Latest News

Tappx launches world’s first contextual audiovisual advertising solution

Published

5 years ago

May 18, 2021

Reading Time: 2 minutes

Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, proudly announces the launch of Contextualize-It – the world’s first contextual AdTech solution designed to analyze complex moving audiovisual content.

Contextualize-It has been in development at Tappx for two years, and enables publishers, brands and advertisers to contextually analyze high volumes of audiovisual content. The contextual segmentation of advertising campaigns has become increasingly important in today’s cookieless world. Until now, contextual analysis engines have focused on written content, whereas Contextualize-It solution has been engineered to explicitly analyze audiovisual content at scale.

Using Tappx’s proprietary artificial intelligence engine, Contextualize-It can identify objects, places and dialogue, which are used to generate metadata, to allow the segmentation of campaigns using keywords and/or IAB contextual categories. The Contextualize-It algorithm can identify different scenes in video content, and the technology defines optimum ad insert points in video, thereby delivering ideal consumer viewing experiences.

Currently accessible via the Tappx SSP, Contextualize-It will soon migrate to the wider programmatic ecosystem, enabling advertisers to buy contextualized video campaigns for the very first time. In addition, it will be integrated into ad servers and SSPs, where it will serve as a vital source of contextual AV data. Contextualize-It is initially launching in Spain with video content platform PlayOn Content, which is working with leading publishers such as Huffington Post. Tappx is planning to internationally rollout Contextualize-It at a later date, pending strategic publisher agreements.

Daniel Reina, CEO at Tappx, commented:

“After two intensive years of research and development, Tappx is pleased to finally be releasing Contextualize-It with its first partner, PlayOn Content. The digital advertising industry faces an inflection point, with greater needs to satisfy consumer privacy. As we all venture into a “cookieless” digital advertising ecosystem, the contextual segmentation of ad campaigns is becoming much more prevalent, accurate and potent. With this nascent technology taking hold, advertisers are now afforded with a new model for the targeting and delivery of tailored ad content, that is independent of the need for personal consumer data points.”

Tappx’s patent pending Contextualize-It solution was part-funded by Horizon 2020, the biggest EU Research and Innovation programme in Europe.

EGR B2B Awards 2026

Evoplay Wins Marketing Campaign of the Year for Uncrossable Rush

Published

48 minutes ago

June 17, 2026

Wladimir P.

evoplay-wins-marketing-campaign-of-the-year-for-uncrossable-rush

Evoplay has won at the EGR B2B Awards 2026 in the category Marketing campaign of the year. This recognition celebrates a campaign built around Uncrossable Rush, Evoplay’s first instant title co-developed with SlotCatalog.

The game combined Evoplay’s development expertise with SlotCatalog’s player insights and discovery tools, turning CrossyRun-inspired mechanics into a dynamic iGaming experience with difficulty levels, multipliers, Cash Out and customisable Autoplay.

For Evoplay, this shows how strong marketing starts long before the campaign goes live. It begins with the product idea, the player insight and the team’s creative ability to connect them into a story people notice.

This award reflects Evoplay’s work on building campaigns that support a game release by maximising the engagement moment around it.

The post Evoplay Wins Marketing Campaign of the Year for Uncrossable Rush appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Baltics

Digitain Named Best Sportsbook Provider at HIPTHER Baltic & Nordics Gaming Awards 2026

Published

48 minutes ago

June 17, 2026

Wladimir P.

digitain-named-best-sportsbook-provider-at-hipther-baltic-&-nordics-gaming-awards-2026

Digitain has been recognised as Best Sportsbook Provider at the HIPTHER Baltic & Nordics Gaming Awards 2026, showcasing its continued commitment to delivering high-performance sportsbook technology for operators across regulated markets.

The HIPTHER Baltic & Nordics Gaming Awards celebrate the operators, suppliers, technology innovators and industry leaders shaping the gaming ecosystem across the Baltic and Nordic regions. Receiving this award reflects Digitain’s ongoing investment in product innovation, trading excellence and technology designed to support long-term operator success.

Digitain’s sportsbook combines proprietary trading, advanced risk management, flexible localisation and scalable infrastructure, enabling operators to deliver competitive betting experiences across diverse markets.

This recognition is shared with the operators who trust Digitain to power their businesses and with the teams across a company whose expertise continues to drive innovation across every product and market.

As Digitain continues to expand its global presence, their mission remains unchanged: empowering ambitious operators with technology built for performance, partnership, and sustainable growth.

The post Digitain Named Best Sportsbook Provider at HIPTHER Baltic & Nordics Gaming Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Blazing Flower

CT Interactive Strengthens its Presence in Romania with Newly Certified Games

Published

48 minutes ago

June 17, 2026

Wladimir P.

ct-interactive-strengthens-its-presence-in-romania-with-newly-certified-games

CT Interactive continues to strengthen its position in Romania’s regulated iGaming market with the certification of 25 additional game titles. Following this expansion, the company’s certified portfolio in the country now comprises 126 games, reinforcing its commitment to growth across regulated European markets.

Among the newly certified titles is Diamond Tree, CT Interactive’s latest progressive jackpot, featuring some of the company’s best-performing games. The progressive jackpot includes popular titles such as 20 Mega Slot, 20 Star Party, 40 Mega Slot, 40 Treasures, Chilli Fruits, HOT 7’s x 2, King of Clovers, Lord of Luck, Lucky Clover, Lucky Clover 20, Moon Lord, Mystic Moon, The Big Chilli, Wild Clover and Win Storm.

In addition, several standout games have also received certification for the Romanian market, including Hell’s Cherries, Happy Miner, Blazing Flower, Win Storm Deluxe and other player-favourite titles.

“Certification in Romania is an important part of our European growth strategy. This expansion not only strengthens our presence in the market but also enables us to deliver a broader and more diverse range of premium gaming content to licensed operators and their players,” said Martin Ivanov, Chief Operating Officer of CT Interactive.

Bogdan Smeu, Regional Manager Romania, added: “Romania continues to be one of the most dynamic regulated markets in the region, with increasing demand for high-quality gaming content. Expanding our certified portfolio allows us to better support our operator partners while providing players with access to proven, high-performing titles.”

With these new certifications, CT Interactive further strengthens its position in Romania, offering operators a diverse portfolio of engaging and fully compliant gaming content.

The post CT Interactive Strengthens its Presence in Romania with Newly Certified Games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.