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European Gaming Congress 2024

Canada

Scientific Games Enhances Licensing Partnership With Hasbro for New MONOPOLY Utility Trails Release

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New branded title further strengthens Hasbro gaming partnership

Scientific Games Corporation has launched its Hasbro-branded blockbuster game MONOPOLY Utility Trails, further boosting its long-term brand licensing partnership with Hasbro, Inc.

Produced by Scientific Games’ in-house studio, the new MONOPOLY title follows on from the recent release of CLUEDO Cash Mystery, which enjoyed a strong launch earlier this year.

The latest title from Scientific Games incorporates familiar landmarks and symbols associated with the globally recognized board game, with the gameplay centred on the two utilities, Water Works and Electric Company.

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European Gaming Congress 2024 (Warsaw, Poland)

With a top prize of 250,000x on offer, the online grid slot utilizes cluster mechanics and players are tasked with collecting 15 bonus symbols to trigger bonus rounds that are themed to the game’s iconic utility properties.

The exciting base game is packed with potential, featuring Wild Tracks that link up Wild symbols on the same row. Making a square with Wild symbols in each corner of the grid will trigger the huge Off The Rails Jackpot for maximum reward. There is also the classic Community Chest that hands out prizes, with players picking up solid wins even if they only manage to win second place in a beauty competition.

MONOPOLY Utility Trails is the latest product to be developed from the strong partnership between Scientific Games and Hasbro that extends back to 1998. An exclusive deal was signed in 2018 for the exclusive use of the prestigious MONOPOLY brand and 15 other iconic games, running through to 2025.

Mark Blecher, SVP Corporate Strategy and Business Affairs at Hasbro said: “Our long experience partnering with Scientific Games has showed us that this is a company dedicated to producing gaming entertainment that pushes the boundaries while staying faithful to our iconic brands. The MONOPOLY brand is the most iconic of all and it’s a delight for us to see a cherished brand globally inspire such an innovative gaming experience that we are sure players will love.”

Rob Procter, Content Specialist Director, Digital at Scientific Games said: “MONOPOLY remains one of the most popular game brands in the world and we thoroughly enjoyed working alongside Hasbro in delivering this innovative new title. Our OpenGaming proposition really springs to life with the MONOPOLY brand, and MONOPOLY Utility Trails typifies everything we are about in terms of game releases this year. Our in-house team has produced a slot that has a great front end, striking artwork and as ever, a strong set of responsible gaming features. The Cluster pays mechanic has great potential and this is a slot we are certain will be enjoyed by players seeking a new, feature-rich experience that builds on the success of a timeless classic.”

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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