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Total Performance Data prepares for major rollout with PA partnership

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Deal could spark £1bn UK turnover boost as live in-play horse racing odds are made available to over 40 bookmakers

The world’s largest and fastest source of live horse racing data, Total Performance Data (TPD), has partnered with PA Betting Services, a global supplier of UK and US racing data, in an exciting in running distribution deal.

Under the terms of the deal, TPD’s live in running prices are now available to more than 40 bookmakers around the world. The live odds engine is fed the industry Starting Price after which the probabilities are uniquely generated by neural networks trained on velocity and GPS position data. This opens up a raft of in running betting opportunities like those enjoyed across all other major sports where live data and live prices translate to in-play betting forming over 70% of turnover.

As part of PA’s content production offer, the prices will be delivered in the same format and via the same integration as PA delivers its pre-race data. In addition, PA will apply price margin and smoothing to deliver customer ready odds. This enables the Operators to focus resources on the user interface to stop prices suspending at the off – the moment that the race has the maximum punter attention. 

This is the biggest shakeup in race betting for decades and there is the chance to offer a new immersive betting experience that can draw a new audience of younger punters more who are more likely to engage with horses in full flight than with static and complex pre-race form. 

The product currently focuses on the live win prices but place markets and match bets will quickly follow. An immediate innovation would be offering punters a partial cash out if their horse runs well. With TPD’s prices operators can offer ‘stake insurance’ where punters see their stake returned if their horse hits evens in running. This creates a very positive customer experience especially if their selection is beaten in the final yards.  

These are just a few examples of the kind of product enrichment that this content will facilitate with the three goals of boosting turnover, margin and engagement. It is also a large revenue opportunity whereby a full uptake of the in running markets across the UK’s major operators could increase online betting turnover by 10% or £1billion.

Will Duff Gordon, CEO of Total Performance Data, said: “PA Betting Services was our natural partner given their dominance of race data integrations with bookmakers. Their long history at providing pre-race data and prices means they have well established relationships which we hope to leverage. This is another very exciting deal that makes it as easy as possible for Operators to capture more racing turnover. 

Richard Duncan, Head of Business Development at PA Betting Services, said, said: “We are delighted to be working with TPD to extend the reach of their horse racing product and are pleased to be able to offer these prices after the off. We look forward to working with Operators to surface these prices as seamlessly as possible.” 

 

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Game On N1 Sport Promo Is Live

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N1 Partners is launching N1 Sport Promo, a promo campaign for affiliates driving Sports Betting and Prediction Markets traffic.

The promotion covers the biggest sporting and esports events of the season, including the FIFA World Cup 2026, Wimbledon, Formula 1, UFC Freedom 250, and many other major events. The promo runs from June 10 to July 20, 2026.

During the campaign, affiliates can increase their CPA payouts based on the volume of qualified FTDs they deliver. The more quality players a partner brings, the higher his rate and total earnings become.

Why join N1 Sport Promo?

Every major sporting event attracts new audiences to the betting vertical, and summer 2026 offers multiple powerful growth drivers for affiliates.

  • Peak sports season.
    The biggest sporting events of the year are perfect for scaling traffic and testing new funnels.
  • Growing payouts.
    The more FTDs you generate, the higher your active CPA rate becomes.
  • Tier-1 GEOs.
    The promo is available across Tier-1 markets with high potential and quality sports traffic.

N1 Partners team has compiled a guide covering key sporting events, June promotions, and expert recommendations for monetising Tier-1 sports traffic to help affiliates prepare for the upcoming sports season.

How does N1 Sport Promo work?

The mechanics are simple: the more quality FTDs an affiliate generates, the higher their CPA rate becomes.

SEO and PPC

Affiliates working with SEO and PPC traffic can increase their CPA rate with no limits.

Every 10 FTDs add an extra €50 to your current rate. There is no cap on CPA growth.

Example:

FTD Rate Revenue
1–10 €300 €3 000
11–20 €350 €3 500
21–30 €400 €4 000
31–40 €450 €4 500

FB, In-App, UAC, ASO, Email and SMS

A separate payout structure applies to affiliates working with Facebook, In-App, UAC, ASO, Email, and SMS traffic.

