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Co-operation with Telenor concluded: New pan-European channel eSportsONE is now also broadcast in Norway and Sweden

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  • eSportsONE can already be received in Belgium, the Netherlands, the Czech Republic and Slovakia since the channel launch in November 2020

„Heia Norge, heja Sverige!“ – eSportsONE goes Scandinavia: The new pan-European esports channel eSportsONE is now also on-air in Norway and Sweden. Sport1 GmbH has concluded a corresponding distribution co-operation with Telenor. Since its launch on November 3, 2020, the channel has already been offered in Belgium, the Netherlands, the Czech Republic and Slovakia. Central content partners in Sport1 GmbH’s first pan-European channel project are ESL, NBA 2K League and Psyonix with the esports titles Dota 2, Starcraft 2, Warcraft 3, NBA 2K and Rocket League.

Camilla Amundsen, CMO Telenor Norway: “With eSportsONE our curious viewers can watch live eSports, a category with rapidly growing audience in Norway. We are pleased to offer this addition in T-We, Norway’s most popular service for TV and streaming.”

Daniel von Busse, COO TV and Member of the Management of Sport1 GmbH: “Thanks to the partnership with Telenor in Norway and Sweden, we are further expanding the distribution of eSportsONE and adding another chapter to our esports success story. Currently, we are already present in six countries with our first pan-European channel project beyond the German-speaking region. In the coming months, we will open up further European markets – with the goal set out at the launch clearly in mind: to make esports even bigger across Europe beyond the young target group and to further strengthen its status in society.”

 

24/7 program for the esports community: What eSportsONE offers

The 24/7 program of eSportsONE comprises over 1,000 live hours per year of top-class international esports events as well as exclusive, self-produced analysis formats. The program content is prepared for the international target group by SPORT1‘s esports editorial team together with experts and influencers from the English-speaking esports community. All esports events are broadcast with English commentary, while individual highlights are commented by the SPORT1 esports editorial team and broadcast from an own studio.

 

Program highlights for the launch of eSportsONE in Norway and Sweden

The Rocket League Championship Series is on the agenda on eSportsONE this coming weekend: The NA Regional 7, featuring the best Rocket League players in North America, can be seen live daily starting at 6:00 p.m. from Friday, March 19, to Sunday, March 21. The following week, the European Rocket League pros will be back in action: eSportsONE will broadcast the EU Regional 8 live on Friday, March 26, and Saturday, March 27, starting at 4:00 p.m., with live coverage beginning at 5:00 p.m. on Sunday, March 28. There will also be a review of the highlights of the European FUT Cup 4 on Wednesday, March 31, as part of the new FIFAe season.

 

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1000 Dreams Fund

Riot Games and 1000 Dreams Fund Expand Talent Pipeline in Esports Broadcasting, Accepting Two New Cadets to their Specialized 2026 Program

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1000 Dreams Fund (1DF), a nonprofit that empowers talented women and students in need with scholarships, mentorship and other critical resources to help them reach their dream careers, has announced that two new cadets have been selected to its 2026 Riot Games Esports Broadcasting Cadetship at Riot Games’ Remote Broadcast Center (RBC) powered by AWS in Seattle.

The cadets selected for the three-month, paid cadetship position are:

• Marissa M. – Indiana University Bloomington

• Kevin D. – University of North Florida

The cadetship program runs in partnership with Riot Games—a leading video game developer, publisher and esports tournament organizer—and their global partner, AWS. Together with 1DF, the partners are committed to expanding access and creating pathways for individuals aspiring toward a career in esports broadcasting and production.

“We’re excited to host the Esports Broadcasting Cadetship in our Seattle Remote Broadcast Center for the first time. This facility has revolutionized how we produce esports at scale, and the Esports Broadcasting Cadetship brings that innovation to life by connecting emerging talent directly to the future of the industry. Through our partnership with 1000 Dreams Fund, we’re not only investing in today’s talent but also building a pipeline of leaders equipped to shape what comes next in global esports production,” said Allyson Gormley, Global Operations Director, Esports Broadcast & Production for Riot Games.

As Gen Z and early-career professionals increasingly rethink traditional career tracks, demand continues to grow for hands-on, skills-driven roles that offer clear pathways into competitive industries. In response, innovative workforce programs are materializing to bridge the gap between aspiration and opportunity, prioritizing real-world experience over linear career models.

The Riot Games Esports Broadcasting Cadetship exemplifies this new model of workforce development in emerging fields. Launched in 2023 as part of 1000 Dreams Fund’s broader commitment to workforce access and equity, the program was built to meet this moment — long before non-traditional career pathways became a mainstream conversation. By placing early-career students inside a global esports operation, the Cadetship provides a proven pathway, offering the training, mentorship and live production experience needed to launch careers in esports broadcasting.

“This year marks 10 years of 1000 Dreams Fund building programs that create real access to opportunity for students and early-career talent. The Riot Games Esports Broadcasting Cadetship reflects the kind of long-term, impact-driven work we’ve been committed to since day one, and in a time of deep transition in the workforce, these programs are more important than ever. We’re proud to continue expanding pathways, especially within emerging industries, that help students turn ambition into lasting careers,” said Christie Garton, founder and CEO of 1000 Dreams Fund.

