Latest News
Total Performance Data prepares for major rollout with PA partnership
Deal could spark £1bn UK turnover boost as live in-play horse racing odds are made available to over 40 bookmakers
The world’s largest and fastest source of live horse racing data, Total Performance Data (TPD), has partnered with PA Betting Services, a global supplier of UK and US racing data, in an exciting in running distribution deal.
Under the terms of the deal, TPD’s live in running prices are now available to more than 40 bookmakers around the world. The live odds engine is fed the industry Starting Price after which the probabilities are uniquely generated by neural networks trained on velocity and GPS position data. This opens up a raft of in running betting opportunities like those enjoyed across all other major sports where live data and live prices translate to in-play betting forming over 70% of turnover.
As part of PA’s content production offer, the prices will be delivered in the same format and via the same integration as PA delivers its pre-race data. In addition, PA will apply price margin and smoothing to deliver customer ready odds. This enables the Operators to focus resources on the user interface to stop prices suspending at the off – the moment that the race has the maximum punter attention.
This is the biggest shakeup in race betting for decades and there is the chance to offer a new immersive betting experience that can draw a new audience of younger punters more who are more likely to engage with horses in full flight than with static and complex pre-race form.
The product currently focuses on the live win prices but place markets and match bets will quickly follow. An immediate innovation would be offering punters a partial cash out if their horse runs well. With TPD’s prices operators can offer ‘stake insurance’ where punters see their stake returned if their horse hits evens in running. This creates a very positive customer experience especially if their selection is beaten in the final yards.
These are just a few examples of the kind of product enrichment that this content will facilitate with the three goals of boosting turnover, margin and engagement. It is also a large revenue opportunity whereby a full uptake of the in running markets across the UK’s major operators could increase online betting turnover by 10% or £1billion.
Will Duff Gordon, CEO of Total Performance Data, said: “PA Betting Services was our natural partner given their dominance of race data integrations with bookmakers. Their long history at providing pre-race data and prices means they have well established relationships which we hope to leverage. This is another very exciting deal that makes it as easy as possible for Operators to capture more racing turnover.
Richard Duncan, Head of Business Development at PA Betting Services, said, said: “We are delighted to be working with TPD to extend the reach of their horse racing product and are pleased to be able to offer these prices after the off. We look forward to working with Operators to surface these prices as seamlessly as possible.”
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Backseat Gaming
Hub88 integrates Backseat Gaming and Clutch Gaming in double supplier deal
Aggregator adds high-volatility slots including Hades Harvest, Deep Sea Mafia and Radiate to its operator network.
Hub88 has added Backseat Gaming and sister studio Clutch Gaming to its supplier network via a double integration deal, expanding the content available to operators on its aggregation platform.
The integration makes a number of titles available through Hub88, including Hades Harvest, Deep Sea Mafia and Radiate. Hub88 positioned the move as a way to broaden its catalogue with high-volatility content.
Ollie Castleman, Managing Director at Hub88, said: “Backseat Gaming and Clutch Gaming bring a level of craft and personality that stands out.
“By choosing both complementary studios run by the same team, our partners gain the flexibility to reach different player preferences. With both brands already making a splash in the industry, we’re sure this content will become an unmissable addition to lobbies.”
Debbie Cooper, Head of Commercial Operations at Backseat Gaming, said: “Partnering with Hub88 marks an exciting next step for Backseat Gaming and Clutch Gaming as we look to expand our reach across the iGaming industry.
“Hub88’s proven aggregation platform and extensive operator portfolio give us the ideal network to get our content in front of new audiences quickly and efficiently. We’re excited to work alongside their team and bring our game content to their partners.”
The studios said they plan to release one game per week from each provider, with both brands managed by the same team and positioned to target different player tastes.
The post Hub88 integrates Backseat Gaming and Clutch Gaming in double supplier deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Mancala Gaming signs QTech distribution deal for emerging markets
Mancala Gaming has struck a distribution deal with QTech to roll out its slots and crash games to operators across emerging markets, the companies said on 21 July 2026.
Under the agreement, QTech will add Mancala Gaming’s catalogue to its aggregator platform. Mancala said its current portfolio includes more than 80 games, spanning slots and crash titles such as Panther Legacy, Coin Craze: Supercharged, Diego’s Spicy Truck, Cheese Chase, Beer Halla and Muscle Tussle.
Mancala Gaming CCO Emiliano Sanchez said: “We’re thrilled to have partnered with QTech to boost our reach and relevance across emerging markets, seamlessly offering our premium slots and crash content to a range of previously undiscovered operators. We now look forward to elevating our ambitions through the sprawling reach of QTech’s platform, particularly in Africa and LatAm where the crash-gaming genre is in such high demand. Mobile-first consumption and speed are the consequential keys to success in these two continents where players want instant entertainment, short sessions, and quick results, even when mobile connectivity is not optimal.
QTech CEO Philip Doftvik added: “Mancala Gaming’s content brings a level of gameplay and interactive engagement that keeps players coming back for more, improving retention and dwell-time metrics. Their growing gaming suite of slots, instant-win, and crash games is built for rapid deployment across any market. So, we’re confident that our operator partners will soon see strong performance courtesy of some multi-layered gameplay experiences which appeal to both seasoned and casual players.
The companies did not disclose commercial terms or name operator launch partners.
The post Mancala Gaming signs QTech distribution deal for emerging markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Avanti
Avanti Studios names former Evolution executive Steven Tabone as Commercial Director
Tabone joins from Evolution, where he served as Head of Region, as Avanti targets new operator and aggregator partnerships.
Avanti Studios has appointed Steven Tabone as Commercial Director, hiring the former Evolution Head of Region to lead its commercial strategy and partnership growth.
Tabone spent two years at Evolution, where he worked on commercial strategy, sales and account management, and supported operator relationships, according to the company. Avanti said his remit will include building operator and aggregator partnerships and developing a scalable go-to-market strategy focused on international expansion.
The supplier also pointed to recent activity in Spain and Brazil, citing partnerships with Entain and Bet365 as it scales operations in those markets.
Steven Tabone, Commercial Director at Avanti, said: “I firmly believe Avanti is the most exciting thing to have happened to the iGaming industry for a very long time, so I’m obviously delighted to be joining as Commercial Director during what is undoubtedly a pivotal period for the company.
“What drew me to Avanti is having the chance to build something genuinely different. The team has a clear vision that will disrupt the industry with its innovation and quality, and as an operator, you can either jump on the train with us or be left standing at the station. Being able to shape that journey from the very beginning is a huge opportunity, and one that I’m really looking forward to.”
The post Avanti Studios names former Evolution executive Steven Tabone as Commercial Director appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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