Central Europe

BETFAN with strongman-Pudzian in the “Go Poland!” campaign

Published

4 years ago

June 10, 2021

Reading Time: 3 minutes

BETFAN, a legal Polish bookmaker, is launching a new marketing campaign under the slogan “Go Poland!” (Polska Guuurom!), in which Mariusz Pudzianowski, a famous MMA fighter and a world-famous strongman, is involved. From June 10, the campaign video on the Internet and on TV will promote the BETFAN offer. The promotional campaign is multi-stage and includes cooperation with youtubers, influencers and activities on own social media channels. The campaign will end with the “Fly on holiday with BETFAN” promo.

“Go Poland!” (Polska Guuurom!) is the next edition of the advertising cooperation between the bookmaker and Mariusz Pudzianowski, a titled competitor of mixed martial arts and a multiple world champion in strongmen competitions. The BETFAN’s campaign promotes a new betting offer related to matches of the European Championships on betfan.pl. Also, new users will receive a PLN 600 cashback return and PLN 50 as a free bet.

The video promoting the BETFAN offer with the participation of Pudzian and the “BETFAN horseman” will be shown on Polsat TV and on many websites and Internet channels well as on Facebook and Instagram. The popular Polish sports journalist, Maja Strzelczyk, was cast as the voice for the campaign spot.

European Gaming Congress 2024 (Warsaw, Poland)

BETFAN also invited popular youtubers to cooperate in the campaign – Koza Sport, Mietczyński and Footbreak, who host programs on the bookmaker’s channel on YT. The campaign is also supported by sports journalists, such as the aforementioned Maja Strzelczyk and Tomasz Włodarczyk. BETFAN is also to have a its own reporters, who will be at the first group match of the Polish national team with Slovakia.

The BETFAN channel on YouTube will also feature video materials with “Pudzian”, where he will take part in quizzes involving fans. One of them will be a program in which Mariusz Pudzianowski asks the audience real or absurd questions about the Polish football team. The most active fans will receive rewards and bonuses to be used on betfan.pl. As part of the campaign, the bookmaker also plans many other activities on its social media profiles.

Jakub Świsłowski, marketing director at BETFAN, says: “The coming weeks are a real high season for bookmakers and players, which is why we have prepared many new special offers, including proposals that are completely innovative on the Polish bookmaking market. All this to engage fans and raise the emotions accompanying the football festival, in which the Polish team also participates. We all keep our fingers crossed for Poles, because, according to our analysts, the team has a good chance of leaving the group, which is also in line with our slogan “Go Poland!” (Polska Guuurom!). However, although we are for “ours” at heart, according to analyzes, the French will most likely win the trophy.

Promotional activities around the offer will be carried out in June and July, and their final part will be the “Fly on holiday with BETFAN” competition, in which the main prize for activity during Euro 2020 will be a holiday flight with an additional amount for holiday expenses.

According to BETFAN analyzes, England and France have the best chances of entering the Euro 2020 finals, and it is the French that will be the winner of the tournament. Poland has a 72% chance of leaving the group, but with each successive stage its chances of winning decrease. The team led by Paulo Sousa has a 37.5% chance of reaching the quarter-finals. According to the bookmaker, Poland will defeat Slovakia in the next matches, lose with Spain, and the match with Sweden will end in a draw. For every PLN 100 bet at BETFAN for a victory with Slovakia, one can get PLN 180 – provided that a scenario that is positive for Polish fans comes true, PLN 630 in case Poland wins with Spain and PLN 287 with Sweden. France’s triumph in European Championship is a win of PLN 550 with a 100-zloty bet.

The “Go Poland!” (Polska Guuurom!) campaign was created and implemented by the BETFAN marketing department.

Central Europe

CT Interactive grows its certified game portfolio in the Slovak market

Published

2 days ago

September 4, 2025

George Miller

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Reading Time: < 1 minute

CT Interactive has further strengthened its presence in the regulated Slovak iGaming market with the successful certification of 10 additional games. This achievement brings the total number of certified titles in Slovakia to 30, underscoring the company’s commitment to delivering high-quality, engaging gaming content tailored to local market needs.

