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BETFAN with strongman-Pudzian in the “Go Poland!” campaign

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BETFAN, a legal Polish bookmaker, is launching a new marketing campaign under the slogan “Go Poland!” (Polska Guuurom!), in which Mariusz Pudzianowski, a famous MMA fighter and a world-famous strongman, is involved. From June 10, the campaign video on the Internet and on TV will promote the BETFAN offer. The promotional campaign is multi-stage and includes cooperation with youtubers, influencers and activities on own social media channels. The campaign will end with the “Fly on holiday with BETFAN” promo.

“Go Poland!” (Polska Guuurom!) is the next edition of the advertising cooperation between the bookmaker and Mariusz Pudzianowski, a titled competitor of mixed martial arts and a multiple world champion in strongmen competitions. The BETFAN’s campaign promotes a new betting offer related to matches of the European Championships on betfan.pl. Also, new users will receive a PLN 600 cashback return and PLN 50 as a free bet.

The video promoting the BETFAN offer with the participation of Pudzian and the “BETFAN horseman” will be shown on Polsat TV and on many websites and Internet channels well as on Facebook and Instagram. The popular Polish sports journalist, Maja Strzelczyk, was cast as the voice for the campaign spot.

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BETFAN also invited popular youtubers to cooperate in the campaign – Koza Sport, Mietczyński and Footbreak, who host programs on the bookmaker’s channel on YT. The campaign is also supported by sports journalists, such as the aforementioned Maja Strzelczyk and Tomasz Włodarczyk. BETFAN is also to have a its own reporters, who will be at the first group match of the Polish national team with Slovakia.

The BETFAN channel on YouTube will also feature video materials with “Pudzian”, where he will take part in quizzes involving fans. One of them will be a program in which Mariusz Pudzianowski asks the audience real or absurd questions about the Polish football team. The most active fans will receive rewards and bonuses to be used on betfan.pl. As part of the campaign, the bookmaker also plans many other activities on its social media profiles.

Jakub Świsłowski, marketing director at BETFAN, says: “The coming weeks are a real high season for bookmakers and players, which is why we have prepared many new special offers, including proposals that are completely innovative on the Polish bookmaking market. All this to engage fans and raise the emotions accompanying the football festival, in which the Polish team also participates. We all keep our fingers crossed for Poles, because, according to our analysts, the team has a good chance of leaving the group, which is also in line with our slogan “Go Poland!” (Polska Guuurom!). However, although we are for “ours” at heart, according to analyzes, the French will most likely win the trophy.

Promotional activities around the offer will be carried out in June and July, and their final part will be the “Fly on holiday with BETFAN” competition, in which the main prize for activity during Euro 2020 will be a holiday flight with an additional amount for holiday expenses.

According to BETFAN analyzes, England and France have the best chances of entering the Euro 2020 finals, and it is the French that will be the winner of the tournament. Poland has a 72% chance of leaving the group, but with each successive stage its chances of winning decrease. The team led by Paulo Sousa has a 37.5% chance of reaching the quarter-finals. According to the bookmaker, Poland will defeat Slovakia in the next matches, lose with Spain, and the match with Sweden will end in a draw. For every PLN 100 bet at BETFAN for a victory with Slovakia, one can get PLN 180 – provided that a scenario that is positive for Polish fans comes true, PLN 630 in case Poland wins with Spain and PLN 287 with Sweden. France’s triumph in European Championship is a win of PLN 550 with a 100-zloty bet.

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The “Go Poland!” (Polska Guuurom!) campaign was created and implemented by the BETFAN marketing department.

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Brightstar Lottery Upgrades Retail Central System for Lotto Saxony in Germany via New Seven-Year Contract

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Brightstar Lottery PLC announced that it will deploy its comprehensive retail central system technology, Aurora, along with advanced cloud-based software for Sächsische Lotto-GmbH (Lotto Saxony) in the State of Saxony, Germany via a seven-year contract. The contract was awarded to Brightstar following a competitive public procurement.

“The quality and reliability of Brightstar’s world-class lottery technology and operational support, along with its team’s knowledge of Lotto Saxony’s business needs are some of the reasons why we have partnered with the Company for 30 years. We look forward to upgrading our central system to Brightstar’s sophisticated platform and the many benefits its components will produce,” said Herr Frank Schwarz, Lotto Saxony Chief Executive Officer.

