Cryptocurrency
Paulo Dybala signs as Skrill brand ambassador
Juventus superstar agrees two-year deal with Skrill to represent the digital payments brand among football fans worldwide
Argentinian international and Juventus icon, Paulo Dybala, has signed a new deal to represent digital payments brand Skrill.
Dybala’s first appearance for Skrill will be in a TV, digital and PR campaign to promote the digital wallet’s Prepaid Mastercard®, available in the UK and Europe. The TV advert will air in Italy for the first time on Sunday, April 18.
Considered to be one of the most valuable footballers in the world thanks to his creativity and pace on the pitch, Dybala, also known as ‘La Joya’ (‘The Jewel’), has helped Juventus to win eleven trophies, including five consecutive Serie A titles. He has been named in the Team of the Year three times and most recently earned the Serie A Player of the Season award for the 2019-20 season.
“I’m very happy and proud to be part of the Skrill family,” said Dybala. “I’m really interested to learn more about how Skrill can help me pay online, send money to friends and buy and sell cryptocurrencies.
“Having the flexibility that Skrill can offer is super helpful to someone like me who’s always on the go,” Dybala added. “I also love that I earn loyalty points on transactions every time I use my Skrill card.”
Dybala’s appointment as a brand ambassador follows a series of activations in the beautiful game for Skrill, most recently as AC Milan’s Official Payments Partner. His debut campaign will promote the Skrill Prepaid Mastercard® that gives users flexibility, security and privacy when spending their money, as well as complete control via Skrill’s mobile app that allows 24/7 access to a free digital wallet holding their card balance and all transactions. The card can be used anywhere that Mastercard is accepted, including online and abroad, at ATMs and in store.
Lorenzo Pellegrino, CEO of Skrill, added: “Skrill’s many features let you manage your money on the move, easily and safely. Dybala is the perfect brand ambassador for Skrill, reflecting our values around the speed of delivery and our focus on providing a world-class service. We are looking forward to a successful collaboration to share the many benefits of Skrill with football fans worldwide.”
Founded in 2001 and available in over 120 countries worldwide, Skrill is a globally established digital payments brand and part of Paysafe (NYSE: PSFE), a leading specialised payments platform which listed on the New York Stock Exchange on March 31, 2021, representing an exciting milestone for both the Skrill brand and the rest of the group. Skrill offers a multi-currency digital wallet with a number of services available alongside the Prepaid Mastercard®, including Skrill Money Transfer, that allows users to send money internationally. Skrill customers can also send money to their contacts through the Skrill app, as well as buy and sell interests in cryptocurrencies.
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affiliate marketing
ReferOn adds crypto finance layer to automate affiliate payouts
ReferOn has launched a built-in crypto finance layer designed to automate affiliate payouts and centralise crypto payout workflows inside its platform. The company said the feature supports crypto payments through its licensed partners’ payment gateways and is available now.
ReferOn said the layer is intended to replace manual, fragmented finance processes with program funding, real-time visibility into funds, automated crypto payouts, and audit-ready transaction history with exports. The company is positioning the release at affiliate teams that manage high payout volumes and frequent reconciliation work.
The update introduces a dedicated finance page for each affiliate program, including program funding and balance visibility, integrated top-ups with deposit address management, and a transaction journal with filters, detail views, pagination, and CSV export. ReferOn also said the automated payout flow records conversion data (rate and amounts), syncs statuses, and creates transaction records instantly.
On controls, ReferOn said each automated payout requires explicit confirmations and 2FA before being triggered. The company added that the feature is built to support audit and compliance needs through traceable transaction logs and one-click CSV exports.
Vlad Bondarenko, Head of Product at ReferOn, commented: “In all honesty, manual crypto payments are a disaster waiting to happen. When teams are afraid of entering the wrong address, making a double payment, or organising ever-growing spreadsheets, the team environment turns conservative and reactive. Our new crypto finance layer eliminates this confusion by providing managers with a comprehensive, centralised hub that automates the manual via integrated payment partners. This feature isn’t about offering affiliates a fancy new payment method or automating for the sake of it, it’s about freeing you up to run a revamped financial operation.”
The post ReferOn adds crypto finance layer to automate affiliate payouts appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BC Engine
BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC
Global crypto gaming platform BC.GAME has introduced BC Engine, a new rewards system designed to provide players with ongoing value from their gameplay, without minimum thresholds or tier requirements.
