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Roberto Carlos exclusive: the Global Ambassador for Football for Friendship answers the questions of Young Participants from all over the world

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The former Brazilian international, three-time winner of the Champions League and Global Ambassador of the Gazprom International Children’s Social Programme Football for Friendship (F4F), Roberto Carlos, spoke in an exclusive press conference with Young Players and Young Journalists about his life, his career and his support for F4F.

Roberto Carlos won the World Cup with the Brazilian national team in 2002. He also won the UEFA Champions League title three times (1998, 2000 and 2002) with Real Madrid as well as numerous national league championship titles. Currently, he is working as a youth coach at Real Madrid. Since 2020 he has also been a Global Ambassador for Football for Friendship. He has supported the programme since 2019, when he presented the winners of the F4F World Championship the cup at the closing events in Madrid, having taken part in other important highlights of the tournament as well.

In an online press conference at the end of May, he answered a wide range of questions from Young Players and Young Journalists with charm and wit. The topics ranged from the highlights of his career to his relationship with his family, his native country Brazil, and his support for Football for Friendship.

Asked about his most famous goal, Roberto Carlos couldn’t suppress a smile at first because, as he explained, he is often asked this question. But he then went on to mention his free kick against France on 3rd June 1997 at the Tournament of France in the 21st minute of the game and also his spectacular goal against CD Teneriffa on 21st February 1998. He also explained that the derby match between Real Madrid and FC Barcelona had always been a highlight. He said that the Brazilian national team of 2002 and Real Madrid with its galacticos were his favourite teams, and argued that whether or not football was becoming more and more commercialised depended a lot on the actual club. Overall, football would continue to develop both technically and tactically.

He told David Sargent from Ireland that it was true that he had been named after the famous Brazilian singer Roberto Carlos Braga. It had been the wish of his father, whose favourite singer this was. He, Roberto Carlos, was a great admirer of the Brazilian singer Alexandre Pires. He explained that his family had been poor and that, when he was twelve, he had wanted to become a lawyer. But then everything had quickly turned out differently: a football career in Brazil, the national team and an invitation to play in Europe. He said that his family had always supported him, particularly his father, who had played football himself. And, of course, it had been painful to leave his family when he was just 13 years old.

Kinley Deki Yangzom from Bhutan asked him what he would do differently. He replied that everything had gone well and had helped him to develop personally and professionally. He told Miriam Sheahan from Ireland that he had never been afraid. But of course he had had dreams, for example to be able to build his parents a house.

In his view, respect towards others, and good, friendly behaviour – towards one’s opponent as well – were important qualities. He told Dominic Kramberger from Sweden that teamwork was an important precondition for success. And his answer to the question from Xuance Li, a Young Journalist from China, was that, because he himself had always behaved properly towards others, he had never been offended by anyone. Mihajlo Nasik, a Young Journalist from Serbia, played Roberto Carlos a serenade on his piano and then asked him about his creative hobbies. Roberto answered that he didn’t have any special talents and that his life was taken up with football 24 hours a day, seven days a week.

Doro Yusupov from Tajikistan wanted to know what, in his view, were typical traditions in Brazil. The football star’s answer was good fortune, good food, respect for one’s family and the desire to spend the weekend with one’s family. Aahana Kamboj from India observed that Brazil had so many good footballers and asked whether it was to do with a particular kind of sand on the beaches there. Carlos replied that he had lived in India for some time and had a great love for the country. He went on to explain that the sand on the beaches most certainly wasn’t the reason why Brazil had so many good footballers. Quite simply, the people in his country played football everywhere and everyone wanted to become a star.

What he found good about Football for Friendship was that so many Young Players and Young Journalists meet up and can interact with one another. He thanked the young people for their many interesting questions and wished them all every success.

The 9th season of Football for Friendship is taking place in an online format from 14th to 29th May 2021. This year, F4F is bringing boys and girls together from more than 200 countries and regions. Young Players aged 12 are taking part in the 2021 Football for Friendship eWorld Championship (eF4F). The competition is being played on “F4F World”, the football simulator, which is available free of charge in 27 languages on MS Windows, Apple MacOS, Android and iOS.

Young Journalists report in the International Children’s Press Centre on the events in the 9th season of Football for Friendship and share with their friends the most important values in the programme: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour.

You can watch the video of this press conference by clicking on the following link: https://www.youtube.com/watch?v=mi6qD7wkhWA.

Aahana Kamboj, India: “I really enjoyed the session with Football for Friendship Global Ambassador, Roberto Carlos, where the Young Journalists from different countries asked questions related to his football career. Even I got the opportunity to ask a question. According to Roberto, teamwork is the key to success, and everyone must follow this rule to be successful in life.”

 

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Betable powers trio of UK sportsbook launches

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Betable has launched three UK sportsbooks on its platform under its UKGC licence, cementing its position as the go-to partner for brands looking to scale in the regulated UK market.

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The post Betable powers trio of UK sportsbook launches appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GTC 2026 Global Traffic Conference

PropellerAds to Showcase Global Advertising Innovations at GTC 2026 Global Traffic Conference

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The annual global traffic industry event — GTC 2026 Global Traffic Conference — will take place from April 23 to 24, 2026. As a core exhibition covering gaming, apps, technology, and international brand expansion, GTC gathers top traffic platforms, advertisers, and industry experts, offering the latest international advertising strategies and practical insights.

