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Total Performance Data prepares for major rollout with PA partnership

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Deal could spark £1bn UK turnover boost as live in-play horse racing odds are made available to over 40 bookmakers

The world’s largest and fastest source of live horse racing data, Total Performance Data (TPD), has partnered with PA Betting Services, a global supplier of UK and US racing data, in an exciting in running distribution deal.

Under the terms of the deal, TPD’s live in running prices are now available to more than 40 bookmakers around the world. The live odds engine is fed the industry Starting Price after which the probabilities are uniquely generated by neural networks trained on velocity and GPS position data. This opens up a raft of in running betting opportunities like those enjoyed across all other major sports where live data and live prices translate to in-play betting forming over 70% of turnover.

As part of PA’s content production offer, the prices will be delivered in the same format and via the same integration as PA delivers its pre-race data. In addition, PA will apply price margin and smoothing to deliver customer ready odds. This enables the Operators to focus resources on the user interface to stop prices suspending at the off – the moment that the race has the maximum punter attention. 

This is the biggest shakeup in race betting for decades and there is the chance to offer a new immersive betting experience that can draw a new audience of younger punters more who are more likely to engage with horses in full flight than with static and complex pre-race form. 

The product currently focuses on the live win prices but place markets and match bets will quickly follow. An immediate innovation would be offering punters a partial cash out if their horse runs well. With TPD’s prices operators can offer ‘stake insurance’ where punters see their stake returned if their horse hits evens in running. This creates a very positive customer experience especially if their selection is beaten in the final yards.  

These are just a few examples of the kind of product enrichment that this content will facilitate with the three goals of boosting turnover, margin and engagement. It is also a large revenue opportunity whereby a full uptake of the in running markets across the UK’s major operators could increase online betting turnover by 10% or £1billion.

Will Duff Gordon, CEO of Total Performance Data, said: “PA Betting Services was our natural partner given their dominance of race data integrations with bookmakers. Their long history at providing pre-race data and prices means they have well established relationships which we hope to leverage. This is another very exciting deal that makes it as easy as possible for Operators to capture more racing turnover. 

Richard Duncan, Head of Business Development at PA Betting Services, said, said: “We are delighted to be working with TPD to extend the reach of their horse racing product and are pleased to be able to offer these prices after the off. We look forward to working with Operators to surface these prices as seamlessly as possible.” 

 

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Reflex Gaming launches Sidewinder Xtra Power via Yggdrasil Masters

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Sequel adds an Xtra Power bar to the Sidewinder Shuffle feature, with multipliers and Wild upgrades built into the trail mechanic.

Reflex Gaming has launched Sidewinder Xtra Power, a sequel to its Sidewinder title, with distribution through the Yggdrasil Masters Program.

The game uses a 5×3, 20-payline fruit slot format and brings back the Sidewinder Shuffle mechanic. Reflex said the Sidewinder Feature is triggered when five orbs light up above the reels, turning losing spins into winners as the reels shuffle into position.

Reflex said each winning shuffle increases a multiplier trail, with trail targets unlocking Wilds, Super Wilds, Mega Wilds and symbol upgrades. Mystery symbols can also land in the base game, with shutters opening simultaneously across the reels to reveal the same symbol.

The main addition is the Xtra Power Sidewinder feature. Reflex said four orbs in the base game boost a power bar, and once the bar is full, the next triggered shuffle feature opens Xtra Power. During Xtra Power events, each triggering orb reveals a multiplier boost.

Mat Ingram, CPO at Reflex Gaming, said: “With Xtra Power, we wanted to give the Sidewinder experience an extra dimension, and the power bar does exactly that.

“Players now have two things to chase simultaneously, and when the Xtra Power feature fires with the multiplier already boosted from the start, it delivers the kind of moment that is truly the cherry on top.”

The post Reflex Gaming launches Sidewinder Xtra Power via Yggdrasil Masters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Wins “Best Software Provider” Award at the AskGamblers Awards 2026

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Amusnet, a leading international provider of advanced casino solutions, has won the prestigious Best Software Provider title at the 9th edition of AskGamblers Awards 2026. Hosted at the St. Regis Belgrade, the gala ceremony brought together top-tier industry players in the Serbian capital to honour standout achievements. This accolade arrives at a momentous milestone for Amusnet, marking a decade defined by continuous growth, technological evolution and commercial success.

