Latest News
Total Performance Data prepares for major rollout with PA partnership
Deal could spark £1bn UK turnover boost as live in-play horse racing odds are made available to over 40 bookmakers
The world’s largest and fastest source of live horse racing data, Total Performance Data (TPD), has partnered with PA Betting Services, a global supplier of UK and US racing data, in an exciting in running distribution deal.
Under the terms of the deal, TPD’s live in running prices are now available to more than 40 bookmakers around the world. The live odds engine is fed the industry Starting Price after which the probabilities are uniquely generated by neural networks trained on velocity and GPS position data. This opens up a raft of in running betting opportunities like those enjoyed across all other major sports where live data and live prices translate to in-play betting forming over 70% of turnover.
As part of PA’s content production offer, the prices will be delivered in the same format and via the same integration as PA delivers its pre-race data. In addition, PA will apply price margin and smoothing to deliver customer ready odds. This enables the Operators to focus resources on the user interface to stop prices suspending at the off – the moment that the race has the maximum punter attention.
This is the biggest shakeup in race betting for decades and there is the chance to offer a new immersive betting experience that can draw a new audience of younger punters more who are more likely to engage with horses in full flight than with static and complex pre-race form.
The product currently focuses on the live win prices but place markets and match bets will quickly follow. An immediate innovation would be offering punters a partial cash out if their horse runs well. With TPD’s prices operators can offer ‘stake insurance’ where punters see their stake returned if their horse hits evens in running. This creates a very positive customer experience especially if their selection is beaten in the final yards.
These are just a few examples of the kind of product enrichment that this content will facilitate with the three goals of boosting turnover, margin and engagement. It is also a large revenue opportunity whereby a full uptake of the in running markets across the UK’s major operators could increase online betting turnover by 10% or £1billion.
Will Duff Gordon, CEO of Total Performance Data, said: “PA Betting Services was our natural partner given their dominance of race data integrations with bookmakers. Their long history at providing pre-race data and prices means they have well established relationships which we hope to leverage. This is another very exciting deal that makes it as easy as possible for Operators to capture more racing turnover.
Richard Duncan, Head of Business Development at PA Betting Services, said, said: “We are delighted to be working with TPD to extend the reach of their horse racing product and are pleased to be able to offer these prices after the off. We look forward to working with Operators to surface these prices as seamlessly as possible.”
Powered by WPeMatico
Deal covers travel and hospitality packages across BLAST’s event slate, starting with BLAST Premier Hong Kong Rivals in November.
BLAST has signed a one-year partnership with MATCH to develop premium fan travel experiences and related commercial opportunities across BLAST events in 2026 and 2027, including the BLAST Premier Hong Kong Rivals 2026. The companies said the work will start immediately, with an initial focus on the BLAST Premier Hong Kong Rivals event in November.
BLAST VP of Destinations and Market Development James Woollard said: “We’re thrilled to partner with MATCH, a company with an unrivalled track record in delivering top-tier fan travel experiences at the biggest sporting events in the world. As BLAST continues to grow globally and attract growing numbers of travelling fans, this partnership represents an exciting opportunity to further elevate the live event experience for fans and audiences across esports.”
MATCH is best known for hospitality and accommodation programmes at major sports events, including four consecutive FIFA World Cups
from 2010 to 2022, as well as Ryder Cup tournaments, Formula 1 Grands Prix and ATP tennis tournaments. MATCH Director of UK Events and Business Strategy Richard Parker said: “Esports is one of the most exciting growth frontiers in live entertainment, and BLAST stands out as a world-class platform with incredible potential. At MATCH, we see a tremendous opportunity to bring our expertise in creating premium fan experiences into the esports arena. We are very enthusiastic about the possibility of working together with BLAST to deliver innovative, unforgettable experiences for esports fans worldwide.”
BLAST said MATCH will also bring its network of clients, sponsors, federations, agents and media partners to support international attendance and partner activation, alongside MATCH’s technology and operational infrastructure. The announcement follows BLAST’s 2025 live events activity, where the organiser said it delivered 15 arena shows across 10 countries spanning five titles and sold 194,421 tickets.
The post BLAST partners with MATCH on premium fan travel for 2026-27 events appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BLAST
BLAST and MATCH Announce Strategic Partnership to Elevate Premium Esports Experiences Worldwide
Partnership to focus on fan travel experiences for BLAST events in 2026 and 2027, including the BLAST Premier Hong Kong Rivals 2026
BLAST, one of the world’s leading esports entertainment companies, today announced a new strategic partnership with MATCH, a globally renowned leader in premium sports experiences with extensive expertise spanning product development, production, marketing, sales and customer service.
The one-year agreement will see MATCH work alongside BLAST to deliver premium fan travel experiences and commercial opportunities across BLAST’s global esports events portfolio, with an immediate focus on the upcoming BLAST Premier Hong Kong Rivals in November.
