Africa
Liberian President George Weah announced as Ambassador for Pan-African Inter-School Championship
President Weah is the only African to have won the FIFA World Player of the Year award
A joint CAF and FIFA delegation travelled to Liberia to hold meetings today with the Liberian Football Association and government officials in Monrovia. Partnerships with the public and private sectors, increased opportunities for youth through football and the appointment of Liberian President George Weah as the first Ambassador of the Pan-African Inter-School Championship were among the topics discussed.
Upon arrival last night at Monrovia Roberts Airport, the delegation were greeted by Liberia Football Association (LFA) President Mustapha Raji, members of the LFA Executive Committee (EXCO) and Minister of Youth and Sports, the Honorable D. Zeogar Wilson. In Monrovia city, Mayor Jefferson T. Koijee welcomed the delegations to the capital and presented the FIFA President with a key to the city in a gesture of friendship.
This morning, the delegation attended a meeting with the LFA EXCO, listening to the challenges it is facing with football infrastructure. CAF President Dr Patrice Motsepe underlined to members present that Liberia had huge potential, which could be harnessed by providing more opportunities for youth through football. He also stressed that working together for the good of African football is the best way to ensure progress for the game and the continent. FIFA President Gianni Infantino reinforced this message, referencing the iconic George Weah – now President of Liberia – as a great example of the positive impact football can have on a country.
An official meeting with the Minister of Youth and Sports followed. CAF President Dr Motsepe said: “We hear your concerns and would like to assure you of CAF’s commitment to work with Liberian football and government authorities to improve football infrastructure here.”
The delegation, together with the Minister of Youth and Sports, then visited the Samuel K Doe Football Complex, which has been fitted with a new turf pitch through funding from the FIFA Forward (https://fifa.fans/2R1hqAN) programme. Speaking at the complex, FIFA President Gianni Infantino said: “FIFA believes that every country should have access to the best quality pitches and football facilities, and we will work with CAF to bring about more improvements to Liberia.”
An audience with Liberian President, His Excellency George Weah, followed. Strengthening African and Liberian football was central to discussions, with Gianni Infantino stating: “We are happy to be in a country so passionate about football. We are here to give you CAF and FIFA’s full support to take football into a new era and we will work with you to do this.”
Talks also covered the power of football on economies. “Football and economic development go hand in hand, so let’s try through football to invest in job creation,” said CAF President Dr Motsepe. “It’s also our duty to make sure stadia meet the required standards, and CAF will work with the Liberian authorities to do so.”
The conclusion of the meeting saw the CAF and FIFA Presidents present President Weah – the only African to have won the FIFA World Player of the Year award – with a certificate announcing him as the first Ambassador of the Pan-African Inter-School Football Championship.
Gianni Infantino said: “President Weah is an icon of football and now a respected statesman. FIFA and CAF are delighted to have his support. His stellar football career is an inspiration to young Africans and we welcome him on board this initiative, supported by the African Union, which will see football competitions at national level in schools throughout Africa. Football offers us a unique opportunity to connect with young people and empower them through this programme.”
The joint delegation then visited the construction site at the headquarters of the LFA to discuss the developments that have taken place in expanding women’s football in the country, before attending a women’s youth football match at Antoinette Tubman Stadium.
Before kick-off, LFA President Mustapha Raji thanked both the CAF and FIFA Presidents for visiting his country and for believing in the power of football to give hope, education and joy to children in Liberia. This was followed by addresses from the Minister of Education and Youth and Sports respectively.
CAF President Dr Motsepe’s took to the stage for a short address, concluding: “We must be proud of and thankful to the LFA President for his excellent work. Football has a bright future here. The girl who is going to be the African winner of The Best FIFA Women’s Player Award (https://fifa.fans/3nZyxze) could be here today!”
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Sun International CEO Ulrik Bengtsson has announced the appointment of Mark Sergeant as chief operating officer: gaming, responsible for land-based revenue across the group.
Sergeant will head up the casino operations from February, reporting directly to the CEO. He also brings over 25 years of credible leadership experience across all spheres of Sun International’s operations, from gaming to leisure and hospitality, having led two of the UK’s largest casino groups.
As the group managing director at Genting Casinos he oversaw a portfolio of 35 casinos across the UK, an international casino operation in Cairo, a UK integrated gaming and leisure resort, and two online gaming businesses.
Sun International said the appointment marks another giant leap forward for the group as it pursues its strategy to become a digitally-led, market-leading omnichannel gaming company of scale.
