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Father and son launch BetProtect, the industry’s primary integrated tool to increase player safety

Published

5 years ago

on

June 8, 2021

By

George Miller

Reading Time: 3 minutes

David Bradford and his son Adam have today launched BetProtect, to support the industry’s drive for increased player protection and safety which is based on the Bradfords lived experience and linked to extensive industry research

The mobile web app aims to enhance player interaction whilst creating an engaging “take a break” facility. Bet Protect is built to deliver on the industries and regulators challenging expectations which has led to a leading product design created in conjunction with specialist therapists, counsellors as well as the input of those with lived experiences. It delivers on the requirements and expectations to provide self-help tools, safety messages and an informative and engaging ‘time out’ zone for all players who use licenced operators’ gambling products.

The tool, which is powered by Gibraltar-based safer gambling consultancy Crucial Compliance, includes a comprehensive business intelligence system which will enable operators to map and measure common consumer issues and hot topics for support, to inform safer gambling strategies and help tailor customer interventions. The priority message of Bet Protect is to take a break, consider their own behaviour and engage with a platform away from gambling.

The product is accessible for web and mobile devices and includes localised content for international territories such as the UK, USA and Europe with local translation available. Its unique positioning as a live integration with operators websites enables anonymous analytical data to be gathered to ensure optimisation of the product for consumer benefits whilst also allowing all users to keep track of their BetProtect activity in a personalised environment. As is required and expected of any Safer Gambling Product, it has also been peer reviewed by a group of specialist addiction counsellors.

David Bradford today commented: ‘As I never believed I had a gambling problem I never sought help in any form. On reflection I needed intervention from a trusted source. My trusted friend was my computer where I submerged myself into the gambling experience. Only on very few occasions did I feel I needed help but for sure on any of those rare moments there was no life raft to guide me and indeed support me – hence I drowned in my delusional world and nobody was listening.

I only ever sought out my next gambling session. My oasis was the online gambling experience in which my next win would rectify my huge losses.

Using my experience and that of others, we have produced an ever attentive tool called BetProtect.

No other support tool existed back at the height of my gambling and solace was always to play more and more. BetProtect is available now to encourage a pause for thought in the journey and furthermore an invitation to explore the products within such that it would be my best friend without judgement. Nothing was available in my darkest moments until now.’

His son Adam said: ‘BetProtect is an opportunity for the industry to put its best foot forward in providing additional safety messaging and a safe space for people to take time out at any point in the customer journey in an accessible way. We know there is no one silver bullet to completely minimising gambling-related harms but in the suite of tools and offerings the industry presents to its users, we see this software as an effective part of that portfolio. We are looking forward to working with operators on implementing the solution for their customers to suit their own customer journeys and responsible gambling tools.’

Note: In 2014, David, now 64, was jailed for fraud after hiding a court case and crippling debts from his family. He had amassed hundreds of thousands of pounds worth of debt, including re-mortgaging the family home, all whilst a gambling habit escalated online to the point of him stealing from his employer. The hidden addiction was made clear to his family only once they were told he had been handed a prison sentence for his crimes. This story and the impact on the family was the inspiration for the Bradfords’ own awareness raising work and subsequent work with the industry to provide an extra layer of support to those at risk.

For more information and to book a demo of the software, please visit www.betprotect.co.uk.

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Affina Partners

Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure!

Published

51 minutes ago

on

February 11, 2026

By

Wladimir P.

Affina Partners has officially launched Alawin, a new iGaming brand that brings the spirit of medieval legends and timeless storytelling into a fully integrated, multi-vertical gaming platform.

Created with both players and affiliate partners in mind, Alawin combines immersive design, diverse content, and powerful loyalty mechanics to deliver an engaging experience built for long-term growth.

A Gaming Journey Inspired by Classic Tales

Alawin transports players into a world of mystery and adventure, where every session feels like the start of a legendary quest. From spinning slots to exploring live casino tables, chasing jackpots, or placing bets across dynamic sports markets, the experience unfolds like a story filled with hidden rewards and unexpected discoveries.

Drawing inspiration from classic folklore, the platform captures the sense of uncovering fortune beyond palace doors — only here, the adventure begins the moment players land on the website.

The Affina Partners Team commented:

“In classic tales, fortunes were found beyond palace doors. With Alawin, they begin the moment players enter the website. Every session is designed to feel like opening the first page of a story—where curiosity leads the way, rewards reveal themselves naturally, and each step forward carries the promise of something more, all within a model built for long-term partner growth.”

A Unified Multi-Vertical Platform

Alawin integrates multiple gaming verticals within one seamless ecosystem, offering:

Casino & Live Casino
Progressive and Network Jackpots
Sports & Live Betting
Virtual Sports
Top Games by Country, highlighting regionally popular titles

This unified structure ensures a streamlined user experience while catering to diverse player preferences across key markets.

Reward-Driven Mechanics Designed for Retention

To boost engagement and retention, Alawin incorporates interactive gamification tools, including:

Challenges – Players complete tasks to earn coins
The Shop – Coins can be exchanged for Free Spins, Bonus Money, Free Bets, or Bonus Games
Casino & Sports Tournaments – Featuring substantial prize pools to drive competitive play

These mechanics are designed not only to increase player lifetime value but also to deliver measurable performance results for affiliate partners.

Built for Scalable Partner Growth

With a distinctive brand identity, story-driven positioning, and strong reward infrastructure, Alawin is built to support scalable acquisition and sustained engagement across multiple markets.

Affina Partners is now inviting affiliates to promote Alawin and introduce players to a gaming experience where adventure begins from the very first click.

About Affina Partners

Affina Partners is a global affiliate program focused on strategy, market insight, and long-term collaboration. By combining international expertise with deep local market understanding, the company helps affiliates grow smarter and achieve stronger performance within the iGaming sector.

Its expanding portfolio includes Alawin, Millioner, FunBet, and WildRobin — brands recognized for refined design, engaging user experiences, and consistent results.

With flexible commission models, transparent analytics, and dedicated support, Affina Partners transforms partnerships into measurable success.

Affina Partners — where every partnership begins with ambition and ends in success.

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