“This new seven-year contract marks an exciting chapter for Brightstar and Lotto Saxony as we work together to modernize lottery solutions throughout the state. Brightstar’s high-performing central system and peripherals will enable Lotto Saxony to manage its business more efficiently with the confidence in knowing the technology is secure, dependable, and responsible,” said Marco Tasso, Brightstar Chief Operating Officer International and Italy Operations.

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An integral part of OMNIA, Brightstar’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities to handle Lotto Saxony’s transaction processing, game management and back-office operations. Lotto Saxony will receive key cloud-based Aurora products including, Anywhere, to securely connect external applications to the retail system, and Performance Wizard, to deliver targeted insights and analytics.

The post Brightstar Lottery Upgrades Retail Central System for Lotto Saxony in Germany via New Seven-Year Contract appeared first on European Gaming Industry News.

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Interwetten becomes team partner of SK Rapid

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Yellow and black meets green and white! Interwetten becomes SK Rapid’s new team partner. The online sports betting pioneer and Austria’s most popular football club are starting the new season together. The combination with Rapid coach Peter Stöger, who has been an Interwetten expert for many years and will also remain on the sidelines, makes the partnership a real success.

With more than 24,000 club members and over 220 official fan clubs, the Austrian record champions boast the largest fan base in the country! And with the Allianz Stadium in Vienna’s West Hütteldorf, the Green-Whites boast a modern home! Interwetten is expanding its extensive football commitment to include a traditional club and will now be present at SK Rapid’s home games on a ball display or 3D carpet in the stadium, as well as on the Hütteldorf club’s digital channels.

“We are very pleased about the new team partnership with SK Rapid. The connection to a club with great charisma and passion is a perfect fit for Interwetten. And the best part: With our long-time expert Peter Stöger, we already have Rapid’s coach on board ,” explains Interwetten Marketing Director Dieter Grück , who promises fans a comprehensive experience in addition to betting.

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Grück adds : “We are planning various digital activations throughout the season that will offer our customers and Rapid fans unique experiences. This will certainly include exclusive promotions with Peter Stöger. With this, we want to underline our connection with Austrian football.”

SK Rapid Managing Director Steffen Hofmann warmly welcomes the sports betting provider to the green and white partner family. “This partnership is a strong signal and demonstrates the trust placed in our club. Together, we are planning innovative activations and are convinced that the collaboration will be very successful. I am delighted that Interwetten is now part of the large green and white partner family.”

The post Interwetten becomes team partner of SK Rapid appeared first on European Gaming Industry News.

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Scientific Games and Polish National Lottery Continue 20-Year Scratchcard Tradition as Sales Grow

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Scientific Games will continue to bring exciting instant scratchcard games to Polish National Lottery players through a new agreement with Totalizator Sportowy. Celebrating the instant lottery’s 25th anniversary last year, Totalizator Sportowy is among the top five performing instant game lotteries in Europe (La Fleur’s 2025 World Lottery Almanac). The world’s largest lottery games company has provided scratchcards to Totalizator Sportowy for more than 20 years, with scratchcard game sales in Poland growing by 20% over the past three years (2022 to 2025).

“Our goal is to give our players entertaining scratchcard experiences while responsibly generating maximum proceeds for Polish sport and culture. We are delighted to continue working with Scientific Games to offer fun, modern scratch experiences,” said Katarzyna Woznica-Borkowska, Manager of Instant Products for Totalizator Sportowy.

Most recently, Scientific Games collaborated with Totalizator Sportowy to offer Polish players the PLN30 GIGA 7 game produced with the company’s advanced Dimension technology, which enhances the play experience with three-dimensional, reflection-at-different-angle refractions above and below the game graphics.

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Currently, the company provides instant games to 110 government-regulated lotteries worldwide, including more than 50 European lotteries.

“Scientific Games is honored to continue our longtime relationship with Totalizator Sportowy that we have built across two decades,” said Paul Dures, Lottery Sales Director EMEA for Scientific Games. “We look forward to continuing our work to drive meaningful growth for the scratchcard games in Poland creating more innovative and attractive games for players.”

With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2025 World Lottery Almanac).

The post Scientific Games and Polish National Lottery Continue 20-Year Scratchcard Tradition as Sales Grow appeared first on European Gaming Industry News.

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