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GambleAware: New gambling prevalence methodology review published
GambleAware has today published commissioned research, authored by Professor Patrick Sturgis and Professor Jouni Kuha of the London School of Economics, which investigates how methodological differences between surveys affect the accuracy of estimates of gambling harms. The research was commissioned following a 2019 YouGov study which found substantially higher rates of gambling harms across Great Britain than had previously been reported by the 2016 and 2018 Health Surveys for England.
The research was commissioned to identify the best way to determine gambling participation and prevalence of gambling harms in Great Britain and to develop a better understanding of how methodological factors might account for the differences between the results of the YouGov study and the Health Survey for England’s results. The surveys reviewed in the report produced widely varying estimates of ‘problem gambling’[1] in Great Britain, indicated by a PGSI score[2] of 8+, ranging from 0.7% to 2.4% of adults.
The research reviewed eight different surveys into gambling participation and prevalence of gambling harms to identify differences in results and what causes them. The key finding is that surveys using predominantly, or exclusively online self-completion responses produce consistently higher estimates of gambling harm compared to surveys which use paper self-completion techniques as part of a face-to-face interview.
The primary cause of this discrepancy was found to be selection bias in online surveys. Selection bias in this instance refers to the fact that online surveys skew towards people who are comfortable using online technologies and who use the internet regularly. These people are also more likely to be online and frequent gamblers, meaning online surveys tend to over-estimate gambling harm.
Given these findings, the researchers shared the following recommendations for future prevalence surveys:
- Given the high and rising cost of in person surveys, measurement of gambling prevalence and harm should move to online surveying.
- The move to online interviewing should be combined with a programme of methodological testing and development to mitigate selection bias.
- In person surveying should not be ceased completely; probability sampling and face-to-face interviewing should be used to provide periodic benchmarks.
GambleAware commissioned this study to better understand the true demand for treatment and support for gambling harms across Great Britain and will use the findings of this study to inform and direct the future Annual Great Britain Treatment and Support surveys. Data from the surveys will continue to be used to update GambleAware’s interactive maps, which show in visual format the prevalence of gambling participation and harms at local authority and ward level across Great Britain.
Professor Patrick Sturgis, Department of Methodology at the London School of Economics, said: “Our research has found that online surveys tend to systematically overestimate the prevalence of gambling harm compared to face-to-face interview surveys. However, given the very high and rising cost of in person surveying, and the limits this places on sample size and the frequency of surveys, we recommend a shift to predominantly online data collection in future, supplemented by periodic in person benchmarks.”
Alison Clare, Research, Information and Knowledge Director at GambleAware, said: “We want our prevention, treatment, and support commissioning to be informed by the best available evidence, and having survey data we can be confident in, within the constraints of data collection in an increasingly online world, is key. GambleAware’s annual GB Treatment & Support survey is an important tool in building a picture of the stated demand for gambling harms support and treatment, and of the services, capacity and capability needed across Great Britain to meet that demand.
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KingMidas Games, a leading iGaming provider, has announced the appointment of three senior executives to accelerate its global growth strategy.
Sean Auret has been appointed as Global Head, joined by Sargis Khachatryan as Commercial Director and Davit Hovsepyan as Client Success Director. Together, the trio will focus on extending KingMidas Games’ presence beyond Asia, introducing its innovative portfolio to operators across Europe and the rest of the world.
In his role as Global Head, Auret will be responsible for implementing scalable growth frameworks across the organisation, ensuring that KingMidas Games is equipped to meet the demands of an increasingly competitive global market, while driving growth among partners worldwide.
“Having spent decades in the iGaming industry, I have seen first-hand how important it is for providers to not only deliver engaging products but also to build strong internal processes that ensure consistency, scalability, and growth,” said Sean Auret, Global Head at KingMidas Games. “At KingMidas Games, my focus will be on strengthening the operational and commercial frameworks that underpin our business, enabling us to deliver even greater value to our partners globally.”
As seasoned industry veterans, Khachatryan and Hovsepyan will represent KingMidas Games outside of Asia with a clear mission to drive revenue growth. Leveraging their expertise in commercial strategy and client success, they will be at the forefront of building relationships with operators and aggregators, ensuring that KingMidas Games’ titles achieve broad adoption across key international markets.
Khachatryan and Hovsepyan will be attending SBC Summit 2025 (Lisbon), taking place at the Feira Internacional De Lisboa & MEO Arena from 16th to 18th September 2025, where they will showcase KingMidas Games’ expanding portfolio to international operators.
Commenting on his new role, Sargis Khachatryan, Commercial Director, KingMidas Games, said: “Europe offers incredible opportunities for next-generation iGaming products. Operators are looking for fresh and engaging titles that truly stand out, and KingMidas Games is ready to deliver. I’m thrilled to showcase our portfolio at SBC Summit 2025, and excited to explore partnerships that create real value and drive long-term growth together.”
Davit Hovsepyan, Client Success Director, KingMidas Games, added: “Player engagement and operator growth go hand in hand, and KingMidas Games has built its reputation by developing games that deliver on both fronts. I am excited to collaborate with partners across Europe and beyond, ensuring that our clients are supported every step of the way as we bring our titles to new audiences.”
