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Casino Guru Launches Academy for Online Casino Customer Support
As online gambling grows ever more popular, requirements regarding quality, responsible, and fair gambling approaches also increase. Casino Guru, the world’s largest online casino database, has always focused on these values. Its online casino rankings, fair gambling codex, responsible gambling guides, and complaint resolution center should prove as much.
But the company felt it could do more. So, on top of its past projects, Casino Guru launched its first educational course in the Casino Guru Academy series for online casino employees. The series starts with a course detailing online casino customer support basics and hopes to improve online casino player experiences and responsible gambling standards through employee education.
Daniel Dolejsi, who is in charge of Casino Guru’s community projects, describes what inspired the project: “Every day we hear stories and complaints about online casinos mistreating players. We felt a strong desire to do something about the issue, especially seeing as many of the issues players experience are completely preventable through a combination of employee training, player communication, and fair Terms & Conditions agreements.”
Daniel then continues to explain Casino Guru’s approach in tackling this project: “This is a highly ambitious project on our part, and we need to pace ourselves if we wish to succeed. This first course, focusing on online gambling and customer support basics, is supposed to serve as a foundation for our future, more complex courses.”
The Academy’s first course introduces new customer support aspirants to the online gambling ecosystem, hoping to simplify onboarding and, in doing so, open up the customer support employment opportunity to a broader audience. Specifically, it details the most common situations a customer support representative may experience and gives practical advice on dealing with them fairly and professionally.
Daniel, who originally started his online gambling career in customer support himself, explains why Casino Guru chose this topic as the basis for their first Academy course: “Customer support is likely the most common entry-level employment opportunity in online gambling a person may find. However, many new hires are unfamiliar with the industry and often struggle with their job, resulting in bad experiences for employees and players alike. We felt we could fix the problem by giving employees the means of learning everything they need to know, supporting them in growing their careers, and hopefully leading to a more informed online casino environment.”
Casino Guru believes that the first step in improving industry fairness, safety, and responsibility standards is to help casinos choose and nurture suitable candidates. Moving forward, the company hopes to involve partnered entities more heavily in creating the Academy’s various courses, as they think collaboration and sharing their collective know-how will lead to the best results.
Educating a new generation of future industry leaders is no simple task but a crucial one for the gambling industry. With lots of hard work, some patience, and a little luck, the online casino landscape may change for the better forever, thanks to efforts much like this.
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Allwyn
UK High Court Rejects Legal Challenges Relating to the National Lottery Licence
On 17 April 2026, the UK High Court rejected in full the claims brought by The New Lottery Company Limited (TNLC) and Northern & Shell PLC (N&S) against the Gambling Commission in relation to the award of the Fourth National Lottery Licence.
In summary, the claims alleged that the Gambling Commission had wrongly awarded the Fourth National Lottery Licence to Allwyn, and that instead, TNLC should have won the competition. The claims also alleged that the Gambling Commission and Allwyn had entered into impermissible modifications to the Licence arrangements following the competition.
The lengthy trial of the claims took place in the High Court before Mrs Justice Joanna Smith between 9 October and 2 December 2025, with an additional day on 13 January 2026.
The High Court has now ruled in favour of the Gambling Commission on all of the claims, rejecting the allegations which had been made.
This is an important judgment for the future of The National Lottery. This judgment makes clear that the Gambling Commission ran a fair and robust competition to award the Fourth National Lottery Licence, and that none of the contested changes to the Licence, in the course of its implementation, were substantial or contrary to the relevant procurement regulations.
The judgment gives resounding support to Good Causes by enabling Allwyn, with oversight from the Commission, to continue with their plans of investment in The National Lottery without further distraction.
The National Lottery is one of the world’s largest lotteries and since launching in 1994, National Lottery players have collectively raised more than £52 billion for more than 670,000 Good Causes across the UK, transforming lives and contributing to the arts, sport, heritage and communities.
The post UK High Court Rejects Legal Challenges Relating to the National Lottery Licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Incentive Games launches Mega Flight and Velocity with Hollywoodbets
Incentive Games has partnered with Hollywoodbets to roll out a multi-experience gaming suite in South Africa. Two Incentive Studios real-money titles, Mega Flight and Velocity, went live on Hollywoodbets’ platform on 7 April.
The launch marks Incentive Games’ entry into the South African market. The company said additional content is planned, including free-to-play games to follow as part of the next phase of the collaboration.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.”
Wayde Dorkin, Head of Product at Hollywoodbets, said, “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.”
The post Incentive Games launches Mega Flight and Velocity with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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