Africa
Dates and new qualification pathway confirmed as Rugby World Cup Sevens 2022 looks to inspire a new generation of rugby fans
Rugby World Cup Sevens 2022 to take place from 9-11 September, 2022; New striking RWC Sevens 2022 brand and RWCSevens.com website unveiled; RWC Sevens 2022 will be contested by 24 men’s and 16 women’s teams; New qualification process will see non-qualified teams qualify only through regional competitions; 16 men’s places and 11 women’s places available for non-qualified teams; South Africa’s women secure automatic qualification as tournament hosts.
World Rugby (www.World.rugby) and hosts South Africa Rugby today confirmed Rugby World Cup Sevens 2022 in Cape Town will take place from 9-11 September, 2022.
The eighth edition is the first to be hosted in Africa with organisers anticipating a very special and record-breaking event at the iconic 57,654 capacity Cape Town Stadium.
Rugby World Cup Sevens 2022 will be contested by 24 men’s and 16 women’s teams.
The top eight men’s teams and top four women’s teams from the hugely successful RWC Sevens 2018 in San Francisco, USA, have already secured automatic qualification for the tournament in 2022.
The qualified teams for the men’s event are defending champions New Zealand, England, South Africa Fiji, Argentina, USA, France, Scotland, while defending champions New Zealand, France, Australia and USA have already booked their tickets to the women’s event in Cape Town. South Africa’s women will join them as the host nation.
Teams that have not qualified automatically will do so via their respective regional tournaments held in Europe, Oceania, Asia, North America, South America, and Africa. With 16 places available in the men’s tournament and 11 in the women’s from regional competitions.
The HSBC World Rugby Sevens Series will no longer form part of the qualification pathway for Rugby World Cup Sevens. Regional qualification is expected to start in August of this year with further details to be announced at a later stage.
World Rugby Chairman Sir Bill Beaumont said: “We are delighted to announce the tournament dates for Rugby World Cup Sevens 2022 alongside the unveiling of a striking new brand that truly captures the unique, fun and carnival spirit of the tournament.
“This is an exciting time for rugby sevens with less than 70 days to go until the upcoming Olympic Games in Tokyo and now with Rugby World Cup Sevens 2022 also on the horizon. South Africa has a rich history in hosting world-class international rugby sevens events, and we anticipate that Rugby World Cup Sevens 2022 will once again raise the bar for this unique tournament and be like no other.”
“South African rugby is eager to turn the vibrancy of this new brand into the vibrancy of a packed live event where we can showcase both our country and our passion for the sport,” said Mr Mark Alexander, president of SA Rugby. “This will be the first senior World Cup we have hosted since 1995 and we are determined to make it as special in its own way.
“The HSBC Cape Town Sevens has established itself as a major must-see event on our national sporting calendar, but we will be taking Rugby World Cup Sevens 2022 to the next level.”
Alongside confirmation of the dates and new qualification pathway, the bespoke tournament brand, developed by World Rugby and SA Rugby, has also been unveiled.
The striking brand radiates unity, energy and passion and celebrates the spirit of rugby sevens that will ignite Cape Town’s finest rugby stage, as the top men’s and women’s teams from around the world compete to be crowned world champions.
World Rugby Chief Marketing Officer Marissa Pace today said “Our goal is to ignite Rugby World Cup Sevens 2022 with a bold event mark, reflecting the fast pace and dynamic play of Sevens, but also the vibrancy of Cape Town and South Africa. With Table Mountain at the heart of the new logo, our team has also included elements within to represent both the event year and the iconic Cape Town Stadium. We look forward to watching the brand come to life via our partners and hosts South Africa Rugby.”
The tournament is expected to build on the massively successful 2018 edition hosted at AT&T Park in San Francisco, which attracted record attendance for a rugby event in the USA with a total attendance of more than 100,000 fans.
In addition, RWC Sevens 2018 attracted cumulative domestic and global broadcast audiences of more than 24 million and 31 million viewers respectively, which included a record-breaking live broadcast audience of 1.7 million on its final day. The tournament also leveraged 22.5 million social media video views on World Rugby channels over the course of the event.
Details of the ticket sales launch will be announced later this year.
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10bet
Ellis Park Stadium signs five-year naming rights deal with 10bet
Johannesburg venue rebrands as 10bet Ellis Park under new partnership agreement.
Ellis Park Stadium has signed a five-year naming rights agreement with sportsbook brand 10bet, rebranding the Johannesburg venue as 10bet Ellis Park.
10bet Africa Marketing VP Michelle Colborne said: “We are incredibly proud to announce 10bet as the official naming rights partner of Ellis Park Stadium,” adding, “This is more than a naming rights agreement; it is the start of an exciting journey with a stadium that has played such a powerful role in South African sport.”
Ellis Park Stadium Managing Director Pieter Burger said the deal marks “a fresh and exciting chapter for the stadium,” adding: “We are delighted to welcome 10bet into the Ellis Park family as our official naming rights partner.”
10bet brand ambassador and former Springbok Butch James said: “Ellis Park has always been one of the most iconic stadiums in world rugby, and it’s fantastic to see 10bet committing to such a significant partnership.”
The parties said the partnership will focus on improving the matchday experience and, “in partnership with the relevant stakeholders,” supporting the inner-city project around the stadium precinct.
The post Ellis Park Stadium signs five-year naming rights deal with 10bet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event
Organisers say the annual community race drew more than 3,500 spectators, with Botswana Gambling Authority and the Ministry of Sport and Arts involved.
PopOK Gaming has sponsored Botswana’s annual TT Cup Challenge Horse Racing Event, backing the community race as it drew what organisers described as its biggest crowd to date.
The company said this year’s TT Cup Challenge attracted more than 3,500 spectators from neighbouring villages. The event is positioned as a community sports fixture celebrating Botswana’s horse racing tradition.
PopOK Gaming said it worked alongside long-standing partners including the Botswana Gambling Authority and the Ministry of Sport and Arts, and with TT Cup founder Mr. Tymon and other sponsors, to support delivery of the event.
The company also used the event for stakeholder engagement, saying its team met with Mr. Kemorwale, CEO of the Botswana Gambling Authority, and the Hon. Minister of Sport and Arts, Jacob Kelebeng. PopOK Gaming said discussions covered the future of Botswana’s gaming sector, industry development, and opportunities for collaboration.
PopOK Gaming said the sponsorship forms part of its wider strategy to build partnerships in regulated markets while supporting community engagement and responsible industry development.
The post PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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