Among the newly certified titles, five are part of the popular Buy Bonus product line, specifically designed to enhance player engagement and elevate the overall gaming experience. Notable additions include 20 Mega Star, which extends the thrill, and the classic 50 Treasures, a game that consistently ranks among CT Interactive’s top 10 most popular titles globally.

“Certification in Slovakia is a key part of our European expansion strategy,” said Martin Ivanov, COO of CT Interactive. “With these 10 new games, our portfolio in the country now totals 30 titles, strengthening our market presence and offering diverse, premium content to the regulated Slovak market.”

As part of CT Interactive’s broader growth strategy, the company remains focused on adapting its portfolio to meet the specific requirements and preferences of each market. It continuously explores the latest technologies and game mechanics that resonate with a wide range of players, all while ensuring full compliance with local regulatory standards.

The post CT Interactive grows its certified game portfolio in the Slovak market appeared first on European Gaming Industry News.

Central Europe

CT Interactive Announces Strategic Partnership with Ecasino

Published

3 days ago

September 3, 2025

Niji Narayan

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Reading Time: < 1 minute

CT Interactive has announced a strategic partnership with Ecasino, a leading online casino platform provider in the Czech Republic. This exciting collaboration means that CT Interactive’s top-performing games are now available on the eCasino platform, further strengthening the company’s foothold in the regulated Czech iGaming market.

This integration delivers added value to eCasino’s diverse player base by bringing CT Interactive’s certified and player-favorite content to the platform. Ecasino is now well-positioned to enhance its portfolio with a wider range of high-quality and engaging games that meet the evolving demands of the local market. Among the best-performing titles now available on eCasino are Lucky Clover, Hot 7s x2, 40 Treasures, Pick the Pig and Big Joker.

“Partnering with eCasino is a crucial part of our European expansion strategy. The Czech Republic is one of our key markets in Europe, and Ecasino’s strong local presence makes them an ideal partner. This collaboration enables us to deliver our certified, high-quality content to a broader audience and further solidify our position in the region’s regulated iGaming sector,” said Martin Ivanov, COO of CT Interactive.

The post CT Interactive Announces Strategic Partnership with Ecasino appeared first on European Gaming Industry News.

Central Europe

Brightstar Lottery Upgrades Retail Central System for Lotto Saxony in Germany via New Seven-Year Contract

Published

4 weeks ago

August 11, 2025

Niji Narayan

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Reading Time: < 1 minute

Brightstar Lottery PLC announced that it will deploy its comprehensive retail central system technology, Aurora, along with advanced cloud-based software for Sächsische Lotto-GmbH (Lotto Saxony) in the State of Saxony, Germany via a seven-year contract. The contract was awarded to Brightstar following a competitive public procurement.

“The quality and reliability of Brightstar’s world-class lottery technology and operational support, along with its team’s knowledge of Lotto Saxony’s business needs are some of the reasons why we have partnered with the Company for 30 years. We look forward to upgrading our central system to Brightstar’s sophisticated platform and the many benefits its components will produce,” said Herr Frank Schwarz, Lotto Saxony Chief Executive Officer.

“This new seven-year contract marks an exciting chapter for Brightstar and Lotto Saxony as we work together to modernize lottery solutions throughout the state. Brightstar’s high-performing central system and peripherals will enable Lotto Saxony to manage its business more efficiently with the confidence in knowing the technology is secure, dependable, and responsible,” said Marco Tasso, Brightstar Chief Operating Officer International and Italy Operations.

An integral part of OMNIA, Brightstar’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities to handle Lotto Saxony’s transaction processing, game management and back-office operations. Lotto Saxony will receive key cloud-based Aurora products including, Anywhere, to securely connect external applications to the retail system, and Performance Wizard, to deliver targeted insights and analytics.

The post Brightstar Lottery Upgrades Retail Central System for Lotto Saxony in Germany via New Seven-Year Contract appeared first on European Gaming Industry News.