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Total Performance Data prepares for major rollout with PA partnership

Published

5 years ago

June 2, 2021

George Miller

Reading Time: 2 minutes

Deal could spark £1bn UK turnover boost as live in-play horse racing odds are made available to over 40 bookmakers

The world’s largest and fastest source of live horse racing data, Total Performance Data (TPD), has partnered with PA Betting Services, a global supplier of UK and US racing data, in an exciting in running distribution deal.

Under the terms of the deal, TPD’s live in running prices are now available to more than 40 bookmakers around the world. The live odds engine is fed the industry Starting Price after which the probabilities are uniquely generated by neural networks trained on velocity and GPS position data. This opens up a raft of in running betting opportunities like those enjoyed across all other major sports where live data and live prices translate to in-play betting forming over 70% of turnover.

As part of PA’s content production offer, the prices will be delivered in the same format and via the same integration as PA delivers its pre-race data. In addition, PA will apply price margin and smoothing to deliver customer ready odds. This enables the Operators to focus resources on the user interface to stop prices suspending at the off – the moment that the race has the maximum punter attention.

This is the biggest shakeup in race betting for decades and there is the chance to offer a new immersive betting experience that can draw a new audience of younger punters more who are more likely to engage with horses in full flight than with static and complex pre-race form.

The product currently focuses on the live win prices but place markets and match bets will quickly follow. An immediate innovation would be offering punters a partial cash out if their horse runs well. With TPD’s prices operators can offer ‘stake insurance’ where punters see their stake returned if their horse hits evens in running. This creates a very positive customer experience especially if their selection is beaten in the final yards.

These are just a few examples of the kind of product enrichment that this content will facilitate with the three goals of boosting turnover, margin and engagement. It is also a large revenue opportunity whereby a full uptake of the in running markets across the UK’s major operators could increase online betting turnover by 10% or £1billion.

Will Duff Gordon, CEO of Total Performance Data, said: “PA Betting Services was our natural partner given their dominance of race data integrations with bookmakers. Their long history at providing pre-race data and prices means they have well established relationships which we hope to leverage. This is another very exciting deal that makes it as easy as possible for Operators to capture more racing turnover.

Richard Duncan, Head of Business Development at PA Betting Services, said, said: “We are delighted to be working with TPD to extend the reach of their horse racing product and are pleased to be able to offer these prices after the off. We look forward to working with Operators to surface these prices as seamlessly as possible.”

Funky Fortunez

PG Soft releases Funky Fortunez slot with Prize symbol upgrades

Published

39 minutes ago

April 27, 2026

Wladimir P.

pg-soft-releases-funky-fortunez-slot-with-prize-symbol-upgrades

New 4×4 slot includes free spins, locked positions and a stated max win of 2,000x the initial bet.

PG Soft has released a new slot, Funky Fortunez, adding another title to its mobile-focused catalogue.

The game uses a 4×4 symbols combination format and includes Prize symbols that the studio says can carry wins of up to 500x the bet amount per symbol, with a stated maximum win of 2,000x the initial bet.

PG Soft said the Prize Symbol mechanic is built around symbol position activation: winning symbols activate their positions, the first activation marks the position, and the second converts it into a Prize symbol. When no further winning combinations remain, each Prize symbol pays a prize ranging from 0.2x to 8x.

Before a Prize symbol pays, it can be upgraded to a Gold Prize symbol (10x to 50x) or a Platinum Prize symbol (100x to 500x), according to the company.

The slot also includes a Free Spins Feature. PG Soft said three Scatter symbols trigger 10 free spins, with each additional Scatter awarding two more. During free spins, any marked positions and Prize symbols remain locked for the duration of the feature, with the Prize Upgrade Feature able to trigger on every winning free spin. Free spins can be retriggered.

PG Soft’s spokesperson commented: “Funky Fortunez is a celebration of the hip-hop genre, which we expect to dominate the charts for a long time. The Prize Symbol mechanic is the beat that drives the game, as players look for big returns of up to 500x per symbol, with a maximum win of 2,000x the initial bet.”