Global advertising network and multi-source traffic platform, PropellerAds, will attend the conference with its core team to present diversified, data-driven global advertising solutions. Leveraging innovative advertising technology and smart optimization tools, PropellerAds delivers high-quality traffic and efficient campaign strategies for advertisers.

At booth B79, PropellerAds will engage directly with attendees, sharing the latest advertising strategies, overseas traffic trends, and hands-on experience. Visitors will gain practical insights into multi-format advertising integration, AI-driven optimization, and high-quality traffic acquisition, along with tailored recommendations for different business types.

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The post PropellerAds to Showcase Global Advertising Innovations at GTC 2026 Global Traffic Conference appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Matices culturales: localización del servicio al cliente para América Latina

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Por Giuseppe Barbanera, Head of Commercial LATAM en Games Global

En una industria que se enorgullece de su alcance global, es fácil asumir que la escala por sí sola garantiza el éxito.

Pero en iGaming, “global” nunca debería significar uniforme. Los mercados a los que servimos no son intercambiables y en ningún lugar esto es más evidente que en América Latina.

Con demasiada frecuencia, las empresas intentan replicar modelos de atención al cliente europeos o estadounidenses en todas las regiones, asumiendo que la eficiencia y la estandarización se traducirán de forma universal.

En realidad, operar en múltiples regiones no significa necesariamente que el mismo modelo funcione en todas partes.

En la práctica, el éxito depende de qué tan bien se adapten las estrategias a cada mercado.

Una estrategia que funciona eficazmente en Europa o en Estados Unidos puede fracasar en América Latina si no tiene en cuenta los matices culturales y la forma en que las personas prefieren comunicarse y generar confianza.

La verdadera pregunta para nuestra industria no es si podemos operar globalmente, sino si estamos dispuestos a adaptarnos localmente. ¿Estamos preparados para abordar los mercados en sus propios términos?

Si bien el iGaming tiene un alcance internacional, cuando se trata de atención al cliente y gestión de cuentas, no existe una regla universal.

Cada región aporta su propia cultura empresarial y tiene sus propias expectativas.

Comprender esas diferencias es esencial para construir alianzas duraderas. Ignorar esto implica el riesgo de no aprovechar todo el potencial de los mercados de alto crecimiento.

América Latina lo ejemplifica con especial claridad.

La región está creciendo rápidamente y ofrece oportunidades significativas con dinámicas propias y un ritmo de desarrollo particular.

Diferentes regiones requieren diferentes enfoques, y el éxito depende de adoptar una estrategia mucho más práctica y adaptable que refleje las condiciones del mercado local.

Las relaciones y la confianza constituyen la base de los negocios, y los socios valoran el tiempo, la presencia y la consistencia.

La gestión de cuentas no se trata solo de apoyar las operaciones diarias; también implica guiar a los socios a través de cambios regulatorios mientras se adaptan soluciones que reflejen tanto las preferencias culturales como el comportamiento de los jugadores.

Los matices culturales, por lo tanto, desempeñan un papel clave en la construcción de alianzas sólidas. Hablar el mismo idioma y reconocer las costumbres locales ayuda a crear conexiones genuinas.

Estos pequeños pero importantes puntos de contacto transforman las conversaciones comerciales en relaciones personales, lo que a su vez genera confianza y facilita la colaboración, asegurando que las estrategias sean más relevantes y efectivas.

Después de todo, los negocios están hechos por personas, y si tuvieras que elegir un socio, ¿no preferirías a alguien que haya dedicado tiempo a comprender tu cultura y tus valores?

La flexibilidad y la empatía son igualmente importantes.

Aunque las prioridades pueden variar según el mercado, equilibrar la eficiencia con una comunicación y colaboración sólidas es clave en todas partes.

En América Latina, el diálogo y la construcción de relaciones desempeñan un papel especialmente relevante.

Los operadores y socios quieren saber que sus desafíos son comprendidos y que las soluciones ofrecidas reflejan sus necesidades comerciales y están adaptadas al mercado local.

Esto significa que la experiencia técnica no es suficiente.

El verdadero éxito proviene de la conciencia cultural y de la voluntad de adaptar modelos globales a las necesidades locales, en lugar de obligar a los mercados locales a adaptarse a modelos globales.

Tener presencia en el terreno también marca una diferencia tangible.

Los equipos y estudios locales ofrecen una visión directa de las tendencias cambiantes, las regulaciones y las preferencias de los jugadores.

Esta proximidad permite a las empresas responder rápidamente, ya sea lanzando contenido que conecte con audiencias globales, adaptando campañas a celebraciones locales o ayudando a los socios a navegar por requisitos de cumplimiento en evolución.

Combinar escala global con presencia local permite ofrecer un soporte que se percibe como relevante y confiable.

Lo que vemos en América Latina es que la atención al cliente nunca es un modelo único para todos.

Está moldeada por las personas tanto como por los productos.

Al escuchar las perspectivas locales, invertir en relaciones y adoptar los matices culturales, la atención al cliente se convierte en algo más que la resolución de problemas y pasa a ser un motor de crecimiento a largo plazo.

Esa es la diferencia entre ser simplemente otro proveedor y convertirse en un verdadero socio.

La región recompensa a quienes se toman el tiempo de escuchar, adaptarse y conectar, y a medida que América Latina continúa creciendo y madurando, la comprensión cultural seguirá siendo un factor determinante en las colaboraciones más exitosas.

The post Matices culturales: localización del servicio al cliente para América Latina appeared first on Americas iGaming & Sports Betting News.

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