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Total Performance Data prepares for major rollout with PA partnership

Published

5 years ago

June 2, 2021

George Miller

Reading Time: 2 minutes

Deal could spark £1bn UK turnover boost as live in-play horse racing odds are made available to over 40 bookmakers

The world’s largest and fastest source of live horse racing data, Total Performance Data (TPD), has partnered with PA Betting Services, a global supplier of UK and US racing data, in an exciting in running distribution deal.

Under the terms of the deal, TPD’s live in running prices are now available to more than 40 bookmakers around the world. The live odds engine is fed the industry Starting Price after which the probabilities are uniquely generated by neural networks trained on velocity and GPS position data. This opens up a raft of in running betting opportunities like those enjoyed across all other major sports where live data and live prices translate to in-play betting forming over 70% of turnover.

As part of PA’s content production offer, the prices will be delivered in the same format and via the same integration as PA delivers its pre-race data. In addition, PA will apply price margin and smoothing to deliver customer ready odds. This enables the Operators to focus resources on the user interface to stop prices suspending at the off – the moment that the race has the maximum punter attention.

This is the biggest shakeup in race betting for decades and there is the chance to offer a new immersive betting experience that can draw a new audience of younger punters more who are more likely to engage with horses in full flight than with static and complex pre-race form.

The product currently focuses on the live win prices but place markets and match bets will quickly follow. An immediate innovation would be offering punters a partial cash out if their horse runs well. With TPD’s prices operators can offer ‘stake insurance’ where punters see their stake returned if their horse hits evens in running. This creates a very positive customer experience especially if their selection is beaten in the final yards.

These are just a few examples of the kind of product enrichment that this content will facilitate with the three goals of boosting turnover, margin and engagement. It is also a large revenue opportunity whereby a full uptake of the in running markets across the UK’s major operators could increase online betting turnover by 10% or £1billion.

Will Duff Gordon, CEO of Total Performance Data, said: “PA Betting Services was our natural partner given their dominance of race data integrations with bookmakers. Their long history at providing pre-race data and prices means they have well established relationships which we hope to leverage. This is another very exciting deal that makes it as easy as possible for Operators to capture more racing turnover.

Richard Duncan, Head of Business Development at PA Betting Services, said, said: “We are delighted to be working with TPD to extend the reach of their horse racing product and are pleased to be able to offer these prices after the off. We look forward to working with Operators to surface these prices as seamlessly as possible.”

Blueprint Gaming

Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK

Published

44 minutes ago

July 6, 2026

Wladimir P.

blueprint-gaming-rolls-out-rapid-fire-jackpots-to-netbet-uk

The expanded integration will bring Blueprint’s full Rapid Fire Jackpots portfolio into NetBet’s casino lobby over time.

Blueprint Gaming has expanded its partnership with UK-facing operator NetBet by rolling out its Rapid Fire Jackpots progressive jackpot content to the operator’s casino lobby.

The companies first partnered in 2025, with NetBet already offering Blueprint releases including Fishin’ Frenzy Lure ‘Em In, Eye of Horus and King Kong Cash. NetBet has also run a selection of Rapid Fire Jackpots titles, including Fishin’ Frenzy Big Catch 3, The Goonies Quest for Treasure 2 and Fishin’ Frenzy Even Bigger Fish 2.

Under the extended collaboration, Blueprint said the entire Rapid Fire Jackpots portfolio will be integrated into NetBet’s casino lobby over time, starting with an initial batch of titles now made available to NetBet players.

Rapid Fire Jackpots launched in June 2024 and is positioned by Blueprint as a complementary mechanic to its Jackpot King product, designed to deliver more frequent jackpot wins. Jack Lawson, Senior Account Manager at Blueprint Gaming, said: “Rapid Fire Jackpots has added a new dimension to our portfolio since launch, giving players access to more frequent jackpot drops alongside the premium gameplay experiences our content is known for.

“Expanding the rollout of the mechanic with NetBet allows us to build on the strong momentum already generated through our partnership, while further cementing our position as a leading supplier in the UK market.” Claudia Georgevici, PR Manager at NetBet Casino, said: “Blueprint Gaming’s titles have proven to be a strong addition to our casino lobby over the past year, and the integration of Rapid Fire Jackpots is set to further boost that offering.

“The mechanic’s combination of achievable, frequent jackpot wins and engaging gameplay delivers exactly the type of experience that resonates with our players, making it a valuable addition to our growing content selection.”

The post Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Anthony Dalla-Giacoma Chief Commercial Officer at Swintt

Swintt launches Elysium Studios slots on Kaizen Gaming’s Stoiximan.gr

Published

2 hours ago

July 6, 2026

Wladimir P.

swintt-launches-elysium-studios-slots-on-kaizen-gaming’s-stoiximan.gr

15 titles are live in Greece, with more Elysium Studios releases scheduled to follow.

Swintt has rolled out a selection of Elysium Studios slot content on Stoiximan.gr, expanding its distribution in Greece through a partnership with Kaizen Gaming.

The supplier said 15 titles are already live on the Stoiximan platform. Games named in the announcement include I Hate Fairytales and Law of Gilgamesh, with additional Elysium Studios releases due to be added later.

Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “We’re delighted to see our games go live with another brand in the Kaizen Gaming portfolio, especially as this latest launch takes us to Greece, where Stoiximan.gr is widely recognised as a market leader.

“With its strong reputation and extensive player base, Stoiximan.gr is the perfect platform for us to introduce more Greek players to Elysium Studios content. With 15 titles already live and more to come, we’re confident our games will add real value to the operator’s casino offering and help drive strong engagement among its players.”

The post Swintt launches Elysium Studios slots on Kaizen Gaming’s Stoiximan.gr appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

central asia

Groove confirms attendance at SBC Summit Tbilisi 2026

Published

2 hours ago

July 6, 2026

Wladimir P.

groove-confirms-attendance-at-sbc-summit-tbilisi-2026

Groove has confirmed it will attend SBC Summit Tbilisi 2026, scheduled for 15–16 July at the Sheraton Grand Tbilisi Metechi Palace, as it targets growth across Eastern European and Central Asian iGaming markets.

The conference is expected to draw more than 2,500 industry professionals, according to the company, following 2025’s record attendance with delegates from 44 countries. Groove said it will bring a full commercial delegation to pursue partnerships with regional operators.

Yahale Meltzer, Co-Founder and CEO of Groove, said: “Eastern Europe and Central Asia represent some of the most dynamic growth opportunities in iGaming today. SBC Summit Tbilisi is where the region’s decision-makers converge, and we are arriving with a platform built for scale, speed, and regulatory precision.” He added: “Our Unseen Architecture of predictive auto-scaling, atomic transactions, and a real-time compliance mesh ensures operators can launch fast and adapt locally, whether they are entering Georgia, the Balkans, the Baltics, or Central Asia.”

Meltzer also pointed to the SBC Regulators Summit as a factor in the company’s focus on the event, saying: “With regulation front and centre as a business-critical priority, and direct access to regulators through the SBC Regulators Summit, this event is where commercial realities are forged. Groove delivers the toolbox, the content, and the expertise to turn ambition into measurable growth.”

Ana Sokhadze, Operations Manager at Groove, who will lead the company’s presence in Tbilisi, said: “SBC Summit Tbilisi is the meeting point for the region’s most ambitious operators, affiliates, and technology suppliers. This is where high-value networking translates into real commercial opportunity.” She added: “We are not here to hand out brochures. We are here to have conversations that become partnerships.”

The post Groove confirms attendance at SBC Summit Tbilisi 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.