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Bragg Gaming continues US expansion; acquires premium content developer Wild Streak Gaming

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Global B2B iGaming technology and content provider Bragg Gaming Group today announced that it has acquired Wild Streak Gaming (“Wild Streak“), a Las Vegas, Nevada based content creation studio with a portfolio of 39 premium casino slot titles supported across online and land-based applications.

Bragg signed a purchase agreement to acquire all of the outstanding membership interests of Wild Streak in a cash and stock transaction for a purchase price of approximately USD30 million. Pursuant to the Transaction, which closed simultaneously with the signing of the purchase agreement, the sellers of Wild Streak received USD10 million in cash at closing and will receive USD20 million worth of common shares of Bragg over the next three years, subject to acceleration in the event of a change of control.

Together with the pending acquisition of Spin Games (“Spin”), announced on May 12, 2021, the Transaction serves to advance Bragg’s acquisition strategy by increasing its ability to distribute and develop high-quality online casino content to the US market in-house. The Transaction provides Bragg with a library of 39 premium casino content titles, including several top performing land-based titles, and a robust suite of intellectual property and know-how including game designs, mathematic works, advance game mechanics and features that are specifically tailored for US markets.

Wild Streak’s design team comprises experienced mathematical and creative minds from the casino gaming industry and includes Doug Fallon, the founder and CEO of Wild Streak and a renowned land-based slot designer with over 20 years of industry experience. Doug worked in several executive marketing and design positions over 11+ years at Aristocrat before founding Wild Streak. Wild Streak has created popular games for the largest US land-based slots manufacturers and designed the games and mechanics behind several well-known land-based slots titles and brands along with successful games in both social and real money online casinos. Wild Streak has a library of land-based content that will be customized for the USA online market along with building upon existing high performers such as Dragon Power in the USA online market.

Effective at closing of the Transaction, Mr. Fallon will join Bragg as Managing Director of Group Content and will play a key role in leading Bragg through its US content creation strategy while also collaborating closely with the Company’s European development staff to facilitate the cross-selling and repackaging of Bragg’s proprietary European content for US operators.

Upon the completion of the Spin and Wild Streak transactions, Bragg will have successfully executed on its strategy of acquiring the essential resources and technology assets required to become a tier one vertically integrated B2B iGaming business operating in US and Canadian markets. Bragg’s consolidated operations will comprise an enhanced full turnkey iGaming, content delivery and Player Engagement Platform with integrations into the majority of the tier one operators across both US and European markets, and a robust in-house content development function with localized market expertise that will allow the Company to expand its proprietary content offering.

Wild Streak reported USD1.05M in revenue and USD233,000 of EBITDA in FY2020, and USD487,000 in revenue and USD241,000 of EBITDA in Q12021.

“In an industry where premium content is king, Doug and his team have built up an enviable track record of developing leading premium casino slot content for both the land-based and online casino industry,” said Richard Carter, Chief Executive Officer of Bragg Gaming. “We look forward to integrating this know-how into Bragg’s overall offering and significantly expanding the Company’s higher margin proprietary in-house casino slot content capabilities.

“We expect this Transaction to be materially enhancing to both revenue and EBITDA  in the first full year of ownership, as well as strategically compelling given Wild Steak brings a wealth of US market casino games insights into the group, including valuable game designs, advanced game mechanics and features that are specifically tailored for and proven in the US market.

“We welcome Doug and the whole Wild Streak team onboard, and we look forward to leveraging Doug’s expertise to lead our US and global content creation strategy,” he added.

“Richard and the Bragg Gaming executive team have put in place the strategy and key components to accelerate their growth and market share in the iGaming market, and Wild Streak is excited to be a cornerstone for their growth strategy,” commented Mr. Fallon. “We are highly impressed with the ORYX Gaming technology stack’s robust foundation and their roadmap for additional capabilities in development. We are looking forward to working with the ORYX team to create unique player experiences as we embed their technology into our game designs.”

“As the trends indicate, much of the historical content designed for Europe does not resonate with the traditional American player and we believe our background is an ideal fit with for the Bragg Gaming Group as it focuses on this emerging market,” he added.

