officer at Casino Interlaken, said: “Casino Interlaken stands for personal service and Swiss quality in the heart of the Alps, values that we carry into the online space with StarVegas through a technologically advanced and trusted platform. By partnering with Wazdan, we are further enhancing our offering with innovative slot content that delivers engaging experiences for players across Switzerland.”

The post Casino Interlaken teams up with Wazdan to bolster Swiss market presence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.