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BETFAN with strongman-Pudzian in the “Go Poland!” campaign

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BETFAN, a legal Polish bookmaker, is launching a new marketing campaign under the slogan “Go Poland!” (Polska Guuurom!), in which Mariusz Pudzianowski, a famous MMA fighter and a world-famous strongman, is involved. From June 10, the campaign video on the Internet and on TV will promote the BETFAN offer. The promotional campaign is multi-stage and includes cooperation with youtubers, influencers and activities on own social media channels. The campaign will end with the “Fly on holiday with BETFAN” promo.

“Go Poland!” (Polska Guuurom!) is the next edition of the advertising cooperation between the bookmaker and Mariusz Pudzianowski, a titled competitor of mixed martial arts and a multiple world champion in strongmen competitions. The BETFAN’s campaign promotes a new betting offer related to matches of the European Championships on betfan.pl. Also, new users will receive a PLN 600 cashback return and PLN 50 as a free bet.

The video promoting the BETFAN offer with the participation of Pudzian and the “BETFAN horseman” will be shown on Polsat TV and on many websites and Internet channels well as on Facebook and Instagram. The popular Polish sports journalist, Maja Strzelczyk, was cast as the voice for the campaign spot.

BETFAN also invited popular youtubers to cooperate in the campaign – Koza Sport, Mietczyński and Footbreak, who host programs on the bookmaker’s channel on YT. The campaign is also supported by sports journalists, such as the aforementioned Maja Strzelczyk and Tomasz Włodarczyk. BETFAN is also to have a its own reporters, who will be at the first group match of the Polish national team with Slovakia.

The BETFAN channel on YouTube will also feature video materials with “Pudzian”, where he will take part in quizzes involving fans. One of them will be a program in which Mariusz Pudzianowski asks the audience real or absurd questions about the Polish football team. The most active fans will receive rewards and bonuses to be used on betfan.pl. As part of the campaign, the bookmaker also plans many other activities on its social media profiles.

Jakub Świsłowski, marketing director at BETFAN, says: “The coming weeks are a real high season for bookmakers and players, which is why we have prepared many new special offers, including proposals that are completely innovative on the Polish bookmaking market. All this to engage fans and raise the emotions accompanying the football festival, in which the Polish team also participates. We all keep our fingers crossed for Poles, because, according to our analysts, the team has a good chance of leaving the group, which is also in line with our slogan “Go Poland!” (Polska Guuurom!). However, although we are for “ours” at heart, according to analyzes, the French will most likely win the trophy.

Promotional activities around the offer will be carried out in June and July, and their final part will be the “Fly on holiday with BETFAN” competition, in which the main prize for activity during Euro 2020 will be a holiday flight with an additional amount for holiday expenses.

According to BETFAN analyzes, England and France have the best chances of entering the Euro 2020 finals, and it is the French that will be the winner of the tournament. Poland has a 72% chance of leaving the group, but with each successive stage its chances of winning decrease. The team led by Paulo Sousa has a 37.5% chance of reaching the quarter-finals. According to the bookmaker, Poland will defeat Slovakia in the next matches, lose with Spain, and the match with Sweden will end in a draw. For every PLN 100 bet at BETFAN for a victory with Slovakia, one can get PLN 180 – provided that a scenario that is positive for Polish fans comes true, PLN 630 in case Poland wins with Spain and PLN 287 with Sweden. France’s triumph in European Championship is a win of PLN 550 with a 100-zloty bet.

The “Go Poland!” (Polska Guuurom!) campaign was created and implemented by the BETFAN marketing department.

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MelBet Partners to Bring UFC Champion Kamaru Usman to SiGMA Central Europe

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SiGMA Europe is one of the most significant events in the iGaming industry. This year, the event is taking place in Rome and will bring together over 30,000 attendees, 1200 sponsors and feature four stages with 550+ top speakers.

On November 05, in partnership with MelBet Partners & Affiliates, former MMA legend and World Champion Kamaru Usman will join the event as a special guest. At booth 5067G attendees of SiGMA Central Europe have the chance to take photos, hear insights and what it takes to rise to the top on a global stage.

During the conference, there will be two activities available for guests at MelBet’s booth:

Punch Challenge. Anyone can come to the booth on November 4 and test their punching power. The person with the strongest punch will have the honour of competing against Kamaru Usman himself.

Want to get exclusive merchandise and take a photo with the MelBet Partners & Affiliates championship belt? Visit the booth. Follow MelBet’s official Instagram account and take a picture with the belt. Those who post a story with the championship belt and tag MelBet will automatically be entered into a drawing for exclusive UFC-themed merchandise.

There will also be a private party, Triumph of the Gladiators, exclusively for the partners and representatives of MelBet Partners & Affiliates, which Kamaru himself will attend. This evening will be an epic event, where history and modernity merge into one.

The post MelBet Partners to Bring UFC Champion Kamaru Usman to SiGMA Central Europe appeared first on European Gaming Industry News.

