REEVO has announced a new partnership with Betsafe, strengthening REEVO’s growing presence across regulated European markets and reinforcing its expansion strategy in the Baltics region.

Through this collaboration, REEVO’s aggregation platform will support Betsafe’s casino offering in Estonia and Latvia, enabling access to a wide range of premium third-party content through a streamlined integration. The partnership reflects REEVO’s continued commitment to providing operators with scalable technology and an efficient route to expanding their game portfolio.

Betsafe is part of the Betsson Group, a global online gambling company operating more than 20 gaming brands across multiple markets. In the Baltics, Betsson Group operates under the Betsafe brand in Estonia and Latvia, offering a trusted and dynamic entertainment experience.

This partnership marks another important step forward for REEVO as it continues to grow as an aggregator and strengthen its reputation as a trusted partner for leading operators in key regulated territories.

Karl Grech, Head of Business Development at REEVO, said: “Estonia and Latvia are exciting markets with strong growth potential, and partnering with Betsafe is a fantastic milestone for REEVO. Betsafe is a well-established and trusted brand in the Baltics, and we’re proud to support their expansion through REEVO’s aggregation platform. This collaboration is another clear step forward in our growth strategy and reinforces our commitment to delivering efficient, high-performance solutions that help operators enhance their casino offering.”

Aurimas Šilys, Managing Director Baltics at Betsson Group, said: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”

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Betsson Group has been recognised with the Trend Global Customer Excellence Award 2025, an international accolade presented by one of the Group’s strategic cybersecurity partners to organisations demonstrating strong collaboration, measurable impact and operational excellence across the cybersecurity landscape.

In its motivation, Trend Global highlighted Betsson’s partnership-driven approach. Martin Fribrock, Country Director Sweden, Finland and Baltics, commented: “Delivering remarkable outcomes and building partnerships that create measurable impact. Honest. Thoughtful. Courageously challenging. Always striving to grow, to raise the standard and to help our team and company do the same, because excellence is never an accident, it is a commitment.”

The award places Betsson Group among globally recognised organisations previously acknowledged within the programme, including Bridgestone, Panasonic, SAP, Dole and Accor.

The recognition reflects Betsson Group’s continued focus on building a secure, resilient and well-governed digital ecosystem across its international operations. Cybersecurity remains a strategic priority, underpinned by sustained investment in advanced threat intelligence, proactive risk management and modern security architecture designed to protect customers, partners and employees.

Donald Tabone, Chief Information Security Officer at Betsson Group, said: “Operational security is a business imperative and a shared responsibility. We work closely with our partners to continuously strengthen our defences, challenge our processes and evolve our capabilities. This recognition reflects the dedication of our teams and our commitment to maintaining high standards of cybersecurity across the Group.”

As digital ecosystems continue to evolve in complexity, Betsson Group remains focused on strengthening its cybersecurity posture as a core pillar of responsible growth. Recognition such as this reinforces the importance of strong collaboration, continuous improvement and disciplined governance in safeguarding a sustainable and secure business.

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Betsson Group has secured seven nominations at the EGR Europe Awards 2026. The EGR Europe Awards shine a spotlight on the trailblazers shaping the iGaming landscape. These awards recognise operators, affiliates and suppliers that set new benchmarks in innovation, sustainability, customer experience and product development across Europe.

Betsson Group has been shortlisted for the following awards:

• European Employer of the Year

• European ESG Initiative of the Year

• European Responsible Gambling Initiative of the Year

• Operator of the Year – Central and Eastern Europe

• Operator of the Year – The Balkans and Southern Europe

• Operator of the Year – The Nordics and Baltics

• Operator of the Year – Western Europe

Last year, Betsson Group claimed wins in the categories of European Employer of the Year, European ESG Initiative of the Year, Operator of the Year – The Nordics and Baltics and Operator of the Year – The Balkans and Southern Europe.

The EGR Europe Awards are judged by an independent panel of external experts, refreshed annually to ensure a diverse range of in-depth iGaming expertise. Judges are required to declare any potential conflicts of interest and to treat all submitted information with strict confidentiality. To safeguard the integrity of the process, the full list of judges is published only after the judging has concluded.

The winners of the EGR Europe Awards 2026 will be announced on 18 February in Malta.

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