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Veloce Racing and Regatta Professional celebrate Global Recycling Day with launch of 100% recycled clothing range

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  • London-based Extreme E team reinforces sustainability mission with new clothing range
  • The range is targeted at all outdoor adventurers, conscious of environmental sustainability issues

Leading outdoor clothing brand, Regatta Professional, will utilise its 100% recycled ‘Honestly Made’ collection to develop this new co-branded range with Veloce Racing

Veloce Racing and Regatta Professional, the outdoor clothing specialist, have today announced a new clothing range made from 100% recycled plastics. The clothing range will be targeted at all outdoor adventurers conscious of environmental sustainability issues.

The new range will be produced from Regatta Professional’s existing ‘Honestly Made’ collection which, since 2019, has used plastic bottles to create fully recycled fabric used across the whole range, so far saving a total of over three million bottles that would have otherwise gone to landfill.

This news follows the recent announcement that Regatta Professional will be Veloce Racing’s Official Clothing Supplier for the 2021 Extreme E season, equipping the racing drivers and wider team with kit to withstand the various conditions that will be met in the five extreme race locations.

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Veloce Racing will encounter some of the most challenging conditions on earth during the inaugural season of Extreme E, making Regatta Professional the natural choice to be its Official Clothing Supplier. With this new range soon to be available via the Veloce and Regatta Professional websites, fans and general outdoor enthusiasts alike will be able to support their favourite Extreme E team whilst enjoying premium and sustainable outerwear.

Among the products that will be available for purchase are softshell jackets, thermal bodywarmers and insulated jackets for both men and women so there will be something for everyone and every weather condition. The Veloce range will be available for the public to purchase in the coming weeks.

Daniel Bailey, CEO, Veloce Racing, commented:

“We’ve loved working with Regatta Professional so far, and we were always aiming to expand our clothing partnership into a full range of Veloce apparel. The designs are stylish and practical and we are confident we have created a fantastic product range for an increasingly growing sustainability conscious audience.

“The environmental impact aspect is another part of this project that is very important to us. As one of the five key pillars of our organisation, sustainability is woven into everything we do so having the new Veloce range made entirely from 100% recycled materials is a fantastic way to tie this all together!

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“We’re going to visit some really extreme locations this season so it’s vital we have the right equipment to deal with hot temperatures, rain, snow or anything else that is thrown at us!”

Anthony Haber, MD, Regatta Professional, added:

“It’s exciting to finally announce this project we’ve been working on with Veloce Racing. We are supplying the race team with kit to keep them warm and dry when they’re on-event, but now we can offer the public the chance to support their favourite Extreme E team too as well as offering something for a non-racing audience that are just looking for stylish, quality kit.

“We’re proud of our existing Honestly Made range and this further collaboration with Veloce with their sustainability credentials and focus, make it a very natural collaboration.”

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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona

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The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.

Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.

Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.

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“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”

Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”

January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

The post ECA and AGEM applaud creation of Association Assembly at ICE Barcelona appeared first on European Gaming Industry News.

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Aviatrix expands into Venezuela with FacilitoBet

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Aviatrix, the innovative crash game that is quickly growing in popularity across Latin America and elsewhere, has added FacilitoBet to its portfolio of operator partners.

The deal sees FacilitoBet integrate Aviatrix into its proprietary GEO VES platform, making the game available to its players across Venezuela.

This is a major move by Aviatrix’s into the Venezuelan market, following numerous deals elsewhere in Latin America over the past 12 months.

Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “We want to bring Aviatrix to the most respected brands across Latin America, and FacilitoBet absolutely meets those criteria. By integrating us into their own platform, we’re able to work directly with the FacilitoBet team to bring a truly world-class experience to players across Venezuela. This is another important step in the Aviatrix journey.”

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Henry Sanchez, Director of FacilitoBet, said: “Crash games have become a true phenomenon over the last couple of years, and we love Aviatrix because it brings something unique to the genre. The game is engaging, and their team is extremely helpful when it comes to onboarding to our own GEO VES platform. We are sure Aviatrix will be a big success among our players.”

Aviatrix is quickly becoming Latin America’s favourite crash game, following integrations with NGX, Salsa Technology, Vibra Gaming, Cactus Gaming, RedCap, Virtualsoft, Casa de Apostas, Portugabet and many more.

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Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights

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Atlaslive, a leading B2B software provider in the global iGaming industry, has announced an exciting partnership with Alea, a data-driven casino game aggregator. Together, the two companies will deliver highly customized, data-focused gaming experiences designed to boost player engagement and drive operator success.

Atlaslive’s multi-functional platform empowers sports betting and casino operators with a customizable, scalable solution. Partners have the freedom to tailor the platform to their brand style and market preferences, whether they’re focused on a regional niche or a global audience.

With over 15,000 games in Atlaslive’s casino library, which includes slots, live casino games, table games, virtual games, lotteries, and more, operators can offer a diverse selection to match any player demographic. This vast collection will now be complemented by Alea’s aggregation, creating an unmatched selection of casino content.

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Lidiia Vakulenko, COO of Atlaslive, commented on the collaboration: “At Atlaslive, our goal is to provide operators with not only a powerful platform but also the tools and content they need to stand out in a competitive market. Our partnership with Alea enhances our already robust casino offering with even more game diversity, while adding sophisticated data insights that help our partners design player experiences tailored to their audience. This partnership is a game-changer for both companies and our partners.”

In addition to its extensive game portfolio, Atlaslive’s platform provides operators with advanced tools to create custom segments and automated marketing triggers. This allows operators to design personalized campaigns and offers based on player behavior, boosting engagement, retention, and ultimately, revenue.

Jordi Sendra, CEO of Alea, also commented on the collaboration: “We are thrilled to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in iGaming. Together, we can offer operators not just a vast range of top-tier games, but the deep player insights they need to refine their strategies and maximize engagement. We believe this partnership will open up new possibilities for both companies and the operators we serve globally.”

By bringing together Atlaslive’s dynamic platform and Alea’s data-driven approach, this partnership is set to transform the way casinos operate, providing powerful tools that will help them grow and thrive in the competitive iGaming landscape.

The post Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights appeared first on European Gaming Industry News.

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