Wild Streak Gaming Highlights

  • Initially focused on land-based game design and mathematics, Wild Streak has been increasingly focusing on online content as it customizes games for a wide variety of markets in the US and Europe.
  • Growing portfolio of 39 titles with a variety of game assets and design mechanics that service a broad array of operators and slot players with games deployed on 12 different platforms including land based, online and social casinos.
  • Passionate agile team with multiple employees having over 20 years of experience in the slot design industry working for some of the largest companies including IGT, Aristocrat, Scientific Games and Konami.
  • Wild Streak’s game content is distributed across six land-based platforms around the globe including traditional Class 3 casinos, video lottery terminal (VLT), limited payout machines (LPM) and Class 2 casino markets. Wild Steak has collaborated and deployed game content with leading global manufacturers including IGT and Scientific Games.
  • Proven performers in land-based casino market across multiple slot manufacturer platforms.
  • Highly successful in the NJ USA online market with Dragon Power and multiple successful titles released in Europe in 2021 including Congo Cash, Temujin Treasures, and Amazing Money Machine.

Bragg Gaming Group Highlights

  • Leading global business-to-business gaming technology and content provider serving markets primarily in Europe and Latin America via its proprietary ORYX Gaming full turnkey solution.
  • Its modular, scalable and fully customizable ORYX Gaming technology and content solutions have been developed, licensed, launched and operated on behalf of more than 125 iGaming and sports betting operators worldwide.
  • The full ORYX turnkey solution offers online casino, sportsbook and lottery operations including the proprietary ORYX remote games server, ORYX Hub and the powerful new Player Engagement Platform (PEP).
  • The innovative PEP suite of engagement tools offers proven retention-boosting gamification features such as Quests, Achievements, Leaderboards, Tournaments and bespoke Jackpot game promotions.
  • Richard Carter was recently announced as CEO of Bragg, moving from the position of Board Chair, which he had held since October 2020.

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Canada

IGSA Welcomes New Partner Members: Focal Research and RGC Canada

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As part of a new responsible gaming initiative, the International Gaming Standards Association (IGSA) has welcomed two new Partner Members, Focal Research Consultants and The Responsible Gambling Council, both from Canada.

IGSA President Mark Pace said: “IGSA is excited to welcome our new partners in Responsible Gaming. We are looking to work with organizations that are truly dedicated to doing good in the RG space. There is a lot of time, energy and money being spent in this area and we want to leverage the incredible work being done in an effort to amplify its positive effect.”

Tracy Schrans, Co-Founder and President of Focal Research, said: “We are pleased to partner with IGSA on this important initiative. Drawing on over three decades of applied research, responsible gambling evaluation, and player protection, we look forward to collaborating with IGSA members to advance practical evidence-based industry standards for keeping players safe.”

“Advancing industry standards for player protection depends on collaboration across the full ecosystem. With deep expertise in standards development, applied research, and harm prevention, RGC is pleased to work alongside IGSA members to develop practical, implementable standards that strengthen player protection in meaningful ways,” said Sarah McCarthy, CEO of the Responsible Gambling Council (RGC).

The post IGSA Welcomes New Partner Members: Focal Research and RGC Canada appeared first on Americas iGaming & Sports Betting News.

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Boris Gartner

LALIGA Announces Multi-year Partnership with Polymarket

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LALIGA North America has announced a multi-year partnership with Polymarket, the world’s largest prediction market, becoming the first European soccer league to do so.

As the Official and Exclusive Prediction Market Partner of LALIGA in the US and Canada, Polymarket will offer LALIGA fans the ability to engage with Spain’s premier soccer league and its stars at an unprecedented level.

“Soccer’s growth, especially in North America, is spearheaded by young, diverse and multicultural audiences who consume the game across multiple screens, so it’s our goal to continue to engage these demographics in new and unique ways. It’s imperative we go beyond traditional engagement efforts in order to bring these audiences closer to the beautiful game than ever before, and we couldn’t think of a better partner than Polymarket to achieve that,” said Boris Gartner, Relevent CEO & Partner.

For LALIGA North America, the partnership with Polymarket is a testament to the long-term investment and growth in the region as a result of the 20-year joint venture between LALIGA and Relevent launched in 2018. Polymarket joins a robust roster of regional partners including Walmart, Lowe’s, McDonald’s, Verizon, Remitly, and Panini, among others.

