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Total Performance Data prepares for major rollout with PA partnership
Deal could spark £1bn UK turnover boost as live in-play horse racing odds are made available to over 40 bookmakers
The world’s largest and fastest source of live horse racing data, Total Performance Data (TPD), has partnered with PA Betting Services, a global supplier of UK and US racing data, in an exciting in running distribution deal.
Under the terms of the deal, TPD’s live in running prices are now available to more than 40 bookmakers around the world. The live odds engine is fed the industry Starting Price after which the probabilities are uniquely generated by neural networks trained on velocity and GPS position data. This opens up a raft of in running betting opportunities like those enjoyed across all other major sports where live data and live prices translate to in-play betting forming over 70% of turnover.
As part of PA’s content production offer, the prices will be delivered in the same format and via the same integration as PA delivers its pre-race data. In addition, PA will apply price margin and smoothing to deliver customer ready odds. This enables the Operators to focus resources on the user interface to stop prices suspending at the off – the moment that the race has the maximum punter attention.
This is the biggest shakeup in race betting for decades and there is the chance to offer a new immersive betting experience that can draw a new audience of younger punters more who are more likely to engage with horses in full flight than with static and complex pre-race form.
The product currently focuses on the live win prices but place markets and match bets will quickly follow. An immediate innovation would be offering punters a partial cash out if their horse runs well. With TPD’s prices operators can offer ‘stake insurance’ where punters see their stake returned if their horse hits evens in running. This creates a very positive customer experience especially if their selection is beaten in the final yards.
These are just a few examples of the kind of product enrichment that this content will facilitate with the three goals of boosting turnover, margin and engagement. It is also a large revenue opportunity whereby a full uptake of the in running markets across the UK’s major operators could increase online betting turnover by 10% or £1billion.
Will Duff Gordon, CEO of Total Performance Data, said: “PA Betting Services was our natural partner given their dominance of race data integrations with bookmakers. Their long history at providing pre-race data and prices means they have well established relationships which we hope to leverage. This is another very exciting deal that makes it as easy as possible for Operators to capture more racing turnover.
Richard Duncan, Head of Business Development at PA Betting Services, said, said: “We are delighted to be working with TPD to extend the reach of their horse racing product and are pleased to be able to offer these prices after the off. We look forward to working with Operators to surface these prices as seamlessly as possible.”
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TRUEiGTECH has announced the launch of an enterprise-grade prediction market platform, designed to help operators, platform owners, and institutions build outcome-based or event-driven trading markets at scale.
As traditional sports betting, media monetization, and trading platforms face growing competition and regulatory complexity, prediction markets are emerging as a fast-growing adjacent category. By converting collective expectations into tradable probability signals, operators can offer differentiated products without the need for entirely new user acquisition channels.
TRUEiGTECH-built prediction markets are already deployed by operators across the USA and Europe, with additional rollouts underway. Once a niche, prediction markets are now becoming primary offerings for iGaming operators. Analysts forecast that leading platforms could handle $1 trillion in annual trading volume by 2030, up from roughly $10 billion today, with revenues potentially exceeding $10 billion.
Why Operators Are Turning to Prediction Markets
Prediction markets offer several advantages:
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“Bet-on-anything” model – create markets across business, finance, entertainment, politics, and emerging trends.
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Faster market entry – ideal for existing iGaming operators with infrastructure in place.
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Early-mover advantage – tap into a category still developing globally.
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Global momentum – strong uptake in the U.S. and other regulated markets where event-driven participation is growing.
Flexible Deployment Models
TRUEiGTECH co-founder Prish Kumar explained:
“We provide turnkey and bespoke prediction market platform development solutions. Plus, we also offer prediction market clone development and prediction market API integration solutions.”
Operators can use TRUEiGTECH platforms to launch new prediction markets or extend existing offerings, with flexibility and scalability at the core. The platform is designed to be regulation-ready for markets in the USA, Europe, and other regulated jurisdictions.
