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Total Performance Data prepares for major rollout with PA partnership
Deal could spark £1bn UK turnover boost as live in-play horse racing odds are made available to over 40 bookmakers
The world’s largest and fastest source of live horse racing data, Total Performance Data (TPD), has partnered with PA Betting Services, a global supplier of UK and US racing data, in an exciting in running distribution deal.
Under the terms of the deal, TPD’s live in running prices are now available to more than 40 bookmakers around the world. The live odds engine is fed the industry Starting Price after which the probabilities are uniquely generated by neural networks trained on velocity and GPS position data. This opens up a raft of in running betting opportunities like those enjoyed across all other major sports where live data and live prices translate to in-play betting forming over 70% of turnover.
As part of PA’s content production offer, the prices will be delivered in the same format and via the same integration as PA delivers its pre-race data. In addition, PA will apply price margin and smoothing to deliver customer ready odds. This enables the Operators to focus resources on the user interface to stop prices suspending at the off – the moment that the race has the maximum punter attention.
This is the biggest shakeup in race betting for decades and there is the chance to offer a new immersive betting experience that can draw a new audience of younger punters more who are more likely to engage with horses in full flight than with static and complex pre-race form.
The product currently focuses on the live win prices but place markets and match bets will quickly follow. An immediate innovation would be offering punters a partial cash out if their horse runs well. With TPD’s prices operators can offer ‘stake insurance’ where punters see their stake returned if their horse hits evens in running. This creates a very positive customer experience especially if their selection is beaten in the final yards.
These are just a few examples of the kind of product enrichment that this content will facilitate with the three goals of boosting turnover, margin and engagement. It is also a large revenue opportunity whereby a full uptake of the in running markets across the UK’s major operators could increase online betting turnover by 10% or £1billion.
Will Duff Gordon, CEO of Total Performance Data, said: “PA Betting Services was our natural partner given their dominance of race data integrations with bookmakers. Their long history at providing pre-race data and prices means they have well established relationships which we hope to leverage. This is another very exciting deal that makes it as easy as possible for Operators to capture more racing turnover.
Richard Duncan, Head of Business Development at PA Betting Services, said, said: “We are delighted to be working with TPD to extend the reach of their horse racing product and are pleased to be able to offer these prices after the off. We look forward to working with Operators to surface these prices as seamlessly as possible.”
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game launches
Spinomenal releases 3 Magical Genies slot with Hold & Hit bonus
Spinomenal has released a new slot title, 3 Magical Genies, expanding its content portfolio with an Arabian-themed game built around a Hold & Hit-style Bonus Game.
The supplier said the game’s Wild symbol substitutes for all symbols except the Bonus, Boost, Collect, Multi and Jackpot symbols, with five Wilds on a winning line paying x10 the bet.
3 Magical Genies includes four Special Bonus symbols—Bonus, Boost, Multi and Collect—designed to affect symbol values during the Bonus Game. Spinomenal said a Mystery symbol can also appear in the feature, transforming into a Boost, Multi, Collect or Jackpot symbol.
According to the company, landing six or more qualifying symbols triggers the Bonus Game with three bonus spins and locked triggering symbols. During the feature, prizes can range from x1 to x10 multipliers of the total bet, alongside a Mini Jackpot (x20), Minor Jackpot (x50) or Major Jackpot (x150). Filling the grid awards the Grand Jackpot, set at x3,000 the total bet, Spinomenal said.
Spinomenal CO-CEO, Omer Henya commented: “3 Magical Genies brings the magic of the Arabian world to life, where riches are within reach for those with luck on their side. The Hold & Hit mechanic, alongside the four Special Bonus symbols, makes this a magical ride full of golden promise.”
The post Spinomenal releases 3 Magical Genies slot with Hold & Hit bonus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
Predictor by Slotegrator, a prediction market engine for iGaming brands, available for pre-order
Predictor by Slotegrator is a prediction market engine packaged for iGaming operators that will bring the booming trend of event betting to any platform. Currently available for pre-order to a select group of Slotegrator’s clients, Predictor is a true prediction market, using a P2P model and updating odds after every bet. This model captures the appeal of the vertical while protecting operators’ margins.