Bengtsson said: “Mark brings all the right skills to drive our gaming operations forward as well as a fresh new perspective for how we can continue to build world-class capabilities”
“In addition to his notable skills, we were also impressed by his leadership expertise and his passion for people. He is widely recognised for building high‑performing teams, developing future leaders, and cultivating service‑driven cultures that will ultimately deliver exceptional customer experiences. He has also played a significant role in championing Responsible Gaming strategies, ensuring operational excellence while upholding the highest standards of compliance, integrity, and customer care.”
The post Sun International Appoints Mark Sergeant as Chief Operating Officer of Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AFCON 2025 ran from 21 December to 18 January, packing 52 matches across 19 matchdays. Given that schedule and the heavy interest in favourites such as Senegal, Morocco, Nigeria and Egypt, many expected a measurable boost in online gambling activity. However, Blask data shows the tournament produced only occasional deviations from normal patterns — even in the nations with teams that reached the final stages.
Key findings from Blask data
- No broad uplift: Overall iGaming demand did not climb consistently across markets during AFCON.
- Weekly rhythm dominated: The Blask Index largely followed pre-existing weekly patterns; matchday timings rarely overrode those cycles.
- Host-country anomaly: Morocco — with more viewer-friendly kick-offs (five of seven on Sundays or Friday evenings) — recorded the largest single day-to-day Blask Index move (26 December, Morocco vs Mali at 21:00 local).
- Vertical competition mattered: Live-match excitement often drew attention away from casino play rather than increasing it. Hourly Blask Index figures frequently fell or stayed flat during national-team matches.
- Market-share stability: Dominant brands (usually 1–4 operators) retained their daily shares; AFCON did not reshuffle leaders in most markets.
Why AFCON didn’t create a sustained iGaming spike
- Calendar beats event noise. Daily and weekly user habits — workweek rhythms, prime-time viewing slots and local schedules — remained the strongest determinants of iGaming demand.
- Attention is finite. While live betting benefits from matchday attention, casino verticals compete for the same user time. In practice, watching matches often reduced casino activity.
- Operator strategy limits volatility. In markets controlled by a few large operators, firms manage audience attention by shifting promotions across verticals rather than expanding overall demand. That keeps market shares relatively steady.
Notable exception: Nigeria’s operator flip-flop
Nigeria bucked the broader trend: two brands controlling 70%+ of audience attention exchanged top positions frequently. Bet9ja was the 2025 leader overall, but SportyBet overtook it on most AFCON days, including all Nigeria team matchdays — showing how high-profile tournaments can temporarily reorder leaderboards where competition is extremely concentrated.
What this means for operators and marketers
- Promotions should be tactical, not assuming scale. Expect matchday windows to deliver spikes in live-bet engagement but not necessarily a net rise across iGaming.
- Vertical-specific offers perform better. Tailor live-betting promos during matches and protect casino revenues with off-peak incentives.
- Local kick-off times matter. Host nations or markets with viewer-friendly schedules can see stronger short-term lifts — use that to time campaigns.
Conclusion
AFCON 2025 drew continent-wide interest, but Blask’s daily and hourly data indicate no broad, sustained iGaming uplift. Instead, the tournament rearranged attention — boosting live-bet engagement at times while leaving overall demand on its usual calendar-driven trajectory. For operators, the insight is clear: the calendar is king, and major sporting events tend to redistribute, not expand, iGaming activity.
The post AFCON’s month of football did not lift iGaming demand — Blask data analysis appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Sun International has announced that Nomzamo Radebe will join Sun International as Chief Operating Officer: Hospitality & Sales, effective 2 February 2026.
“Nomzamo will play a pivotal role in advancing our hospitality and property businesses, contributing fresh insights as we continue to build world-class capabilities and pursue our ambition to be a digitally led, market-leading, omnichannel gaming company,” said Ulrik Bengtsson, CEO of Sun International.
Nomzamo is a Chartered Accountant with over 27 years of experience, including 20 years in senior leadership roles across the real estate sector. She joins Sun International from SA Corporate Real Estate Ltd, where she served as COO, and has held executive positions at Excellerate JHI, Pareto Limited and National Treasury. Her expertise includes property asset management, portfolio optimisation, mergers and acquisitions, treasury management and stakeholder engagement, having led teams managing portfolios valued at over R10 billion.
Nomzamo has been recognised with the Five Star Woman Award and IPM Business Leader of the Year and serves on the board of SAPOA.
“I am excited to join such a strong brand like Sun International. I look forward to interacting with the various teams to drive performance and deliver on our business strategies and value creation plans in the hospitality division,” said Nomzamo Radebe.
The post Sun International Appoints Nomzamo Radebe as COO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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