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CashtoCode enters Irish market, for iGaming operators seeking new cash deposit options

Published

3 years ago

May 12, 2021

Reading Time: 2 minutes

Cash deposit service ties up strategic partnership with payzone

CashtoCode, the instant cash payment service for online merchants, today announced its expansion into Ireland via its partnership with Payzone. The CashtoCode service, which allows customers to top up iGaming accounts via in-store cash deposits, is now available for customers to use at over 3,500 retail locations in Ireland. Payzone is Ireland’s biggest network of eloading services and infrastructure, enabling shops to facilitate mobile top ups, payment services, Leap card and bill payments such as prepaid utility. The new strategic partnership enables CashtoCode to reach the thriving Irish iGaming market for the first time, following its success in the UK, Germany, Austria and Italy. The deal may also be of interest to iGaming operators keen for a new cash deposit alternative in Ireland post-Brexit – since many players in the region still prefer to make their iGaming deposits in cash.

CashtoCode is a closed-loop cash deposit option for online merchants and iGaming operators such as Netbet, one of the first operators to offer CashtoCode to its customers in Ireland. It is a low-risk payments solution since its vouchers cannot be transferred and can only be redeemed by the account holder/iGaming customer, thereby eliminating the risk of fraud or money laundering. The service is available for users at any Payzone location, as well as being chargeback free for operators, a common issue with many iGaming payment products.

“We’re committed to being successful in Ireland, as one of the oldest and most important iGaming markets in the world,” said CashtoCode CEO, Jens Bader. “Working with Payzone was an easy choice, as the country’s biggest provider of retail payments solutions. For Payzone, we represent an exciting new payments product that has proved incredibly popular throughout Europe. For customers, we’re straight-forward to use and a great option for anyone who prefers cash payments, especially while in-store betting shops remain shut in Ireland. For operators, we’re a low risk way of reaching new players and providing existing customers with a new cash deposit option.

“CashtoCode is a market leading alternative payment product, and we’re delighted to partner with them in the Irish market,” said Barry Keegan, Head of Retail at Payzone. “We’ve seen cash remain a popular payment option in Ireland over the last 12 months, despite the popularity of card payments. Retailers are the lifeblood of their local community offering customers a range of different services and CashtoCode will fit well into the existing proposition. Payzone will continue to specialise in providing multi-channel payment solutions to businesses right across Ireland, helping them solve all their payment needs whether they take payment by card, cash, phone or online.”

NetBet’s Head of Payments Ana Stef said: “We’re happy to be one of the first iGaming operators to offer CashtoCode on our platform. For over 20 years we’ve delivered industry leading games, security and payment solutions, to our Irish players. By partnering with CashtoCode, this is yet another great way we can help our customers enjoy their online gaming experience.”

Canada

Scientific Games Partnership Wins 2024 Gutenberg Award for Sustainability

Published

7 hours ago

May 8, 2024

GamingAmericas.com

scientific-games-partnership-wins-2024-gutenberg-award-for-sustainability

Scientific Games, in partnership with Loto-Québec, Sustana Papers and Recyc-Québec, won the 2024 Gutenberg Award for sustainability at the 42^nd Gala Gutenberg. The Gutenberg Awards are the Québec printing industry’s premier event, highlighting the talent, creativity and expertise of printing artisans.

The partnership’s winning entry was the Le Billet Vert (The Green Ticket) lottery instant scratch game launched by Loto-Québec in April 2024. The game was printed on 100% recycled board provided by Sustana Papers, with 100% water-based inks. Scientific Games enhanced the sustainability of the production process by packing completed games in boxes containing 60% recycled fiber and delivering them on reused European Pallet Association pallets.

The game promotes the recycling of lottery tickets, inviting players to download Recyc-Québec’s Ça va où? (Where Does It Go?) mobile app. The app teaches users to correctly sort recyclables and shows them drop-off locations for various types of household waste.

Isabelle Jean, Executive Vice-President and Chief Operating Officer of Lottery Games for Loto-Québec, said, “Since our first scratch game printed on 100% recycled paper stock debuted in 2021, our sustainability efforts have only increased. Congratulations to our team members from Loto-Québec, Scientific Games, Sustana Papers and Recyc-Québec for their vision. Together, we are reducing the environmental footprint of our games.”

