Canada
PlayIllinois.com: Sports betting drops, but Illinois still claims nation’s No. 2 market in April
Illinois became the nation’s No. 2 market despite suffering the steepest month-over-month decline in sports betting volume in the young market’s history, joining New Jersey as the only states with an April handle of more than $500 million. The decline in wagering was in line with a typical seasonal slowdown in sports betting that affected nearly every U.S. market, and less than expected with the return of in-person registration on April 4, according to analysts from PlayIllinois, which tracks the state’s regulated online gaming and sports betting market.
“Without the NFL or a major sports betting holiday like March Madness a decline in April was a near certainty,” said Joe Boozell, analyst for PlayIllinois.com. “The Illinois market faced a double-whammy with the return of in-person registration, which will eventually eat away at the market’s ceiling even if it hasn’t dramatically impacted handle yet. And there is no easy solution to that without a legislative fix.”
Betting at Illinois’ retail and online sportsbooks fell 15.2% to $537.2 million in April from the record $633.6 million in March, according to official data released Wednesday. Betting volume in April dropped to $17.3 million per day over the 31 days of the month from $20.4 million per day in March.
April’s handle created $43.6 million in adjusted gross revenue, down from $44.3 million in March, yielding $6.5 million in state taxes and more than $527,100 in local taxes. The state has now produced $4.1 billion in wagering since sports betting launched in 2020.
All but one U.S. legal sports betting jurisdiction reported a month-over-month decline in April wagering, including the 10 largest markets. Illinois’s decline was more than New Jersey (-13%), Tennessee (-13.6%), and Pennsylvania (-14.4%), but shallower than Colorado (-18.8%), Virginia (-22.1%), Indiana (-25.4%), Iowa (-26.7%), Nevada (-29.1%), and Michigan (-30.5%).
Despite the decline in April only New Jersey took in more wagers, making Illinois the No. 2 market in the U.S. Nearly all of those declines can be explained by the expected seasonal drop in sports betting, which typically begins in April and continues until the football season. Illinois’ handle, though, also faced the return of in-person registration requirements, and the impact came swiftly.
“Illinois is proving to be remarkably resilient as a market, overcoming the inconvenience of in-person registration at least temporarily,” said Jessica Welman, analyst for the PlayUSA.com network, which includes PlayIllinois.com. “A concerted push before in-person registration went into place likely helped lessen the short-term effects, but it will be difficult for Illinois to keep pace with the nation’s top markets over the long term.”
The NBA easily generated the most action in April with $171.4 million, which was down from $365.7 million. Baseball was the second-most wagered-on sport, generating $121.2 million in bets.
Online wagering accounted for 95.5%, or $513.2 million, of all bets in April.
With the partial removal of the ban on wagering on in-state college teams — allowing retail sportsbooks to take bets on Northwestern, Illinois, Northern Illinois, and others — the state legislature did give retail books something to look forward to when college football returns. But the ban will remain for online sportsbooks, which will mute the importance of the change.
“The change is a positive one, but it won’t make a significant difference in the short-term,” Boozell said. “Illinoisans overwhelmingly place their bets online. So, any change that only affects retail betting will be limited in its impact. Hopefully this will be an incremental step toward lifting the ban entirely.”
FanDuel/Fairmont’s online and retail sportsbooks attracted $177.8 million in bets, the first time FanDuel has topped the market. DraftKings/Casino Queen was second with $169.6 million in combined handle. BetRivers/Rivers Casino fell to $84.3 million in combined handle. Barstool/Hollywood Casinos was fourth with $51.4 million, in its first full month of online operation.
“FanDuel catching DraftKings is a seismic shift in the dynamics of the market, and a credit to FanDuel’s campaign to register bettors ahead of in-person registration,” Welman said. “Barstool’s push to register customers before in-person registration took effect made a difference, too. But it will be difficult to make significant inroads on the market leaders, which all had months of being able to register customers unencumbered.”
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Canada
CasinoCanada announces partnership with FortuneJack casino
CasinoCanada.com has established a partnership with FortuneJack crypto casino to support brand visibility and drive traffic to the platform across non-regulated Canadian markets.
CasinoCanada will create and publish informational content highlighting FortuneJack’s features and gaming portfolio. The content will be integrated into CasinoCanada’s review and comparison sections to expand coverage and improve user navigation.
CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”
Established in 2012, FortuneJack is an online cryptocurrency casino platform offering over 3,500 games, including more than 2,700 slot titles. The platform features providers such as Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft.
FortuneJack’s live casino section includes up to 135 games, along with betting options across 50 sports. FortuneJack is operated by PlayWave SRL, registered and licensed under Anjouan laws.
Sally Betanishvili, Brand Manager at FortuneJack commented: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.”
The partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.
The post CasinoCanada announces partnership with FortuneJack casino appeared first on Americas iGaming & Sports Betting News.
affiliate marketing
CasinoCanada partners with FortuneJack to expand crypto casino coverage
CasinoCanada.com has partnered with FortuneJack crypto casino to increase FortuneJack’s visibility and drive traffic via CasinoCanada’s content channels in non-regulated Canadian markets.
Under the deal, CasinoCanada will create and publish informational content focused on FortuneJack’s features and gaming portfolio. The material will be integrated into CasinoCanada’s review and comparison sections, which the company said is intended to expand coverage and improve user navigation.
CasinoCanada is an online casino guide focused on the Canadian market and operated by SEOBROTHERS. Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”
FortuneJack, established in 2012, said it offers over 3,500 games, including more than 2,700 slots, from providers including Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft. The operator also lists up to 135 live casino games and betting across 50 sports. FortuneJack is operated by PlayWave SRL and is registered and licensed under Anjouan laws.
Sally Betanishvili, Brand Manager at FortuneJack, said: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.” The companies said the partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.
The post CasinoCanada partners with FortuneJack to expand crypto casino coverage appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
FanDuel Announces New Partnership with Toronto Tempo
FanDuel has announced a new partnership with the Toronto Tempo, becoming its first official iGaming partner.
This multi-year agreement brings together two brands committed to expanding women’s sports in Canada. Through this collaboration, FanDuel positions itself as the best Sportsbook and Casino for fans to engage with Canada’s women’s team, bringing them closer to the action and women’s basketball than ever before.
“Partnering with the Toronto Tempo in their inaugural season is an exciting opportunity for FanDuel customers and basketball fans. As a company that shares the same passion for community and empowering women’s sports, we are proud to support a new franchise that will celebrate fans and elevate women’s professional sports in Canada,” said Tom Burdakin, Vice President of Marketing at FanDuel.
“One word to describe this partnership is transformative. Welcoming FanDuel marks a significant milestone for our organization as we continue to build Canada’s first WNBA team and deepen fan engagement,” said Lisa Ferkul, Chief Revenue Officer at Toronto Tempo.
FanDuel has had a front row seat to the growth of women’s sports in recent years as a proud official partner of the WNBA. Through this partnership and FanDuel’s best in class WNBA offering, fans can engage in more ways than any other platform from tip-off to buzzer.
As the first Sportsbook and Casino partner, FanDuel and the Toronto Tempo will bring exclusive fan initiatives to FanDuel’s customers, as well as in-arena visibility and digital activations to connect fans with the excitement of the WNBA both on and off the court.
The post FanDuel Announces New Partnership with Toronto Tempo appeared first on Americas iGaming & Sports Betting News.
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