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PlayTenn.com: Tennessee’s handle drops in February, continuing national trend

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Tennessee sportsbooks continued a national trend with its first month-over-month decline in betting volume, a product of February’s 28 days and the conclusion of the NFL season, according to analysts from PlayTenn.com, which offers news and analysis of the fledgling Tennessee gaming market.

“Even as quickly as Tennessee has grown, this is a reminder that the state is still very much a part of the same sports betting ecosystem that dictates the rest of the U.S. markets,” said Nicole Russo, analyst for PlayTenn.com. “Sportsbooks have really done a great job of engaging a sports-crazy population, though. Tennessee’s market has some challenges, but an enthusiastic customer base has a way of overcoming most anything.”

The Tennessee Education Lottery announced on Friday that bettors placed $176.3 million in wagers, the smallest handle since the market’s first month in November. That is down 16.6% from $211.3 million in January. Those wagers produced $13 million in adjusted gross income, down 40.4% from the record $21.8 million set in January.  February’s revenue injected $2.6 million in state taxes.

The state’s profitable February was due in large part to the Super Bowl, which produced a win of nearly $3 million on more than $15 million in wagering, according to TEL data released last month.

The Volunteer State set a record in November for the highest handle for a market in its first full month of online sports betting, but Michigan broke that record in February with $301.9 million. But February’s results still represent an extension of Tennessee’s historic start, pushing the state’s lifetime handle to $699.9 million since launching in November, more than any other U.S. market through its first four months.

“Even with increased competition from neighboring Virginia, Tennessee still could close the gap with far more mature markets like Indiana,” said Jessica Welman, analyst for PlayTenn.com. “Considering how quickly bettors have embraced online sports betting, there is plenty of reason to believe that the state’s operators will be able to sustain growth even as their early advantages begin to dissipate.”

The positive news was welcome after the TEL announced last week that the license for Action 24/7, the state’s lone local operator, was suspended amid allegations of money laundering and proxy betting. That left some bettors in limbo, too.

Even without Action 24/7 for at least the time being, the market continues to expand with new operators. The TEL does not release results from individual operators, but DraftKings, BetMGM, and FanDuel, have fiercely competed for market share since launch. And those leaders were joined in March by William Hill and TwinSpires.

“One of the hallmarks of a maturing market is the addition of innovative upstarts that have the potential to shake up the market, which we are finally seeing in Tennessee,” Welman said. “It’s too early to know for certain if news of a suspended license will shake bettor confidence in the state, and Action 24/7’s suspension is a reminder that regulated sportsbooks need to be vigilant in fostering trust. But with the three most established brands in U.S. sports betting thriving, and the addition of smaller, but familiar competitors, Tennessee should be able to learn from this and continue to grow.”

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Hard Rock Bet Brings World-Class Sports Betting and Online Casino to Ontario

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Hard Rock Digital announced the official launch of Hard Rock Bet in Ontario, Canada, marking the company’s first international market expansion and bringing its award-winning mobile sportsbook and online casino platform to players across the province.

Hard Rock Bet enters Ontario with a differentiated offering that combines a premium online sportsbook experience with one of the largest online casino selections in the market, featuring more than 3000 games, including top slots, table games, and live dealer content from leading providers. The platform delivers an intuitive player experience, fast deposits and withdrawals, and parlay wagering across fan-favorite sports from around the world. Ontario players will have access to exclusive Legendary Reward Drops at launch, as well as online Unity Points, which can be redeemed in the Hard Rock Bet Reward Store.

The Ontario launch reflects Hard Rock Digital’s commitment to building a truly local presence in Canada. Hard Rock Bet draws on the legacy of Hard Rock Hotel & Casino Ottawa, which has established itself as a trusted destination in the province. The company has an Ontario-based marketing team and a 24/7 local customer support operation to provide players with around-the-clock service.

“Expanding into Ontario with Hard Rock Bet marks the first time we’ve brought our platform to an audience outside the US. We’re excited to introduce Ontario players to a premium entertainment experience that reflects the energy and service synonymous with the Hard Rock brand. And by investing in local talent, local partnerships, and localized customer support, we’re creating an experience designed specifically for Ontario players,” said Marlon Goldstein, Executive Managing Director & CEO of Hard Rock Digital.

“Hard Rock Hotel & Casino Ottawa has the reputation of bringing people together for amplified entertainment experiences, and we’re excited to see that spirit extend into the digital space. The launch of Hard Rock Bet is a natural next step for the Hard Rock brand in Ontario, and we look forward to building on that connection with guests and players over time,” said Christine Crump, President of Hard Rock Hotel & Casino Ottawa.

The launch will also be supported by connections to Toronto’s iconic music scene, including a collaboration with Canadian artist Choclair that remastered a celebrated 20-year-old track, “Let’s Ride,” to celebrate Hard Rock Bet’s arrival in Ontario.

Hard Rock Bet is available for download via iOS and Android and can also be played on desktop via HardRockBet.ca.

The post Hard Rock Bet Brings World-Class Sports Betting and Online Casino to Ontario appeared first on Americas iGaming & Sports Betting News.

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1X2 Network launches in Alberta iGaming market with seven operators

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Supplier says its slot content is live across most tier-one Alberta brands, extending its Canadian footprint to three provinces.

1X2 Network has gone live in Alberta, launching with seven operators in the province’s newly regulated iGaming market.

The supplier said the rollout covers the majority of Alberta’s tier-one brands. It added that its content has secured homepage placement across operator lobbies since the market opened, with Iron Dog Studio’s 3 Hot Chilli Peppers featuring on the homepages of most operators in the province.

The Alberta launch follows 1X2 Network’s existing presence in Ontario and Quebec. The company said Alberta will be treated as a core market for future game releases, with new titles included in its ongoing release schedule for the province.

Kevin Reid, Chief Executive Officer at 1X2 Network, said: “Going live in Alberta with seven operators is a fantastic start and a real milestone in our North American journey.

“North America is a primary focus for us this year, and Alberta is now a core market for everything we release. We’re excited to build on this momentum as we expand further across the region.”

The post 1X2 Network launches in Alberta iGaming market with seven operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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1X2 Network

1X2 Network goes live in Alberta as North American expansion gathers pace

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1X2 Network has deepened its commitment to North America by going live in Alberta, launching with seven operators in the province’s newly regulated iGaming market. The rollout spans the majority of Alberta’s tier-one brands and reinforces the supplier’s decision to make the region a primary focus for the year ahead.

Since the market opened, 1X2 Network content has secured prominent homepage placement across operator lobbies, giving its studios immediate visibility with Albertan players from day one. Leading the way is Iron Dog Studio’s 3 Hot Chilli Peppers, the network’s flagship title, which currently features on the homepages of most operators in the province.

The launch builds on the momentum 1X2 Network has established in Ontario and Quebec, where its content has resonated strongly with local players. On the back of that success, the supplier has confirmed Alberta as a core market for all future game releases, ensuring new titles reach Albertan players as part of its ongoing release schedule.

Alberta represents the latest step in a wider North American growth strategy, with its Canadian presence now spanning three provinces.

Kevin Reid, Chief Executive Officer at 1X2 Network, said: “Going live in Alberta with seven operators is a fantastic start and a real milestone in our North American journey.

“North America is a primary focus for us this year, and Alberta is now a core market for everything we release. We’re excited to build on this momentum as we expand further across the region.”

The post 1X2 Network goes live in Alberta as North American expansion gathers pace appeared first on Americas iGaming & Sports Betting News.

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