Every 30 FTDs increase your current CPA rate by €10. The maximum increase is €100 on top of the base rate.

Accordingly, the more successfully a campaign scales, the higher the final payout becomes.

Example:

FTD Rate Revenue
1–30 €100 €3 000
31–60 €110 €3 300
61–90 €120 €3 600
91–120 €130 €3 900

N1 Sport Promo terms

Registered N1 Partners affiliates are eligible to participate in N1 Sport Promo. Please contact your affiliate manager to join the promotion.

Not working with N1 Partners yet? Get in touch with the LeadGen team and join the promotion during the biggest sports period of the summer.

Main terms:

  • Sports betting and Prediction Markets traffic is allowed.
  • GEOs: Tier-1 (the list of available countries is provided by your manager).
  • CAP: 50 FTDs at campaign launch.
  • At least 60% of acquired players must place sports bets.
  • Traffic to crash games must not exceed 30% of total volume.
  • Incentivised traffic, fraud, and non-target GEOs are not eligible for the promotion.
  • N1 Partners reserves the right to recalculate or cancel FTDs in cases of fraudulent activity or violations of the promotion terms.
  • Payouts are processed according to the company’s standard payment schedule.

Detailed participation terms are available via the link.

Join N1 Sport Promo and turn the 2026 sports season into record-breaking results!

Join N1 Partners:

  • 14+ casino and sportsbook brands with high Reg2Dep 
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

The post Game On N1 Sport Promo Is Live appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Novusbet and TeApuesto scale omnichannel betting in Peru with 1,300-shop network

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Novusbet and Peruvian operator TeApuesto are expanding a large-scale omnichannel betting operation in Peru, Novusbet said on 11 June 2026 in a release from Nicosia, Cyprus. The supplier said the deployment links a retail network of more than 1,300 shops—each with at least two terminals—to online, mobile, self-service terminals and back-office operations.

Novusbet said the TeApuesto operation processes more than 3 million sports and virtual tickets every month. The company positioned the project as an example of growing convergence between retail and digital betting in Peru, where shops remain central but customer expectations are shifting toward faster access, mobile use and digital payment options.

According to Novusbet, the focus is “not only about allowing players to access the same brand through different channels” but “creating continuity across the full player journey: from registration and betting activity to payments, ticket management, account interaction, information access and customer support.”

The company also pointed to local payment habits as a driver for product development, citing mobile money transfer services Yape and Plin as widely used in Peru. Novusbet said it has enhanced self-service and “omniconnected solutions” with payment options aligned with local usage patterns.

Novusbet said it will exhibit at Peru Gaming Show 2026 on June 17–18 at the Centro de Exposiciones Jockey in Lima.

The post Novusbet and TeApuesto scale omnichannel betting in Peru with 1,300-shop network appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ICONIC21 releases Soccer World Championship slot built around penalty shootouts

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ICONIC21 has released Soccer World Championship, a new multiplayer-driven slot themed around penalty shootouts. The game runs on a 5×5 grid with 15 paylines.

The title’s core mechanic is a Penalty symbol that becomes an Expanding Wild and triggers a duel between a Striker and a Goalkeeper. Each carries a multiplier between 2x and 100x, with the duel outcome determining which remains on the reel. ICONIC21 said multiple Expanding Wilds on the same payline combine their multipliers into a single win.

The game includes two bonus modes. Three Goalkeeper Bonus symbols trigger a Bonus Game featuring frequent Penalty symbols, where multipliers from Expanding WILDs build a global multiplier applied to all wins. Three Striker Bonus symbols instead activate a Bonus Game where Expanding WILDs lock as Sticky WILDs until the end of the feature.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Football is the one sport where a single moment can decide everything, and that is exactly the feeling we set out to build a slot around.

“The penalty duel puts that tension at the heart of the base game, and the two bonus modes give players genuinely different ways for the match to play out. It’s a title with an instantly recognisable hook, strong seasonal reference and the kind of standout mechanic that earns its place in any operator’s lobby.”

The post ICONIC21 releases Soccer World Championship slot built around penalty shootouts appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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