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GambleAware: New gambling prevalence methodology review published
GambleAware has today published commissioned research, authored by Professor Patrick Sturgis and Professor Jouni Kuha of the London School of Economics, which investigates how methodological differences between surveys affect the accuracy of estimates of gambling harms. The research was commissioned following a 2019 YouGov study which found substantially higher rates of gambling harms across Great Britain than had previously been reported by the 2016 and 2018 Health Surveys for England.
The research was commissioned to identify the best way to determine gambling participation and prevalence of gambling harms in Great Britain and to develop a better understanding of how methodological factors might account for the differences between the results of the YouGov study and the Health Survey for England’s results. The surveys reviewed in the report produced widely varying estimates of ‘problem gambling’[1] in Great Britain, indicated by a PGSI score[2] of 8+, ranging from 0.7% to 2.4% of adults.
The research reviewed eight different surveys into gambling participation and prevalence of gambling harms to identify differences in results and what causes them. The key finding is that surveys using predominantly, or exclusively online self-completion responses produce consistently higher estimates of gambling harm compared to surveys which use paper self-completion techniques as part of a face-to-face interview.
The primary cause of this discrepancy was found to be selection bias in online surveys. Selection bias in this instance refers to the fact that online surveys skew towards people who are comfortable using online technologies and who use the internet regularly. These people are also more likely to be online and frequent gamblers, meaning online surveys tend to over-estimate gambling harm.
Given these findings, the researchers shared the following recommendations for future prevalence surveys:
- Given the high and rising cost of in person surveys, measurement of gambling prevalence and harm should move to online surveying.
- The move to online interviewing should be combined with a programme of methodological testing and development to mitigate selection bias.
- In person surveying should not be ceased completely; probability sampling and face-to-face interviewing should be used to provide periodic benchmarks.
GambleAware commissioned this study to better understand the true demand for treatment and support for gambling harms across Great Britain and will use the findings of this study to inform and direct the future Annual Great Britain Treatment and Support surveys. Data from the surveys will continue to be used to update GambleAware’s interactive maps, which show in visual format the prevalence of gambling participation and harms at local authority and ward level across Great Britain.
Professor Patrick Sturgis, Department of Methodology at the London School of Economics, said: “Our research has found that online surveys tend to systematically overestimate the prevalence of gambling harm compared to face-to-face interview surveys. However, given the very high and rising cost of in person surveying, and the limits this places on sample size and the frequency of surveys, we recommend a shift to predominantly online data collection in future, supplemented by periodic in person benchmarks.”
Alison Clare, Research, Information and Knowledge Director at GambleAware, said: “We want our prevention, treatment, and support commissioning to be informed by the best available evidence, and having survey data we can be confident in, within the constraints of data collection in an increasingly online world, is key. GambleAware’s annual GB Treatment & Support survey is an important tool in building a picture of the stated demand for gambling harms support and treatment, and of the services, capacity and capability needed across Great Britain to meet that demand.
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Caesars Entertainment Inc.
Caesars Sportsbook Accepts its First Sports Wagers in Oregon Through a Partnership with the Coquille Indian Tribe

Caesars Entertainment Inc. accepted sports wagers in Oregon for the first time, made possible through a partnership with the Coquille Indian Tribe in Coos Bay. The ceremonial first bet was placed on Caesars Sportsbook self-service wagering kiosks inside the Coquille Indian Tribe’s premier gaming and hospitality destination, Ko-Kwel Casino Resort | Coos Bay, previously known as The Mill Casino, which now celebrates its 30th anniversary.
Caesars has enhanced Coquille’s sports viewing experience at its premier destination with a large fleet of Caesars Sportsbook self-service betting kiosks, conveniently located on the casino floor. These kiosks feature a best-in-class wagering menu with a wide array of same game parlays, player props, futures and live in-play markets. Sports fans 21 and older can enjoy the gold standard of sports wagering, including unmatched full college sports offerings which are not otherwise available on a statewide mobile basis in Oregon, reflecting Caesars’ and the Coquille Indian Tribe’s shared commitment to providing world-class experiences.
“We remain committed to supporting Indian gaming, and we’re proud to partner with the Coquille Indian Tribe to enhance their guest experience. Bringing our sports wagering offering to a new jurisdiction for the first time is always significant, and we know offering our expansive menu of sports wagering markets will undoubtedly enhance the exceptional experience that the Coquille Indian Tribe provides to its guests,” said Eric Hession, President of Caesars Digital.
“We are proud to have this iconic gaming brand join us, as both brands have represented excellence in the industry for decades. This partnership aligns perfectly with our commitment to advancing gaming opportunities and enhancing guest satisfaction. We are excited to collaborate with such a distinguished brand and look forward to creating even more memorable sports wagering experiences for our guests,” said Margaret Simpson, CEO of the Coquille Economic Development Corporation.
Oregon’s newest in-person sports wagering destination at Ko-Kwel Casino Resort | Coos Bay provides a responsible environment for guests to wager on their favourite sporting events, supported by the longstanding commitment to Responsible Gaming that both Caesars and the Coquille Indian Tribe have upheld for decades.
The post Caesars Sportsbook Accepts its First Sports Wagers in Oregon Through a Partnership with the Coquille Indian Tribe appeared first on Gaming and Gambling Industry in the Americas.
Brian Brown
Light & Wonder Completes Acquisition of Grover Gaming’s Charitable Gaming Assets

