Latest News

OKTO unlocks digital payments directly on REGAL gaming machines across UK Pubs

Published

4 years ago

May 18, 2021

George Miller

Reading Time: 2 minutes

OKTO.WALLET meets pubgoers demands for secure, cashless, mobile payments across the UK

Regal, a subsidiary of the Merkur Group UK and a leading UK supplier of amusement equipment to the leisure sector, will accept cashless payments directly onto its gaming machines via OKTO.WALLET.

Users of the OKTO.WALLET mobile app are able to deposit and withdraw funds safely, securely and seamlessly directly onto any collaborating gaming machines in the UK leisure sector. The OKTO.WALLET is a fully licensed payment service, reducing payment friction, enhancing customer experience, and focusing on responsible gambling and player protection.

The joint offering is ready to give Britain’s Pubs sector a much needed post-lockdown boost, by introducing a fully cashless experience tailored to the gaming industry and its players’ demands, increasing customer engagement and footfall. Pubgoers can embark on this digital journey by downloading for free the OKTO app from the App Store and Google Play and creating an account in just a few minutes. The OKTO app enables users to move their funds instantly across the entire payment ecosystem; from the gaming machine, the pub’s ordering app, the bartop cashier, all the way out to any retail or online business accepting OKTO Prepaid Mastercard®, linked to the OKTO wallet account.

OKTO’s mobile-first solution has easily integrated into Regal’s gaming machines without the need for any additional hardware or upfront costs, securing a level playing field in the retail gaming sector with the rest of the UK high street economy.

OKTO, in line with all major levels of responsible gaming and the latest callings of the UKGC, puts control directly in the hands of the user with powerful age verification, gaming limits and time-out periods tools, as well as with problem gambling helplines available within the app.

OKTO.WALLET is available at selected pubs with further locations being added in the coming weeks and months. Given strong customer demand and amidst the COVID-19 situation, OKTO continues to expand its UK wallet through its partnership with Regal. Pubgoers using Regal’s gaming machines are able to take advantage of a secure, universal and cashless payment method as it rolls out across the Regal network.

Simon Dorsen, Director of Gaming at OKTO, said: “Britain is moving beyond ‘peak cash’ this year, as the country has well and truly embraced a cashless society due to its convenience and ease. The Pub and Gaming sectors are able to address the users’ need with a flexible and cashless solution, thanks to our collaboration with Regal.

We designed a turn-key solution for the market that enables consumers to use a complete, digital, cashless solution, not only directly on gaming machines but also across the entire payment ecosystem. Providing them with a single payment app, users have the freedom to use their OKTO.WALLET anywhere, whether it’s pubs, AGC, Casinos or high street shops.”

Matt Bicknell, Managing Director Operations and Product at Regal, added: “Through our collaboration with OKTO, we found both a digital, instant and cashless solution to meet our customers demand and the flexible, market-proven technology that enabled us to easily adopt it in our gaming machines. The launch is the result of extensive research and co-development between our companies, and we are working actively on rolling it out to our client base in the UK.”

gaming and gambling harms

Ygam achieve milestone of reaching 5 million young people

Published

4 hours ago

October 22, 2025

George Miller

ygam-achieve-milestone-of-reaching-5-million-young-people

Reading Time: 2 minutes

Ygam has now surpassed the milestone of reaching an estimated five million children and young people across the UK through its portfolio of prevention programmes.

Founded in 2014, Ygam has now delivered its award-winning training and resources on gaming and gambling harms to over 32,000 delegates.

Ygam’s reach extends beyond the education sector, with training delivered to more than 5,500 professionals working across health and social care — including hospitals, health boards, GP surgeries, and community nursing settings. This work, aligned with a public health approach to preventing gambling harms, has directly contributed to the digital safeguarding of nearly half a million children and young people accessing health services.

With growing concerns from parents and carers about the role of gaming and gambling in the wider online safety conversation, Ygam has become a trusted and respected source of advice and guidance for families. The charity has delivered workshops to more than 4,500 parents and carers.

Ygam is a national charity with a footprint across every region of England, Wales, Scotland, and Northern Ireland, and a presence in 64 of the UK’s 76 cities.

Ygam’s work has also seen a significant increase in the longevity of its reach, with nearly 100,000 resource downloads of its award-winning resources, and at least 50% of educators implementing these materials into their lessons.

Helen Martin, Interim CEO of Ygam, said: “This milestone is more than just a number – it’s a reflection of the positive impact we’re making in every corner of the UK. We’re incredibly proud of the growing community that shares our passion for safeguarding children’s wellbeing in an increasingly complex digital world, where gaming and gambling are more accessible than ever. From schools to sports clubs, parents to practitioners, and colleges to community centres, we’re raising awareness through the powerful tool of education. As we mark this extraordinary achievement, the demand for our resources has never been greater. We remain committed to expanding our reach and deepening our impact, ensuring that every child has the knowledge and confidence to navigate the risks of gaming and gambling harms.”