The multi-year partnership with Polymarket includes premium broadcast visibility, fan-focused digital and social programming, and exclusive fan experiences such as VIP match hospitality and virtual meet-and-greets with LALIGA legends. Polymarket will also receive exclusive rights to use LALIGA and club intellectual property in connection with LALIGA matches.

Through this partnership, LALIGA and Polymarket will collaborate to establish a responsible and transparent framework that promotes innovative fan participation while upholding the highest standards of sporting integrity, leveraging Polymarket’s recently announced next-generation sports integrity platform launched in partnership with Palantir Technologies and TWG AI.

“Our goal is to give fans a more expressive way to follow the game, where opinions on players, matches, and season outcomes can be reflected in real time. Partnering with LALIGA brings that level of interaction to one of the most passionate global fanbases and introduces a new, more dynamic way for North American audiences to engage with the league,” said Shayne Coplan, Founder and CEO of Polymarket.

Polymarket has rapidly established itself as the prediction market partner of choice for major sports leagues, having announced partnerships with MLB, NHL, UFC, and MLS, which includes serving as the exclusive and official prediction market for MLS Cup, MLS All-Star, and Leagues Cup.

The post LALIGA Announces Multi-year Partnership with Polymarket appeared first on Americas iGaming & Sports Betting News.

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Bede Gaming

OLG Launches Innovative New React Native Mobile App with Bede Gaming

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Bede Gaming is proud to continue its partnership with Ontario Lottery & Gaming Corporation (OLG), which is now delivering an enhanced experience to its OLG.ca mobile customers across the province after successfully transitioning to the Bede Gaming React Native App.

The upgraded app, built for fast and seamless omnichannel performance, provides an exceptional player experience that leverages a data-efficient design model.

With over 1 million monthly app users, the lightweight network delivery and core functionality of Bede’s technical solution ensures an accessible and high-quality player experience across devices, even during peak traffic periods.

Structured with a flexible foundation for future development, ongoing app enhancements will now be delivered quickly and consistently across device types. In addition, the new app uses one build for all devices, making it much more operationally efficient and cost effective, and far easier for the Ontario operator to implement and manage future changes.

The new agile solution is also highly scalable and customisable, offering the flexibility to build a bespoke mobile set-up that’s truly brand-tailored and easily self-managed by operator admins. With direct connection into Bede’s full platform capabilities, engaging in-house product suite, and catalogue of third-party integrations, the new app eliminates the need for additional integration steps, significantly improves speed to market, and enables a fast response to changing player behaviours and trends.

Given online gambling is regulated on a province-to-province basis in Canada, the new app will also help OLG continue to provide a responsible and compliant iGaming service through geolocation technology powered by mkodo’s GeoLocs product, leveraging robust location management tools to ensure a seamless and fully regulated experience for players across Ontario.

Following the transition to Bede’s React Native App, OLG has reported a smooth and successful launch, with a carefully planned rollout and no impact to the customer experience.

Dave Pridmore, Chief Gaming Officer at OLG, said: “We’re delighted with how quickly and efficiently the transition to Bede’s React Native app has been – and the fact there’s been no disruption for our existing OLG.ca players speaks volumes about the impressive teamwork shown on both sides. The intuitive experience built and well-considered support are representative of the high quality of work we’ve come to expect from our partners at Bede Gaming. 

“As OLG continues to prioritise our players’ experiences and expectations, we look forward to implementing even more market-leading enhancements throughout our ongoing digital growth.”

Further phases of strategic enhancements applied to the app’s user journey will deliver continual user improvements, supporting a more streamlined customer experience that encourages returning traffic.

With increasing demand across the industry for seamless omnichannel gaming experiences, having this degree of personalisation, accessibility and smooth user journeys offers an increasingly significant role in player retention.

“The successful roll-out of our React Native App is testament to Bede’s continued commitment to our partnership with OLG and further proof of the passion we have for providing operational efficiencies to their team,” said Andrew Humphreys, Chief Product Engineering Officer at Bede Gaming. “I’m excited about the additional competitive value that our Bede App will be able to offer; our flexible and cost-efficient solution will empower OLG to expand their outreach and capabilities in the mobile-first market.”

The post OLG Launches Innovative New React Native Mobile App with Bede Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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