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SIS seals Watch and Bet racing deal with Unibet
Agreement with online operator covers horse and greyhound racing
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has reached an agreement with Kindred Group to deliver its racing content in a Watch and Bet format to their online brand, Unibet, through bespoke customer branded channels.
Unibet customers in Australia, UK, Ireland and across Europe will have access to the bespoke branded, 24/7 live betting channels, featuring live streams of SIS’ premium exclusive UK and Irish horse racing, international horse racing from Czech Republic, Dubai, Germany, Hungary, Latin America, and the US, as well as UK and Irish greyhound racing.
Through SIS’ Watch and Bet model, bettors will be able to view these live races without the need for a prior bet, which has proven to increase engagement and incremental revenues.
This latest agreement builds on previous deals for SIS in Australia, as it continues to extend its presence across the globe and further enhances its reputation as a leading supplier of 24/7 live betting services to the industry.
Paul Witten, Commercial Director at SIS, said: “We’re very pleased to have reached this agreement with Unibet to provide their customers with a first-class betting experience through our bespoke branded 24/7 live betting channels in the UK, Ireland and Australia.
“This deal represents another important step as we continue to expand internationally, while it is further proof that the Watch and Bet model is becoming increasingly popular with online operators looking to boost engagement with their customers.”
Ben Colley, Head of Global Racing & UK Sports at Kindred Group, said: “We’re thrilled to be working with SIS and look forward to being able to deliver an enhanced racing offer to our customers.
“We’re confident that the branded channels will prove to be a success and that SIS’ Watch and Bet model and its multiple quick-fire betting opportunities will help us to increase engagement and drive incremental revenues.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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