Dejan Vukosavljević, Country Director at Amusnet Serbia, attended the high-profile event as the company’s official representative to accept the accolade.

“This award validates the team’s dedication to our software platform and inspires us to further raise our standards of quality and product excellence. Securing this title is a fantastic achievement and a true honour, especially given our strategic partnership with AskGamblers. As we celebrate Amusnet’s 10th anniversary, our focus remains on global uniqueness, with the ambitious goal of expanding our footprint to more than 100 markets worldwide over the next ten years,” stated Vukosavljević.

As one of the industry’s premier affiliate platforms for casino reviews, boasting a vibrant community of over 1,000,000 active players, AskGamblers has been a key partner for Amusnet since the beginning of the year. Receiving this recognition from such a player-centric platform underscores Amusnet’s strong market resonance and deepening industry ties.

By combining technological innovation with creative excellence, the company is actively shaping the future of digital entertainment. This milestone ensures that Amusnet’s localised, high-performing content continues to captivate and engage audiences on a truly global scale.

The post Amusnet Wins “Best Software Provider” Award at the AskGamblers Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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QCI Launches QCI Resorts, the Unified Intelligence Platform for Resorts

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Quick Custom Intelligence (QCI), a leading provider of gaming and hospitality technology, announced the launch of QCI Resorts, a unified intelligence platform designed specifically for modern resort operations.

For decades, the resort industry has pursued a vision of operational unification through integrations, data warehouses, and interconnected software systems. While these approaches connected information across departments, they also created increasing complexity, duplicated data, delayed decision-making, and limited the ability of organizations to fully leverage artificial intelligence.

Built on the QCI AGI Platform, QCI Resorts delivers a single operational environment where hospitality, food and beverage, point-of-sale, marketing, loyalty, guest engagement, operations, and enterprise intelligence operate from one unified intelligence layer. Rather than moving information between disconnected applications, QCI Resorts enables resort operations to function within a shared real-time platform designed for intelligence-driven decision making.

The launch marks a significant milestone in QCI’s vision for the future of resort technology—one where unified operational intelligence replaces fragmented software stacks and where agentic systems can operate with a complete understanding of the enterprise.

“After more than two decades building data warehouses and integration platforms, generative AI enabled for another approach. Instead of connecting more systems together, we can now deliver most resort operations through a single real-time software stack. Gaming remains integrated where regulations require it, but hospitality, marketing, loyalty, food and beverage, operations, and intelligence can operate from a unified platform. That foundation is what makes true agentic resort operations possible,” said Andrew Cardno, Co-Founder and CTO of QCI.

Unlike traditional resort technology architectures that rely on multiple vendors, extensive integrations, and centralized data warehouses, QCI Resorts operates from a shared data model, shared workflow architecture, and shared intelligence layer. This approach enables real-time operational intelligence across the enterprise while providing the foundation required for AI agents to understand, coordinate, and execute actions across resort operations.

“QCI Resorts is not another integration platform. For decades, the industry has pursued the vision of a unified resort platform. The goal was right, but the technology wasn’t ready. Today, advances in AI and agentic systems make it possible to deliver what operators have always wanted: a single real-time operational system where hospitality, marketing, loyalty, food and beverage, operations, and intelligence work together as one, with gaming integrated where regulations require. QCI Resorts is that system,” said Ralph Thomas, Co-Founder and CEO of QCI.

As artificial intelligence continues to reshape the hospitality industry, QCI believes the next generation of resort technology will not be defined by how many systems can be integrated together, but by how effectively intelligence can operate across the entire enterprise.

“Agentic AI achieves its greatest potential when it operates within a complete understanding of the business. The future belongs to systems that can understand the entire resort, not just individual departments. That is the vision behind QCI Resorts,” added Cardno.

QCI Resorts is being introduced as the industry’s first unified intelligence platform purpose-built for gaming and hospitality operations, enabling operators to move beyond fragmented architecture toward a real-time operational intelligence model designed for the era of agentic AI.

The post QCI Launches QCI Resorts, the Unified Intelligence Platform for Resorts appeared first on Americas iGaming & Sports Betting News.

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