Latest News
Football for Friendship draws teams for this year’s Football for Friendship eWorld Championship
The 32 International Teams of Friendship for this year’s Football for Friendship eWorld Championship (eF4F), which is organised under the banner of Gazprom International Children’s Social Programme Football for Friendship, have now been drawn. Young Players from 211 countries will compete for the eF4F Championship title from 27th to 29th May.
The Open Draw was held in an online ceremony on 25th April, the International Day of Football and Friendship. The Young Ambassadors for the project, Ananya Kamboj from India, Yusuf Moazzam from Pakistan, Sheqayli Ascencion from Aruba and Alinur Gabidenuiy from Kazakhstan, drew the 32 International Teams of Friendship. The teams were organised into a total of eight groups, with each group consisting of four teams. All teams are named after endangered species to draw attention to the problem of animal extinction. Watch the Open Draw on the programme’s YouTube: https://www.youtube.com/watch?v=1WtKefJnfas.
The eF4F is held on the multiplayer simulator Football for Friendship World (F4F World), which was specially developed for F4F, but available for free on MS Windows, Apple macOS, Android, iOS. Each team consists of six players, and a match runs for two halves of 3.5 minutes each. Football academies all over the world can nominate boys and girls aged 12 to 14 as players up to 1st May.
The preliminary rounds of the eF4F 2021 tournament will take place on 27th and 28th May. The final will be played on 29th May. The national F4F Ambassadors will meet for the National Ambassadors Forum in Istanbul on 29th May on the occasion of the UEFA Champions League final. At the Forum, they will discuss the development of children’s football.
Football for Friendship is aiming to achieve its third GUINNESS WORLD RECORDSTM title this year as well. The programme already has two GUINNESS WORLD RECORDSTM title was achieved for the most nationalities in a football training session and the most users in a video football hangout.
Ivan Galayev, Young Player from Latvia, 12 y.o.: Dear participants at the events of F4F 2021, welcome to the world of nine values. It was a great pleasure and a great honour for me to take part in the Football for Friendship eWorld Championship in 2020. It’s the perfect place to experience friendship, peace and enthusiasm for the game of football. I wish you good luck and lots of fun in the 2021 games. Enjoy yourselves!
Muhammad Y Jallow, Young Player from Gambia, 14 y.o.: When my father first recommended that I take part in F4F, I didn’t really understand what it all meant. But when I started to look for more information, I understood that it’s about much more than a game. In fact, its key ideas are: 1. Fair play, 2. Football should not create disharmony but forge friendships. 3. The best way to play football is to train regularly. I train really hard. When I started playing football, all my teammates were at least three times better. I started working hard on myself until I got into the first team and even became the best player in the team. I have learnt never to give up. It was like a dream come true when I found out that I can take part in this fantastic project. Thank you for everything.
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BMM Testlabs
BMM Testlabs hires Michael Minor as SVP and North America BD lead
Minor will lead land-based gaming sales strategy and customer engagement across the region.
BMM Testlabs has appointed Michael Minor as Senior Vice President & North America Market (NAM) Leader, Business Development, the company said.
In the role, Minor will lead land-based gaming sales strategy and customer engagement across North America, with a mandate to expand BMM’s regional presence and relationships with manufacturers, suppliers, and operators.
Minor brings more than 20 years of experience in business development leadership, client engagement, and sales strategy, according to BMM. He previously held senior roles at NEXTEQ, Pavilion Payments, and IGT.
Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”
Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”
- BMM Testlabs: https://bmm.com/ Company site for confirmation of the executive appointment and BMM’s testing and certification services.
- American Gaming Association: https://www.americangaming.org/ Trade body resource for North American gaming market context referenced in the appointment.
- Pavilion Payments: https://www.pavilionpayments.com/ Background on one of Minor’s prior employers cited in the release.
- IGT: https://www.igt.com/ Background on one of Minor’s prior employers cited in the release.
The post BMM Testlabs hires Michael Minor as SVP and North America BD lead appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Michael Minor has joined the Company as Senior Vice President & North America Market (NAM) Leader, Business Development.
In this role, Minor will lead land-based gaming sales strategy and customer engagement across the region, helping expand BMM’s presence and strengthen relationships with manufacturers, suppliers, and operators.
Minor brings more than 20 years of leadership experience in managing business development teams, client engagements, and sales strategies, and in-depth knowledge of gaming technologies and enterprise platform solutions. He previously held senior-level roles at NEXTEQ, Pavilion Payments, and IGT, where he led major initiatives and supported large-scale deployments of systems and technologies.
Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”
Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”
The post BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT appeared first on Americas iGaming & Sports Betting News.
Aglaja Geta
“Stories”, a new feature design to elevate sportsbook engagement and promotional visibility from BETBY
BETBY, the leading sportsbook provider, has announced the launch of Stories, a new feature designed to transform how operators present promotions and key events to their players.
Inspired by the widely adopted Stories format seen across social media platforms, the feature introduces a familiar, intuitive way for bettors to discover and engage with content directly within the sportsbook interface.
As competition for user attention continues to intensify, operators face the ongoing challenge of delivering promotions and updates in a way that cuts through the noise without overwhelming the user experience.
Stories addresses this by offering a dynamic, swipeable format that brings key content — such as bonuses, tournaments, major sporting events, and boosted odds — into a more engaging and accessible space.
Fully integrated into BETBY’s sportsbook environment, Stories enables bettors to seamlessly browse through short, interactive content cards, mirroring the mechanics they already use daily on social platforms.
This familiarity plays a key role in driving immediate interaction, lowering the barrier to engagement, and creating additional touchpoints between operators and their users.
By introducing a format that naturally encourages exploration, Stories helps increase visibility across promotional campaigns while supporting higher engagement rates.
Each new Story acts as a trigger for curiosity, prompting users to click through and discover new offers or events, ultimately contributing to improved promo turnover.
The feature feels particularly intuitive to younger demographics, who are already accustomed to this style of interaction.
By aligning sportsbook UX with established digital behaviors, BETBY allows operators to connect with these audiences in a more organic and impactful way.
“Stories is about meeting users where they already are, in terms of how they consume content,” said Aglaja Geta, Head of UX & Analytics at BETBY.
“We wanted to introduce a format that feels instantly familiar, while giving operators a powerful new way to highlight their most important promotions and events.
It creates a smoother, more engaging experience that encourages interaction without adding complexity to the platform.”
From an operational perspective, Stories offers a streamlined way to enhance the front-end experience without requiring structural changes to the sportsbook.
The feature integrates seamlessly, allowing operators to enrich their content strategy while maintaining a clean and intuitive interface.
About BETBY
BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.
BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.
From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post “Stories”, a new feature design to elevate sportsbook engagement and promotional visibility from BETBY appeared first on Americas iGaming & Sports Betting News.
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