With demand for fresh and innovative gaming content continuing to rise globally, KingMidas Games is committed to delivering experiences that combine creativity, technology, and cultural relevance to meet evolving player expectations and drive operator growth.
The post KingMidas Games Builds Momentum for Global Expansion with Strategic Hires appeared first on European Gaming Industry News.
Evoplay, the award-winning game development studio, is heading to SBC Summit Lisbon 2025, where it will celebrate eight years of innovation, partnerships, and standout content in the iGaming industry.
Now home to a portfolio of over 250 titles, Evoplay has climbed to the top tier of the industry by consistently pushing boundaries across slot, instant, crash, table, lottery and skill-based verticals.
At this year’s show, the studio will celebrate “Level 8” of its journey with a party-themed booth that includes entertainment, product showcases and a warm thank-you to the partners who have helped shape its story.
Visitors to the stand can take a spin on the Wheel of Fortune, and enjoy signature cocktails inspired by Evoplay’s most iconic games, while a special activity is also planned exclusively for Evoplay’s partners.
The past year saw growth in both Evoplay product portfolio and platforms for partners. Evoplay launched new game types, including its first lottery game, Adrenaline Rush: Scratch, and a football-themed instant game, the latest edition in the Penalty Shoot-out trilogy which combines the best elements of the previous two titles, Penalty Shoot-out: Super Cup. Evoplay also continued to innovate with games featuring new mechanics for the iGaming world like Hot Slice and Tap Craze, which especially appeal to modern players.
One of the most notable achievements was Uncrossable Rush, the studio’s first co-developed title created in partnership with the analytics platform SlotCatalog. Based on SlotCatalog’s deep player insights and data analysis, combined with Evoplay’s innovative design and technical expertise, Uncrossable Rush represents a fresh approach to game creation.
Beyond games, the studio introduced several platform updates, including an enhanced Client Area, and the launch of an all-in-one Affiliate Hub – a platform which provides Evoplay’s media and affiliate partners with access to exclusive materials of Evoplay’s innovative slots and instant games. The company also introduced Evoplay Media, a resource that shares the latest company news, insightful articles with industry experts, and other valuable content.
Ivan Kravchuk, CEO at Evoplay, said: “SBC Summit Lisbon is the perfect stage to celebrate eight incredible years of Evoplay. This year’s show is all about saying thank you to our clients, partners, and players, and inviting them to share in the energy and creativity that drives everything we do.
Over the past years, we’ve launched new verticals, deepened our partnerships, and provided players with completely new forms of entertainment, and we’re just getting started.”
Join the celebration at Stand A182 and see what’s next as Evoplay levels up for its most ambitious chapter yet.
The post Evoplay spotlights eight years of growth at SBC Summit Lisbon appeared first on European Gaming Industry News.
Pioneering iGaming technology company becomes the latest member of North American Association of State and Provincial Lotteries trade group, reinforcing its commitment to advancing the lottery sector through innovative digital solutions
Bede Gaming, the data-driven iGaming technology provider known for its market leading software and full-service platform solutions, announced this month that it has officially joined the prestigious North American Association of State and Provincial Lotteries trade group as an Associate Member.
NASPL is the largest trade association in the lottery space, representing 53 state and provincial lottery members throughout North America. The group plays a pivotal role in advocating for lottery organisations on matters of general policy and best practice, while also leveraging collaboration, communication, education, and information for the betterment of the industry.
“NASPL is pleased to have Bede Gaming as our newest Associate Member Partner; we look forward to collaborating this year and beyond with the goal of strengthening our industry.” Jake Coy, Director of Partner Relations, NASPL.
Reflecting on the company’s new NASPL membership, Colin Cole-Johnson, Chief Executive Officer at Bede Gaming, said: “We’re absolutely thrilled to be joining NASPL as an Associate Member. As a company that’s passionate about supporting lottery customers in achieving their digital transformation goals, this membership provides an opportunity for us to further demonstrate our capabilities and do so in alignment with the highest industry standards.
“Bede is looking forward to working closely with NASPL members and partners to learn about the challenges that they face. Our goal is to explore how our pioneering platform technology can best support their needs, while also contributing to the broader advancement of the lottery industry.”
The NASPL ’25 Annual Conference and Tradeshow this month presents the first opportunity for Bede to do precisely that, with many NASPL members attending, including event host and current Bede partner, the Ontario Lottery and Gaming Corporation (OLG).
As existing members of both the World Lottery Association and European Lotteries, Bede holds a strong commitment to supporting the future of the industry through innovative digital solutions. In the North American market, this is exemplified by the company’s ongoing successful partnership with OLG, which was a key factor in the decision to pursue NASPL membership and a move that was wholeheartedly supported by the provincial lottery.
“Bede has been a trusted partner to OLG for five years, providing us with innovative products and technical solutions that continue to enhance the digital lottery experience for our players in Ontario,” confirmed Andrew Darley, VP of iCasino and iLottery at OLG. “We were happy to recommend them for this esteemed membership and believe that by joining NASPL, they’ll now have the perfect platform to showcase how their expertise can assist the industry going forward.”
The post Bede Gaming awarded NASPL Associate Membership appeared first on Gaming and Gambling Industry in the Americas.
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