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Supplier partners with B2B provider to launch across multiple brands

Casino games and software developer Playson has announced a deal to equip ExeFeed with its immersive games.

Under the agreement, the company will directly integrate Playson titles such as Book of Gold 2: Double Hit, enhancing its customer offering with exciting new content.

The deal sees Playson’s hit games go live across a range of ExeFeed’s operator brands, including the Serbia-based outlet BetOle, German-facing NXBet and Montenegrin LobBet, in a move that further strengthens the studio’s growing European reach.

Playson has strengthened its footprint in recent months with a range of major deals in that continent and beyond, as well as taking its product offering to the next level with new integrations and boosting its team with key strategic appointments.

Blanka Homor, Sales Director at Playson, said: “Through a premium portfolio of popular sportsbook and casino brands, ExeFeed has built an impressive following in a string of regulated markets, and we can’t wait to see what its players think of our games.

“We’ve reached a succession of important milestones in 2021 and look forward to maintaining that momentum in the period to come.”

Milica Popovic, Sales Manager at ExeFeed said: “Playson’s games have become even more exciting over the course of this year, so partnering with the developer is a very strong move for both parties.

“Players using our brands have become accustomed to a high standard of entertainment, and agreements such as this one allow us to continue meeting the ambitious objectives we set.”

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