eSports

Co-operation with Telenor concluded: New pan-European channel eSportsONE is now also broadcast in Norway and Sweden

Published

5 years ago

March 17, 2021

George Miller

Reading Time: 2 minutes

eSportsONE can already be received in Belgium, the Netherlands, the Czech Republic and Slovakia since the channel launch in November 2020

„Heia Norge, heja Sverige!“ – eSportsONE goes Scandinavia: The new pan-European esports channel eSportsONE is now also on-air in Norway and Sweden. Sport1 GmbH has concluded a corresponding distribution co-operation with Telenor. Since its launch on November 3, 2020, the channel has already been offered in Belgium, the Netherlands, the Czech Republic and Slovakia. Central content partners in Sport1 GmbH’s first pan-European channel project are ESL, NBA 2K League and Psyonix with the esports titles Dota 2, Starcraft 2, Warcraft 3, NBA 2K and Rocket League.

Camilla Amundsen, CMO Telenor Norway: “With eSportsONE our curious viewers can watch live eSports, a category with rapidly growing audience in Norway. We are pleased to offer this addition in T-We, Norway’s most popular service for TV and streaming.”

Daniel von Busse, COO TV and Member of the Management of Sport1 GmbH: “Thanks to the partnership with Telenor in Norway and Sweden, we are further expanding the distribution of eSportsONE and adding another chapter to our esports success story. Currently, we are already present in six countries with our first pan-European channel project beyond the German-speaking region. In the coming months, we will open up further European markets – with the goal set out at the launch clearly in mind: to make esports even bigger across Europe beyond the young target group and to further strengthen its status in society.”

24/7 program for the esports community: What eSportsONE offers

The 24/7 program of eSportsONE comprises over 1,000 live hours per year of top-class international esports events as well as exclusive, self-produced analysis formats. The program content is prepared for the international target group by SPORT1‘s esports editorial team together with experts and influencers from the English-speaking esports community. All esports events are broadcast with English commentary, while individual highlights are commented by the SPORT1 esports editorial team and broadcast from an own studio.

Program highlights for the launch of eSportsONE in Norway and Sweden

The Rocket League Championship Series is on the agenda on eSportsONE this coming weekend: The NA Regional 7, featuring the best Rocket League players in North America, can be seen live daily starting at 6:00 p.m. from Friday, March 19, to Sunday, March 21. The following week, the European Rocket League pros will be back in action: eSportsONE will broadcast the EU Regional 8 live on Friday, March 26, and Saturday, March 27, starting at 4:00 p.m., with live coverage beginning at 5:00 p.m. on Sunday, March 28. There will also be a review of the highlights of the European FUT Cup 4 on Wednesday, March 31, as part of the new FIFAe season.

Brazil

Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília

Published

2 days ago

June 4, 2026

GamingAmericas.com

esportes-gaming-brasil-exec-calls-for-‘responsible-sponsorship’-at-bis-brasilia

Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”

During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.

He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.

Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.

“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.

The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.

eSports

Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026

Published

3 days ago

June 3, 2026

Wladimir P.

team-vitality-and-fulllife-unveil-a-new-fps-jersey-for-the-valorant-masters-london-and-iem-cologne-major-2026

Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.

After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.

AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT

For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.

The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.

Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.

“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.

PERFORMANCE AND RESPONSIBILITY

The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.

Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.

“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.

The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belgium

Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp

Published

4 days ago

June 2, 2026

Wladimir P.

epic-games-and-blast-bring-2026-fortnite-global-championship-to-antwerp

Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.

Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.

A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.

Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.

The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.