The sustainable materials and game production techniques used for Le Billet Vert saved 110 mature trees, the equivalent of 326 10-minute showers, and the electrical power of 882,587 60-watt lightbulbs in one hour (Sustana Solutions eco calculator).

Marc-Andre Doyon, Vice President Canada for Scientific Games, said, “Through this collaboration, Scientific Games and our partners lead the global lottery industry in instant game sustainability. It’s truly an honor to win the Gutenberg Award for our efforts.”

Le Billet Vert is the thirteenth 100% recyclable game created for Loto-Québec since 2021 when Scientific Games and the Lottery began collaborating on a project to bring sustainable instant games to the lottery industry. Another game from this collection, Folie des plantes (Plant Madness), won the Gutenberg Award for sustainability in 2022. Other 100% recyclable Loto-Québec games produced by Scientific Games include Evasion (Escape), Code secret (Secret Code), SLINGO 10X and C’est quoi ton signe? (What’s Your Sign?).

Scientific Games is Loto-Québec’s primary instant game partner, producing the Lottery’s first instant game more than 50 years ago. The company has employed generations of Québécois professionals from their Montréal production facility, which produces instant games for Canadian and European lotteries.

With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2024 World Lottery Almanac).

Industry Awards

Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards

Published

12 hours ago

May 8, 2024

George Miller

soft2bet’s-betinia-shortlisted-in-five-categories-of-the-egr-marketing-and-innovation-awards

Reading Time: < 1 minute

Nominations in five categories of the EGR Marketing and Innovation Awards is further recognition of Soft2Bet’s cutting-edge gamification solutions and innovative approach.

Soft2Bet, a leading provider of iGaming turnkey solutions, is delighted to announce that Betinia, its renowned brand in Denmark and Sweden, has been shortlisted in five categories of the EGR Marketing and Innovation Awards 2024.

The nominations are recognition of the incredible work that has been achieved by the Betinia team in two of Europe’s most competitive and regulated markets.

Betinia’s shortlisting in the following categories:

Best Native App,
CRM Campaign,
Innovation in Sports Betting,
Innovation of The Year,
Responsible Gambling Marketing Campaign of the Year, demonstrates how it has grown into being one of the most innovative and progressive operators in the industry.

Soft2Bet was recognised in February when its Motivational Engineering Gaming Application (MEGA) gamification solution won the Innovation of the Year at the EGR Nordics Awards and it is delighted to see its achievements gain further recognition with these shortlist nominations.

Oksana Tsyhankova, CMO of Soft2Bet, commented: “Being shortlisted in five categories is a great achievement and huge credit goes to our technical, product and marketing teams. Betinia’s success in two of Europe’s most competitive and regulated markets is also highly satisfying because it showcases our B2C expertise in driving engagement, retention and revenues.”

The post Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards appeared first on European Gaming Industry News.

Betmotion

Betmotion leads campaign to aid victims of the Rio Grande do Sul floods

Published

13 hours ago

May 8, 2024

GamingAmericas.com

betmotion-leads-campaign-to-aid-victims-of-the-rio-grande-do-sul-floods

In response to the recent and devastating floods in Rio Grande do Sul, which have displaced over 100,000 people and severely affected 70% of the state’s municipalities, Betmotion, through its Corporate Social Responsibility project, BetSocial, is mobilising efforts to assist the victims of this catastrophe.

BetSocial has launched an initiative to support the actions of the NGOs Ação da Cidadania and CUFA, which are leading the charge in providing immediate aid to the impacted communities. At this critical moment, BetSocial is reinforcing the call for everyone to unite in solidarity and make donations that will be crucial for reconstructing affected lives.

“The tragedy that has struck Rio Grande do Sul requires a swift and coordinated response. At Betmotion, we believe in the power of solidarity and in our community’s ability to make a difference in times of need,” states Bianca Passos, founding member of BetSocial. “Every contribution, no matter how small, has a significant impact on the lives of those facing such difficult days.”

To facilitate donations, BetSocial has provided information on how to make contributions via PIX to the two partner organisations:

Ação da Cidadania: [email protected]
CUFA: [email protected]

Betmotion and BetSocial thank you in advance for your support and solidarity. They reiterate their commitment to work to alleviate the hardships faced by this catastrophe’s victims and continue promoting significant social impact actions.