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Total Performance Data prepares for major rollout with PA partnership

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Deal could spark £1bn UK turnover boost as live in-play horse racing odds are made available to over 40 bookmakers

The world’s largest and fastest source of live horse racing data, Total Performance Data (TPD), has partnered with PA Betting Services, a global supplier of UK and US racing data, in an exciting in running distribution deal.

Under the terms of the deal, TPD’s live in running prices are now available to more than 40 bookmakers around the world. The live odds engine is fed the industry Starting Price after which the probabilities are uniquely generated by neural networks trained on velocity and GPS position data. This opens up a raft of in running betting opportunities like those enjoyed across all other major sports where live data and live prices translate to in-play betting forming over 70% of turnover.

As part of PA’s content production offer, the prices will be delivered in the same format and via the same integration as PA delivers its pre-race data. In addition, PA will apply price margin and smoothing to deliver customer ready odds. This enables the Operators to focus resources on the user interface to stop prices suspending at the off – the moment that the race has the maximum punter attention. 

This is the biggest shakeup in race betting for decades and there is the chance to offer a new immersive betting experience that can draw a new audience of younger punters more who are more likely to engage with horses in full flight than with static and complex pre-race form. 

The product currently focuses on the live win prices but place markets and match bets will quickly follow. An immediate innovation would be offering punters a partial cash out if their horse runs well. With TPD’s prices operators can offer ‘stake insurance’ where punters see their stake returned if their horse hits evens in running. This creates a very positive customer experience especially if their selection is beaten in the final yards.  

These are just a few examples of the kind of product enrichment that this content will facilitate with the three goals of boosting turnover, margin and engagement. It is also a large revenue opportunity whereby a full uptake of the in running markets across the UK’s major operators could increase online betting turnover by 10% or £1billion.

Will Duff Gordon, CEO of Total Performance Data, said: “PA Betting Services was our natural partner given their dominance of race data integrations with bookmakers. Their long history at providing pre-race data and prices means they have well established relationships which we hope to leverage. This is another very exciting deal that makes it as easy as possible for Operators to capture more racing turnover. 

Richard Duncan, Head of Business Development at PA Betting Services, said, said: “We are delighted to be working with TPD to extend the reach of their horse racing product and are pleased to be able to offer these prices after the off. We look forward to working with Operators to surface these prices as seamlessly as possible.” 

 

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Amusnet Italy Announces New Strategic Partnership with Admiral Bet

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Amusnet Italy has announced a new strategic partnership with Admiral Bet, marking another important milestone in the company’s expansion across key regulated European markets. By collaborating with a trusted and well-established operator, the provider continues to strengthen its presence in Italy.

Through this partnership, Admiral Bet players will gain access to a selection of Amusnet’s most iconic titles, known for their seamless gameplay, high-quality graphics and engaging mechanics. The integration is set to enhance Admiral Bet’s premium casino offering with content that has already proven highly popular among Italian players.

The initial rollout includes several flagship titles, such as the refined appeal of Shining Crown and Extra Crown, the dynamic rewards of 20 Golden Coins and the enduring favourite 20 Super Hot.

“Our collaboration with Admiral Bet represents a valuable opportunity to further strengthen our presence in Italy. It reflects our strong commitment to the market and our ambition to deliver top-tier entertainment to local players,” said Polina Nedyalkova, Director at Amusnet Italy.

“We are delighted to introduce Amusnet’s portfolio on Admiral Bet, further enhancing our content offering with a selection of titles that successfully combine the appeal of classic slot gameplay with refined visuals and intuitive mechanics. This integration represents another step forward in strengthening our product portfolio, allowing us to deliver a well-balanced and high-quality gaming experience that caters to a wide range of player preferences,” said Paolo Marchi, Managing Director of Admiral Bet.

This partnership further underscores Amusnet’s dedication to strengthening its footprint in regulated European markets, combining its leading game development expertise with Admiral Bet’s strong market reach and operational capabilities.

The post Amusnet Italy Announces New Strategic Partnership with Admiral Bet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Damon Mercadante

ProphetX Expands Senior Leadership Team to Drive Growth

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ProphetX, America’s #1 sports prediction market, announced the appointments of three senior executives: Jesse Wachtel as Chief Financial Officer, Nathan Busscher as Chief Product Officer, and Damon Mercadante as Vice President of Growth Marketing. The hires represent a significant expansion of ProphetX’s leadership bench as the company advances its pending applications with the U.S. Commodity Futures Trading Commission (CFTC) to become the first regulated U.S. exchange and clearinghouse with a sports-native foundation, built to scale across event-driven markets.

