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Football for Friendship draws teams for this year’s Football for Friendship eWorld Championship
The 32 International Teams of Friendship for this year’s Football for Friendship eWorld Championship (eF4F), which is organised under the banner of Gazprom International Children’s Social Programme Football for Friendship, have now been drawn. Young Players from 211 countries will compete for the eF4F Championship title from 27th to 29th May.
The Open Draw was held in an online ceremony on 25th April, the International Day of Football and Friendship. The Young Ambassadors for the project, Ananya Kamboj from India, Yusuf Moazzam from Pakistan, Sheqayli Ascencion from Aruba and Alinur Gabidenuiy from Kazakhstan, drew the 32 International Teams of Friendship. The teams were organised into a total of eight groups, with each group consisting of four teams. All teams are named after endangered species to draw attention to the problem of animal extinction. Watch the Open Draw on the programme’s YouTube: https://www.youtube.com/watch?v=1WtKefJnfas.
The eF4F is held on the multiplayer simulator Football for Friendship World (F4F World), which was specially developed for F4F, but available for free on MS Windows, Apple macOS, Android, iOS. Each team consists of six players, and a match runs for two halves of 3.5 minutes each. Football academies all over the world can nominate boys and girls aged 12 to 14 as players up to 1st May.
The preliminary rounds of the eF4F 2021 tournament will take place on 27th and 28th May. The final will be played on 29th May. The national F4F Ambassadors will meet for the National Ambassadors Forum in Istanbul on 29th May on the occasion of the UEFA Champions League final. At the Forum, they will discuss the development of children’s football.
Football for Friendship is aiming to achieve its third GUINNESS WORLD RECORDSTM title this year as well. The programme already has two GUINNESS WORLD RECORDSTM title was achieved for the most nationalities in a football training session and the most users in a video football hangout.
Ivan Galayev, Young Player from Latvia, 12 y.o.: Dear participants at the events of F4F 2021, welcome to the world of nine values. It was a great pleasure and a great honour for me to take part in the Football for Friendship eWorld Championship in 2020. It’s the perfect place to experience friendship, peace and enthusiasm for the game of football. I wish you good luck and lots of fun in the 2021 games. Enjoy yourselves!
Muhammad Y Jallow, Young Player from Gambia, 14 y.o.: When my father first recommended that I take part in F4F, I didn’t really understand what it all meant. But when I started to look for more information, I understood that it’s about much more than a game. In fact, its key ideas are: 1. Fair play, 2. Football should not create disharmony but forge friendships. 3. The best way to play football is to train regularly. I train really hard. When I started playing football, all my teammates were at least three times better. I started working hard on myself until I got into the first team and even became the best player in the team. I have learnt never to give up. It was like a dream come true when I found out that I can take part in this fantastic project. Thank you for everything.
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BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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