But there’s so much more to do – help us reach the next 5 million…

The post Ygam achieve milestone of reaching 5 million young people appeared first on European Gaming Industry News.

Latest News

Boomerang Partners set to shine at SiGMA Europe 2025 with sports-themed booth activities and the Golden Boomerang League winners celebration

Published

6 hours ago

October 22, 2025

Master Editor

From November 4th to 6th, 2025, Boomerang Partners will participate in SiGMA Europe 2025 in Rome, one of the most important events in the world for the affiliate marketing and iGaming industry. The company’s booth 5046 G will be a focal point, thanks to the signature ‘Boomerang Arena’ concept.

The ‘Boomerang Arena’ symbolizes the strong connection between sports and technological innovations, and reflects Boomerang Partners’ focus on the sports aspect of their business. The booth will be divided into several themed zones dedicated to football, golf, tennis, and boxing, as well as a location for sports-related interactive experiences.

Booth 5046 G will be the must-visit hub for SiGMA Europe 2025’s guests for many reasons. Boomerang Partners is preparing a variety of activities that are sure to generate heightened interest from booth visitors. They can look forward to various sports-related interactive experiences, mini-games, table tennis activity, and a unique gift auction. Details about the participation conditions will be announced later. Stay tuned for updates.

On November 5th, Boomerang Partners will ceremoniously announce and award the winners of its first sports traffic tournament, the Golden Boomerang League. It runs from September 1st to October 31st and is designed for both current and new affiliate partners of the company. The prizes include direct entry into the annual global tournament, the Golden Boomerang Awards 2026, and two all-expenses-paid AC Milan Experience packages, which include flights, accommodations, and tickets to a match at the San Siro Stadium. Boomerang Partners will provide this opportunity as the Official Regional Partner of AC Milan.

Book a meeting with Boomerang Partners’ managers now to learn about collaboration opportunities. There are only a few slots left.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

Chris Loftus CEO at Northern Lights Gaming

Introducing Prize Ladder from Northern Lights Gaming

Published

6 hours ago

October 22, 2025

George Miller

introducing-prize-ladder-from-northern-lights-gaming

Reading Time: 2 minutes

Studio’s latest classic slot delivers exhilarating bonus action against a glamorous TV gameshow backdrop, with cascading reels adding to the excitement

Have you got what it takes to take on the Prize Ladder and come out on top? That’s the question players must answer before taking on the latest classic slot title from in-demand content house, Northern Lights Gaming.

Bright lights and big wins are the order of the day in Prize Ladder, a game-show style blockbuster that promises twists and turns from the very first game round to the last.

Set on a vibrant stage with dazzling neon lights and a booming announcer voice, this ANYWAYS Rolling Reels game pays both left-to-right and right-to-left.

ANYWAYS Rolling Reels is triggered on any win and kick-starts a cascade where winning symbols are removed and new ones roll in, opening up chances for more consecutive wins.

The excitement builds with the Prize Ladder™ itself, which increases the value of winning symbols with every consecutive cascade in a single spin. And if a Padlock symbol lands on the final cascade, those juicy symbol values get locked in for the next spin.

This wouldn’t be a Northern Lights Gaming slot without a glitzy Free Spins bonus, which gets triggered when three or more Scatter symbols land. This gets the player eight Free Games with the Awards Cards held for the duration.

Then there’s the Super Spins, which are triggered when the player lands a full reel of the same symbol with Star overprints on reels one or five.

One whole reel of the same symbol also has a chance to trigger the Super Spins. The reels then spin in more of that symbol across the reels. Each position that is not held, spins, with either the triggering symbol, blank or Scatters.

Additional symbols and Scatters that land are held on the reels, and for each Super Spin, the Prize Ladder award rolls up one level.

Now for the Buy the Bonus options – players can Booster Buy, which increases the chance of triggering the Free Spins, Super Spins and the Padlock Bonus, or they can opt for the Bonus Buy to head straight to the Free Spins, Super Spins or Super Free Spins.

Chris Loftus CEO at Northern Lights Gaming, said: “Prize Ladder is a classic slot that plays more like a bonus-heavy video slot. It’s a game that’s all about the glitz and glamour, and climbing that ladder to unlock the game’s biggest bonuses and wins.

“The entire team has really pulled together for Prize Ladder, and the result is a visually striking slot with gameplay that gets pulses racing thanks to a smart combination of mechanics and bonuses, including some of our unique in-house features like Rolling Reels.

“Think your players are ready to take on the Prize Ladder? There’s only one way to find out.”

The post Introducing Prize Ladder from Northern Lights Gaming appeared first on European Gaming Industry News.