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Leading sportsbook platform provider BtoBet, now forming part of Aspire Global, has announced a partnership whereby it will be offering the esports iFrame solution and odds feed from Oddin to its partners.

Oddin, an engaging esports odds feed provider, distinguishes itself from the competition by fully focusing on maximising the players’ engagement, addressing the gaps in between tournaments that characterise the esports vertical. BtoBet’s partners will now be in an optimal position to boost their esports portfolio through a boosted live markets portfolio and an increase in the uptime, and hence their players’ engagement.

Sabrina Soldà, BtoBet’s Chief Marketing Officer, said that: “The esports vertical is increasingly registering a growth in its marketshare, especially since its player demographics are distinct from those that characterise the standard legacy sports betting vertical. Considering how much emphasis we place in providing a betting experience tailored for all player segments, it is imperative for us to ensure we are in a position to provide our partners with solutions that enable them to onboard the younger generation shaping the esports vertical.”

Marek Suchar, Head of Partnerships at Oddin stated: ‘” The way we think about esports betting has translated into our relationship with companies like BtoBet and Aspire Global, one of the biggest and most respected brands in the industry. I am extremely glad to partner with their team to deliver our vision to the vast network of their partners. From the very beginning, we believed that esports betting has the potential to become an important vertical for all the operators. This is why we developed a solution that can bring the engagement that the industry currently misses. With this partnership, our esports betting experience is made available to hundreds of operators.”

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