The post PG Soft releases Funky Fortunez slot with Prize symbol upgrades appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Dr. Ralph Thomas

San Diego County Honors Quick Custom Intelligence for Innovation

Published

39 minutes ago

April 27, 2026

GamingAmericas.com

san-diego-county-honors-quick-custom-intelligence-for-innovation

Quick Custom Intelligence (QCI), a leading provider of AI-driven solutions for the gaming and hospitality industries, has been recognized by the County of San Diego with a prestigious Certificate of Recognition for Excellence Through Innovation.

The award, issued by the San Diego County Assessor/Recorder/County Clerk’s Office under Jordan Z. Marks, honors QCI for outstanding service, innovation, and contributions to the community.

Quick Custom Intelligence was recognized for its organizational excellence and continued advancement of cutting-edge technologies that support data-driven decision-making across the gaming and hospitality sectors.

These honors reflect QCI’s ongoing commitment to innovation, excellence, and community impact. Through its powerful enterprise platform, QCI continues to help organizations unlock actionable insights, optimize operations, and deliver enhanced customer experiences.

“This recognition is a testament to the incredible work of our entire team and our shared mission to innovate with purpose. We are proud to contribute to a thriving San Diego community while pushing the boundaries of what’s possible with data and technology,” said Dr. Ralph Thomas, Co-Founder and CEO of QCI.

The post San Diego County Honors Quick Custom Intelligence for Innovation appeared first on Americas iGaming & Sports Betting News.

Caesars Entertainment

Caesars Entertainment Opens In-Person Caesars Sportsbook at Northfield Park Racino in Ohio

Published

39 minutes ago

April 27, 2026

GamingAmericas.com

caesars-entertainment-opens-in-person-caesars-sportsbook-at-northfield-park-racino-in-ohio

Caesars Entertainment Inc. announced the opening of a new in-person Caesars Sportsbook located inside Northfield Park Racino near Cleveland through a new partnership with Clairvest Group Inc. As an official sports betting partner of the Cleveland Cavaliers, the launch expands Caesars’ presence in the Buckeye State and is an ideal complement to the Caesars Sportsbook mobile app.

Designed for today’s sports fan, Caesars Sportsbook at Northfield Park Racino delivers a premium in-person sports wagering and viewing experience powered by Caesars’ best-in-class technology. The new sportsbook features an expansive LED video wall, five staffed betting windows and a fleet of Caesars Sportsbook self-service betting kiosks, available for 24/7 wagering. Guests can access a diverse menu of sports wagering markets with convenient mobile app account deposits and withdrawals and earn Caesars Rewards with every wager.

“Northfield Park Racino gives us a strong new venue to connect with Northeast Ohio sports fans in a high-traffic entertainment destination. Its location just outside Cleveland, a market defined by some of the most passionate sports fans in the country, pairs our industry-leading technology with a lively atmosphere that enhances how fans watch and wager on sports throughout the year,” said Eric Hession, President of Caesars Digital.

“We’re excited to partner with Caesars Sportsbook to bring even more energy and excitement to our guest experience. This collaboration is a strong addition to our Overtime Bar and Grill, enhancing the overall sports fan atmosphere and entertainment offering,” said Kevin Brady, GM at Northfield Park Racino.

Caesars Sportsbook users will enjoy unmatched rewards redeemable through their sports wagering activity via the industry-leading customer loyalty program, Caesars Rewards. Every wager placed in-person at Caesars Sportsbook at Northfield Park or via the Caesars Sportsbook mobile app earns Tier Credits for status and Reward Credits that are redeemable for a variety of extraordinary Caesars Rewards experiences. Those include discounted getaways at various Caesars destinations across North America, bonus cash in the Caesars Sportsbook app, world-class culinary or entertainment experiences, and more.

The post Caesars Entertainment Opens In-Person Caesars Sportsbook at Northfield Park Racino in Ohio appeared first on Americas iGaming & Sports Betting News.