The Tote has chosen TruNarrative technology to enhance customer onboarding and affordability checks as part of the company’s commitment to deliver a safe and secure gaming environment for customers in line with the latest UK regulatory guidance.

The Tote, the UK’s leading pool betting operator, is owned is by the UK Tote Group.

The Tote has been a core part of British horseracing since 1928 when it was established by Parliament under Winston Churchill as Chancellor of the Exchequer, to provide the public with a safe way to bet and vital funding for the sport.

UK Tote Group is committed to fulfilling Churchill’s founding mission through a revitalised Tote which provides better value and an improved experience to customers, as well as funding for British horseracing.

The 90-year-old British company is backed by racehorse owners and breeders from around the world and has an exclusive partnership with British racecourses to provide pool betting services to the six million people who attend race meetings in Great Britain every year.

The Tote employs 150 people who are based in the Tote’s main office in Wigan and a satellite office in London.

The TruNarrative platform enables operators to perform the checks they need to safely, quickly, and compliantly onboard, transact, manage and protect customers throughout their lifecycle, via a single API.

Delivering the ability to automate the customer journey and perform anti-money laundering (AML), behaviour and transaction monitoring, risk rating, document verification, affordability assessments all from within an intuitive user interface.In line with recent guidance from the UK Gambling Commission around affordability and customer protection, the Tote has worked with TruNarrative to enhance the player journey alongside existing partners.

As a key part of the Tote’s commitment to understanding and protecting players, the company needed the ability to build robust affordability screening into the customer journey.

TruNarrative is delivering the Tote a full workflow and risk rating solution, allowing centralised management of the customer journey.

The Tote will be able to perform enhanced due diligence and continuous risk rating on their customers. Using TruNarrative technology to run identity verification, customer affordability assessments and Document Verification checks providing customer insights across Tote’s multiple products.

TruNarrative will also provide the Tote with customer behaviour and transactional monitoring, with visibility over bets, deposits and withdrawals. This will assist the Tote’s customer protection teams with insight into a customer’s risk profile, detecting changes in behaviour and identifying potentially players where intervention maybe required.

“With the TruNarrative platform the Tote will be able to enhance the customer lifecycle and monitor their players. It’s great to be working with the Tote to help them understand players and deliver a great experience.” – Adam Doyle, Head of Gaming at TruNarrative.

“We’re pleased to be working with the TruNarrative team to help us ensure we have the information we need on customers throughout their time betting with the Tote. This is very important work and TruNarrative are excellent partners to work with for the Tote team.” – Dani Johnson, Tote’s Operations Director.