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Central Europe

Award-Nominated EGT Digital Brings Sweet Spins, Smart Tech, and New Thrills to SiGMA Central Europe 2025

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EGT Digital will showcase the upgraded Sugartime 1000, available for visitors to try in demo mode, and offer a sneak peek at the upcoming Hermes Fortunes 2000 at SiGMA Central Europe, Rome (4 – 6 November, booth 2050). Both titles build on fan-favorite originals, offering players thrilling upgrades, bold visuals, and massive win potential.

The company also kicks off SiGMA Rome 2025 celebrating five B2B Award nominations for innovation and growth: 

  • B2B Industry Leader Italy 2025
  • AI Pioneer in Platform Innovation 2025
  • Fastest Growing Aggregator 2025
  • Best Game Provider Italy 2025
  • Best Bonus Engine 2025

Sugartime 1000 – double the flavor, ten times the fun

Visitors will be able to experience Sugartime 1000 firsthand in demo mode. The sweet hit returns with multipliers up to x1000, the Toppling Reels feature, and the Clover Chance Jackpot for nonstop excitement.

Players can trigger Free Spins with 4 – 6 scatters or activate Super Free Spins with guaranteed high multipliers and wins reaching 25,000x the bet value. The result is a faster, more colorful, and even more rewarding experience that keeps the charm of the original.

Hermes Fortunes 2000 – mythic wins take flight

Visitors will get a sneak peek at this mythology-inspired sequel before its official release. The messenger of the gods brings bigger rewards with multipliers up to x2000, Free Spins where symbols can transform into multipliers, and a Super Free Spins mode guaranteeing x20+ multipliers. Linked to the Clover Chance Jackpot, this upgraded sequel offers a divine mix of myth and adrenaline.

“Both Sugartime 1000 and Hermes Fortunes 2000 reflect our respect for the players who made the originals so loved,” said Tsvetomira Drumeva, Head of Sales at EGT Digital.“We wanted to give fans the same excitement they cherish while upgrading every element of gameplay for an even more dynamic and immersive experience.” 

Expanding the game universe

At SiGMA Central Europe, EGT Digital will also present its broader content lineup, featuring over 150 in-house developed slots and popular jackpots like Bell Link, Clover Chance, and Gods & Kings Link.

EGT Digital’s Aggregator solution will also be in focus, offering access to over 13,000 games from 200+ global providers through a seamless, high-performance integration.

Boosting engagement through innovation

EGT Digital will also highlight itsX-Nave platform - an all-in-one, modular solution featuring Casino, Sportsbook, CRM, Payment Gateway, and the powerful Campaign Manager module.

Now enhanced with proprietary AI, X-Nave personalizes player experiences, optimizes performance, and ensures responsible gaming. Its  Campaign Manager helps operators drive engagement, loyalty, and results through automated tournaments, Gift Spins, and Buy Bonus competitions, turning gameplay into measurable marketing success across all devices.

Visit EGT Digital at booth 2050 during SiGMA Europe, Rome, from 4 – 6 November. 

The post Award-Nominated EGT Digital Brings Sweet Spins, Smart Tech, and New Thrills to SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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EGT to present its latest gaming solutions at SiGMA Central Europe 2025

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EGT is thrilled to announce that it will participate in SiGMA Central Europe 2025. Visitors to the event, which will be held in Rome from November 4th to 6th, will be able to see the newest developments from the company’s portfolio alongside its well-established products at stand 2038.

Among the highlights in the selection for the show will be two models from EGT’s latest series of slot cabinets SupremeS 32-32 ST and S 55 V ST. Powered by the Exciter IV platform and standing out with an eye-catching outlook with captivating UHD 4K displays, numerous interactive features, and user-friendly ergonomics, these machines are created to provide a superior experience. They will reveal the wide variety of games of the top-performing Supreme Selection series mixes: Mega Supreme Fruits Selection, Supreme Green, and Supreme Red Selection.

The popular General Series will also be presented by two of its most successful cabinet models – the G 50 C ST and the G 50 J2 ST. They will offer the attendees the chance to try their luck and win big with the hit jackpots Bell Link, Bell Link Boost, as well as Gods & Kings Link with its new multigame Gods & Kings Link 2, enriched with even more exciting titles.

The Compact 6 Roulette, the newest addition to the company’s ETG portfolio, will be on display as well. Including sleek design, American roulette, and multiple options for connection to other EGT Automated Roulette units, it will definitely won’t go unnoticed by the guest at the stand. Alongside the Power HD multigames, the roulette will invite players to explore the astonishing world of Supreme Green Union, offering a fascinating blend of video slots, Blackjack, Baccarat, roulette, and Keno.

At stand 2050 EGT Digital will also demonstrate its ever-growing array of iGaming solutions, covering instant and casino games, as well as the in-house developed betting platform X-Nave, providing operators with the technology and tools they need to build and maintain a successful business online.

Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, shared her enthusiasm regarding the upcoming edition of the show: “SiGMA Central Europe continues to evolve as a high-value meeting point for the industry, and we are proud to be part of it. Our goal is to present not only our strong product selection but also our vision for sustainable growth and technological excellence. The event brings together decision makers shaping the industry’s future, and we are ready to contribute with solutions that combine performance, reliability, and a deep of market insight.”

The post EGT to present its latest gaming solutions at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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