Latest News

Total Performance Data prepares for major rollout with PA partnership

Published

5 years ago

June 2, 2021

George Miller

Reading Time: 2 minutes

Deal could spark £1bn UK turnover boost as live in-play horse racing odds are made available to over 40 bookmakers

The world’s largest and fastest source of live horse racing data, Total Performance Data (TPD), has partnered with PA Betting Services, a global supplier of UK and US racing data, in an exciting in running distribution deal.

Under the terms of the deal, TPD’s live in running prices are now available to more than 40 bookmakers around the world. The live odds engine is fed the industry Starting Price after which the probabilities are uniquely generated by neural networks trained on velocity and GPS position data. This opens up a raft of in running betting opportunities like those enjoyed across all other major sports where live data and live prices translate to in-play betting forming over 70% of turnover.

As part of PA’s content production offer, the prices will be delivered in the same format and via the same integration as PA delivers its pre-race data. In addition, PA will apply price margin and smoothing to deliver customer ready odds. This enables the Operators to focus resources on the user interface to stop prices suspending at the off – the moment that the race has the maximum punter attention.

This is the biggest shakeup in race betting for decades and there is the chance to offer a new immersive betting experience that can draw a new audience of younger punters more who are more likely to engage with horses in full flight than with static and complex pre-race form.

The product currently focuses on the live win prices but place markets and match bets will quickly follow. An immediate innovation would be offering punters a partial cash out if their horse runs well. With TPD’s prices operators can offer ‘stake insurance’ where punters see their stake returned if their horse hits evens in running. This creates a very positive customer experience especially if their selection is beaten in the final yards.

These are just a few examples of the kind of product enrichment that this content will facilitate with the three goals of boosting turnover, margin and engagement. It is also a large revenue opportunity whereby a full uptake of the in running markets across the UK’s major operators could increase online betting turnover by 10% or £1billion.

Will Duff Gordon, CEO of Total Performance Data, said: “PA Betting Services was our natural partner given their dominance of race data integrations with bookmakers. Their long history at providing pre-race data and prices means they have well established relationships which we hope to leverage. This is another very exciting deal that makes it as easy as possible for Operators to capture more racing turnover.

Richard Duncan, Head of Business Development at PA Betting Services, said, said: “We are delighted to be working with TPD to extend the reach of their horse racing product and are pleased to be able to offer these prices after the off. We look forward to working with Operators to surface these prices as seamlessly as possible.”

Latest News

Unlock Fortune with Jinero: A New Affiliate Program Built for Asian Market

Published

22 minutes ago

February 18, 2026

Master Editor

The Chinese New Year settles over Asia, setting the stage for a new chapter in affiliate marketing. Meet Jinero, a performance-driven affiliate program built to bridge global ambition and local expertise.

At the heart of Jinero stands JINJI, the six-armed lucky cat. A guardian of momentum and prosperity, JINJI symbolizes many hands guided by one shared intention. Rooted in Asian tradition and reimagined for the modern, digital world, JINJI reflects Jinero’s belief that the strongest success is built together — with patience, intention, and trust.

“Jinero was created as a golden gateway for affiliates who want to grow in Asia with confidence,” commented the Jinero Team. “Our goal is to turn deep regional understanding into consistent, sustainable performance. We focus on removing uncertainty and leaving partners with clarity, structure, and results — the pure mathematics of success. In our view, fortune is not something you wait for — it’s something you build through strong relationships and consistent action.”

Among the first brands to join Jinero is Longfu88, a premium online casino inspired by Asian heritage and designed for players seeking depth, loyalty, and long-term value.

Guided by the Golden Dragon and his graceful companion, Longfu88 blends timeless symbols of prosperity with modern online entertainment across slots, live casino, and sports betting. Built on the pillars of Loyalty and Luck, the brand invites players into a world where progress and commitment are generously rewarded.

At the core of Longfu88 is a 25-level VIP system, one of the most comprehensive loyalty structures in the market. Each level unlocks exclusive rewards, bonuses, and recognition, transforming long-term player engagement into lasting value. Supported by intuitive design, personalised experiences, and stellar gamification, the platform is fully localised for Asian markets and aligned with regional celebrations.

To celebrate this new beginning, Longfu88 welcomes players with a generous Chinese New Year bonus. Inspired by the tradition of red envelopes and New Year blessings, this time-limited offer is presented as a gesture of goodwill and trust.

The Chinese New Year reminds us that fortune favors those who step forward with purpose. With Jinero, affiliates are invited to walk a new path — guided by respect, cultural understanding, and shared ambition across Asia.

You do not have to be great to get started, but you have to get started to be great — drive traffic to Jinero and start promoting Longfu88 today!

Celestial Dragon

CT Interactive Launches Festive Slot Collection for Chinese New Year

Published

50 minutes ago

February 18, 2026

Wladimir P.

ct-interactive-launches-festive-slot-collection-for-chinese-new-year

To celebrate Chinese New Year, CT Interactive has introduced a festive slot collection inspired by symbols of luck, prosperity and celebration.

The lineup includes Celestial Dragon, Dancing Dragons, Fire Egg, Celestial Rules, Fortune Fish, Fire Lord, Kingdom Treasures, Mighty Moon, More Dragons and Lord of Fortune, each designed to immerse players in the spirit of the holiday.

The celebration is highlighted by the debut of Red Bird and Golden Dragon, featuring Wild and Scatter symbols, Free Games and Extra Wins. With medium volatility and a max multiplier of 2000x, the title is well suited for casual players.

“Our Chinese New Year collection blends traditional Chinese symbols with attractive mechanics. Built on our proven math models, the games deliver rewarding play and a festive atmosphere with every spin,” said Dimitar Nikolov.

The post CT Interactive Launches Festive Slot Collection for Chinese New Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Cliff Baty

The Rank Group Appoints Cliff Baty as Interim Chief Financial Officer

Published

50 minutes ago

February 18, 2026

Wladimir P.

the-rank-group-appoints-cliff-baty-as-interim-chief-financial-officer

The Rank Group has appointed Cliff Baty as its interim Chief Financial Officer, effective February 23, 2026.

Cliff is a highly experienced CFO with deep expertise in strategic and financial planning, investor relations, financial controls, international business operations and stakeholder management, built across listed leisure and gaming businesses.

Cliff was appointed CFO of Manchester United plc in 2016, a position which he held for over 8 years, until 2024. Prior to that he was CFO of Sportech plc from 2013 to 2016, an appointment which followed an 8 year period as Financial Director of Ladbrokes plc.

The post The Rank Group Appoints Cliff Baty as Interim Chief Financial Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.