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BETBY

BETBY GROWS LATAM PRESENCE WITH JUEGAENLINEA DEAL

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BETBY, the innovative sportsbook supplier, has significantly grown its reach in Latin America, partnering with Juegaenlinea in a deal that will see it roll out its complete solution.

Juegaenlinea customers in Chile, Ecuador, Peru and Venezuela will now have access to the provider’s complete end-to-end product, which offers markets on over 600,000 live events a year, across a range of sports.

The operator will be using BETBY’s latest sportsbook layout, which gives the smoothest user experience to date, while also giving complete customisation abilities to players, through a series of widgets and pins that can enhance any betting experience.

BETBY will also be supplying its thrilling collection of AI-led esports products, Betby.Games. With titles covering football, basketball, Rocket League, tennis and more, the provider’s innovative range adds a valuable vertical for all sportsbook partners.

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The agreement marks the latest commercial expansion for BETBY in 2021, following integrations with Betmaster and Starfish Media, among others, as it looks to further expand its global presence.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “We’re delighted to take our complete product offering live with Juegaenlinea in a number of Latin American countries. It also marks one of the first times our new sportsbook layout will go live with a customer, so it’s a hugely exciting moment for us.

“We’re always looking to expand in exciting markets, so this is a great opportunity for us to further our brand in LatAm.”

Jhorvis Perez, General Manager at Juegaenlinea, said: “BETBY’s sportsbook solution offers everything we could desire, with a cutting-edge product that suits our requirement to the letter.

“Adding the Betby.Games range also gives us a unique offering which can attract players of all demographics and tastes to our growing offering. As a leader in technology within the industry, we can’t wait to see what comes from our partnership with BETBY.”

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BETBY

How BETBY plans to make an impact in LatAm

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BETBY is firmly focused on making a splash in Latin America and recently attended the inaugural SBC Latinoamérica Summit. COO Eva Berkova talks about the key takeaways and plans for the region in 2024.

 

From a BETBY perspective, what are some of your key takeaways from the SBC Latinoamerica Summit?

After visiting this exhibition, it has become even more evident to us that Latin America rightly deserves to be a key focus for us, and we look forward to making a concerted effort to capitalise on the excitement this market brings. We already have several big partners here, but the region is very dynamic, and we are firmly convinced that we are going the right way, putting LatAm as one of our key focuses.

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At the exhibition we saw genuine interest in our product from delegates who know the workings and nuances of the LatAm landscape, and such are the opportunities in Latin America, we do not want to veer away from the territory and enhance our product portfolio to its passionate sports betting audiences.

With a wide range of operators, affiliates, regulators, and many other industry delegates in attendance, were there any key learnings that will influence your decision making for planning a long-term strategy for any expansion into the region?

For some time now we have been planning to introduce BETBY into the local market with a physical presence, and showcase the power and ingenuity of our products. After visiting the exhibition, our opinion was validated, personal connections and everyday communication are the cultural norm in this region, which really appeals to our company, and not only in business terms.

Constant communication is a key characteristic of the people of this region. Visiting the exhibition reaffirmed our belief that in order to strengthen BETBY’s position here, we need to expand our physical presence in the form of our own LatAm office with a Spanish-speaking team.

The untapped potential of the Latin America market is well-documented, what is it about the market that excites BETBY most?

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The LatAm market appeals to us because of its breadth and appetite for sports. In this market, there is also a huge opportunity to promote esports. Esports in LatAm is still a niche that is not very saturated with content and offers, as there is a sustained promotion of traditional sports that are hugely loved in the region like basketball, baseball, and soccer.

The potential of the market is truly enormous, without exaggeration. With our mentality and extensive sportsbook solution, BETBY’s products and ethos weave perfectly into the local fabric – both in terms of our company values and business approach.

How do you go about setting yourself apart from other competitors who are targeting the LatAm region?
For much of the LatAm population, sport is their life, exuding passion and love for their favourite teams and individuals. Many championships and tournaments are held here on a regular basis, which are of interest to local bettors. As BETBY has its own trading department, we can offer odds and markets for these local tournaments. This is one of our many unique selling points that sets our company apart.

Esports in LatAm is becoming increasingly popular, how will your Betby.Games offering cater capitalise on this growth?

The role of esports in LatAm is not that big yet, but it certainly has the potential to be. FIFA and Valorant are generally popular here, and BETBY offers three types of FIFA content in addition to a large esports package, which also includes Valorant.

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But the greatest interest is in Betby.Games – BETBY’s own product. An AI-powered sports feed with game mechanics that excludes human interference on the outrights, Betby.Games offers fully localised and customisable leagues and tournaments that includes the Libertadores Cup and South American Cup, which are of particular interest to local bettors.

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Aposta Ganha

BETBY expands eSports presence in Latin America with Aposta Ganha deal

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BETBY, the innovative sportsbook supplier, has partnered with Brazilian brand Aposta Ganha to provide it with its growing Betby.Games range of content.

The operator’s customers will soon be able to enjoy leading titles from the eSports portfolio, including Cricket, NBA 2K, Rocket League, and eFighting, as well as a hugely popular football title.

The Betby.Games range offers more than 100,000 live events per month, across more than 250 betting markets. It can be seamlessly integrated into any sportsbook platform, either as a standalone product, or as part of a broader ecosystem.

BETBY’s latest partnership marks further expansion across the globe for the provider, which has had a particular focus on Latin America in recent months.

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Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Our Betby.Games eSports range has proven to be hugely popular with players, and we’re very happy to able to bring it live with customers as a standalone product as it opens up further growth avenues for us.

“As we continue our geographical expansion, we’re thrilled to partner with Aposta Ganha, an operator with a strong presence in Brazil.”

Elvis Lourneco, Head of Product at Aposta Ganha, said: “The Betby.Games range of content is something that really appeals to players, and we’re delighted to bring it live on our casino brand.

“We strive to bring diverse, forward-thinking products to our users, and this deal is just another example of how we ensure our offering is best in class.”

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BETBY

BETBY grows sportsbook reach with Roobet partnership

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BETBY, the innovative sportsbook supplier, has signed a significant sportsbook deal with major crypto casino, Roobet.

Integrated via the Slotegrator platform, BETBY will power Roobet’s sportsbook offering worldwide, with a significant focus on the Latin American region, which the operator has earmarked as a major growth area.

In addition to its crypto-centric approach, Roobet also has a strong esports presence, hosting its own Counter-Strike tournament – the Roobet Cup. This aligns perfectly with the provider’s own esports efforts, with its Betby.Games range proving to be a standout product in the space.

The deal marks another strong commercial step for BETBY, which has enjoyed substantial growth over 2022, partnering with brands all over the world such as BC.GAME and Gamingtec, while also focusing on broadening its data feeds, to ensure a complete overview of global and regional sporting competitions and markets.

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Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Roobet is an operator with a growing reputation and we’re very pleased to be able to bring our leading sportsbook solution to its brand.

“With a particular focus on esports, we feel we have mirrored ideas of what players want from modern betting experiences, and couldn’t be more enthusiastic about the potential of this collaboration.”

Viktor Kareliusson, Head of Sports at Roobet, said: “BETBY’s sportsbook offering stands apart as one that puts partners and players first, while offering a wealth of markets and competitions that our customers will love.

“We can’t wait to work closely with BETBY to achieve our business goals, and offer an outstanding sportsbook alongside our casino products.”

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