Latest News
PlayOJO sonic logo ranked as one of the most recognisable in the UK
Online casino has made the 2021 SoundOut Index, a report on the effectiveness, market penetration and personality of the world’s best-known sonic logos
PlayOJO, the pioneering online casino powered by SkillOnNet, has been named as having one of the most recognised sonic logos in the UK ahead of other gambling brands as well as household names such as Heart and Asda.
The 2021 SoundOut Index is a report on the effectiveness, market penetration and personality of the world’s best-know sonic logos – these are the sounds and jingles that brands use on their radio and television adverts.
PlayOJO is ranked 23rd on the prestigious list of UK brands, one spot behind Compare the Market and ahead of big-name companies such as Funky Pigeon, Aquafresh, Tesco and TalkTalk. PlayOJO is also the number 1 online gambling brand in the Index with only Foxy Bingo making the top 30.
The report is the industry’s first ever in-depth analysis with over 30,000 consumer participants taking part in the research, creating more than 1 million words of written reviews and generating over 10 million data points to determine how effectively sonic branding is currently being used by major organisations, providing long overdue benchmarks and brand tracking metrics.
SoundOut has built world-leading data and tools to assess the impact of the sounds, music and voices that companies choose to represent their brands. This unique capability vastly improves the ROI brands get from a strategic investment in audio branding and sonic marketing.
Peter Bennett Head of Brand at PlayOJO, said: “We are honoured to feature in the 2021 SoundOut Index and to have outranked some of the biggest brands in the UK as well as our online gambling industry rivals.
“This proves that our logo and audio branding has been and continues to be a huge success, forming a significant part of our brand identity and personality. It also shows that our logo is providing an emotional connection for consumers and is triggering the desired association.”
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Angela Bernhard Thomas
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Clark County
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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