Canada
Sports Betting Set For Explosive Growth in 2021: CEO’s of MGM Resorts, FansUnite, fuboTV, and DraftKings Share Outlook
Wall Street Reporter, the trusted name in financial news since 1843, has published reports on the latest comments and insights from leaders at: MGM Resorts International, FansUnite, fuboTV, and DraftKings.
Wall Street Reporter highlights the latest comments from industry thought leaders:
MGM Resorts International (NYSE: MGM) CEO, Bill Hornbuckle: “BetMGM emerging as long-term leader sports betting and iGaming”
“…The sports betting and iGaming market is one of the largest and most exciting growth opportunities in the U.S.A. today, and BetMGM is emerging as a long-term leader. BetMGM began 2020 in just 3 markets and has ended the year with 10. It is now currently live in 12 states, and we expect to be in 20 states by the end of 2021 with access to approximately 40% of the U.S. adult population. As each state rolls out, MGM is securing a leading market share position. In the fourth quarter, BetMGM’s market share was 17% in its retail and online markets and 19% if you exclude Pennsylvania, which were only open for part of December. This is a testament to BetMGM’s successful execution and strong management teams as it continues to enter new states on day one….BetMGM’s key competitive advantage is its ability to lever MGM’s destinations our broad-based experiential offerings and our M life loyalty program as efficient and effective customer acquisition tools. Once engaged, we know that omnichannel customers have vastly greater value to our company than single-channel customers. And again, while we’re still in this in the early days in Michigan, we are already proving this out. We are currently seeing customer acquisition costs below the $200 range.”
FansUnite “Positioned for Exponential Revenue Growth in iGaming, E-Sports, Online Sports Betting”
In their latest presentation at Wall Street Reporter’s NEXT SUPER STOCK livestream, FansUnite (OTC: FUNFF) (CSE: FANS) CEO Scott Burton, and President Darius Eghdami explained how FUNFF’s latest distribution deal with an online casino games aggregator, sets the stage for exponential revenue growth opportunities. In the next 12 months, FUNFF plans to expand its current line from three games to twelve – while adding multiple aggregators for each game – reaching millions of new online casino customers worldwide. With each game generating as much as $500,000 in revenue per month for FUNFF – per online casino – and the potential to be in hundreds of online casinos – these numbers can quickly add up.
May 5 – FUNN engages SeventySix Capital Sports Advisory (“SSCSA”), a preeminent sports and entertainment consulting group, to assist the Company in advancing its sportsbook platform expansion in the United States. SSCSA and its affiliated companies have an extensive network spanning some of the biggest brands within the sports and entertainment industry. By leveraging SSCSA’s extensive network of key partners, FUNFF will be able to identify U.S. sports, esports media and other companies and brands that are looking for a betting platform partner to provide wagering services to its followers. A partnership with these brands will enable FUNFF to capitalize on their fanbase, which will further solidify the Company’s footprint in the U.S. sports betting market, and generate significant income through a revenue share model when it licenses its B2B online gambling solutions to these companies.
April 14 – FUNNF reports record $28.3M in betting volume and a 136% increase in revenue for its McBookie subsidiary in Q1 2021, compared to same period last year.
March 17 – FUNFF enters into a strategic partnership with TGS Esports Inc. (TGS), a leading esports solutions provider, to launch live esports tournament prediction games.
TGS partners with organizations and brands to build and grow their esports communities via tournaments, broadcast production and events.
March 4 – FUNFF applies for UK Gambling licenses, which will unlock its suite of betting products to operators in the U.K. online gambling market and deploy its B2C wagering platforms in the United Kingdom. These applications represent a critical step for FansUnite to expand its operations to the U.K., a jurisdiction that is considered to be one of the largest gambling markets in the world.
DraftKings Inc. CEO, Jason Robins “New Sports Betting Markets Openings Are Fueling Growth”
“…We are raising our revenue outlook for 2021 due to our expectation for continued growth, the outperformance of our core business and newly launched states that were not included in the guidance we shared in November…Looking ahead, I remain very confident in the continued growth of the online sports betting and iGaming markets in the U.S. Even in a market like New Jersey where we’ve been live for 2.5 years, substantial growth continues. Our handle in New Jersey grew over 100% in 2020 and we are profitable in the state despite the impact of the COVID pandemic…. In the fourth quarter, we launched sports betting in Tennessee. In January, Iowans were able to register via our mobile app rather than in person at a retail casino. We also launched mobile sports betting and iGaming in Michigan and we launched mobile sports betting in Virginia…”
“…We continue to be live with mobile sports betting in more states than any other operator. Our launch in Michigan is going very well. Early results are consistent with our goal to always maximize overall user engagement and monetization across our product offerings…DraftKings achieved 25% share of mobile sports betting handle and GGR and 20% share of iGaming GGR in the first 10 days of a highly competitive market. Our iGaming handle per capita in Michigan on Super Bowl Sunday with 1.9 times the average of our iGaming handle per capita in New Jersey, Pennsylvania and West Virginia on their first Super Bowl…We’re excited for the future. DraftKings is well positioned with over $1.8 billion in cash to enter new states as soon as practicable, to drive our continued product innovation, acquire customers and explore opportunistic M&A…”
fuboTV CEO David Gandler: ”At Intersection of Sports Streaming and Wagering”
“…From an execution standpoint, Q3 was by far the strongest quarter in the company’s history. Our results have exceeded previously raised guidance with solid growth across every KPI we track. Revenues were up 47% to $61 million. That’s well ahead of the guidance range we provided of $52 million to $55 million. …Paid subscribers at quarter end totaled 455,000, and that’s 58% above the 288,000 last year. Net additions came in at 167,000. That’s up almost 100% year-over-year…FUBO sits firmly at the intersection of 3 megatrends: The first is the secular decline of traditional television viewership; the second is the shift of TV ad dollars to connected devices; and the third is online sports wagering, a market we absolutely intend to enter. Our growth opportunities are numerous, and there are great many reasons for us to be optimistic given the optionality in the business…”
“We’re super excited about wagering. I would say that we’ve already started executing on our strategy. And at the appropriate time, we’ll provide more details. But the way we think about wagering is we look at it from a 3-bucket perspective: we have an acquisitions advantage, we have an engagement advantage and we have a monetization advantage. For acquisitions, you should think of it that we’re starting with 500,000 paying subscribers. And what you’ve heard from our ability to sell attachments this quarter, we think that we’re going to be able to also sell in a lot of wagering opportunities. Number two was on the engagement front. We have over 50,000 sporting events on the platform, and we’re getting people to watch over 120 hours per month. So there are going to be ample opportunities for us to really sort of drive that forward…”
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Canada
High Roller Technologies Signs Letter of Intent with Kindbridge Behavioral Health to Support Responsible Gambling in Ontario
High Roller Technologies Inc., operator of the award-winning, premium online casino brands High Roller and Fruta, announced it has entered into a non-binding Letter of Intent (LOI) with Kindbridge Behavioral Health (Kindbridge) to support its commitment to responsible gambling in Ontario, subject to licensing and regulatory approval.