MATCH, and its associated group of companies, are internationally recognised for delivering world-class hospitality and accommodation programmes at some of the globe’s biggest and more commercially successful sports events, including four consecutive FIFA World Cups between 2010 and 2022, multiple Ryder Cup tournaments, Formula 1 Grand Prix and ATP tennis tournaments.
The partnership comes amid continued global growth and demand for elevated live esports events. In 2025 alone, BLAST delivered 15 arena shows across 10 countries spanning five of the world’s leading esports titles, selling 194,421 tickets to fans worldwide as esports continues to establish itself as one of the fastest-growing sectors in live entertainment.
James Woollard, VP of Destinations and Market Development for BLAST, said: “We’re thrilled to partner with MATCH, a company with an unrivalled track record in delivering top-tier fan travel experiences at the biggest sporting events in the world. As BLAST continues to grow globally and attract growing numbers of travelling fans, this partnership represents an exciting opportunity to further elevate the live event experience for fans and audiences across esports.”
Richard Parker, Director of UK Events and Business Strategy for MATCH, said: “Esports is one of the most exciting growth frontiers in live entertainment, and BLAST stands out as a world-class platform with incredible potential. At MATCH, we see a tremendous opportunity to bring our expertise in creating premium fan experiences into the esports arena. We are very enthusiastic about the possibility of working together with BLAST to deliver innovative, unforgettable experiences for esports fans worldwide.”
Through the partnership, MATCH will bring its extensive global network of clients, sponsors, international sports federations, agents and media partners to BLAST events, helping expand international attendance, elevate fan experiences and further position esports within the premium live entertainment landscape.
The collaboration will also leverage MATCH’s proven technology, infrastructure and operational expertise that has supported some of the world’s largest sporting events, creating scalable fan travel solutions tailored for esports audiences and commercial partners.
MATCH’s integrated model combines rights-holder expertise with full-service delivery capabilities, enabling efficient setup, operational consistency and premium guest experiences across global events. The company’s proven international reach attracted attendees from more than 150 countries during the FIFA World Cup Qatar 2022, demonstrating the scale and effectiveness of its worldwide hospitality and marketing network.
The partnership reinforces BLAST’s continued ambition to innovate and expand the esports event experience globally, creating new opportunities for fans, brands and commercial partners alike.
The post BLAST and MATCH Announce Strategic Partnership to Elevate Premium Esports Experiences Worldwide appeared first on Americas iGaming & Sports Betting News.
Operator publishes World Cup outright odds as of June 11 and promotes fast markets and bet builder products around the tournament.
GG.BET has launched its “Big Game Summer” campaign ahead of the FIFA World Cup 2026, positioning the promotion around tournament betting and a “special tournament prize pool,” according to the company.
The 2026 FIFA World Cup runs across the USA, Canada and Mexico and expands to 48 teams, 104 matches and a 39-day schedule. Under the new format, the field is split into 12 groups of four, with the top two in each group plus eight best third-placed teams moving into a newly added Round of 32.
GG.BET said its World Cup offering includes “Fast Markets” for selected matches and a Bet Builder product for custom combinations, alongside “exclusive tournament bonuses” and “fast payouts.” The company did not disclose the campaign’s prize pool size or any eligibility terms in the release.
The operator also published outright odds taken from gg.bet “as of 12:00 CET on June 11, 2026,” noting they are subject to change. GG.BET listed Portugal at 5.17, followed by Spain (5.77), Germany (5.87), England (7.2), Colombia (8.62), Argentina (9.88), France (9.89) and Brazil (10.38).
In the release, GG.BET pointed to the tournament opener on June 11 between Mexico and South Africa at Azteca Stadium, describing it as “the first stadium in history to host a men’s FIFA World Cup for the third time.”
The post GG.BET rolls out Big Game Summer campaign tied to FIFA World Cup 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
2026 FIFA World Cup6 days agoBetano Sends a Video Game Character into the Real World to Capture the Emotion of the World Cup
-
Amusnet6 days ago
Weekend Reels | Week 23: Slot Drops & Trends
-
Asia6 days ago
PhilWeb Showcases Technology-Driven Growth Vision at SiGMA Asia 2026
-
Casinò Portorož6 days ago
SYNOT Games Enters Slovenian Market with Casino Portorož Partnership
-
Balkans6 days ago
Strong Customer Response Marks Successful Belgrade Future Gaming 2026 for NOVOMATIC
-
BETER6 days ago
BETER secures Kentucky license, bringing Setka Cup and ESportsBattle to ninth US state
-
Africa6 days ago
Gaming Tech Summit Africa convenes regulators and operators in Nairobi
-
Endorphina6 days ago
Endorphina Releases Football 2026