For the selected cadets, this investment creates immediate momentum and removes common barriers to entry while positioning participants for long-term growth in a highly competitive field.

The post Riot Games and 1000 Dreams Fund Expand Talent Pipeline in Esports Broadcasting, Accepting Two New Cadets to their Specialized 2026 Program appeared first on Americas iGaming & Sports Betting News.

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Berlin Gaming Industry

Tom Achsel Joins FACTORY-C to Spearhead “Home of Indies” Communications

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FACTORY-C, the Berlin-based communications powerhouse specializing in gaming and esports, has announced the appointment of Tom Achsel as Event Communications Manager. Achsel will join the “Home of Indies” team alongside project initiator Christiane Gehrke, focusing on the platform’s global expansion and upcoming presence at Gamescom 2026.

With over a decade of experience in the tech and gaming sectors, Achsel brings a massive professional network and deep operational expertise to the agency.

A Veteran of the Berlin Gaming Scene

Tom Achsel is a well-known figure in the German development community. His career highlights include:

  • Games Academy: Served as Head of Marketing & Events at one of Europe’s oldest game development institutions.

  • Games Ground Berlin: Co-founded and led communications for the Berlin Gaming Festival, curating impactful B2B programs and speaker lineups.

  • IGDA Berlin: Serves as Vice-Chairman, strengthening ties between local developers and the global gaming ecosystem.

Christiane Gehrke, Senior Event Communication & Sales Manager at Factory-C

“Tom knows the indie scene from multiple perspectives and has a sharp understanding of the needs of indie developers,” said Christiane Gehrke, Senior Event Communication & Sales Manager at FACTORY-C. “He brings everything needed to support the continued development of Home of Indies.”

Scaling the “Home of Indies” Platform

Since its debut in 2022, Home of Indies has grown into a central pillar of the Gamescom Indie Area. The platform provides a shared booth for independent developers, lowering the barrier to entry for international studios.

  • 2025 Growth: The booth expanded to 440 square meters, featuring over 50 games from a dozen countries.

  • New Features: The project recently added a dedicated Spotlight Stage, streaming booths, and professional networking areas via MeetToMatch.

As Event Communications Manager, Achsel will lead the outreach strategy for Gamescom 2026, ensuring that the creative diversity of the global indie scene receives maximum visibility among press, influencers, and players.

The post Tom Achsel Joins FACTORY-C to Spearhead “Home of Indies” Communications appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BlueBottle

BlueBottle Launches “League Broadcast” SaaS for Streamlined Esports Production

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BlueBottle, the Munich-based esports technology innovator, has officially launched League Broadcast, its professional-grade production software, via a new Software-as-a-Service (SaaS) subscription model.

Announced on January 7, 2026, this B2C release moves the platform from selective partner deployments and its long-standing beta phase into a publicly accessible tool for leagues, tournament organizers, and individual content creators worldwide.

Professional Broadcast Tools for All Tiers

League Broadcast is designed to automate and elevate the visual storytelling of competitive gaming, specifically targeting the League of Legends ecosystem. The software bypasses traditional API limitations by using low-level game data collection to provide real-time, high-fidelity visualizations.

At launch, BlueBottle has introduced a tiered pricing structure to suit different operational scales:

Tier Status Key Features Target Audience
Free Available Core overlays, essential team/player data, basic game stats. Grassroots creators & amateur streamers.
Basic Available Commercial usage rights, customizable pre-game elements, professional draft tools. Semi-pro leagues & small event organizers.
Pro Coming Soon Advanced analytics, event-driven automation, premium production tools. Professional leagues & high-scale live operations.

Supported by Creative Europe Media

The transition to a scalable SaaS model was significantly bolstered by funding from Creative Europe Media, the European Union’s flagship program for the audiovisual and creative sectors. This backing allowed BlueBottle to invest in:

  • Enhanced Stability: Hardening the software for 24/7 live environments.

  • Improved Infrastructure: Faster development cycles and dedicated customer support.

  • Accessibility: Lowering the barrier for European creators to produce “broadcast-quality” content that competes with high-budget international productions.

“This launch represents more than a new pricing model — it’s the moment League Broadcast becomes accessible to the wider esports community,” said Lars Eble, CTO at BlueBottle. “We were able to invest in long-term product quality… ensuring that our B2C customers receive the same level of reliability previously reserved for large partners.”

Strengthening the European Esports Ecosystem

By providing affordable, automated tools for real-time data visualization—such as dynamic gold graphs, inhibitor timers, and 3D in-world branding—BlueBottle is positioning itself as a core infrastructure provider for the digital media age. The platform allows smaller organizations to monetize their formats more effectively through professional-looking sponsor placements and deeper viewer engagement.

The post BlueBottle Launches “League Broadcast” SaaS for Streamlined Esports Production appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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