TRUEiGTECH: Enterprise iGaming Solutions
TRUEiGTECH specializes in enterprise-grade betting and trading infrastructure, offering:
-
Casino Platforms – AI-driven online casino software , multi-game aggregation, player account management, and compliance-ready architecture.
-
Sweepstakes Platforms – legally structured software for markets with restricted real-money gaming.
-
Sportsbook Software – advanced odds management, risk control tools, and real-time in-play betting.
-
Casino Games – responsive slots and custom content optimized for performance and integration.
-
Lottery Platforms – supporting draw-based, instant win, and hybrid formats with regulatory reporting.
All solutions are built for regulated markets across the USA, Europe, LATAM, and the UK.
Contact
Head of Marketing
Prish K
TRUEiGTECH
The post TRUEiGTECH Unveils Enterprise-Grade Prediction Market Platform for Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
TRUEiGTECH has announced the development of an enterprise-grade prediction market platform designed to help operators, platform owners, and institutions launch outcome-based or event-driven trading markets at scale.
As traditional sports betting, media monetization, and trading platforms face increasing competition and regulatory complexity, prediction markets are emerging as an adjacent category with significant growth potential. By converting collective expectations into tradable probability signals, these markets provide operators with a differentiated product without requiring entirely new user acquisition channels.
TRUEiGTECH built prediction markets are already used by operators across the USA and Europe with additional deployments underway. Prediction markets have transitioned from experimental niche platforms to primary offerings by iGaming operators.
Analysts forecast leading prediction platforms will handle roughly $1 trillion in annual trading volume by 2030, up from about $10 billion today. Revenue, meanwhile, could rise to $10 billion+ by 2030.
TRUEiGTECH’s decision to build prediction market software and platforms at this juncture will certainly prove useful for business owners and operators looking to enter the industry with the right product.
Operators are increasingly drawn to this segment because it offers:
- A “bet-on-anything” model, enabling markets across business, finance, entertainment, politics, and emerging trends.
- Faster entry compared to traditional sportsbooks, especially for existing iGaming operators with established infrastructure.
- Early-mover advantage in a category that is still taking shape globally.
- Strong momentum in the U.S. market & across the globe, where demand for event-driven participation continues to accelerate.
TRUEiGTECH Offers Prediction Market Platforms in Multiple Ways
TRUEiGTECH’s co-founder, Prish Kumar, shares the multiple models and solutions available as a part of the company’s prediction market offerings.
“We provide turnkey and bespoke prediction market platform development solutions. Plus, we also offer prediction market clone development and prediction market API integration solutions.”
With TRUEiGTECH, operators can launch prediction markets or extend existing business offerings. By focusing on flexibility and scalability, TRUEiGTECH aims to position prediction markets as an accessible expansion path rather than a complex standalone venture.
With this launch, TRUEiGTECH enters the prediction market space as an infrastructure provider focused on enabling operators to build and launch regulation-ready prediction platforms in the USA, Europe and other regulated markets.
About TRUEiGTECH
TRUEiGTECH is a software development company which specializes in enterprise-grade betting and trading infrastructure development. The company builds turnkey and custom platforms for;
- Casino Platform: AI-empowered online casino software featuring multi-game aggregation, player account management (PAM), secure payment systems, and compliance-ready architecture for regulated markets.
- Sweepstakes Platform: Legally structured online sweepstakes software designed for markets where traditional real-money gaming is restricted, enabling operators to monetize engagement while maintaining regulatory alignment.
- Sportsbook Software: Comprehensive sportsbook software solutions featuring advanced odds management, robust risk control tools, real-time in-play betting capabilities, and scalable architecture designed for seamless multi-jurisdiction operations.
- Casino Games: Responsive casino and slot games, with custom gaming content developed through expert casino game development processes, optimized for performance, player retention, and seamless integration into existing gaming platforms.