Light & Wonder Inc. announced it has completed its previously disclosed acquisition of Grover Gaming’s charitable gaming assets for total consideration of $850 million cash, subject to customary purchase price adjustments, and a four-year revenue-based earn-out of up to $200 million cash.
“Grover Gaming has established itself as a leader in the fast-growing charitable gaming space. Bringing their assets and expertise into our ecosystem aligns perfectly with our strategy to expand into complementary regulated markets. This addition enhances our position as the leading global cross-platform games company and opens new opportunities to deliver our world-class content to even more players. We’re excited to welcome the Grover team to Light & Wonder,” said Matt Wilson, President and CEO of Light & Wonder.
“Joining Light & Wonder marks an exciting new chapter for the charitable gaming business. We’re proud of what we’ve built in the charitable gaming space, and we see tremendous opportunity to grow even further as part of Light & Wonder. Our teams share a passion for innovation and a commitment to serving customers and communities, and we’re excited to take that to the next level together,” said Brian Brown, CEO of Grover Gaming (Light & Wonder’s new division).
The post Light & Wonder Completes Acquisition of Grover Gaming’s Charitable Gaming Assets appeared first on Gaming and Gambling Industry in the Americas.
Alyssa Beaver
Pavilion Payments Names Alyssa Beaver Senior Vice President of Sales

Pavilion Payments, the leader in omnichannel payment solutions for the gaming industry, has announced the appointment of Alyssa Beaver as Senior Vice President of Sales. In this role, Alyssa will lead Pavilion Payments’ brick-and-mortar sales organisation, working closely with the leadership team to drive growth and foster long-term relationships with new and existing customers. She will also be key in enhancing the company’s market footprint by cultivating strong, collaborative partnerships across product, operations, and service teams.
“We are thrilled to welcome Alyssa to the Pavilion Payments team. Alyssa has a proven track record in sales leadership, and her deep understanding of both the gaming and fintech industries will be invaluable as we continue our growth. Her customer-centric approach, strategic mindset, and collaborative leadership style will help us continue to innovate and deliver outstanding solutions to our customers,” said Dan Connors, CEO of Pavilion Payments.
“I’m excited to join Pavilion Payments at such a pivotal time of innovation and growth. I look forward to working with our incredible team to help our partners grow, enhance the player experience, and deliver meaningful value to the industry,” said Alyssa Beaver, Senior Vice President of Sales at Pavilion Payments.
Alyssa’s extensive experience in sales and marketing comes from her recent leadership role at Passport Technology, where she led the sales and marketing teams and was instrumental in driving significant revenue and organizational growth. During this time, she played a critical role in landing several major enterprise accounts and expanding the company’s market presence.
Before her work at Passport, Alyssa held senior sales positions at Apriva and gained experience at Paycom, where she built a strong foundation in fintech and SaaS solutions across diverse sectors such as education, healthcare, and military.
Her ability to build relationships, close large deals, and scale sales teams has set her apart as a sales leader. Alyssa is passionate about fostering partnerships and collaborating across teams to create customer-first solutions that drive business success. She is a graduate of Arizona State University.
The post Pavilion Payments Names Alyssa Beaver Senior Vice President of Sales appeared first on Gaming and Gambling Industry in the Americas.
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