Through the planned partnership with Kindbridge, High Roller intends to offer eligible Ontario players who choose to self-exclude a confidential pathway to support that helps individuals understand their options and take next steps at their own pace. The experience begins with education and a guided triage process, followed by the option to connect with no-cost peer support and, when appropriate, licensed Canadian clinicians. Using a stepped-care approach, individuals can start where they feel ready and access additional support over time, based on their needs and goals.
“We believe entertainment should always be enjoyed responsibly. Partnering with Kindbridge reinforces our commitment to player wellbeing by ensuring that anyone who may be experiencing challenges with their gambling activity has access to meaningful, professional support. This collaboration reflects our responsibility not only as an operator, but as a trusted brand that puts people first,” said Seth Young, Chief Executive Officer at High Roller.
Kindbridge works with gaming operators across North America to deliver early-intervention programs designed to identify, assess, and support at-risk individuals, including integration with self-exclusion and responsible gaming workflows.
“Building strong, accessible pathways to support is an essential part of effective responsible gambling programs.nOperators are uniquely positioned to assist individuals who may be experiencing distress by helping connect them to appropriate care. We’re proud to work with High Roller to expand access to specialized clinicians and evidence-based resources, supporting healthier outcomes for players and more effective responsible gambling frameworks,” said Daniel Umfleet, Founder & CEO of Kindbridge Behavioral Health.
Seth Young, who currently serves as Chief Executive Officer of High Roller, is a current shareholder, member of the Board of Advisors, and former member of the Board of Directors at Kindbridge.
The post High Roller Technologies Signs Letter of Intent with Kindbridge Behavioral Health to Support Responsible Gambling in Ontario appeared first on Americas iGaming & Sports Betting News.
Brightstar Lottery PLC
Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation
Brightstar Lottery PLC announced that it has deployed its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG). Brightstar’s powerful, cloud-based Sales Wizard easily integrates with OLG’s central system and equips sales representatives with actionable insights and compelling data to identify lottery retail opportunities and make every retail visit more effective.
“Brightstar’s Sales Wizard is enabling OLG’s sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit. Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs,” said Vanessa Theoret, OLG Sr. Director Retail Sales & Account Management.
“OLG joins 24 other lotteries in using Brightstar’s Sales Wizard to help responsibly grow sales. Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Sales Wizard is the industry-leading sales force automation tool that provides sales teams with timely, relevant information and is available in user-friendly mobile apps for greater efficiency in the field. Currently supporting more than 148,000 retailers globally, Sales Wizard provides data and insights on sales, instant ticket inventory, instant ticket facings, point-of-sale equipment and signage, and much more.
Brightstar serves nearly 90 lottery customers and their players on six continents.
The post Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation appeared first on Americas iGaming & Sports Betting News.
Canada
ComeOn Launches New Marketing Campaign in Ontario
ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalized entertainment experiences at scale.
Since entering Ontario in 2022 with its licensed online casino offering, ComeOn Group has steadily built its presence in one of North America’s most competitive regulated markets. In late 2024, the Group reached a major strategic milestone with the launch of its full proprietary sportsbook in the province, expanding its product portfolio and strengthening its position as a full-suite iGaming operator.
The addition of sportsbook enables ComeOn to offer both casino and sports betting within a unified entertainment ecosystem. This expansion aligns with the Group’s broader global strategy to accelerate sportsbook growth, leveraging its in-house platform, trading capabilities, and risk management expertise to scale efficiently across regulated jurisdictions.
To support this next phase of growth in Ontario, ComeOn Group has shifted to an independent media planning model, activating a bold, high-frequency presence across Linear TV, Connected TV (CTV), and Digital channels. This approach reflects the Group’s product-led philosophy- pairing increased brand visibility with a seamless, personalized player journey powered by a robust, in-house technology stack built for performance and scale.
At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.
Efi Peleg, Chief Commercial Officer at ComeOn Group, said: “Ontario is a critical and highly competitive market for us. By shifting to independent media planning and activating a true 360-degree marketing mix, we’re not just increasing awareness – we’re demonstrating the strength of our proprietary platform and our ability to deliver a superior, personalised player experience. Our headline campaign, led by Jeremy Piven, brings our entertainment-first proposition to life and reflects our broader strategy of driving sustainable growth in key regulated markets through differentiated products and data-driven execution.”
The post ComeOn Launches New Marketing Campaign in Ontario appeared first on Americas iGaming & Sports Betting News.
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