- Lottery Platforms: Advanced lottery software solutions supporting draw-based, instant win, and hybrid formats, with capabilities for retail POS integration, ticket management, and regulatory reporting.
TRUEiGTECH’s iGaming solutions are built for globally regulated markets, including the USA, Europe, LATAM, and the UK.
Contact
Head of Marketing
Prish K
TRUEiGTECH
The post TRUEiGTECH Unveils Enterprise-Grade Prediction Market Platform for Operators appeared first on Americas iGaming & Sports Betting News.
TRUEiGTECH has announced the development of an enterprise-grade prediction market platform designed to help operators, platform owners, and institutions launch outcome-based or event-driven trading markets at scale.
As traditional sports betting, media monetization, and trading platforms face increasing competition and regulatory complexity, prediction markets are emerging as an adjacent category with significant growth potential. By converting collective expectations into tradable probability signals, these markets provide operators with a differentiated product without requiring entirely new user acquisition channels.
TRUEiGTECH built prediction markets are already used by operators across the USA and Europe with additional deployments underway. Prediction markets have transitioned from experimental niche platforms to primary offerings by iGaming operators.
Analysts forecast leading prediction platforms will handle roughly $1 trillion in annual trading volume by 2030, up from about $10 billion today. Revenue, meanwhile, could rise to $10 billion+ by 2030.
TRUEiGTECH’s decision to build prediction market software and platforms at this juncture will certainly prove useful for business owners and operators looking to enter the industry with the right product.
Operators are increasingly drawn to this segment because it offers:
- A “bet-on-anything” model, enabling markets across business, finance, entertainment, politics, and emerging trends.
- Faster entry compared to traditional sportsbooks, especially for existing iGaming operators with established infrastructure.
- Early-mover advantage in a category that is still taking shape globally.
- Strong momentum in the U.S. market & across the globe, where demand for event-driven participation continues to accelerate.
TRUEiGTECH Offers Prediction Market Platforms in Multiple Ways
TRUEiGTECH’s co-founder, Prish Kumar, shares the multiple models and solutions available as a part of the company’s prediction market offerings.
“We provide turnkey and bespoke prediction market platform development solutions. Plus, we also offer prediction market clone development and prediction market API integration solutions.”
With TRUEiGTECH, operators can launch prediction markets or extend existing business offerings. By focusing on flexibility and scalability, TRUEiGTECH aims to position prediction markets as an accessible expansion path rather than a complex standalone venture.
With this launch, TRUEiGTECH enters the prediction market space as an infrastructure provider focused on enabling operators to build and launch regulation-ready prediction platforms in the USA, Europe and other regulated markets.
About TRUEiGTECH
TRUEiGTECH is a software development company which specializes in enterprise-grade betting and trading infrastructure development. The company builds turnkey and custom platforms for;
- Casino Platform: AI-empowered online casino software featuring multi-game aggregation, player account management (PAM), secure payment systems, and compliance-ready architecture for regulated markets.
- Sweepstakes Platform: Legally structured online sweepstakes software designed for markets where traditional real-money gaming is restricted, enabling operators to monetize engagement while maintaining regulatory alignment.
- Sportsbook Software: Comprehensive sportsbook software solutions featuring advanced odds management, robust risk control tools, real-time in-play betting capabilities, and scalable architecture designed for seamless multi-jurisdiction operations.
- Casino Games: Responsive casino and slot games, with custom gaming content developed through expert casino game development processes, optimized for performance, player retention, and seamless integration into existing gaming platforms.
- Lottery Platforms: Advanced lottery software solutions supporting draw-based, instant win, and hybrid formats, with capabilities for retail POS integration, ticket management, and regulatory reporting.
TRUEiGTECH’s iGaming solutions are built for globally regulated markets, including the USA, Europe, LATAM, and the UK.
Contact
Head of Marketing
Prish K
TRUEiGTECH
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