Latest News
Total Performance Data prepares for major rollout with PA partnership
Deal could spark £1bn UK turnover boost as live in-play horse racing odds are made available to over 40 bookmakers
The world’s largest and fastest source of live horse racing data, Total Performance Data (TPD), has partnered with PA Betting Services, a global supplier of UK and US racing data, in an exciting in running distribution deal.
Under the terms of the deal, TPD’s live in running prices are now available to more than 40 bookmakers around the world. The live odds engine is fed the industry Starting Price after which the probabilities are uniquely generated by neural networks trained on velocity and GPS position data. This opens up a raft of in running betting opportunities like those enjoyed across all other major sports where live data and live prices translate to in-play betting forming over 70% of turnover.
As part of PA’s content production offer, the prices will be delivered in the same format and via the same integration as PA delivers its pre-race data. In addition, PA will apply price margin and smoothing to deliver customer ready odds. This enables the Operators to focus resources on the user interface to stop prices suspending at the off – the moment that the race has the maximum punter attention.
This is the biggest shakeup in race betting for decades and there is the chance to offer a new immersive betting experience that can draw a new audience of younger punters more who are more likely to engage with horses in full flight than with static and complex pre-race form.
The product currently focuses on the live win prices but place markets and match bets will quickly follow. An immediate innovation would be offering punters a partial cash out if their horse runs well. With TPD’s prices operators can offer ‘stake insurance’ where punters see their stake returned if their horse hits evens in running. This creates a very positive customer experience especially if their selection is beaten in the final yards.
These are just a few examples of the kind of product enrichment that this content will facilitate with the three goals of boosting turnover, margin and engagement. It is also a large revenue opportunity whereby a full uptake of the in running markets across the UK’s major operators could increase online betting turnover by 10% or £1billion.
Will Duff Gordon, CEO of Total Performance Data, said: “PA Betting Services was our natural partner given their dominance of race data integrations with bookmakers. Their long history at providing pre-race data and prices means they have well established relationships which we hope to leverage. This is another very exciting deal that makes it as easy as possible for Operators to capture more racing turnover.
Richard Duncan, Head of Business Development at PA Betting Services, said, said: “We are delighted to be working with TPD to extend the reach of their horse racing product and are pleased to be able to offer these prices after the off. We look forward to working with Operators to surface these prices as seamlessly as possible.”
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iGaming
Inspired rolls out five soccer-themed iGaming slots across North America, UK and Malta
Inspired Entertainment, Inc. (NASDAQ: INSE) has launched five new soccer-themed iGaming slot titles across regulated jurisdictions in North America, plus the UK and Malta iGaming markets.
The releases are Bigger Piggy Bank Soccer
, Cops ’n Robbers Bigger Big Money Soccer
, Wolf It Up! Again Soccer
, Kong It Up! Large Soccer
and World Soccer Grand Chance
. The company said the lineup adapts established game brands with soccer-themed visuals and feature sets aimed at the international soccer season.
Bigger Piggy Bank Soccer
features Cash Bank
and is positioned as a soccer-themed version of Bigger Piggy Bank
, including its bonus wheel and “growing Piggy Bank” mechanic. Cops ’n Robbers Bigger Big Money Soccer
reworks the original’s theme while retaining modifiers, a progressive Free Spins trail, and cash collection features, according to Inspired.
Wolf It Up! Again Soccer
and Kong It Up! Large Soccer
also feature Cash Bank
, adding soccer-themed symbols, bonus wheel elements, and enhanced Free Spins opportunities, the supplier said. The fifth title, World Soccer Grand Chance
, is described as a soccer reimagining of Golden Winner Grand Chance
, combining collector mechanics, reel modifiers, volatility choice, and progressive-style rewards.
Claire Osborne, Managing Director of Interactive at Inspired Entertainment, said: “Soccer has an incredible ability to bring energy, excitement, and entertainment to audiences around the world, and we wanted to capture that spirit across some of our most successful game brands. Each of these titles combines themes players instantly recognise with proven mechanics including the much-loved Cash Bank, alongside engaging feature sets that we know resonate strongly across multiple markets. We’re excited to give operators a fun and timely content lineup that can help drive engagement throughout the international soccer season and beyond.”
The post Inspired rolls out five soccer-themed iGaming slots across North America, UK and Malta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Content
R. Franco Digital launches Crash Raiders grid-based crash game
R. Franco Digital has launched Crash Raiders, a new crash-style game that uses a grid format instead of traditional reels and paylines.
In Crash Raiders, players move across a grid to uncover prizes while avoiding traps that end the run. Each successful step increases the prize pot, and players can choose to cash out at any point or continue for a higher return.
The game includes four modes. Normal Mode lets players customise grid size, prizes and traps. Turbo Mode uses pre-selected routes for faster play, while Mystery and Mystery Turbo Modes apply full randomness to routes and outcomes.
Crash Raiders also adds an Extra Life mechanic that allows a player to revive once per game after hitting a trap, keeping accumulated winnings in play.
Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “With Crash Raiders, we set out to create a highly engaging hybrid experience that blends strategy with high volatility gameplay. By giving players control over risk and path selection, we deliver a dynamic format that captures the excitement of every decision.”
The post R. Franco Digital launches Crash Raiders grid-based crash game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Kongebonus launches World Cup hub with live chat and Pick’em game
Kongebonus has launched a dedicated World Cup hub aimed at Norwegian football fans, adding a live discussion and prediction layer to its betting and tournament coverage. The company said the page will go live 1st of June ahead of the 2026 World Cup.
Kongebonus positions the hub as the “home of the second screen”, combining live chat, free-to-play prediction games, live match information and curated tournament content. The live chat will be moderated by the Kongebonus team and tied into the site’s Pick’em competition.
The free-to-enter Pick’em predictor game runs throughout the tournament. Kongebonus said users can submit three predictions per game day and track results via a live leaderboard, with top performers receiving winner badges.
Additional features listed for the hub include live in-game updates, upcoming fixtures, local Norwegian broadcast information, weather updates for matches, curated World Cup news coverage and a promotions section highlighting selected offers and boosted odds from partners.
David Nilsen, Editor-in-Chief at Kongebonus, said: “The World Cup is about more than just watching football, it is about reacting together and feeling part of the wider conversation. With many matches taking place at late-night or unusual hours for Norwegian fans, we wanted to create a second-screen hub that keeps that shared experience alive.
“The live chat is at the heart of the page, giving fans a place to follow the action, share opinions and connect with the wider Kongebonus community throughout the tournament.”
The post Kongebonus launches World Cup hub with live chat and Pick’em game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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