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ANJ: Summary of the Online gambling market for the first quarter of 2021: business continues to grow in all gambling segments

Published

5 years ago

June 9, 2021

Reading Time: 4 minutes

After a singular year in 2020, which ended with a 22% increase in the sector’s turnover, the first quarter of 2021 confirms the very dynamic growth of the online gambling market, with a 35% increase in turnover compared to the same period in 2020. Sports and horse racing betting once again recorded record stakes, while poker, still on the rise, began to return to normal.

In the first quarter of 2021, the turnover of the online gambling sector is up 35% and amounts to 587 million euros. The business was driven by 3.1 million players on accounts, a player base that is up 19% compared to 2020. Each segment of online gambling opened to competition have seen further strong growth in activity this quarter. These performances illustrate the acceleration of the digitalisation of gambling practices, which is a consequence of the health crisis and whose structuring character will have to be confirmed over the long term. As such, the levels of growth recorded in the first quarter of 2021, which are measured in relation to the first quarter of 2020, should be viewed with a certain amount of caution since, on the one hand, they are influenced upwards, for the two online betting segments, by the loss of business linked to the suspension of French sports betting and horse racing betting and, on the other hand, they are oriented downwards for the online poker market, due to the peak of business recorded at the same period last year.

Online sports betting: record stakes and new players

The online sports betting segment, which was the most affected by the first period of lockdown, is the one that has seen the most spectacular growth in stakes this quarter. 2.2 billion euros (+79%^[1] compared to Q1 2020) were approximatively bet by the players on the competitions of the quarter, which corresponds to the highest amount of stakes recorded in a quarter. The number of sports bettors in the quarter increased by 29% to almost 2.5 million active player accounts (APA). It is very likely that the growth in activity will continue at a high rate this year due to the two major competitions, the European football championship and the Summer Olympic Games.

The FDJ reports a volume of sports betting stakes recorded on the two distribution channels equal to 1.1 billion euros in the first quarter of 2021, which corresponds to an increase of 46% compared to its results for the first quarter of 2020.

Online horse racing betting: growth continues and expands

The growth dynamic of the online horse racing betting market observed in 2020 is also continuing at a very steady pace. The horse racing stakes, which amount to 481 million euros, increased by 60% compared to the first quarter of 2020, again the highest volume of stakes recorded in a quarter. At the same time, the turnover of the six licensed horse racing betting operators reached 110 million euros, an increase of 48% compared to the first quarter of 2020. Online horse racing betting also recorded a 13% increase in players, with a total of 402,000 active player accounts (APA) over the quarter.

The horse racing betting offer at points of sale remains affected by the health restrictions which, as revealed by PMU, led to the closure of almost 40% of the points of sale for several consecutive months. As a result, the operator posted a 23% drop in stakes placed in its network of sales outlets for a total of 1.3 billion euros.

Online poker: lower growth marks the beginning of a return to normality

Online poker, which recorded the highest turnover increase in 2020, continues to grow at a sustained rate but at a lower rate than in previous quarters. Thus, the sector’s turnover grew by 23% to 120 million euros. The number of online poker players grew by 9% (991,000 active player accounts, (APA)). The results of online poker for the next quarter should however interrupt this dynamic, since they will be calculated with regard to the 2nd quarter of 2020, which had shown an exceptional level of activity due to the first lockdown.

	Q1 2020	Q1 2021	Variation
TOTAL
Actives player accounts	2 598 000	3 078 000	+ 19%
Gross Gambling Revenue	435 m€	587 m€	+ 35%
Sports betting
Actives player accounts	1 915 000	2 466 000	+ 29%
stakes	1 220 m€	2 181 m€	+ 79%
Gross Gambling Revenue	263 m€	357 m€	+ 36%
Horse racing betting
Actives player accounts	357 000	402 000	+ 13%
stakes	300 m€	481 m€	+ 60%
Gross Gambling Revenue	74 m€	110 m€	+ 48%
Poker
Actives player accounts	906 000	991 000	+ 9%
Gross Gambling Revenue	98 m€	120 m€	+ 23%

For Isabelle Falque-Pierrotin, ANJ’s Chairwoman: “The online gambling dynamics goes on and is accelerating this quarter. It calls for a certain vigilance and must be accompanied in order to guarantee the protection of players, especially in the run-up to major sport events such as the EURO football tournament or the Tokyo Olympic Games. As such, the ANJ reminded operators of the need for their commercial communications to emphasise the importance of maintaining a moderate and controlled gambling practice and for bonuses or welcome offers to be sufficiently clear, enabling players to understand the commitments they underlie. Additionally, the ANJ will pay particular attention to tipsters’ Websites which have recently strongly developed. Some of these Websites are in fact involved in misleading practices and present a real danger for players.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

1 hour ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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