“As the prediction market landscape continues to evolve, ProphetX is excited to welcome Jesse, Nathan, and Damon to the leadership lineup to drive innovation and accelerate our next phase of growth. Together with the regulatory and compliance leadership we have already put in place, this team is built to win,” said ProphetX CEO and Co-Founder Dean Sisun.

Jesse Wachtel — Chief Financial Officer

Wachtel is a finance and strategy executive with deep expertise in B2B software and the digital iGaming sector. He brings a unique combination of financial rigor and operational fluency, having spent his career working alongside founders, operators, and investors to scale innovative platforms and drive measurable growth. His background spans capital deployment, financial planning, and hands-on leadership within growth-stage environments — giving him a ground-level understanding of how financial strategy connects to product development and go-to-market execution. At ProphetX, Wachtel is focused on building the financial infrastructure and strategic discipline needed to accelerate the company’s position in the market, combining a clear-eyed view of market dynamics with the executional focus that category-defining companies require. Wachtel holds a BS in Entrepreneurship from the University of Southern California Marshall School of Business.

Nathan Busscher — Chief Product Officer

Busscher brings more than 20 years of experience in electronic trading and financial technology, having built trading platforms, clearing firms, retail broker-dealers, and market infrastructure across senior leadership roles at Click Capital Markets, FNZ Securities, Altruist Financial, and TradeStation. His work has spanned brokerage platform development, clearing strategies, and capital markets distribution systems — including platform redesigns, correspondent clearing initiatives, and the transition to self-clearing. His international experience includes electronic trading and market structure across Asia at Mizuho Securities and Lehman Brothers. At ProphetX, Busscher leads product strategy and execution, bringing the technical depth and institutional knowledge required to build a CFTC-regulated exchange from the ground up. Busscher holds an International MBA from the University of South Carolina and a BSBA from the University of West Florida.

Damon Mercadante — Vice President of Growth Marketing

Mercadante is a seasoned growth and marketing executive with a track record of building and scaling consumer platforms at some of the most recognizable brands in digital media and sports. Most recently he served as VP of Growth Marketing at Sleeper, one of the fastest-growing sports and fantasy apps in the country. Prior to Sleeper, he served as VP of Marketing for Streaming Services at Paramount, where he helped scale Paramount+ from launch to over 60 million global subscribers. His earlier career includes senior marketing and growth roles at CBS Interactive, MC Ventures, and eBay. Mercadante holds a BA in Biology from Yale University and an MBA from The Wharton School.

Last month, ProphetX announced the appointments of Bruce Fekrat as Chief Legal Officer and Gabriel Wong as Chief Compliance and Risk Officer as the company deepens its Washington presence and advances CFTC approval.

The post ProphetX Expands Senior Leadership Team to Drive Growth appeared first on Americas iGaming & Sports Betting News.

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Gaming Corps Secures Alberta iGaming Licence Ahead of Market Launch

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Gaming Corps has secured a conditional iGaming supplier licence from the Alberta Gaming, Liquor & Cannabis (AGLC), positioning the studio for launch in Alberta’s regulated market from day one.

Granted through its subsidiary Gaming Corps Malta Ltd, the licence allows the company to manufacture and supply gaming software in the Canadian province ahead of the market opening on 13 July 2026.

With approval now secured, Gaming Corps continues to accelerate its North American expansion strategy while strengthening its position in regulated markets.

The move gives operators in Alberta access to Gaming Corps’ portfolio of casino games and proprietary game mechanics as the province prepares to open its regulated iGaming framework.

Alex Lorimer, COO at Gaming Corps said: “Securing our Alberta licence marks another important step in Gaming Corps’ regulated market expansion strategy. Canada continues to represent a key growth region for us, and we’re excited to bring our expanding portfolio of games and unique mechanics to operators and players in Alberta.”

Alberta is set to become Canada’s second regulated open iGaming market, following Ontario, with the AGLC overseeing licensing and compliance requirements for operators and suppliers.

The post Gaming Corps Secures Alberta iGaming Licence Ahead of Market Launch appeared first on Americas iGaming & Sports Betting News.

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