Predictor by Slotegrator, a prediction market engine developed by leading iGaming software and business solution provider Slotegrator, is available for pre-order. By integrating Predictor, operators will allow their players to buy binary contracts on real-world events using a P2P exchange model. Odds are updated automatically, and operators earn a fixed commission on bets, providing zero-risk revenue.
“Predictor is a natural extension of our product philosophy. At Slotegrator, we believe that technology doesn’t follow trends but shapes them,” said Olga Ivanchik, COO. “The prediction market model is still in its early stages in iGaming, and we are among the first to package this mechanism for casino and sportsbook operators in a scalable, product-ready format. It marks a step toward a more adaptive and diversified operator offering.”
Prediction markets are a massive global trend. Bloomberg reported in February that Kalshi was handling more than $2 billion per week in bets, with Polymarket close behind. Players can bet on everything from sporting events to politics, the price of crypto, and celebrity tweets.
Sportsbook operators who are losing bettors to Polymarket, and want to bring them back by offering unorthodox bets, have the perfect solution in Predictor. Additionally, while classic sportsbooks carry risk on every bet, the P2P exchange model means they will earn on commission. It’s also fast and flexible, with new bets going live in 30 seconds.
Predictor is also ideal for online casino operators looking to increase retention by offering their players betting opportunities beyond traditional casino games, and new operators seeking to capitalize on the global prediction market trend will also benefit from the solution.
Predictor operates on an AMM/LMSR protocol, making it a true prediction market. The pressure created when increasing numbers of bettors select “yes” or “no” directly influences the odds, just like major platforms like Polymarket or Kalshi — and quite different from fixed-odds betting.
Prediction markets are popular not only for the vast array of bets available, but for their real-time data collection; more often than not, the favored outcome on Polymarket or Kalshi in fact comes to pass. This so-called “wisdom of the crowd” has a huge draw for bettors, and carries a huge part of prediction markets’ appeal.
“With Predictor, we are going beyond the usual ways of betting to a model where users actively shape the market. We are giving operators a new way to offer dynamic, event-driven experiences via a single iframe, and completely risk-free,” explained Product Owner Maksym Shtun. “Operators can also create completely unique betting experiences tailored to their own platform — the possibilities are endless.”
Slotegrator will present a demo of the solution at this year’s iGB L!VE, on 1-2 July.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Predictor by Slotegrator, a prediction market engine for iGaming brands, available for pre-order appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ATG
ATG Casino goes live with Fantasma Games slots via EveryMatrix in Sweden
ATG Casino has gone live in Sweden with slots from Fantasma Games via EveryMatrix, extending an earlier agreement to integrate aggregated content from the supplier.
ATG’s Swedish customers now have access to Fantasma titles including Explosive Banana X, Thundra Hydra Coins Max and Mission Coinplete, among others. Fantasma Games is part of the EveryMatrix Group.
The rollout includes EngageSuite Jackpots. EveryMatrix said the product uses real-time, customisable in-game widgets and allows operators to configure up to four jackpots per game without impacting base bets, with built-in simulation tools to estimate win frequency.
Carl Gatt Baldacchino, Account Management Casino, EveryMatrix, said: “Expanding the ATG® Casino deal with Fantasma Games titles was the natural next step of our partnership. By combining our aggregated and in-house content with our premium jackpot solution, ATG® will deliver a more engaging and differentiated experience to its players.”
Jan Sonnevi, Head of Casino, ATG, said: “Partnering with EveryMatrix has allowed us to introduce high-quality content and innovative engagement features to our players. We already saw how successful these additions were thanks to the record-breaking win registered by one of our players in January.” EveryMatrix noted ATG previously recorded a 1.4 million MEGA Jackpot win earlier this year using EngageSuite Jackpots.
The post ATG Casino goes live with Fantasma Games slots via EveryMatrix in Sweden appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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