Inspired by crypto staking models, BC Engine transforms the platform’s native token, $BC, from a one-time incentive into a continuous rewards mechanism. Players still earn $BC through wagering as usual, but instead of being distributed as a standalone reward, the token is automatically allocated into BC Engine, where it contributes to ongoing earnings.
Rewards are distributed hourly in BCD, BC.GAME’s USD-pegged token, with each player’s payout determined by their $BC balance at the time of distribution. This structure creates a more consistent and transparent reward model, directly linking player activity to tangible returns.
The system also introduces a more sustainable approach by aligning reward funding with actual gaming performance, reducing reliance on traditional promotional spending.
Importantly, BC Engine is accessible to all players from day one, with no wagering thresholds or tier-based entry requirements, allowing users to begin earning rewards from their very first bet.
Alongside the launch, BC.GAME has rolled out additional enhancements to its rewards ecosystem, including a Welcome Shield protection feature for new users, as well as updated daily, weekly, and monthly reward programs.
The release comes as BC.GAME continues to expand in regulated markets, with an increased focus on compliance, local partnerships, and sustainable growth. The platform has been adapting its offering to meet jurisdictional requirements while strengthening its position across both licensed environments and its global crypto audience.
Kar Kheng Giam, Chief Executive Officer of BC.GAME, said:
“We want rewards to be simpler, more immediate, and more sustainable. Players should see value from the moment they start playing, without needing to reach specific milestones. With BC Engine, $BC becomes a core part of how ongoing rewards are delivered.”
The new features are now live across multiple markets, subject to local regulatory availability.
The post BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Crypto
Paysafe launches Pay with Crypto solution to meet US iGaming market demand
Paysafe (NYSE: PSFE), a global payments platform, today announced the launch of Pay with Crypto, a new crypto payment method for iGaming operators and daily fantasy sports brands in the U.S. market. Powered by MoonPay, the leader in global crypto payments and stablecoin infrastructure, Pay with Crypto allows iGaming brands’ customers to use their preferred stablecoin or cryptocurrency to effortlessly fund their player accounts, where permitted.
With a reported ~70.4m American adults owning cryptocurrency and with Paysafe’s own research indicating that 83% of U.S. players have appetite for crypto payments, the company has responded to meet this demand with Pay with Crypto. Whether a player wants to fund their iGaming account using USD Coin (USDC), another stablecoin, or any major cryptocurrency, Paysafe’s new payment option for operators’ cashiers enables their crypto deposit to be rapidly converted to U.S. dollars to allow play.
After selecting Pay with Crypto and their preferred stablecoin or cryptocurrency, players simply connect their crypto or custodial wallet to fund the deposit, with the MoonPay Commerce Checkouts technology also supporting transactions via QR code using users’ phones. Once transactions have been verified, Pay with Crypto instantly converts crypto deposits into U.S. dollars to fund the player account.
The flexibility embedded in the Pay with Crypto solution also extends to operators, which can choose to settle payments almost instantly in stablecoins in their business’s crypto wallet, or settle in U.S. dollars or any major fiat currency through MoonPay’s Virtual Accounts powered by Iron.
Operators can upgrade their cashiers with Pay with Crypto through a single, streamlined integration of the Paysafe Gateway, which has been developed specifically for iGaming and leverages the company’s 30 years’ global experience. With the Gateway already boasting frictionless card payments, the Skrill digital wallet, the PaysafeCash eCash solution, a Pay by Bank product, and 30+ local payment methods, the addition of Pay with Crypto sees Paysafe continue to diversify its offering to meet evolving transactional preferences.
Zak Cutler, President of Global Gaming at Paysafe, said: “Galvanized by the growing popularity of stablecoins, cryptocurrency is evolving in the U.S. from an investment asset into a unit of value for payments, and we’re seeing this shift gather pace in the country’s iGaming market. Against this backdrop, we’re delighted to unveil Pay with Crypto, a forward-thinking solution that strongly positions U.S. operators for their customers’ changing transactional preferences – the future of how they pay when they play.”
Ivan Soto-Wright, Founder and CEO of MoonPay, commented: “Crypto rails are making payments faster and more efficient, and our job is to close the gap between this technology and real-world utility. People shouldn’t have to convert their digital assets just to make a purchase – they want to use what they already have. Paysafe brings that experience to more people through trusted, regulated platforms.”
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