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Paysafe’s Paulette Rowe recognized in PaymentsSource’s 2021 ‘Most Influential Women in Payments’
CEO of company’s Integrated & Ecommerce Solutions division honored a third time in payments industry power list of women leaders
Paysafe, a leading specialized payments platform, today announced that Paulette Rowe, CEO of its Integrated and Ecommerce Solutions (IES) division, has been named in the ‘Most Influential Women in Payments’ class of 2021 by PaymentsSource, the New York City-based media outlet covering the global payments industry.
Announced, Rowe’s latest recognition marks the third time she has been included in the list of global payments industry women influencers. She was also honored by PaymentsSource last March following her executive appointment to lead the IES division in January of that year, and in 2017 during her tenure at Barclaycard.
Under Rowe’s leadership over the last 12 months, the IES division has successfully developed innovative payments solutions for Paysafe merchants and technology partners working across multiple business sectors including gaming, travel, health and wellness, among others.
With the IES division, comprising several hundred employees across multiple North American and European time-zones, and the wider Paysafe company moving to remote working from March 2020, Rowe has also proven instrumental in developing a new ‘virtual workplace’ in collaboration with her team. ‘Virtual watercooler’ meetings, division town halls and fun events like Holiday Disco Bingo via GoToWebinar and Microsoft Teams were all initiatives she helped spearhead.
A long-standing and passionate advocate for promoting diversity and inclusion (D&I) in the payments industry, Rowe has been highly influential in helping drive forward Paysafe’s D&I program. Over the last 12 months, the company has unveiled D&I networks to represent the different identities of employees, including Women@Paysafe, Black@Paysafe, and LGBTQ+@Paysafe.
Rowe serves as the executive sponsor of the Black@Paysafe D&I network and has closely collaborated with its leaders for the development of successful Black History Month events in both October (U.K. celebration) and February (North America).
Commenting on Rowe’s recognition by PaymentsSource, Philip McHugh, CEO at Paysafe, said: “I’m delighted to see Paulette recognized once again in PaymentsSource’s ‘Most Influential Women in Payments’. She’s a vitally important part of my executive team and has proven invaluable in skillfully steering our Integrated and Ecommerce Solutions division through these challenging times, while ensuring that diversity and inclusion remains top of our agenda here at Paysafe.”
Rowe commented: “I’m honored to be named alongside so many women leaders who have inspired and influenced my own payments journey. As we as an industry work to create a level playing field for all our colleagues, I hope the women recognized today can serve as an inspiration for the leaders of tomorrow.”
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Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.
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